Snake Nation
Snake Nation is a blockchain-based mobile media network connecting multicultural Millennial creators to the global creative economy. Founded in 2015 with dual HQs in Atlanta and Cape Town, it operates a VNM-tokenized social platform, 52+ African university societies, and brand content production services for global enterprise clients.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Snake Nation does
Snake Nation is a mission-driven mobile media network founded in 2015 that operates a tokenized social platform (snakenation.io) and a portfolio of community and content programs targeting multicultural Millennial (M2) creators and coders. The company's core product is a blockchain-based mobile platform where users earn VNM, a proprietary cryptocurrency token stored in user-assigned digital wallets, in exchange for engagement actions such as posting, flame-ups, comments, and shares; VNM is intended to be redeemable for premium content, mobile data, merchandise, and, after beta, real-world off-platform value. The platform is currently in a public beta open to Millennial content creators.
Snake Nation's go-to-market is community- and event-led. It operates dual headquarters in Atlanta, GA and Cape Town, South Africa, runs university societies on more than 52 campuses across Southern Africa (each focused on Creative Industries, Technology, and Entrepreneurship), and maintains physical Social Studios — including a venture studio called Black Unicorns and a Social Studio at Georgia State University's Creative Media Industries Institute — that incubate young entrepreneurs in content and technology. The company runs the Interpretations short film contest in partnership with the YOMYOMF Foundation and the Cape Town International Film Market and Festival, and has secured strategic and standards partnerships including W3C membership, Microsoft, the City of Tshwane, Tshimologong Precinct, and YouthConnekta Africa.
Revenue model is multi-stream and largely early-stage. Snake Nation generates content production and licensing revenue for TV platforms, OTT services, and telecom providers, and has produced branded content for enterprise customers including Red Bull, Smirnoff, Sprite, Diageo, and TheTruth.com. On-platform, the model is freemium with recurring VNM-token subscriptions to premium content and event/contest monetization through sponsorships. The company received grant funding from the Interledger Foundation in late 2022 to develop an Interledger Protocol v4 (ILPv4) open payment network spanning 10 African countries, positioning financial inclusion and cross-border payments as an emerging revenue and infrastructure layer. No pricing, revenue, headcount, or paid-user figures are publicly disclosed.
Snake Nation firmographics
Firmographics- Name
- Snake Nation
- Legal name
- Snake Nation
- Website
- https://snakenation.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Snake Nation is a blockchain-based mobile media network connecting multicultural Millennial creators to the global creative economy. Founded in 2015 with dual HQs in Atlanta and Cape Town, it operates a VNM-tokenized social platform, 52+ African university societies, and brand content production services for global enterprise clients.
- Ownership category
- akta.pro rank
Snake Nation industry classification
Industry- Product category
- Creator Economy Social Platform
- NAICS
- Broadcasting and Content Providers (516), Independent Artists, Writers, and Performers (7115)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)
Keywords
Where Snake Nation is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Snake Nation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Token Economics (VNM): VNM cryptocurrency incentivizes engagement on the platform. Users earn tokens through interactions with content, creators, and brands. Token can be redeemed for premium content, mobile data, merchandise, and gear. Future trading for off-platform real-world value.
- Content Production Services: Content production as a service or licensing for TV platforms, OTT services, and Telecom providers. Team has experience launching TV networks and producing content on major channels.
- Platform Premium Subscriptions: VNM tokens can be used for subscribing to premium content on the platform.
- Event and Contest Participation: Film contests like Interpretations with prizes including mentorship and production opportunities, potentially generating revenue through partnerships and sponsorships.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Snake Nation product offering
Product offeringCore offering
Snake Nation operates a mobile media network and social platform (snakenation.io) for multicultural millennial creators, where users earn VNM cryptocurrency tokens for engaging with content. The company also delivers content production and licensing services for TV, OTT, and Telecom providers (with clients such as Red Bull, Smirnoff, Sprite, Diageo), runs university-based creative-industry societies across 52+ Southern African campuses, and operates physical Social Studios (Black Unicorns Venture Studio) that incubate diverse entrepreneurs in content and technology.
Product overview
Snake Nation is a multi-platform creative economy ecosystem consisting of a core mobile media network, a social platform (SnakeNation.io) powered by the VNM cryptocurrency token, university-based community societies across Southern Africa, content production services, the Interpretations short film contest, and physical Social Studios/venture studios for incubating entrepreneurs. The ecosystem connects multicultural millennial creators with the global $2.2 Trillion creative economy through content distribution, monetization, training, and peer-to-peer value exchange.
Differentiator
Problem solved
Functional benefit
Brands
- SnakeNation.io: Authentic social platform where creativity challenges rules and users earn VNM (platform cryptocurrency) for engaging with content, creators, and brands.
- Black Unicorns
- Social Studios
- VNM
Products and services
- SnakeNation.io Social Platform An authentic social media platform where multicultural millennial creators can build audiences, distribute creative product, and earn VNM tokens for engagement actions such as posting, flame-ups, comments, and shares. Targets individual creators and consumers globally.
- VNM (Virtual Network Money) Token Platform cryptocurrency residing in every user's assigned digital wallet. Earned through content engagement and redeemable for premium content subscriptions, mobile data, merchandise, and gear, with plans to enable trading for off-platform real-world value post-beta.
- Interledger Protocol v4 (ILPv4) Financial Inclusion Network Open payment protocol infrastructure enabling cross-border value exchange and financial inclusion for African creatives across a Tier-1 ILPv4 Network spanning 10 African countries.
- Content Production and Licensing Services B2B content production and licensing service for TV platforms, OTT providers, and Telecom companies. The team has launched TV networks, produced content for major channels, and developed brand campaigns for global clients including Red Bull, Smirnoff, Sprite, Diageo, and TheTruth.com.
Quantifiable outcome
- Creators enabled to build sustainable careers in $2.2 Trillion global Creative Economy
- +1 more outcomes
Companies that use Snake Nation
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Snake Nation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snake Nation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- World Wide Web Consortium (W3C)coreSnake Nation became a W3C member, joining the international standards organization for the World Wide Web. W3C membership supports web monetization standards and interoperability of Snake Nation's platform with web standards.
- YOMYOMF FoundationflagshipYOMYOMF Foundation partnered with Snake Nation for the Interpretations South Africa 2018 short film contest. The partnership enables filmmakers to submit 3-minute short films using provided script lines, with winners getting opportunity to direct a full project at GSU under mentorship of US film producers.
- Cape Town International Film Market and Festival (CTIFMF)flagshipCTIFMF partnered with Snake Nation and YOMYOMF Foundation for the Interpretations South Africa 2018 contest. Festival hosts finalist screenings and winners announcement, with winning filmmakers getting opportunity to work on full production at GSU Creative Media Industries Institute.
- Georgia State University (GSU) Creative Media Industries InstitutecoreGSU Creative Media Industries Institute serves as location for Snake Nation's Interpretations winners to direct and co-produce films under industry mentorship. Partnership provides access to US film production facilities and industry professionals.
- YouthConnekta AfricaminorYouthConnekta Africa partnership supporting creative economy development for African youth through technology and entrepreneurship.
- City of Tshwane Metropolitan MunicipalityminorCity of Tshwane partnership supporting creative economy initiatives and community programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Snake Nation competitors and assessment
Company assessmentDirect peers
- Audius: Web3 music streaming and creator platform using a native token to reward artists and listeners — directly comparable to Snake Nation's VNM token-earning model and its focus on giving creators ownership of monetization.
- Substack: Creator-led publishing platform with paid subscriptions to audiences — comparable to Snake Nation's creator-first model where individual creators build audiences and monetize directly via the platform.
- Patreon: Subscription-based creator monetization platform that lets creators earn directly from fans through paid memberships — directly comparable to Snake Nation's VNM premium-content subscription model and creator-first monetization philosophy.
- Cameo: Marketplace where creators monetize fan engagement directly via personalized video and content purchases — structurally similar to Snake Nation's VNM-driven creator-to-fan peer-to-peer value exchange.
- OnlyFans: Subscription platform enabling creators to monetize content directly from fans via tokenized subscriptions and tips — closely aligned with Snake Nation's VNM premium content subscription and engagement-reward mechanic.
- Wattpad: Community-driven storytelling platform that surfaces new creative voices and monetizes them via content licensing to streaming partners — closely aligned with Snake Nation's community-built creator pipeline plus content licensing model.
- DeSo (formerly BitClout): Decentralized social blockchain where users buy and trade creator coins — directly comparable to Snake Nation's crypto-native social graph and tokenized engagement model on SnakeNation.io.
Broad incumbents
- TikTok: Global short-form video social platform with a massive creator-fund and brand-deals ecosystem — overlaps broadly with Snake Nation's social platform and creator-economy positioning, but at vastly larger scale.
Regional players
- Showmax: African-focused streaming platform delivering curated African content to subscribers — comparable as a regional African media platform targeting similar audiences, though operating in a different monetization lane than Snake Nation's creator-token model.
Emerging players
- Roll (or Rally): Social tokens infrastructure allowing creators to launch personal tokens that fans can buy and trade — directly comparable to Snake Nation's VNM creator-token mechanism and Web3 social-economy architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Snake Nation social profiles
Digital presenceSnake Nation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snake Nation leadership team
Management profileNumber of profiles
Snake Nation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snake Nation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snake Nation
What does Snake Nation do?
Snake Nation operates a mobile media network and social platform (snakenation.io) for multicultural millennial creators, where users earn VNM cryptocurrency tokens for engaging with content. The company also delivers content production and licensing services for TV, OTT, and Telecom providers (with clients such as Red Bull, Smirnoff, Sprite, Diageo), runs university-based creative-industry societies across 52+ Southern African campuses, and operates physical Social Studios (Black Unicorns Venture Studio) that incubate diverse entrepreneurs in content and technology.
Is Snake Nation a public or private company?
Snake Nation is a private company. It is classified as unknown and is currently operating.
When was Snake Nation founded?
Snake Nation was founded in 2015.
Where is Snake Nation based?
Snake Nation is headquartered in Atlanta, United States, in the North America region.
How does Snake Nation make money?
Four revenue lines are on record. Platform Token Economics (VNM) is the primary driver. The others are content Production Services, platform Premium Subscriptions and event and Contest Participation.
Who are Snake Nation's main competitors?
Direct peers on record are Audius, Substack, Patreon, Cameo, OnlyFans, Wattpad and DeSo (formerly BitClout). TikTok is listed as a broad incumbent. Showmax is listed as a regional player. Roll (or Rally) is listed as an emerging player.
Does Snake Nation have an API?
No public API is recorded for Snake Nation.
What industry is Snake Nation in?
Snake Nation's product category is Creator Economy Social Platform. Its primary akta.pro industry code is MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts). Its NAICS code is 516 and its SIC code is 6199.