Haines & Company

What Haines & Company does

Haines & Company is a privately held, family-owned lead generation software business founded in 1929 by William L. Haines in Canton, Ohio, now led by fourth-generation CEO Ashley Williams. The company sells property and consumer data subscriptions to small and mid-sized businesses operating in real estate, insurance, home improvement, mortgage, and adjacent government segments across the United States.

The core technology is a 300+ million individual consumer and property database with 95+ million production email addresses, refreshed every 60 days through USPS NCOA and CASS processing at 99.7% address accuracy. Two flagship products sit on top of this asset: Property Connect, a SaaS platform launched in 2022 with map-based radius/polygon/freeform searches, new mover files, investor targeting, FEMA flood zone and opportunity zone overlays, custom comparable reports, and CSV/CRM/auto-dialer export; and Criss+Cross, the legacy directory concept dating to 1932 that exposes 300+ searchable demographic, behavioral, and property attributes. Supporting offerings include a custom list building service that fills customer CRMs or auto-dialers, plus a resource hub (Haines Hub) and free educational content (webinars, e-books, how-to videos).

The business model is annual subscription access to Property Connect and Criss+Cross, supplemented by fee-based custom list services. Distribution combines a self-serve product-led motion (Buy Now on haines.com) with a demo-assisted inside sales motion for mid-market closes and a direct outreach channel for enterprise custom list work. The company is bootstrapped, family-controlled across four generations, holds no external funding, operates only in the United States, and serves more than 1,000 companies according to its public demo page. Subsidiary operations include Haines-Direct (non-profit direct mail) and Haines Local Search (Yellow Page marketing in Ohio and parts of New York).

Name

Haines & Company

Legal name

Haines and Company, Inc.

Website

https://haines.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned lead generation software company founded in 1929, serving US SMBs in real estate, insurance, home improvement, and mortgage. Sells subscription access to Property Connect and Criss+Cross databases covering 300+ million individuals and 95+ million email addresses.

Ownership category

akta.pro rank

Product category

Lead Generation Software

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Lead generation software
• Property data platform
• Consumer database marketing
• Prospect list building
• Direct mail data services

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Connect Subscription: Subscription-based software-as-a-service providing access to detailed property data, owner information, and lead generation tools. Users pay for access to search, export, and generate targeted prospect lists.
2. Criss Cross Database Access: Annual or subscription access to the Criss Cross directory and consumer database for telemarketing lists, direct mail campaigns, and prospecting purposes.
3. Custom Lists: Bespoke list building services where Haines fills customer CRMs or auto-dialers with custom-targeted prospect lists based on specific criteria.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Haines & Company sells subscription-based lead generation software built around a proprietary property and consumer database. Its two core platforms are Property Connect, an online property database with mortgage, owner, and mapping data, and Criss+Cross, a directory-turned-data platform offering 300+ searchable attributes for prospecting. The company also offers custom list-building services to populate CRMs and auto-dialers, and targets real estate, insurance, home improvement, mortgage, and government users.

Product overview

Haines & Company offers a suite of lead generation software products built around property and consumer data. The core products are Property Connect (an online property database with detailed property information, mortgage data, and contact details) and Criss+Cross (a data technology platform with 300+ searchable data points for building targeted prospect lists). Supporting offerings include Custom Lists (custom lead list building), Haines Hub (resource center with demos and how-to videos), and Free Downloads/Webinars (educational content). The platform enables users to export data to CRMs, auto-dialers, and advertising platforms for multi-channel outreach campaigns. The company has operated for over 90 years since publishing its first directory in 1932.

Differentiator

Problem solved

Functional benefit

Brands

• Criss Cross: Lead generation software providing targeted leads with detailed property and owner information, including phone numbers, emails, and mortgage data.
• Property Connect
• Haines Hub
• Criss Cross Directory

Products and services

• Property Connect Online property database subscription providing instant access to residential and property data for direct mail, telemarketing, and email marketing. Includes detailed property reports, mortgage information, new mover files, FEMA flood zones, opportunity zones, insurance X dates, investor data, and targeted map searches (radius, polygon, freeform). Designed for real estate agents, insurance brokers, home improvement contractors, mortgage professionals, and government agencies.
• Criss+Cross Data technology platform and directory system offering over 300 searchable data points for building prospecting lists. Provides detailed contact information including phone numbers, emails, property characteristics, and demographic data for telemarketing, direct mail, and email campaigns. Originally published as a printed directory since 1932 and now delivered as a digital subscription database.
• Custom Lists Custom list-building service in which Haines fills customer CRMs or auto-dialers with targeted prospect lists built to specific filtering criteria and geographic targets, for customers needing bespoke data without doing their own searches.

Quantifiable outcome

• 99.7% address accuracy per USPS CASS standards
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATTOM Data Solutions: Provider of property data, analytics, and bulk lists for real estate, mortgage, and marketing professionals. Closely comparable to Haines' Property Connect and Criss+Cross offerings, with a similar SMB-to-enterprise customer base and overlapping data fields (ownership, mortgages, distress).
• BatchLeads: Lead generation and skip-tracing platform built for real estate investors and agents, offering property lists, comps, and CRM-driven workflows. Comparable to Haines in target audience and product overlap on prospect list building.
• PropStream: Real estate investor and agent lead generation platform offering property searches, comps, skip tracing, and list building. Directly competes with Property Connect and Criss+Cross for SMB real estate investor and agent customers.
• Melissa Data (Melissa): Provider of address verification, data quality, and customer/prospect data including mailing lists and consumer files. Directly comparable to Criss+Cross on address accuracy, NCOA/CASS processing, and list-based lead generation.

Emerging players

• HouseCanary: Property analytics and valuation platform serving investors, lenders, and real estate professionals with property data, comps, and forecasts. Overlaps with Haines on property-level intelligence and target customer base, but emphasizes analytics over list generation.

Broad incumbents

• CoreLogic (ICE Mortgage Technology): Large incumbent property data and analytics platform serving mortgage, real estate, insurance, and government verticals. Overlaps with Haines on property records, ownership, and mortgage data, but operates at far greater scale with enterprise-grade API distribution.
• Zillow Group: Consumer-facing real estate platform with extensive property data, owner information, and Zillow Premier Agent advertising products. Comparable to Haines in serving real estate agents with lead and property data, though with a fundamentally different freemium/consumer-driven model.
• Realtors Property Resource (RPR): NAR-affiliated property data and analytics platform for Realtors, providing property reports, comps, and seller/buyer data. Comparable to Property Connect for real estate agent workflows, though distributed via NAR membership rather than direct subscription.
• Black Knight (ICE): Mortgage and real estate data, analytics, and technology provider serving lenders, servicers, and real estate professionals. Overlaps with Haines' mortgage data fields and insurance/real estate customer segments at much larger scale.
• Acxiom (IPG / LiveRamp): Enterprise marketing data provider offering consumer data, identity resolution, and audience targeting. Comparable to Haines' consumer database of 300M+ individuals, though operating at significantly larger scale with enterprise martech integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hainesandcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haines & Company