INFLUASIA

What INFLUASIA does

INFLUASIA Sdn Bhd is a privately-held Malaysian digital media group and influencer marketing agency headquartered in Kuala Lumpur, founded in 2016 by CEO Chris Khristie and Editor-in-Chief Michelle Tan. The company operates a portfolio of six owned-and-operated media brands (World of Buzz, Noodou, Lobak Merah, In Real Life, Xiao Ming, What The Malaysia) that collectively deliver millions of monthly engagements across English, Chinese, and lifestyle verticals in Malaysia. Under its BUZZER sub-brand, the company runs an AI-powered influencer marketing platform built on a proprietary database of 49.8K+ local Malaysian influencer profiles and 9M+ global profiles, with AI-driven targeting algorithms (using 35+ metrics) and fraud detection technology designed to match brands with authentic creators.

The company's revenue model combines three streams: media network advertising (social articles, videos, direct posts, and high-impact ads across owned properties), influencer marketing services (full-service campaign management, image/video posting, ambassadorship, FAM trips, CSR campaigns) sold primarily to enterprise and mid-market brands, and digital solutions (media planning, social media management, full-stack NFT/Web 3.0 development). Pricing is quote-based and not publicly disclosed; the go-to-market appears to be direct sales outreach supported by case-study-driven marketing and Forbes Asia brand recognition. The company reports having serviced over 300 brands and agencies, with named enterprise customers spanning F&B (Mamee, KFC, Pepsi), entertainment (Disney-Marvel, Universal Music, Astro, Netflix), automotive (Carsome), fintech (Boost, Maybank, Versa), pharma (Bayer), telecom (Maxis, Digi, Huawei), and FMCG, indicating a horizontally-segmented B2B customer base. Geographic operations are predominantly domestic Malaysia, with at least one campaign executed in Thailand indicating nascent cross-border capability. The company has no disclosed external funding, operates with 11–50 employees, and integrates with Innity ad-tech for high-impact advertising formats.

Name

INFLUASIA

Legal name

INFLUASIA Sdn Bhd

Website

https://influasia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

INFLUASIA is a Kuala Lumpur-based digital media group operating six owned Malaysian media brands and the BUZZER AI-powered influencer marketing platform, serving over 300 brands and agencies with media advertising, influencer campaigns, and digital solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Network Advertising: Revenue generated through advertising placements across INFLUASIA's owned media network including World of Buzz, Nodou, Lobak Merah, In Real Life, and social media pages. Services include social articles, social videos, social direct posts, and high-impact ads.
2. Influencer Marketing Services: Full-service influencer campaign management including influencer matching, content creation coordination, and campaign optimization. Services include image posting, video posting, ambassadorship programs, influencer network programs, and FAM trips.
3. Digital Solutions: Additional services including media planning and buys, social media management, and full-stack NFT development offered as professional services to brands and agencies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

INFLUASIA operates an award-winning digital media group and influencer marketing agency in Malaysia. It combines a network of owned news and entertainment media brands (World of Buzz, Noodou, Lobak Merah, In Real Life, Xiao Ming, What The Malaysia) with the BUZZER influencer marketing platform to deliver media advertising, digital solutions, and AI-powered influencer campaign services to brands and agencies.

Product overview

INFLUASIA is an award-winning digital media group and influencer agency operating Malaysia's leading news and entertainment media network. The company offers a platform-plus-services architecture centered on BUZZER (an AI-powered influencer marketing platform) combined with a network of owned media brands (World of Buzz, Noodou, Lobak Merah, In Real Life, Xiao Ming, What The Malaysia) that drive millions of monthly engagements. Services include Media Network Advertising (social articles, videos, direct posts, high-impact ads), Digital Solutions (media planning, social media management, NFT development), and full-service Influencer Marketing (campaign management, ambassadorship, FAM trips, CSR campaigns). The BUZZER platform provides AI-powered targeting with fraud detection technology across a database of over 49.8K local and 9M+ global influencer profiles. The company has serviced over 300 brands and agencies with a track record of delivering results exceeding targets by 100-1000%+.

Differentiator

Problem solved

Functional benefit

Brands

• BUZZER: Malaysia's award-winning influencer marketing agency platform with AI-powered data-driven campaigns and over 49K local influencer profiles in database.
• World of Buzz
• Noodou
• Lobak Merah
• In Real Life
• Xiao Ming
• What The Malaysia

Products and services

• BUZZER Influencer Marketing Platform All-in-one AI-powered and data-driven influencer marketing platform providing full-service campaign activation, AI fraud detection, targeting algorithm technology, and expert campaign management for brands and agencies.
• Media Network Advertising Comprehensive advertising services across INFLUASIA's media network, including social articles, social videos, social direct posts (Instagram, Facebook, TikTok, memes), and high-impact ads (interactive banners, site takeovers, display banners, custom tabs/widgets).
• Digital Solutions Digital marketing services including Media Planning & Buys (strategic media presence), Social Media Management (brand social presence through creative content execution), and Full Stack NFT Development (Web 3.0 launch services including artist partnerships, community building, coding, and marketing).
• Influencer Marketing Service Data-driven influencer campaign management featuring AI-powered targeting, fraud detection technology, and expert-led strategy to create engagement and amplify brand content socially. Includes image posting, video posting, ambassadorship programs, influencer network programs, FAM trips, and CSR community campaigns.
• World of Buzz (Media Brand) Leading Malaysian entertainment and lifestyle content platform that delivers high engagement through social articles, videos, and memes. Operated as a media property within INFLUASIA's owned network that supports advertising inventory.
• Noodou (Media Brand) Media brand focused on delivering results-first content strategy with strong engagement despite a smaller follower base. Operated as a media property within INFLUASIA's owned network that supports advertising inventory.
• Lobak Merah (Media Brand) Media brand that maximizes exposure and uplifts conversations. Operated as a media property within INFLUASIA's owned network that supports advertising inventory and digital marketing solutions.
• In Real Life (Media Brand) Experiential content brand that creates immersive experiences for consumers through embedded media. Operated as a media property within INFLUASIA's owned network supporting advertising and experiential activations.
• Xiao Ming (Media Brand) Facebook page featuring meme and witty content in Chinese language with high follower engagement. Operated as a media property within INFLUASIA's owned network supporting advertising inventory.
• What The Malaysia (Media Brand) Facebook page featuring meme and witty content in English language. Operated as a media property within INFLUASIA's owned network supporting advertising inventory.
• Ambassadorship Program Creation of brand ambassador relationships where appointed ambassadors (such as celebrities or macro-influencers) embody brand identity in appearance, demeanor, values, and ethics for long-term association.
• FAM Trip Experiential journeys with influencers designed to create immediate impact and serve as long-term content strategy for brand uplift, often used for product launches and destination marketing.
• CSR Community Campaign Corporate social responsibility campaigns that shape positive brand image through demonstrated company commitment to sustainability and social causes.

Quantifiable outcome

• Up to 985% campaign overperformance
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IPG Mediabrands Malaysia: Global media agency network with Malaysian operations providing media planning, buying, and digital marketing services to enterprise clients. Comparable as a larger incumbent offering overlapping media and digital marketing services to the same Malaysian enterprise brand set.
• Mindshare Malaysia: GroupM-owned global media agency with Malaysian operations focused on data-driven media planning and digital campaign execution. Comparable as a broad incumbent serving many of the same Malaysian enterprise brand clients in overlapping media and digital marketing services.
• Hakuhodo Malaysia: Japanese advertising network with Malaysian operations providing creative, digital, and media services. Comparable as a broad incumbent in Malaysian digital advertising targeting enterprise brands in similar verticals (automotive, FMCG, entertainment).
• Dentsu Malaysia: Global advertising network with Malaysian operations providing integrated digital, media, and creative services. Comparable as a broad incumbent in Malaysian enterprise digital advertising with overlapping influencer and content capabilities.
• GroupM Malaysia: WPP's media investment group operating in Malaysia with full-service media planning, buying, and content capabilities. Comparable as a broad incumbent in Malaysian digital advertising serving many of the same enterprise categories (FMCG, telco, entertainment) as INFLUASIA.
• Ogilvy Malaysia: WPP-owned creative and digital agency with a major Malaysian presence serving enterprise brands with advertising, social, and content services. Comparable as a broad incumbent offering overlapping influencer, social, and content marketing services in the Malaysian market.

Direct peers

• Gushcloud: Singapore-headquartered influencer marketing agency with strong presence across Southeast Asia including Malaysia. Directly comparable as a multi-market influencer marketing services provider targeting enterprise brands with a similar mix of campaign management, ambassadorship, and content offerings.
• AnyMind Group: Tokyo-headquartered digital marketing and influencer platform operating across APAC with a strong Southeast Asia presence. Comparable as a full-stack digital marketing and influencer platform serving enterprise brands in Malaysia, Indonesia, Thailand, and beyond.
• Vamp Influencer Marketing: APAC-focused influencer marketing platform connecting brands with creators across Southeast Asia. Comparable as a tech-enabled influencer marketing solution serving regional enterprise brands, overlapping directly with INFLUASIA's BUZZER platform.

Regional players

• Sociabuzz Indonesia: Indonesia-based creator economy and influencer marketing platform serving brands in the Indonesian market. Comparable as a regional peer operating a similar model of creator monetization, brand campaign management, and AI matching in a neighboring Southeast Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buzzermy
• Instagraminstagram.com/buzzermy
• LinkedInlinkedin.com/company/influasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFLUASIA