PIC Investment Group
- Company typePrivate
- Founded1976
- HeadquartersSaskatoon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PIC Investment Group does
PIC Investment Group is a privately held Canadian firm headquartered in Saskatoon, Saskatchewan, founded in 1976. Per the company's own positioning, it provides financial services alongside HR support services, suggesting a dual focus on capital deployment and workforce or organizational support for businesses. The company operates with a small team of 11-50 employees and is led in part by Laurie Dmytryshyn, who serves as Chief of Equity Investment, indicating an active role in originating and managing equity investments.
The firm's observable recent activity is concentrated in venture-stage equity investing, most notably a follow-on investment in Maia Farms Inc.'s $3.75 million Seed equity financing round announced in January 2026. Maia Farms is a Vancouver-based food technology company developing mushroom and mycelium-based ingredients, and the round was led by Active Impact Investments with participation from Nya Planet, Ag-West Bio, and Deep Checks. This transaction places PIC Investment Group in a network of impact- and agri-food-focused investors and signals a strategic interest in Canadian food-tech and sustainable ingredient companies.
The company is privately held, does not have a public app or developer-facing API, and maintains a minimal public digital footprint: the corporate website (picgroup.ca) was not accessible during research. No information is available regarding pricing, revenue model, customer segments, geographic reach beyond Canada, ownership structure, M&A activity, regulatory exposure, or detailed product offerings. This represents a significant data gap; the available evidence is sufficient to characterize PIC Investment Group as a small, long-established Canadian private investment and HR support firm with active equity participation in food-tech, but insufficient to profile its full operational scale, revenue base, or strategic roadmap.
PIC Investment Group firmographics
Firmographics- Name
- PIC Investment Group
- Website
- https://picgroup.ca
- Company type
- Private
- Founded year
- 1976
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PIC Investment Group industry classification
Industry- Product category
- Financial Services and HR Support
- NAICS
- Portfolio Management and Investment Advice (523940), Finance and Insurance (52)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
Keywords
Where PIC Investment Group is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Markets served
PIC Investment Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
PIC Investment Group product offering
Product offeringCore offering
PIC Investment Group provides financial services and HR support services to clients. The company engages in equity investment activities, including participation in venture financing rounds, and supports businesses with human resources support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Services PIC Investment Group provides financial services, including equity investment activities in private companies, as evidenced by its participation in venture financing rounds.
- HR Support Services PIC Investment Group provides human resources support services to business clients, complementing its financial services offering.
Companies that use PIC Investment Group
Customer profileIdeal customer profiles2 records
PIC Investment Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIC Investment Group partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
PIC Investment Group competitors and assessment
Company assessmentBroad incumbents
- IG Wealth Management: One of Canada's largest wealth management firms offering financial planning, investment advisory, and HR-adjacent workplace solutions. Comparable in service scope, but at a vastly larger national scale than PIC.
- Nicola Wealth Management: Larger Canadian private wealth manager with investment advisory and bespoke financial planning. Comparable in service mix, but at materially greater scale and broader product breadth than PIC.
Regional players
- Concentra Financial (formerly Concentra Group): Canadian Western-based financial services and HR/payroll solutions provider serving credit unions and businesses. Comparable to PIC's unusual combination of financial services and HR support within a Western Canadian footprint.
- CWB Financial Group (Canadian Western Bank): Western Canadian bank and financial services firm headquartered in Edmonton, with strong Saskatchewan exposure. Comparable to PIC as a Western-Canadian-focused provider of financial services to businesses.
Direct peers
- PWL Capital: Canadian independent investment advisory and portfolio management firm focused on high-net-worth clients. Comparable to PIC in offering discretionary and non-discretionary investment management and advice within Canada.
- TriVest Wealth Partners: Independent Canadian private wealth and investment advisory firm of comparable size serving individuals and businesses. Directly comparable to PIC's financial services / investment advisory positioning within the Canadian mid-market.
- Cumberland Private Wealth Management: Canadian independent investment counsel firm providing discretionary portfolio management. Comparable to PIC as a Canadian boutique investment advisory and portfolio management operator.
- McLean & Partners Wealth Management: Canadian boutique private wealth management firm based in Western Canada. Comparable to PIC on boutique investment advisory positioning and Western Canadian market footprint.
- Wellington-Altus Private Wealth: Canadian private wealth management firm built by an advisor network. Closely comparable to PIC in offering financial advisory and investment services to Canadian individuals and businesses.
Others
- Maia Farms Inc. Vancouver-based food-tech company in which PIC made a follow-on investment. Included as a portfolio reference rather than a competitor; useful for understanding the kind of equity transactions PIC engages in.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
PIC Investment Group social profiles
Digital presencePIC Investment Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIC Investment Group leadership team
Management profileNumber of profiles
Profiles1 record
PIC Investment Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIC Investment Group M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIC Investment Group
What does PIC Investment Group do?
PIC Investment Group provides financial services and HR support services to clients. The company engages in equity investment activities, including participation in venture financing rounds, and supports businesses with human resources support services.
When was PIC Investment Group founded?
PIC Investment Group was founded in 1976. It employs 11 to 50 people.
Where is PIC Investment Group based?
PIC Investment Group is headquartered in Saskatoon, Canada, in the North America region.
Who are PIC Investment Group's main competitors?
Broad incumbents on record are IG Wealth Management and Nicola Wealth Management. Regional players are Concentra Financial (formerly Concentra Group) and CWB Financial Group (Canadian Western Bank). Direct peers are PWL Capital, TriVest Wealth Partners, Cumberland Private Wealth Management, McLean & Partners Wealth Management and Wellington-Altus Private Wealth. Maia Farms Inc. is listed as an others.
Does PIC Investment Group have an API?
No public API is recorded for PIC Investment Group.
What industry is PIC Investment Group in?
PIC Investment Group's product category is Financial Services and HR Support. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSAEADAC, Employee Benefits Brokerage & Consulting. Its NAICS code is 523940 and its SIC code is 6282.