Novus Labs

What Novus Labs does

Novus Labs is a private engineering testing and certification services firm headquartered in Hillsboro, Oregon, operating since 2008 as Novus Labs, LLC. The company provides full-spectrum engineering support across four pillars: Design & Development (AI integration, software, hardware, custom test tools), Test & Validation (interoperability, wireless connectivity, audio, display, sensors, environmental, electrical, AR/VR), Compliance & Certification (authorized test lab services for Matter, USB-IF, SATA-IO), and Specialized Facilities (25 RF-shielded chambers, audio chambers, 3 residential test homes, the world's largest curated interop device library of 5,000+ devices, the AVVF Lab, and the AV Analysis Suite). It also operates adjacent Technical Staffing and Government Services lines.

The company's technology platform centers on purpose-built physical infrastructure accumulated over 17+ years, combined with proprietary test frameworks. The Interop Device Library, expanded continuously since founding, enables testing against real consumer electronics populations across Wi-Fi, Bluetooth, Thread, Zigbee, USB, AV, and smart home protocols. RF chambers support OTA/conductive hybrid wireless validation, residential test homes enable authentic real-world deployment testing, and the AVVF Lab provides cloud-service-agnostic automated voice validation using TTS integrations (Murf AI, Speechify). The firm holds ANAB ISO/IEC 17025 accreditation, ISO 9001 certification, and Authorized Test Lab status for the Connectivity Standards Alliance (Matter), USB Implementers Forum, and SATA-IO (with Board representation).

The business model is professional services and contract-based across five revenue streams: Engineering Testing Services, Certification Services, Technical Staffing, Design & Development, and Government Services. Pricing is quote-based with no public pricing disclosed, and engagements appear to be scoped per project. The go-to-market is enterprise-focused direct sales targeting Fortune 500 and major technology companies, with engineer-to-engineer engagement and content-driven demand generation through white papers, case studies, and solution briefs. The company serves 100+ named enterprise clients spanning tech (Amazon, Google, Microsoft, Apple, NVIDIA), consumer electronics (Bose, Sony, Sonos, Roku, Logitech, HP), connected automotive (Tesla, Aptiv), telecom (AT&T, Comcast), and other industrial segments.

Name

Novus Labs

Legal name

Novus Labs, LLC

Website

https://novuslabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Novus Labs is a Hillsboro, Oregon engineering testing and certification services firm operating since 2008, providing interoperability, wireless, audio, and certification testing to 100+ Fortune 500 technology and consumer electronics customers via purpose-built labs and the world's largest interop device library.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering Testing Services: Lab-based product testing and validation services across wireless, audio, display, sensors, environmental, and electrical disciplines. Includes interoperability testing, wireless connectivity validation, and compliance testing for regulatory requirements.
2. Certification Services: Authorized test lab services for Matter, USB-IF, and SATA-IO certification programs. Validates device behavior, interoperability, and protocol conformance to enable products to carry certification marks.
3. Technical Staffing: Engineering staffing services placing specialists across hardware, software, QA, validation, technical writing, and program management. Offers project-based, contract-to-hire, direct hire, and embedded team placements.
4. Design & Development: Hardware and software engineering services including AI integration, software development, hardware design, and custom test tools development.
5. Government Services: Engineering and workforce solutions supporting mission-critical government programs including DoD and federal programs, cleared technical staffing, and gov contract vehicle support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Novus Labs provides lab-based engineering testing, validation, and certification services for wireless, audio, display, and connected-device products. The company operates purpose-built infrastructure including 25 RF chambers, audio chambers, three residential test homes, and the world's largest curated interoperability device library, supporting product development from prototype through certified launch. It also offers authorized test lab services for Matter, USB-IF, and SATA-IO certification programs, plus technical staffing and government engineering services.

Product overview

Novus Labs is an engineering testing and certification services firm operating since 2008, structured as a platform of purpose-built service lines rather than a single software product. Its core portfolio spans four interconnected pillars: (1) Design & Development — AI integration, software development, hardware design, and custom test tool creation; (2) Test & Validation — interoperability, wireless, audio, display, sensors, environmental, electrical, and AR/VR testing backed by specialized facilities; (3) Compliance & Certification — authorized test lab services for Matter (CSA ATL), USB-IF, and SATA-IO; and (4) Specialized Facilities — RF Chambers (25 chambers), Audio Chambers (anechoic + hybrid RF/audio), Residential Test Homes (3 homes), the Interop Device Library (world's largest, 5,000+ devices), AVVF Lab (voice validation), and AV Analysis Suite (frame-by-frame A/V measurement). Novus Labs also offers Technical Staffing and Government Services as adjacent service lines. The company serves three primary industry verticals: Smart Home & IoT, Connected Automotive, and Consumer Electronics, with a client roster of 100+ Fortune 500 brands including Amazon, Google, Meta, Apple, Microsoft, NVIDIA, and Bose.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering & Testing Services Lab-based product testing and engineering services covering interoperability, wireless connectivity, audio, display, sensors, environmental, electrical validation, and AR/VR testing for enterprise product teams developing connected devices.
• Matter Certification Authorized Test Lab services for Matter device certification through the Connectivity Standards Alliance, validating commissioning, interoperability, and protocol conformance so smart-home products can carry the Matter mark.
• USB-IF Certification USB-IF Authorized Test Lab services for USB Type-C, Power Delivery, and USB data certification, covering electrical, protocol, interoperability, and EU Conformity (IEC 62680) assessments.
• SATA-IO Certification SATA-IO authorized Independent Test Lab services for Serial ATA product compliance and interoperability testing, covering protocol, electrical, mechanical, and multi-vendor ecosystem validation.
• Technical Staffing Engineering staffing services placing specialists across hardware, software, QA, cybersecurity, network, and program management, offering project-based, contract-to-hire, direct hire, and embedded team placements.
• Government Services Engineering and workforce solutions supporting mission-critical government programs including DoD and federal programs, cleared technical staffing, mission-critical engineering, and government contract vehicle support.

Quantifiable outcome

• Nearly doubled lab space to 80,000+ sq ft enabling larger and more complex engineering projects
• +1 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability12 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Cirrus LogiccoreStrategic or Co-development Partner · 1 October 2019Novus Labs became an official Professional Service Provider (PSP) for Cirrus Logic, helping customers integrate, tune, and test voice-enabled products. The partnership enables products across smart home, connected auto, and other voice-enabled applications to come to market faster while achieving rigorous testing standards. Novus Labs brings proprietary knowledge and tools for audio applications including multi-room media, A/V sync, voice recognition, and both controlled and real-world test environments.
• USB Implementers Forum (USB-IF)coreTechnology or Integration · 1 October 2019USB-IF Authorized Independent Test Lab (ATL) providing certification testing for USB products. Also supports EU Conformity assessments to IEC 62680 requirements for USB Type-C and Power Delivery.
• Connectivity Standards Alliance (CSA)coreTechnology or IntegrationAuthorized Test Lab (ATL) for Matter device certification through the Connectivity Standards Alliance. Validates commissioning, interoperability, and protocol conformance for smart-home products to carry the Matter mark.
• SATA-IOcoreTechnology or IntegrationSATA-IO Authorized Independent Test Lab (ITL) providing certification testing for Serial ATA products. Novus Labs has active participation in SATA-IO leadership and standards activities with Board of Directors representation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Allion Labs: Specializes in testing and certification services for consumer electronics, wireless, and connected devices — directly overlapping Novus Labs' interoperability, wireless, and certification offerings including USB-IF, Wi-Fi, and Bluetooth programs.
• Granite River Labs (GRL): Provides testing and validation services for USB, PCIe, HDMI, DisplayPort, and wireless protocols — closely comparable in scope to Novus Labs' electrical validation and Authorized Test Lab work for USB-IF and similar standards bodies.
• CETECOM: Independent test lab for wireless, mobile, and connected device certification across global markets. Comparable in offering authorized test lab services, wireless compliance, and interoperability testing for consumer and automotive OEMs.
• Eurofins Digital Testing: Specialized testing services arm focused on digital media, broadcast, and connected device conformance — overlapping with Novus Labs' AV Analysis Suite and consumer electronics compliance testing.

Broad incumbents

• Intertek: Global testing, inspection, and certification (TIC) incumbent operating across electronics, wireless, and consumer products. Larger and broader portfolio but overlaps with Novus Labs' testing and certification services for enterprise customers.
• SGS: World's largest testing, inspection, and certification company. Overlaps with Novus Labs in electronics, wireless, and consumer product testing, with comparable accreditations and global enterprise reach.
• DEKRA: Global testing and certification organization with automotive, product, and connected-device expertise. Comparable in automotive testing (a key Novus vertical) and broader electronics certification services.
• Bureau Veritas: International TIC company providing testing, inspection, and certification across consumer products, electronics, and automotive — competing for the same enterprise compliance and testing budgets as Novus Labs.
• TÜV Rheinland: Global testing and certification services provider with strong wireless, automotive, and consumer electronics practices. Comparable in scope to Novus Labs but with broader geographic footprint and category coverage.
• UL Solutions: Major safety science and certification organization with wireless, IoT, and consumer electronics testing offerings. Overlaps with Novus Labs' certification and compliance services for enterprise OEMs and standards bodies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/novus_labs_llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Labs