Wild Marketing Group
Wild Marketing Group is a privately held B2B company that designs, sources, and manufactures custom branded merchandise, home renovation products, and print solutions for mid-to-large enterprises, supported by global sourcing, logistics, and creative services.
- Company typePrivate
- Founded1991
- HeadquartersWaukesha, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wild Marketing Group does
Wild Marketing Group (DBA: WILD) is a privately held, Waukesha, Wisconsin-based B2B company founded in 1991 that provides tailored product solutions to mid-to-large enterprise clients across diverse industries. Its core offering spans four product lines - custom products, home renovation and design products, branded merchandise solutions, and print solutions (collateral, direct mail, packaging, in-store signage) - supported by six service capabilities: global sourcing and manufacturing, logistics and fulfillment, product design and engineering, creative services, technology solutions (e-commerce, EDI, custom platforms), and dedicated account services.
The company's operating model rests on a global sourcing network anchored by a China corporate office in Shanghai (Xuhui District) and a US headquarters at N7W22025 Johnson Drive in Waukesha. This dual-continent footprint enables the firm to source custom manufactured goods from regional factory partners and deliver them with logistics and fulfillment under a single provider, reducing client coordination overhead across complex international supply chains.
The business generates revenue through a mix of hardware sales (custom manufactured branded merchandise, home renovation products like hardware/lighting/cabinetry/faucets/fixtures, and printed materials) and professional services (sourcing, design, creative, account management). Pricing is quote-based and not publicly disclosed. Distribution is purely direct-to-enterprise B2B via a field-sales/account-services team; go-to-market relies on relationship selling through brand experts. The customer base includes household names such as Johnsonville, A.O. Smith, Walgreens, Menards, Snap-on, Henry Schein, Aspen Dental, Diageo, Children's Wisconsin, Andis, Board & Brush Creative Studios, and Power Design Resources.
Wild Marketing Group firmographics
Firmographics- Name
- Wild Marketing Group
- Legal name
- Wild Marketing Group
- Website
- https://wildmarketinggroup.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wild Marketing Group is a privately held B2B company that designs, sources, and manufactures custom branded merchandise, home renovation products, and print solutions for mid-to-large enterprises, supported by global sourcing, logistics, and creative services.
- Ownership category
- akta.pro rank
Wild Marketing Group industry classification
Industry- Product category
- Branded Merchandise & Marketing Services
- NAICS
- All Other Miscellaneous Retailers (459999)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)
Keywords
Where Wild Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wild Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Product Manufacturing & Branding: Design, manufacture, and branding of custom products to client specifications, including promotional merchandise and branded goods
- Global Sourcing & Fulfillment Services: End-to-end supply chain services including global sourcing, logistics, and fulfillment operations for retail and commercial products
- Home Renovation & Design Products: Sourcing and supplying home renovation products including hardware, lighting, cabinetry, faucets, and fixtures
- Print Solutions: Printing services for collateral, direct mail, consumer packaging, and in-store signage
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wild Marketing Group product offering
Product offeringCore offering
Wild Marketing Group is a marketing services and custom product company that manufactures and distributes branded merchandise, home renovation and design products, and print solutions on behalf of enterprise clients. It pairs these four core product lines with six service offerings—global sourcing and manufacturing, logistics and fulfillment, product design and engineering, creative services, technology solutions, and account services—to deliver end-to-end tailored product programs for large brand owners.
Product overview
Wild Marketing Group (WILD) is a tailored product solutions company offering a portfolio of four core product lines: Custom Products (bespoke branded merchandise), Home Renovation & Design Products (hardware, lighting, cabinetry, fixtures), Branded Solutions (custom branded merchandise with fulfillment), and Print Solutions (collateral, packaging, signage). These products are supported by six service offerings: Global Sourcing & Manufacturing, Logistics & Fulfillment, Product Design & Engineering, Creative Services, Technology Solutions (e-commerce, EDI, custom platforms), and Account Services. The company positions itself as a one-stop provider connecting global manufacturing capabilities with branded product and interior installation needs for B2B clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Products Tailored branded merchandise and promotional products designed and manufactured to enterprise client specifications; serves large brand owners running custom promotional, retail, and customer-engagement programs.
- Home Renovation & Design Products Custom home renovation and design products supplied to enterprise clients; serves brand owners that bundle home improvement and design items into their merchandising or customer programs.
- Branded Solutions Comprehensive brand representation across diverse sectors and categories, delivering branded merchandise and product programs tailored to enterprise customers' brand strategies.
- Print Solutions Printed materials and print-based branded products supplied to enterprise clients as part of their custom product programs.
- Global Sourcing & Manufacturing Global supplier and manufacturer identification and management for enterprise clients' custom product programs, supported by Wild's Shanghai office and international supplier network.
- Logistics & Fulfillment Warehousing, distribution, and end-user fulfillment of custom merchandise and product programs for enterprise clients, including direct-to-end-user delivery.
- Product Design & Engineering Product design and engineering services supporting enterprise clients' custom merchandise and home renovation products, translating brand and functional requirements into manufacturable specifications.
- Creative Services In-house creative services that develop branded artwork, concepts, and visual assets for enterprise clients' custom product and merchandise programs.
- Technology Solutions Technology solutions including e-commerce websites, EDI integrations, and custom digital platforms that let enterprise clients run and integrate their branded merchandise programs with internal procurement and brand systems.
- Account Services Dedicated account management teams that scope, run, and support enterprise clients' custom product and merchandise programs end to end.
Quantifiable outcome
- Served 230+ Studios nationwide for Johnsonville
- +1 more outcomes
Companies that use Wild Marketing Group
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Wild Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wild Marketing Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wild Marketing Group competitors and assessment
Company assessmentDirect peers
- 4imprint: Publicly traded (NYSE: FOUR) promotional products distributor offering custom branded merchandise across a broad catalog with a strong self-service e-commerce platform. Directly comparable to WILD's branded merchandise and fulfillment offering, with much greater scale and digital infrastructure.
- HALO Branded Solutions: One of the largest privately held promotional products distributors in North America, providing custom branded merchandise, apparel, and recognition programs to enterprise clients. Directly comparable to WILD on customer segment, product breadth, and account-based sales model.
- BAMKO: Promotional products and branded merchandise agency serving enterprise clients with global sourcing, decoration, and fulfillment. Comparable to WILD's end-to-end promotional merchandise offering, particularly for mid-to-large enterprise programs.
- National Pen: Promotional products and custom writing instruments company serving SMB and enterprise customers through catalog, online, and direct sales channels. Comparable to WILD's custom branded merchandise and global sourcing capabilities.
- PCNA (Polyconcept North America): Polyconcept's North American subsidiary, a top-tier promotional products supplier offering decorated apparel, drinkware, bags, and accessories with global sourcing. Directly comparable to WILD's branded merchandise line.
- Hit Promotional Products: Privately held promotional products distributor offering an extensive catalog of branded merchandise with global sourcing capabilities. Comparable to WILD's enterprise-focused promotional merchandise and fulfillment model.
- American Solutions for Business: Privately held distributor of promotional products, print, packaging, apparel, and technology solutions to enterprise clients. Highly comparable to WILD's multi-category product offering and account-based sales motion.
- Kaeser & Blair: Privately held promotional products and imprinted sportswear company with global sourcing and a network of independent distributors. Comparable to WILD on custom branded merchandise and enterprise account servicing.
Broad incumbents
- Alphabroder: Large-scale apparel and promotional products distributor (parent of SanMar-adjacent businesses and National Pen). Overlaps with WILD on branded apparel and merchandise distribution but operates at materially greater scale across the broader decorated apparel category.
- SanMar: One of the largest wholesale distributors of imprintable apparel and accessories in North America. Adjacent to WILD's branded merchandise business as a wholesale supplier and category incumbent, though not a direct promotional products distributor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Marketing Group social profiles
Digital presenceWild Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Marketing Group leadership team
Management profileNumber of profiles
Wild Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Marketing Group
What does Wild Marketing Group do?
Wild Marketing Group is a marketing services and custom product company that manufactures and distributes branded merchandise, home renovation and design products, and print solutions on behalf of enterprise clients. It pairs these four core product lines with six service offerings—global sourcing and manufacturing, logistics and fulfillment, product design and engineering, creative services, technology solutions, and account services—to deliver end-to-end tailored product programs for large brand owners.
Is Wild Marketing Group a public or private company?
Wild Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Marketing Group founded?
Wild Marketing Group was founded in 1991. It employs 51 to 100 people.
Where is Wild Marketing Group based?
Wild Marketing Group is headquartered in Waukesha, United States, in the North America region.
How does Wild Marketing Group make money?
Four revenue lines are on record. Custom Product Manufacturing & Branding is the primary driver. The others are global Sourcing & Fulfillment Services, home Renovation & Design Products and print Solutions.
Who are Wild Marketing Group's main competitors?
Direct peers on record are 4imprint, HALO Branded Solutions, BAMKO, National Pen, PCNA (Polyconcept North America), Hit Promotional Products, American Solutions for Business and Kaeser & Blair. Broad incumbents are Alphabroder and SanMar.
Does Wild Marketing Group have an API?
No public API is recorded for Wild Marketing Group.
What industry is Wild Marketing Group in?
Wild Marketing Group's product category is Branded Merchandise & Marketing Services. Its primary akta.pro industry code is BPAFAMAJ, Premiums, On-Pack & Pack-In Promotions. Its NAICS code is 459999 and its SIC code is 7310.