Motivated Moms

What Motivated Moms does

Motivated Moms LLC is a privately-held, bootstrapped consumer subscription business founded in 2010 and operated out of Reading, Pennsylvania, by founder LaToyia Dennis. The company sells a household chore planning system delivered through a mobile app (iOS and Android) and a library of 16+ downloadable printable PDF planners, packaged as a membership at $1.99 per month or $19.99 per year. Its primary target customer is the time-constrained mother — both stay-at-home and working — though the company has explicitly expanded the positioning to include any adult seeking a structured household cleaning routine, and it operates a Clean My House Planner sub-brand that strips out mom-specific framing.

The technical product is a web platform with companion mobile apps, providing pre-populated daily task lists, customizable task assignment by person and room, emoji-based tagging, sorting by multiple dimensions, household device syncing, and an optional daily Bible reading schedule. The system is built around rotating weekly focus areas and a "missed day rolls forward" recovery mechanic. Printables are reissued annually to match calendar alignment, creating a built-in re-engagement cycle. There is no disclosed AI, API, or third-party integration layer; the offering is a closed digital-goods product.

The business model is pure direct-to-consumer subscription with self-serve signup through motivatedmoms.com and the Apple and Google app stores. Marketing is content-led via a company blog, a public Facebook page, an Instagram account (currently experiencing technical issues), and a private members-only Facebook community. The company previously operated an affiliate program that is now closed. Motivated Moms has no disclosed outside funding, no institutional investors, and no enterprise or B2B customers — revenue is derived entirely from a long tail of individual consumer subscriptions, and the company maintains an 11–50 employee footprint consistent with a small founder-operated lifestyle business.

Name

Motivated Moms

Legal name

Motivated Moms LLC

Website

https://motivatedmoms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Motivated Moms is a bootstrapped consumer subscription app and printable planner system that helps time-constrained mothers and households structure daily chores through a mobile app, a 16-version printable library, and a private member community.

Ownership category

akta.pro rank

Product category

Household Productivity Software

NAICS

Individual and Family Services (6241)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Chore planning app
• Household task manager
• Printable chore planners
• Cleaning schedule app
• Mom productivity tools

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription at $1.99/month providing access to the app, printable planners library, and private Facebook community. Auto-renews monthly.
2. Annual Membership Subscription: Recurring annual subscription at $19.99/year (equivalent to $1.67/month) providing full access to app, all printable planner versions, and private Facebook community. Locked-in pricing for members in good standing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Motivated Moms is a subscription-based chore planning system that combines a mobile app for iOS and Android with a library of over 16 printable PDF planners. Members receive access to daily pre-populated task lists, customizable household task management with people and room assignment, optional Bible reading schedules, and a private Facebook community. The offering is sold as a monthly ($1.99) or annual ($19.99) membership with locked-in pricing for continuous subscribers.

Product overview

Motivated Moms is a chore planning system offered as a subscription-based membership that combines a mobile app with printable PDF planners. The core offering includes the Motivated Moms Mobile App (available on iOS and Android) and over 16 versions of printable chore planners. The membership also includes access to the Clean My House Planner, a streamlined version focused purely on cleaning tasks, and a private Facebook community. The system breaks down household chores into manageable daily tasks with rotating weekly focus areas, and users can customize tasks, assign them to household members, and organize by room or frequency.

Differentiator

Problem solved

Functional benefit

Brands

• Clean My House Planner: A stripped down version of Motivated Moms focused solely on house cleaning tasks, excluding child-related tasks and self-care tasks. It prints a week across 2 pages in landscape orientation.

Products and services

• Motivated Moms Mobile App A chore planning mobile application for iOS and Android that provides daily pre-planned task lists, customizable household task management, people and room assignment capabilities, and optional Bible reading schedules. Users can sort tasks by frequency, person, room, or alphabetically, and add unlimited custom tasks. Requires membership credentials to access full features.
• Motivated Moms Printable Planners Over 16 versions of downloadable PDF chore planners including full size and half size options, week-per-page and page-per-day formats, color and black-and-white variants, and Bible reading schedule versions. Updated annually to match the calendar year.
• Clean My House Planner A streamlined version of the Motivated Moms system containing only housecleaning-related tasks, excluding child-related tasks and self-care tasks. Prints a week across 2 pages in landscape orientation and includes a shopping list at the end of each week.
• Motivated Moms Membership Subscription-based membership providing access to the mobile app, all printable planner versions, and the private Facebook community. Available as monthly ($1.99/month) or annual ($19.99/year) subscription with locked-in pricing for members in good standing.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Habitica: Habitica gamifies habits, dailies, and to-dos for individuals. Overlaps with Motivated Moms' daily task-checkoff loop and habit-formation value proposition, with similar low-cost subscription monetization.
• OurHome: OurHome is a shared chore and responsibility app for families, with points and rewards. Directly comparable to Motivated Moms' household-sync and assignment features, with a stronger gamification layer.
• Cozi Family Organizer: Cozi is a shared family organizer with shared calendars, shopping lists, and to-dos. Comparable to Motivated Moms in targeting the same family household use case, plus broader scheduling and list functionality beyond chores.
• ChoreMonster: ChoreMonster (a DinnerTime app) is a gamified chores and rewards app for families. Compares to Motivated Moms in chore-assignment functionality, with a younger-child / family emphasis versus Motivated Moms' adult-mom positioning.
• FlyLady: FlyLady is a long-running household-cleaning routine and accountability system for women, with daily missions, zones, and checklists. The most conceptually similar peer to Motivated Moms in philosophy and audience, although primarily content/community rather than a mobile app.
• Tody: Tody is a household cleaning and chore-management mobile app that schedules recurring tasks by room. Directly comparable to Motivated Moms in core function — daily/weekly chore scheduling for households — with similar mobile-first subscription mechanics.
• Sweepy: Sweepy is a house-cleaning schedule app with recurring task management. Closely matches Motivated Moms' pre-planned daily cleaning checklist offering, but with a more modern UI and gamified elements.

Emerging players

• Skylight Calendar: Skylight offers a smart family calendar display and app for shared household coordination. Adjacent to Motivated Moms via shared-family coordination use case, with a hardware-component twist rather than a chore-list focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motivated.moms
• Instagraminstagram.com/motivatedmomsplanner
• Xx.com/momoplanner
• LinkedInlinkedin.com/company/motivated-moms-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motivated Moms