Preston Robert Tisch Institute for Global Sport

What Preston Robert Tisch Institute for Global Sport does

The Preston Robert Tisch Institute for Global Sport is an academic division within New York University's School of Professional Studies (NYU SPS). It delivers education and training programs aimed at students pursuing careers in the global sports industry, operating as a specialized vertical within NYU SPS's broader portfolio of professional and continuing education offerings.

The institute's product surface consists of academic programs, courses, and certificates focused on sports business, sport management, and adjacent disciplines, delivered through NYU SPS's academic infrastructure. Its underlying "technology" is institutional rather than proprietary: it relies on NYU's admissions systems, faculty resources, career services, and the broader NYU SPS event and continuing-education platform. It extends a High School Academy with Career Edge and Weekend Workshop formats to build a pre-college pipeline, and supports online application enrollment, indicating channel investment in non-traditional student acquisition.

Its business model is tuition-driven and embedded within NYU SPS's pricing structure. The institute generates revenue through tuition and fees paid by individual students enrolling in degree, certificate, and pre-college programs. Customers are individual prospective students (high school through professional) rather than enterprise buyers, and the unit sells no standalone technology product. Strategic positioning is anchored entirely on the NYU brand, faculty, and alumni network as the primary distribution and credibility mechanism.

Name

Preston Robert Tisch Institute for Global Sport

Legal name

Preston Robert Tisch Institute for Global Sport

Website

https://sps.nyu.edu

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

The Preston Robert Tisch Institute for Global Sport is an NYU School of Professional Studies division that delivers academic programs, certificates, and pre-college pipelines in sports business and sport management to individual students pursuing careers in the global sports industry.

Ownership category

akta.pro rank

Product category

Higher Education - Sports Management

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industries

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Sports management education
• Sports business programs
• Athletic administration degrees
• Sports industry leadership
• Graduate sports studies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

The Preston Robert Tisch Institute for Global Sport is an academic division within NYU School of Professional Studies (NYU SPS) that offers undergraduate degrees, graduate degrees, certificates, and courses focused on sports business, sports management, sports marketing, global sport operations, athletic administration, and sport entrepreneurship. Programs are delivered in-person, online, and hybrid formats to prepare students for leadership roles in the global sports industry. The institute also offers pre-college programs such as Career Edge and Weekend Workshops for high school students.

Product overview

The Preston Robert Tisch Institute for Global Sport is an academic division within NYU School of Professional Studies (NYU SPS) focused on sports business education. As part of NYU SPS, it offers educational programs including degrees and courses in sports management and related fields. The institute is led by industry professionals and prepares students for careers in the sports industry.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• University of Michigan Sport Management Program: One of the oldest and largest sport management programs in the US, offering undergraduate and graduate degrees in sports administration. Directly comparable in offering (degree-based sports business education) and target market (aspiring sports industry professionals).
• Syracuse University Falk College - Sport Management: Long-established sport management program within Syracuse's Falk College, with strong industry connections and alumni in pro sports. Directly competes for the same student profile and offers similarly structured undergraduate and graduate pathways in sports business.
• Indiana University School of Public Health - Sport Management: Nationally ranked sport management program with a strong focus on the business of sport, including marketing, finance, and analytics. Directly comparable in curriculum focus and degree structure aimed at sports industry careers.
• Ohio University College of Business - Sports Administration: One of the pioneering sports administration programs in the US, with deep alumni penetration across the sports industry. Directly comparable as a degree-granting program preparing students for careers in sports business.
• DeVos Sport Business Management at UCF: Specialized sport business management graduate program at the University of Central Florida. Directly comparable in focus on the business side of sport and target student segment of aspiring sports industry professionals.
• University of Massachusetts Amherst - Sport Management: Well-known sport management program offering undergraduate and graduate degrees with a curriculum emphasizing sport business, marketing, and leadership. Directly comparable in offering and target audience.
• Texas A&M University - Sport Management: Large sport management program within Texas A&M's College of Education and Human Development, with both BS and MS pathways. Directly competes for prospective students interested in sports business careers.
• St. John's University - Sport Management: New York City-based sport management program that directly competes with Tisch Institute for the same NYC-area prospective students and employer relationships. Highly comparable in geography, program offering, and target market.
• Columbia University Sports Management: Columbia offers sport management-related concentrations within its education and business programs in NYC. Directly comparable in geography (Manhattan), brand positioning (Ivy-tier), and target market of students seeking NYC-based sports business education.

Broad incumbents

• NYU Jonathan M. Tisch Center of Hospitality: Sibling academic division within NYU SPS focused on hospitality and tourism management. Comparable as a specialized professional studies institute within the same parent (NYU SPS) that competes for the same pool of NYU SPS students interested in service-industry careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nyusps
• YouTubeyoutube.com/user/scpsnyu
• Facebookfacebook.com/NYUSPS
• LinkedInlinkedin.com/school/nyu-school-of-professional-studies
• Instagraminstagram.com/nyusps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preston Robert Tisch Institute for Global Sport