Wild Marketing Group

What Wild Marketing Group does

Wild Marketing Group (DBA: WILD) is a privately held, Waukesha, Wisconsin-based B2B company founded in 1991 that provides tailored product solutions to mid-to-large enterprise clients across diverse industries. Its core offering spans four product lines - custom products, home renovation and design products, branded merchandise solutions, and print solutions (collateral, direct mail, packaging, in-store signage) - supported by six service capabilities: global sourcing and manufacturing, logistics and fulfillment, product design and engineering, creative services, technology solutions (e-commerce, EDI, custom platforms), and dedicated account services.

The company's operating model rests on a global sourcing network anchored by a China corporate office in Shanghai (Xuhui District) and a US headquarters at N7W22025 Johnson Drive in Waukesha. This dual-continent footprint enables the firm to source custom manufactured goods from regional factory partners and deliver them with logistics and fulfillment under a single provider, reducing client coordination overhead across complex international supply chains.

The business generates revenue through a mix of hardware sales (custom manufactured branded merchandise, home renovation products like hardware/lighting/cabinetry/faucets/fixtures, and printed materials) and professional services (sourcing, design, creative, account management). Pricing is quote-based and not publicly disclosed. Distribution is purely direct-to-enterprise B2B via a field-sales/account-services team; go-to-market relies on relationship selling through brand experts. The customer base includes household names such as Johnsonville, A.O. Smith, Walgreens, Menards, Snap-on, Henry Schein, Aspen Dental, Diageo, Children's Wisconsin, Andis, Board & Brush Creative Studios, and Power Design Resources.

Name

Wild Marketing Group

Legal name

Wild Marketing Group

Website

https://wildmarketinggroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Wild Marketing Group is a privately held B2B company that designs, sources, and manufactures custom branded merchandise, home renovation products, and print solutions for mid-to-large enterprises, supported by global sourcing, logistics, and creative services.

Ownership category

akta.pro rank

Product category

Branded Merchandise & Marketing Services

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Services-Advertising (7310)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Custom branded merchandise
• Promotional products
• Global sourcing services
• Print solutions
• Fulfillment logistics

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Product Manufacturing & Branding: Design, manufacture, and branding of custom products to client specifications, including promotional merchandise and branded goods
2. Global Sourcing & Fulfillment Services: End-to-end supply chain services including global sourcing, logistics, and fulfillment operations for retail and commercial products
3. Home Renovation & Design Products: Sourcing and supplying home renovation products including hardware, lighting, cabinetry, faucets, and fixtures
4. Print Solutions: Printing services for collateral, direct mail, consumer packaging, and in-store signage

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wild Marketing Group is a marketing services and custom product company that manufactures and distributes branded merchandise, home renovation and design products, and print solutions on behalf of enterprise clients. It pairs these four core product lines with six service offerings—global sourcing and manufacturing, logistics and fulfillment, product design and engineering, creative services, technology solutions, and account services—to deliver end-to-end tailored product programs for large brand owners.

Product overview

Wild Marketing Group (WILD) is a tailored product solutions company offering a portfolio of four core product lines: Custom Products (bespoke branded merchandise), Home Renovation & Design Products (hardware, lighting, cabinetry, fixtures), Branded Solutions (custom branded merchandise with fulfillment), and Print Solutions (collateral, packaging, signage). These products are supported by six service offerings: Global Sourcing & Manufacturing, Logistics & Fulfillment, Product Design & Engineering, Creative Services, Technology Solutions (e-commerce, EDI, custom platforms), and Account Services. The company positions itself as a one-stop provider connecting global manufacturing capabilities with branded product and interior installation needs for B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Products Tailored branded merchandise and promotional products designed and manufactured to enterprise client specifications; serves large brand owners running custom promotional, retail, and customer-engagement programs.
• Home Renovation & Design Products Custom home renovation and design products supplied to enterprise clients; serves brand owners that bundle home improvement and design items into their merchandising or customer programs.
• Branded Solutions Comprehensive brand representation across diverse sectors and categories, delivering branded merchandise and product programs tailored to enterprise customers' brand strategies.
• Print Solutions Printed materials and print-based branded products supplied to enterprise clients as part of their custom product programs.
• Global Sourcing & Manufacturing Global supplier and manufacturer identification and management for enterprise clients' custom product programs, supported by Wild's Shanghai office and international supplier network.
• Logistics & Fulfillment Warehousing, distribution, and end-user fulfillment of custom merchandise and product programs for enterprise clients, including direct-to-end-user delivery.
• Product Design & Engineering Product design and engineering services supporting enterprise clients' custom merchandise and home renovation products, translating brand and functional requirements into manufacturable specifications.
• Creative Services In-house creative services that develop branded artwork, concepts, and visual assets for enterprise clients' custom product and merchandise programs.
• Technology Solutions Technology solutions including e-commerce websites, EDI integrations, and custom digital platforms that let enterprise clients run and integrate their branded merchandise programs with internal procurement and brand systems.
• Account Services Dedicated account management teams that scope, run, and support enterprise clients' custom product and merchandise programs end to end.

Quantifiable outcome

• Served 230+ Studios nationwide for Johnsonville
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 4imprint: Publicly traded (NYSE: FOUR) promotional products distributor offering custom branded merchandise across a broad catalog with a strong self-service e-commerce platform. Directly comparable to WILD's branded merchandise and fulfillment offering, with much greater scale and digital infrastructure.
• HALO Branded Solutions: One of the largest privately held promotional products distributors in North America, providing custom branded merchandise, apparel, and recognition programs to enterprise clients. Directly comparable to WILD on customer segment, product breadth, and account-based sales model.
• BAMKO: Promotional products and branded merchandise agency serving enterprise clients with global sourcing, decoration, and fulfillment. Comparable to WILD's end-to-end promotional merchandise offering, particularly for mid-to-large enterprise programs.
• National Pen: Promotional products and custom writing instruments company serving SMB and enterprise customers through catalog, online, and direct sales channels. Comparable to WILD's custom branded merchandise and global sourcing capabilities.
• PCNA (Polyconcept North America): Polyconcept's North American subsidiary, a top-tier promotional products supplier offering decorated apparel, drinkware, bags, and accessories with global sourcing. Directly comparable to WILD's branded merchandise line.
• Hit Promotional Products: Privately held promotional products distributor offering an extensive catalog of branded merchandise with global sourcing capabilities. Comparable to WILD's enterprise-focused promotional merchandise and fulfillment model.
• American Solutions for Business: Privately held distributor of promotional products, print, packaging, apparel, and technology solutions to enterprise clients. Highly comparable to WILD's multi-category product offering and account-based sales motion.
• Kaeser & Blair: Privately held promotional products and imprinted sportswear company with global sourcing and a network of independent distributors. Comparable to WILD on custom branded merchandise and enterprise account servicing.

Broad incumbents

• Alphabroder: Large-scale apparel and promotional products distributor (parent of SanMar-adjacent businesses and National Pen). Overlaps with WILD on branded apparel and merchandise distribution but operates at materially greater scale across the broader decorated apparel category.
• SanMar: One of the largest wholesale distributors of imprintable apparel and accessories in North America. Adjacent to WILD's branded merchandise business as a wholesale supplier and category incumbent, though not a direct promotional products distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wild-impact-marketing
• Xx.com/wildimpact
• Facebookfacebook.com/wildimpactmarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Marketing Group