HiViz LED Lighting

What HiViz LED Lighting does

HiViz LED Lighting, Inc., operating commercially as FireTech by HiViz Lighting, is a US-based manufacturer of LED lighting systems for emergency vehicles, founded and led by CEO Sam Massa. The company is headquartered with a flagship FireTech Experience Center in Appleton, Wisconsin, operates manufacturing tied to North Carolina, and reports approximately 150 team members — over half of whom have direct first-responder ties. Its product portfolio spans warning lights, lightbars, scene lights, DOT-compliant headlights, brow and compartment lights, light towers, sirens and controllers, and specialty products including UV-C germicidal ambulance lighting, sold under the FireTech brand for fire apparatus and ambulances and the Redline sub-brand for light-duty and personal response vehicles.\n\nThe company's technology centerpiece is HiViz Connect, a proprietary communication protocol enabling CAN, LIN, Bluetooth, and cellular connectivity across its smart fixtures, with on-network bootloader firmware updates, multi-vehicle flash-pattern synchronization, active load management that dims rather than cuts lights when alternator capacity is exceeded, and automatic NFPA 1900-compliant night mode. Products are engineered and tested to NFPA 1917, NFPA 1900, AMD 024, and DOT standards, with photometric test data published. Integration with HAAS Alert Safety Cloud allows connected fixtures to broadcast digital alerts to motorists in real time.\n\nHiViz monetizes primarily through one-time hardware unit sales priced from approximately $93 to $2,297 across the catalog, distributed via an authorized dealer network covering all 50 US states, all Canadian provinces, and select international markets; a Shopify-powered direct e-commerce storefront for Redline consumer products with GovX-verified first-responder discounts; and territory-based field sales representatives supported by the FireTech Experience Center for enterprise demos. Customer segments include municipal and volunteer fire departments, ambulance and EMS services, fleet managers running multi-apparatus retrofit programs, and individual volunteer firefighters, fire chiefs, and first-responder POV owners.

Name

HiViz LED Lighting

Legal name

HiViz Lighting, Inc.

Website

https://hivizleds.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

HiViz LED Lighting is a US manufacturer of LED emergency vehicle lighting systems sold under the FireTech brand for fire apparatus and ambulances and the Redline brand for light-duty response vehicles, serving fire departments, EMS agencies, fleet managers, and individual first responders via dealers, direct e-commerce, and field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Hardware Sales: One-time purchase of LED lighting products for fire apparatus, ambulances, and light duty vehicles. Products include warning lights, scene lights, lightbars, headlights, sirens, and accessories. Revenue generated through dealer network, direct sales, and e-commerce channels.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

HiViz LED Lighting manufactures LED warning lights, scene lights, lightbars, headlights, sirens, and specialty lighting products for emergency vehicles, sold under the FireTech brand for fire apparatus and ambulances and the Redline brand for light duty and personal response vehicles. Its portfolio is paired with HiViz Connect, a proprietary smart-lighting communication protocol enabling over-the-air firmware updates, multi-vehicle synchronization, active load management, automatic NFPA-compliant night mode, and HAAS Alert Safety Cloud integration. The company distributes through an authorized dealer network across the US, Canada, and international markets, supplemented by direct e-commerce sales and a FireTech Experience Center.

Product overview

HiViz LED Lighting operates as a manufacturer of emergency vehicle lighting with two primary product brands: FireTech for fire apparatus and Redline for light duty/personal vehicles. The product portfolio spans warning lights and lightbars (OMEN, HVC Guardian, Instinct, Surge families), scene lights (Guardian, Guardian Elite, Nebula, Dawn, Balsam), headlights (DOT-compliant LED headlights in various sizes), brow lights (MiniBrow single and double stack configurations), compartment and undercarriage lights, light towers (KL Series Helios, Knight Slim, Shadow Series), sirens and controllers (Hot Zone, Rhythm, Resonance), and specialty products including UV-C germicidal lighting for ambulances. The company also offers HiViz Connect, a smart lighting communication platform enabling firmware updates, automatic night mode, load management, and HAAS Alert Safety Cloud integration. Supporting services include a retrofit program for existing apparatus and an Experience Center in Appleton, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Redline: Light duty vehicle warning lights and scene lighting for personal response vehicles including pickup trucks, SUVs, vans, and cars. Built for volunteer firefighters, chief vehicles, and light duty rigs.
• HiViz Connect

Products and services

• OMEN Warning Lightbar High-output LED warning lightbar for fire apparatus with programmable flash patterns and multiple color configurations. Designed for the FireTech fire apparatus product line.
• HVC Guardian Warning Light Smart warning light with HiViz Connect-enabled features including advanced flash pattern programming, dimming, ramping, and system-wide synchronization. Available in multiple colors.
• Redline Surge Warning Light Surface-mounted warning light with 18 tri-color LEDs in a compact 5.22 inch body. Part of the Redline family for light duty vehicles and personal response vehicles.
• Redline Instinct Lightbar Programmable tri-color lightbar for light duty vehicles, available in 48 inch or 54 inch sizes with software-programmable flash patterns, built-in traffic advisor, and headache rack mounting options.
• Redline Explorer Dash Lightbar Interior windshield or rear window dash lightbar with 30 degree or 65 degree beam angles, flexible silicone housing, and zero backflash. Features tri-color configuration.
• Redline Hot Zone Siren Controller Programmable 200W dual-tone siren controller with USB-C programming, supporting handheld or console panel configurations for light duty emergency response vehicles.
• Guardian Scene Light LED scene light designed to illuminate emergency scenes with optics shining light down the vehicle body and out onto the scene. Features 6000K color temperature for improved color differentiation.
• Guardian Elite Scene Light High-output LED scene light with enhanced lumens for emergency scene illumination, designed to exceed NFPA requirements.
• Guardian LED Headlights DOT-compliant LED headlights available in 4x6 inch, 5.75 inch round, and 7 inch round sizes with heated options for cold weather operation.
• MiniBrow LED Lights Compact LED brow lights available in single or double stack configurations, designed for mounting on fire apparatus with various LED counts from 6 to 90 LEDs.
• FireTech Light Towers Pole-mounted and portable LED light towers including KL Series Helios, Knight Slim, and Shadow Series options for large-area scene illumination on fire apparatus.
• Violet UV-C Germicidal Lighting System UV-C germicidal lighting system for ambulances designed to disinfect and sanitize vehicle interiors using ultraviolet light technology for infection control.
• Redline Sear Beacon Compact upward-visible beacon with 24 side LEDs and dedicated top LED providing 360 degree plus overhead visibility with 3-bolt mount installation for light duty vehicles.
• Redline Nebula Scene Light Curved flood scene light with 1730 lumens for curved flood beam coverage in die-cast aluminum construction for light duty vehicles.
• Redline Dawn Combo Light 45-degree scene light combined with warning functionality, 1700 lumens with cruise override and single-color warning capability for light duty vehicles.
• Redline Balsam Scene Light Compact scene and interior cargo light with 1400 lumens flood beam in die-cast aluminum construction for light duty vehicles.
• Redline Architect Controller Dedicated 8-button light control panel with 15A plus 7 by 10A outputs for managing multiple warning lights on light duty vehicles.
• FireTech Gear Apparel and Merchandise Branded apparel and merchandise including t-shirts, hats, and gear featuring FireTech and Redline branding for firefighters and first responders.
• FireTech Retrofit Program Retrofit service for fire apparatus delivering 30-50 percent cost savings compared to new apparatus. Includes LED lighting upgrades, foam systems, and NFPA-compliant safety packages with 3-9 month turnaround.

Quantifiable outcome

• 30-50% cost savings with retrofit program versus new apparatus purchase
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• HAAS Alert Safety CloudcoreTechnology or IntegrationIntegration partnership enabling FireTech products with HiViz Connect to transmit data to the HAAS Alert Safety Cloud, providing digital alerting to motorists when emergency vehicles are responding on scene. This partnership enhances road safety by enabling millions of motorists to receive real-time notifications of approaching emergency scenes.
• NFPA (National Fire Protection Association)coreOthersFireTech products are designed and tested to comply with NFPA 1917 (Standard for Automotive Ambulances) scene lighting requirements and NFPA 1900 provisions for night mode operations. Company references NFPA standards extensively in compliance documentation.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Stryker: Medical device leader whose emergency medical equipment and ambulance outfitting business overlaps with HiViz's ambulance lighting and UV-C germicidal products. Adjacent vertical with shared ambulance OEM customers but not a lighting-only direct competitor.
• Rosenbauer International: Global fire apparatus manufacturer that integrates emergency lighting on its trucks and competes indirectly for fire department specification wins. A potential customer for HiViz lighting packages and a comparable ecosystem player in the same end-market.

Broad incumbents

• Truck-Lite: Major commercial vehicle lighting manufacturer with broad LED headlight, marker, and warning light portfolios. Adjacent competitor especially relevant to HiViz's DOT-compliant LED headlight and commercial-grade warning product lines.
• Grote Industries: Large manufacturer of vehicle lighting and safety systems for commercial trucks, trailers, and emergency vehicles. Comparable in product categories (LED headlights, marker lights, warning devices) though oriented toward broader commercial trucking.
• Federal Signal: Public industrial conglomerate whose Federal Signal Corporation / Public Safety Systems division (including Federal Signal brand, SWS Signaling, Whelen-adjacent legacy products) competes in emergency vehicle lighting, sirens, and integrated safety systems. Larger and more diversified than HiViz.

Direct peers

• SoundOff Signal: Manufacturer of LED warning lights, lightbars, and sirens for emergency, utility, and commercial vehicles. Competes with HiViz in the same fire/EMS/POV first responder niches with a comparable dual-brand portfolio.
• Whelen Engineering: Largest US manufacturer of emergency vehicle warning lights, lightbars, sirens, and scene lighting for fire, police, and EMS. Direct competitor to HiViz's FireTech and Redline lines across virtually the same customer base and product categories.
• Tomar Electronics: Manufacturer of strobe and LED warning lights, beacons, and traffic preemption systems for emergency vehicles and industrial applications. Overlaps with HiViz's warning light and scene lighting lines for fire/EMS customers.
• Code 3 (ECCO Safety Group): Major manufacturer of emergency vehicle lighting and warning products under the Code 3, ECCO, and Britax brands. Direct competitor to HiViz in fire apparatus warning lights, lightbars, and scene lighting sold through similar dealer networks.

Others

• Horton Emergency Vehicles: Ambulance manufacturer and upfitter that specifies and integrates lighting systems on its vehicles. An OEM channel partner / customer of HiViz rather than direct lighting competitor, but a key downstream relationship for ambulance lighting sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HiVizLEDs
• YouTubeyoutube.com/@FireTechLights
• LinkedInlinkedin.com/company/hiviz-lighting
• Instagraminstagram.com/firetechlights
• Facebookfacebook.com/HiVizLEDs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiViz LED Lighting