Industrial Logic
Industrial Logic is a Berkeley-based agile consultancy providing coaching, training, and engineering services to enterprise software organizations, anchored in its proprietary Modern Agile framework and Extreme Programming practices.
- Company typePrivate
- Founded1996
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Industrial Logic does
Industrial Logic is a US-based agile consultancy founded in 1996 by Joshua Kerievsky, specializing in coaching, training, and engineering services for enterprise software development organizations. The company serves clients across financial services (RBC, BMO), automotive (Ford, GM), technology (GE, Cisco, Intel, HP, Google), healthcare (Philips, Roche, bioMerieux), retail (Walmart, Starbucks), energy (PG&E, SLB), pharmaceuticals (GSK), telecommunications (Nokia), travel (Expedia, American Airlines), media (Viacom/Paramount, Globo, Nielsen), and other industries, anchored in the proprietary Modern Agile framework and Extreme Programming (XP) practices. Its core offerings include hands-on technical, product, and leadership coaching; immersive training programs (technical, product, collaboration, psychological safety); quality engineering services; and an Accelerate Survey assessment tool, all delivered primarily through direct enterprise engagement and increasingly through self-paced and guided eLearning.
Under the hood, the firm's intellectual property centers on the Modern Agile framework (four principles guiding daily decisions and behavior, created by Joshua Kerievsky), as well as practice areas in Extreme Programming, Lean Software Development, ensemble/mob programming, continuous integration, evolutionary design, and psychological safety. The company distributes content through a blog, books, case studies, cheat sheets, code katas, podcasts, videos, and the Modern Agile community (ModernAgile.org, Slack, YouTube #ModernAgileShow), which function as both marketing and ecosystem assets. The team operates remotely from a Berkeley, California corporate base, with members in Edinburgh (UK), Novato (CA), Waukee (IA), and Philadelphia (PA).
The business model combines project-based professional services (coaching, training, engineering engagements priced via custom quotes) with recurring revenue from self-paced eLearning albums and instructor-guided eLearning programs covering topics such as BDD, TDD, and refactoring. The firm is privately held, founder-owned, with no disclosed funding, parent company, or institutional investment. Distribution is direct-to-enterprise field sales supplemented by a self-service eLearning platform and public workshops, with a JetBrains technology partnership extending reach into the JetBrains developer tooling ecosystem.
Industrial Logic firmographics
Firmographics- Name
- Industrial Logic
- Legal name
- Industrial Logic, Inc.
- Website
- https://industriallogic.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Industrial Logic is a Berkeley-based agile consultancy providing coaching, training, and engineering services to enterprise software organizations, anchored in its proprietary Modern Agile framework and Extreme Programming practices.
- Ownership category
- akta.pro rank
Industrial Logic industry classification
Industry- Product category
- Agile and XP Software Development Consulting
- akta.pro primary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
- akta.pro secondary industry
- Industrial & Process Engineering Consulting (BPAHAIAF)
Keywords
Where Industrial Logic is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Industrial Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coaching Services: Hands-on coaching engagements for technical, product, and leadership development using agile and XP practices
- Training Services: Immersive training programs including technical, product, collaboration, and psychological safety workshops, offered both in-person and as eLearning
- eLearning Albums: Self-paced digital learning content covering topics like BDD, refactoring, TDD, and other agile practices available for individual or team consumption
- Software Engineering Services: Quality engineering engagements to improve software delivery practices, deployment, and measurement
- Guided eLearning: Structured learning programs with mentorship and feedback for teams learning agile practices
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Industrial Logic product offering
Product offeringCore offering
Industrial Logic is a Modern Agile consultancy that delivers hands-on coaching (Technical, Product, Leadership), immersive training (Technical, Product, Collaboration, Psychological Safety), and quality engineering services to enterprise clients seeking to improve their software development practices. Its offerings are anchored in the proprietary Modern Agile framework and supported by self-paced eLearning albums, guided eLearning programs, and the Accelerate Survey assessment tool.
Product overview
Industrial Logic is a pioneering Modern Agile consultancy that offers a portfolio of professional services rather than a traditional software product. The core offerings consist of Coaching Services (Technical, Product, and Leadership coaching), Training Services (Technical, Product, Collaboration, and Psychological Safety), and Engineering Services. These professional services are complemented by eLearning products including self-paced eLearning Albums and Guided eLearning programs. The company also offers the Accelerate Survey as an assessment tool for measuring software delivery performance. All services are anchored in the proprietary Modern Agile framework, which distills agility into four guiding principles. The company provides extensive free content resources including blogs, books, case studies, cheat sheets, code katas, podcasts, and videos.
Differentiator
Problem solved
Functional benefit
Brands
- Modern Agile: A principle-based approach to agility created by Joshua Kerievsky that distills agility down to four principles to guide daily decisions and behavior.
Products and services
- Coaching Services Hands-on coaching engagements including Technical Coaching, Product Coaching, and Leadership Coaching that help enterprise teams and leaders improve their software development and product practices. Targeted at large enterprises undertaking agile or product transformation.
- Training Services (Immersive Workshops) Immersive in-person and live training programs covering Technical, Product, Collaboration, and Psychological Safety topics. Delivered to enterprise teams and individual learners via open-enrollment public workshops.
- Engineering Services Quality engineering engagements that embed Industrial Logic engineers with client teams to improve software delivery practices, deployment, and measurement, targeting enterprises seeking to fix or modernize critical software.
- eLearning Albums Self-paced digital learning content covering BDD, refactoring, TDD, and other agile/XP practices, available for individual or team consumption through the Industrial Logic eLearning platform.
- Guided eLearning Structured learning programs that combine self-paced eLearning content with mentorship, feedback, and coaching support for teams learning agile and XP practices.
- Accelerate Survey Assessment tool for measuring software delivery performance and organizational effectiveness, currently offered free for a limited time, used by engineering leaders to baseline and benchmark their software delivery.
- Psychological Safety Services Specialized workshops and coaching engagements that help enterprise teams build psychologically safe working environments, supporting team effectiveness and continuous learning.
- Modern Agile Framework Principle-based agility framework created by Joshua Kerievsky and the Industrial Logic team that distills agility into four guiding principles used to direct daily decisions and behavior across coaching, training, and engineering engagements.
Quantifiable outcome
- 300-400% improvement in development efficiency achieved through DevOps transformation (RBC)
- +1 more outcomes
Companies that use Industrial Logic
Customer profileNamed customers30 records
Segments1 record
Ideal customer profiles2 records
Industrial Logic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Industrial Logic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JetBrainscorePartnership between Industrial Logic and JetBrains for agile tools and training. The collaboration focuses on providing training and tools for professional developers using JetBrains IDEs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Industrial Logic competitors and assessment
Company assessmentBroad incumbents
- ThoughtWorks: Global technology consultancy with deep agile/XP heritage and one of the largest dedicated agile delivery practices. Comparable to Industrial Logic as a direct competitor for enterprise agile transformation engagements, though significantly larger across geographies and service lines.
Direct peers
- Valiantys: European Atlassian-focused agile and DevOps consultancy delivering implementation, training, and transformation services. Comparable to Industrial Logic's enterprise agile engagement model, with overlap in DevOps/agile coaching though stronger Atlassian tooling specialization.
- Scaled Agile: Provider of the SAFe framework and the dominant enterprise agile scaling certification/training business. Directly comparable to Industrial Logic's Modern Agile training and large-scale agile transformation services, though operating a different framework (SAFe vs Modern Agile).
- Pivotal Labs: One of the original XP/agile software development consultancies (now part of Broadcom/Tanzu), pioneering paired programming and extreme programming practices. Highly comparable to Industrial Logic given shared XP DNA and enterprise coaching/training offerings.
- Mountain Goat Software: Agile/Scrum training and consulting firm founded by Mike Cohn, offering certification courses and corporate training. Directly comparable in business model (training + consulting) and buyer (software delivery leaders), though more Scrum-centric and less XP-focused than Industrial Logic.
- Agile Coaching Institute: Agile coaching and training firm offering certification programs and corporate workshops focused on team-level agile practices. Directly comparable to Industrial Logic's coaching and training services on a smaller, training-led scale.
- ICAgile: Industry certification body for agile coaching and training, with a global network of credentialed instructors. Comparable to Industrial Logic as an agile training provider, though certificated credentialing is ICAgile's primary product rather than custom enterprise coaching.
- Lean-Agile Partners: Boutique consultancy providing lean-agile transformation, coaching, and SAFe/enterprise agile delivery services. Directly comparable in business model, methodologies (lean + agile), and target enterprise buyer as Industrial Logic.
- Net Objectives: Boutique agile and Lean software consulting firm offering coaching, training, and transformation services to enterprise clients. Directly comparable to Industrial Logic in scope (XP/agile coaching + training) and target market (mid-market and enterprise software organizations).
Emerging players
- Plutora: Delivery and DevOps platform providing value stream management tooling that competes for the same enterprise software delivery budget as Industrial Logic's coaching/training engagements. Comparable as an alternative approach (tool-led vs coaching-led) to improving software delivery outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Industrial Logic social profiles
Digital presenceIndustrial Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industrial Logic leadership team
Management profileNumber of profiles
Profiles6 records
Industrial Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industrial Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industrial Logic
What does Industrial Logic do?
Industrial Logic is a Modern Agile consultancy that delivers hands-on coaching (Technical, Product, Leadership), immersive training (Technical, Product, Collaboration, Psychological Safety), and quality engineering services to enterprise clients seeking to improve their software development practices. Its offerings are anchored in the proprietary Modern Agile framework and supported by self-paced eLearning albums, guided eLearning programs, and the Accelerate Survey assessment tool.
Is Industrial Logic a public or private company?
Industrial Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Industrial Logic founded?
Industrial Logic was founded in 1996. It employs 11 to 50 people.
Where is Industrial Logic based?
Industrial Logic is headquartered in Mumbai, India, in the Asia region.
How does Industrial Logic make money?
Five revenue lines are on record. Coaching Services are the primary driver. The others are training Services, eLearning Albums, software Engineering Services and guided eLearning.
Who are Industrial Logic's main competitors?
ThoughtWorks is listed as a broad incumbent. Direct peers are Valiantys, Scaled Agile, Pivotal Labs, Mountain Goat Software, Agile Coaching Institute, ICAgile, Lean-Agile Partners and Net Objectives. Plutora is listed as an emerging player.
Does Industrial Logic have an API?
No public API is recorded for Industrial Logic.
What industry is Industrial Logic in?
Industrial Logic's product category is Agile and XP Software Development Consulting. Its primary akta.pro industry code is EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.), with a secondary code of BPAHAIAF, Industrial & Process Engineering Consulting.