SmartBank

What SmartBank does

SmartBank is a Tennessee-headquartered regional community bank and the primary operating subsidiary of publicly traded bank holding company SmartFinancial, Inc. (NYSE: SMBK). Founded in 2007 by Bill and Billy Carroll in Pigeon Forge, Tennessee, the bank has grown through organic de novo expansion and a disciplined, in-region M&A roll-up of eight community banks between 2012 and 2021 to operate 42 branches across Tennessee, Alabama, and Florida with $5.91 billion in total assets as of Q1 2026. The bank serves retail consumers, small and mid-size businesses, healthcare professionals, high-net-worth individuals, automobile and equipment dealers, and community-development borrowers through a relationship-led, branch-centric distribution model supplemented by a mobile-first digital platform.

The product platform spans consumer and commercial deposit accounts, mortgage and home-equity lending, SBA 7(a)/504 and USDA lending, dealer floor plan financing (served via the Fountain Equipment Finance subsidiary), treasury management (Positive Pay, SmartCapture remote deposit, sweep accounts, lockbox, merchant services via Banc Card), and embedded wealth and insurance through a Raymond James partnership and SBK Insurance agency. Digital delivery is built on a mobile banking app (iOS and Android), online banking, Zelle P2P, Apple/Google/Samsung Pay tokenization, debit card controls, and a SavvyMoney-powered Credit Insights credit-monitoring module; back-office fraud monitoring runs on FIS/Falcon.

The economic model is a standard spread-based community bank: net interest income on the loan/lease portfolio and investment securities, funded by deposits, is the primary revenue source, supplemented by deposit fees (overdraft up to $35/item, monthly service charges), interchange on Mastercard debit cards issued through Elan, treasury management fees, SBA and floor plan lending fees, and Raymond James and SBK Insurance commissions. Q1 2026 net interest margin was 3.48% (up 10 bps sequentially) and quarterly net income was $13.7 million, up 21% year-over-year, on $155 million of net organic loan and lease growth (14% annualized). The go-to-market is sales-led, executed through branch teams, dedicated relationship managers, private bankers, and treasury management specialists, with digital channels used primarily for acquisition, servicing, and self-service rather than as the primary sales interface.

Name

SmartBank

Legal name

SmartFinancial, Inc.

Website

https://smartbank.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SmartBank is a Tennessee-based regional community bank and operating subsidiary of SmartFinancial, Inc. (NYSE: SMBK), serving consumers, small/mid-size businesses, healthcare professionals, HNW clients, and equipment dealers across 42 branches in Tennessee, Alabama, and Florida through deposits, lending, treasury management, and embedded wealth and insurance.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)

akta.pro secondary industries

Bank Connectivity & Channels (Host-to-host, SWIFT, APIs, EB portals) (FSABAIAF), Retail Cash Deposit & Smart Safe / Cash Recycling Solutions (FSAMAOAG)

Keywords

• Community banking
• Retail banking services
• SBA lending
• Mortgage lending
• Treasury management

Headquarters

HQ city

Pigeon Forge

HQ country

United States

HQ region

North America

Offices33 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Net Interest Income: SmartBank's primary revenue source is net interest income earned on its loan and lease portfolio and investment securities, funded by deposits. The bank reported $155M in net organic loan and lease growth in Q1 2026 with a 14% annualized quarter-over-quarter increase. Net interest margin expanded to 3.48%, up 10 basis points from the prior quarter, driven by lower deposit and funding costs.
2. Deposit Fees and Service Charges: Fees from checking account monthly service charges (e.g., $5 monthly fee on SmartPlus if balance falls below threshold), overdraft fees (SmartPrivilege up to $35/item), NSF fees ($35/item), safe deposit box rentals, and wire transfer fees. Business accounts have per-transaction fees after free monthly allowances.
3. Investment Services and Wealth Management: SmartBank Investment Services, operating as a branch of Raymond James Financial Services, generates revenue through advisory fees, commissions on investment products, annuities, and insurance. Securities offered through RJFS, member FINRA/SIPC.
4. Private Banking Fees: Fees from tailored private banking services targeting healthcare professionals, executives, entrepreneurs, and high-net-worth individuals with at least $1M in recurring income and liquidity, including specialized credit facilities and wealth management.
5. SBA and Commercial Lending: Revenue from SBA 7(a) loans, 504 loans, express lines of credit, USDA loans, term loans, lines of credit, and dealer floor plan financing. In 2025, SmartBank originated 921 small business loans totaling $220M and 8 small farm loans totaling $1.2M.
6. Insurance Services: SBK Insurance, a separate but related independent insurance agency representing multiple carriers, generates commissions on personal, commercial, life, and health insurance products placed through SmartBank's private banking and wealth channels.
7. Debit and Credit Card Income: Interchange income from SmartBank Mastercard debit cards and credit cards (issued through Elan Financial Services), including transaction fees on card-present and card-not-present purchases.
8. Treasury Management Services: Fees for corporate cash management, ACH file building and import, sweep accounts, positive pay, wholesale lockbox, wire transfers, small business mobile deposit, and SmartCapture remote deposit capture.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels8 records

Core offering

SmartBank is a regional community bank that delivers personal and business deposit accounts, mortgages, home equity loans, SBA and commercial lending, treasury management, dealer floor plan financing, private banking, wealth management, and insurance products to consumers and businesses across Tennessee, Alabama, and Florida through 42 branches and a digital banking platform spanning online and mobile channels.

Product overview

SmartBank is a regional community bank offering a unified platform of banking, lending, wealth management, and insurance products across Tennessee, Alabama, and Florida through 42 branches. The product portfolio centers on personal and business checking/savings accounts (SmartFree, SmartDirect, SmartPlus, SmartBusiness variants) paired with diverse lending products including mortgages (Smart Mortgages), home equity solutions, SBA loans, and the Dealer Floor Plan Program. Treasury Management services add operational value through SmartCapture remote deposit, Cash Management, Positive Pay fraud protection, and Sweep Accounts. The Digital Banking Platform serves as the primary customer touchpoint with mobile banking, online bill pay, Credit Insights credit monitoring, Debit Card Controls, and Zelle payment integration. Wealth services are delivered through a Raymond James partnership, while SBK Insurance provides independent coverage comparison. Fountain Equipment Finance operates as a subsidiary for specialized equipment financing. The overall architecture is a single bank with modular add-on services rather than a separate platform-plus-modules structure.

Differentiator

Problem solved

Functional benefit

Brands

• Fountain Equipment Finance: Equipment financing subsidiary providing smart, flexible solutions for equipment financing needs, serving businesses across the Southeast.
• SmartBank Private
• SBK Insurance

Products and services

• SmartFree Checking Basic personal checking account with $50 minimum opening deposit, no monthly service fee, free debit card, free online/mobile banking and bill pay, unlimited SmartBank ATM transactions, and up to $10/month reimbursement for non-SmartBank ATM fees. Target customer: everyday consumer banking customers in TN, AL, FL.
• SmartDirect Interest Checking Interest-bearing personal checking with $0 monthly service fee and no minimum balance, free e-statements, free Mastercard debit card, and free mobile/online banking and bill pay. Target customer: consumers who want interest with no balance friction.
• SmartPlus Interest Checking Higher-tier interest checking with $0 monthly service fee for balances above $1,500 ($5 monthly fee if below), free SmartBank checks, and tiered interest. Target customer: balance-rich consumer depositors seeking higher interest.
• Smart50 Interest Checking Personal checking for customers age 50 and better with $0 monthly service fee for balances above $1,500 ($5 monthly fee if below), free SmartBank checks, and tiered interest.
• SmartSaver Savings Personal savings account with $50 minimum opening deposit and $3 service fee waived with minimum balance of $50, earning interest on funds. Target customer: individual consumers building savings.
• SmartSaver Christmas Fund Specialized holiday savings account with $25 minimum opening deposit and annual lump sum distribution in November. Target customer: individuals planning for holiday spending.
• SmartCDs (Certificates of Deposit) Certificates of deposit with $1,000 minimum investment, flexible terms, competitive interest rates, and multiple interest payment options. Target customer: consumer depositors seeking fixed-rate savings.
• SmartMoneyMarket Account Money market savings account with $2,500 minimum opening deposit and $10 monthly service fee waived with minimum balance of $2,500, featuring tiered interest rates. Target customer: consumers holding higher-yield liquid balances.
• SmartHSA (Health Savings Account) Health Savings Account for saving toward medical expenses with $50 minimum opening deposit, no monthly service fee, and free SmartBank checks. Target customer: individuals enrolled in qualifying high-deductible health plans.
• SmartIRAs Individual retirement accounts with $100 minimum opening balance and multiple account types available. Target customer: individuals saving for retirement.
• Smart Mortgages Complete mortgage product line including Fixed, Adjustable, Jumbo, FHA, VA, RD loans plus specialized programs for first-time homebuyers, renovation loans, vacant residential lot loans, and construction-to-permanent financing. Target customer: homebuyers and mortgage customers across TN, AL, and FL; NMLS #604758.
• Home Equity Lines of Credit (HELOC) Revolving credit lines secured by home equity with variable APR tied to WSJ U.S. Prime Rate plus margin, 0.25% autopay discount, zero closing costs on lines up to $250,000, and minimum/maximum APRs of 3.25%/18.00%. Target customer: homeowners seeking flexible credit access.
• Personal Loans (Home Equity, Installment, Construction, Lines of Credit) Personal loan suite including fixed-rate Home Equity Loans, installment loans, construction loans (with conversion to permanent mortgage), and revolving Personal Lines of Credit. Target customer: individuals needing fixed-rate or flexible personal credit.
• SmartBank Credit Cards Personal credit cards issued through Elan Financial Services offering a variety of options, fraud protection, and rewards programs. Target customer: personal credit users.
• SmartBusiness Checking Business checking account designed for sole proprietorships, start-ups, and secondary accounts with $100 minimum opening deposit and limited monthly check transactions. Target customer: small businesses with low transaction volumes.
• SmartBusiness Plus Checking Business checking with $20 monthly maintenance fee (avoidable with daily balance of $10,000), 500 free monthly transactions, and per-transaction fees thereafter. Target customer: small-to-mid businesses with moderate activity.
• SmartImpact Checking Checking account tailored for churches and small civic/community organizations with $0 monthly service fee, 250 free transactions per month, and free deposits up to $10,000/month. Target customer: nonprofit and civic organizations.
• SmartCommercial Checking Commercial checking account for higher balances and high transaction volumes with a $40 monthly maintenance fee and earnings credit on balances used to offset monthly fees. Target customer: commercial enterprises.
• SmartCommercial Interest Checking Interest-bearing commercial checking for businesses with higher balances, high transaction volumes, and treasury management needs, with $40 monthly maintenance fee and earnings credit to reduce fees. Target customer: commercial and treasury clients.
• Business Loans (Term Loans, Lines of Credit, Land Development, SBA Loans) Business lending suite including Business Term Loans (fixed/variable for equipment, expansion, working capital), Business Lines of Credit (revolving for seasonal cash flow), Land Development Loans, and SBA loan programs (SBA 7(a) Term Loans, SBA 504 Term Loans, Express Lines of Credit, USDA loans). Target customer: small and mid-market commercial borrowers; 921 small business loans totaling $220M originated in 2025.
• Business Credit Cards Business credit card products for business expenses with fraud protection and expense management capabilities. Target customer: small to mid-size businesses.
• Dealer Floor Plan Program Customized floor plan lines of credit for dealers of automobiles, farm equipment, heavy-duty trucks, boats, recreational and commercial vehicles, and construction, forestry, and aggregate equipment. Target customer: equipment, vehicle, and machinery dealers.
• Fountain Equipment Finance Equipment leasing and financing solutions for growing businesses across the Southeast, with fixed rates, level payments, and a relationship-focused sales motion. Target customer: small-to-mid Southeast businesses needing equipment financing. Wholly owned SmartBank subsidiary.
• Treasury Management Treasury management suite for business clients spanning Cash Management (ACH file building, statement downloads to QuickBooks/Quicken/Excel/BAI 2), SmartCapture remote deposit capture, Investment/Line of Credit/Zero Balance Sweep Accounts, Positive Pay check and ACH fraud detection, Small Business Mobile Deposit, domestic/international Wire Transfers, Wholesale Lockbox accounts receivable automation, and Merchant Services (credit/debit/electronic check processing via Banc Card). Target customer: commercial and treasury clients of SmartBank.
• SmartBank Digital Banking Platform Comprehensive digital banking offering including online banking, the native mobile app (Apple App Store/Google Play), e-statements, online bill pay with personal/business variants, mobile check deposit with $2,500 single / $4,000 daily / $10,000 rolling 3-day limits, transaction alerts, and Zelle peer-to-peer payments. Target customer: retail and small business SmartBank account holders.
• SmartBank Private Banking Tailored banking services for high-net-worth individuals, healthcare professionals (MD, DO, DVM, DDS, OD credentials), executives, entrepreneurs, and affluent clients with at least $1M in recurring income and liquidity. Includes tailored banking, sophisticated credit facilities, custom deposit accounts, dedicated private bankers, and integrated wealth management. Target customer: HNW individuals, healthcare professionals, executives, and business owners.
• SmartBank Investment Services (Wealth Management) Wealth management and investment services delivered through a strategic partnership with Raymond James Financial Services (NYSE: RJF, member FINRA/SIPC). Includes retirement income planning, investment strategy, insurance planning, legacy planning, education planning, annuities, and brokerage products. Target customer: SmartBank customers seeking investment, retirement, and wealth planning; delivered by SmartBank Investment Services advisors embedded across the bank's branches.
• SBK Insurance Independent insurance agency representing multiple insurance carriers to source personal, commercial, life, and health coverage at competitive prices. Target customer: SmartBank private banking, wealth, and small business clients.

Quantifiable outcome

• 921 small business loans totaling $220 million originated in 2025
• +6 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Raymond James Financial Services, Inc. (SmartBank Investment Services)coreChannel Partner/ Reseller/ DistributorSmartBank Investment Services operates as a branch of Raymond James Financial Services, Inc., a major independent investment brokerage and advisory firm (NYSE: RJF, member FINRA/SIPC). Raymond James provides the securities infrastructure, research, compliance, and product shelf (investments, annuities, insurance) while SmartBank advisors serve clients at SmartBank branches. Monty Hatcher serves as EVP and RJFS Branch Manager.
• Banc CardcoreChannel Partner/ Reseller/ DistributorBanc Card is SmartBank's preferred partner for merchant services, providing electronic payment processing for credit cards, debit cards, electronic checks, and gift cards. Banc Card has been a leader in electronic payment processing for over 25 years. Services include Interchange Plus pricing, surcharging, cash discount programs, PCI assistance, and 24/7 customer support with local representatives.
• Small Business Administration (SBA)coreStrategic or Co-development PartnerSmartBank has partnered with the SBA to provide SBA 7(a) loans, 504 term loans, express lines of credit, and USDA loans to small business borrowers. The bank originated 921 small business loans totaling $220 million in 2025 through SBA and conventional small business lending programs.
• FinCEN (Financial Crimes Enforcement Network)minorOthersSmartBank is required to collect and report Beneficial Ownership Information (BOI) to FinCEN under the Corporate Transparency Act. FinCEN began accepting BOI reports on January 1, 2024. SmartBank assists commercial clients in meeting their BOI reporting obligations through its commercial lending portal.
• FIS/Falcon (Fraud Detection)coreTechnology or IntegrationSmartBank utilizes FIS/Falcon as its fraud detection and prevention partner. Falcon sends text alerts from short code 86975, emails from [email protected], and automated calls from 855-961-1602 to alert clients to potentially fraudulent debit card activity, with automated escalation workflows.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationZelle is a peer-to-peer payment network operated by Early Warning Services, LLC. SmartBank integrates Zelle within its mobile app and online banking, enabling customers to send and receive money to anyone with a U.S. bank account through enrolled email addresses or mobile numbers. As of March 31, 2025, Zelle is live in more than 2,300 financial institutions.
• Apple Inc. (Apple Pay)coreTechnology or IntegrationSmartBank debit cards are compatible with Apple Pay, allowing cardholders to add their card to Apple Wallet and make contactless payments at merchants accepting Apple Pay. Card information is tokenized and not stored on the device.
• Google LLC (Google Pay)coreTechnology or IntegrationSmartBank debit cards are compatible with Google Pay, enabling Android users to add their card and make contactless payments at compatible terminals. Card data is tokenized through Google's payment infrastructure.
• Samsung Electronics Co., Ltd. (Samsung Pay)coreTechnology or IntegrationSmartBank debit cards are compatible with Samsung Pay, allowing Samsung device users to add their card and make payments using Samsung's mobile payment platform with tokenization.
• Fountain Equipment Finance (Subsidiary)minorStrategic or Co-development PartnerFountain Equipment Finance is a SmartBank company providing equipment leasing and financing solutions for growing businesses across the Southeast, with over 30 years of experience in equipment financing. It operates as a distinct brand under the SmartBank umbrella with its own website (fountainfinancing.com) and dedicated team.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Trustmark Corporation: Jackson, Mississippi-based regional bank with retail, commercial, and wealth management services across the Southeast — overlapping in TN/AL/FL/MS, with broader institutional banking capabilities and larger asset base.
• Pinnacle Financial Partners: Nashville-headquartered Tennessee bank with significantly larger asset base ($50B+), operating across the same TN/AL/NC markets — a major in-market competitor with broader product portfolio and greater scale economies.
• Cadence Bank: Multi-state Southeast and Texas regional bank with substantial branch presence across the same TN/AL/FL markets; significantly larger and offers broader corporate banking, capital markets, and specialty lending products.
• First Horizon Corporation: Memphis-headquartered Tennessee bank with substantially larger asset base ($80B+); competes across the same Southeast geography with broader wealth, capital markets, and institutional banking capabilities beyond SmartBank's community bank focus.

Direct peers

• Renasant Corporation: Mississippi-headquartered Southeast regional bank with similar product breadth (retail, commercial, mortgage, wealth), parallel community-bank positioning, and overlapping geographies in TN/AL/FL.
• ServisFirst Bancshares: Birmingham, Alabama-based regional bank with similar Southeast footprint, comparable commercial and treasury management focus, and overlapping customer segments in TN/AL/FL.
• United Community Banks: Blairsville, Georgia-based Southeast regional bank with similar size and M&A-driven growth strategy; comparable deposit gathering, commercial lending, and mortgage operations in overlapping Southeastern states.
• Live Oak Bancshares: Wilmington, NC-based bank with a focused SBA lending franchise — directly comparable to SmartBank's 921 SBA loan originations in 2025 and similar small-business lending emphasis, though with a more digital-native distribution model.
• FirstBank (Tennessee): Tennessee-headquartered community bank with comparable deposit/loan product mix, branch distribution across the Southeast, and similar SMB banking orientation — directly comparable in scale and geography to SmartBank.
• Bank of Tennessee: Tennessee-based community bank with overlapping East Tennessee footprint, similar personal/business banking products, and parallel community-bank positioning as a direct in-market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmartBank
• Facebookfacebook.com/SmartBankTN
• LinkedInlinkedin.com/company/341510
• Instagraminstagram.com/smartbank1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartBank