Viva Media Group

What Viva Media Group does

Viva Media Group (legal entity Viva Media AB) is a full-service digital marketing agency headquartered in Uppsala, Sweden, founded in 2014 by CEO Arash Gilan. The firm delivers integrated marketing services — SEO (including generative engine optimization for AI citations), SEM/Google Ads, paid social, programmatic video and display, media planning, data and tracking, insights and market research, creative and branding, and WordPress-based web solutions — primarily to enterprise and mid-market Nordic clients. Named customers include CDON, BAUHAUS, Skanska, Malmö Stad, Cervera, Granit, Pågen, Frälsningsarmén, Danske Bank, Karolinska Institutet, Medborgarskolan, Atrium Ljungberg, Tempur, Idre Fjäll, and Footway, spanning e-commerce, retail, B2B, real estate, government, education, and non-profit verticals.

The company's technology layer is built around applied AI rather than proprietary foundation models. Core components include 150+ customized GPTs built per client, the Fluid Brand Identity system (AI-driven dynamic brand identity with rule-based visual pattern generators), the Viva Marketing OS (an agentic AI operating system that aggregates brand, channel, and metric data to produce content and prioritize actions), and a Query Fan-out methodology for SEO/GEO optimization. The firm maintains Google Premier Partner status for four consecutive years and reports an NPS of 69 based on annual customer measurements. Thought leadership is anchored by CEO Arash Gilan's authorship of 'I Love AI' (6,000+ sales, translated into multiple languages), the VD-Podden podcast (130+ episodes), and the 'AI med Arash' LinkedIn newsletter (11,000+ subscribers).

Commercially, Viva operates a professional services model with retainer and project-based pricing sold through a consultative, sales-led GTM targeting enterprise and mid-market buyers. The agency is privately held and founder-owned, with no disclosed external institutional investors. The company has expanded operations across Sweden, Norway, Denmark, and Finland and runs an active career site indicating ongoing hiring, while its only disclosed acquisition remains the 2014 purchase of MediaAnalys.

Name

Viva Media Group

Legal name

Viva Media AB

Website

https://vivamedia.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Viva Media Group is a full-service digital marketing agency based in Uppsala, Sweden, serving Nordic enterprise and mid-market clients with AI-powered SEO, SEM, paid social, programmatic, branding, creative, and web solutions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital marketing agency
• SEO services
• Paid search advertising
• AI marketing solutions
• Brand strategy services

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing AI-powered services including SEO, SEM, paid social, programmatic advertising, content marketing, creative & branding, web solutions, insights & market research, and media planning. Revenue generated through service fees, likely retainer or project-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Viva Media Group is a full-service Nordic digital marketing agency that sells integrated marketing services — SEO, SEM/Google Ads, Paid Social, Programmatic Video & Display, Media Planning, Data & Tracking, Insights & Market Research, Creative & Branding, Web Solutions, and AI-powered marketing ('Game Set AI'). Offerings are augmented by proprietary AI tooling including Custom GPT Development (150+ brand-tuned GPTs), the Fluid Brand Identity system, and the Viva Marketing OS agent platform.

Product overview

Viva Media Group is a full-service digital marketing agency founded in 2014 in Uppsala, Sweden, with approximately 80 employees. The company operates a platform-plus-services model combining AI-powered marketing services with a proprietary AI operating system. Core services include Game Set AI (AI-powered marketing), SEO & GEO, SEM/Google Ads, Paid Social, Programmatic Video & Display, Media Planning, Data & Tracking, Insights & Market Research, Creative & Branding, and Web Solutions. The portfolio includes proprietary methodologies like Fluid Brand Identity (dynamic brand identity with AI), Custom GPT Development (150+ specialized GPTs created for clients), and Viva Marketing OS (AI agent system for marketing operations). Content offerings include VD-Podden podcast, Knowledge Bank with webinars and blog posts, the 'I Love AI' book by CEO Arash Gilan, and AI whitepapers. The company serves prominent Nordic brands including CDON, Bauhaus, Skanska, and Malmö Stad, positioning itself as a Google Premier Partner for 4 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Set AI AI-powered marketing service combining human expertise with AI tools to deliver intelligent marketing strategies that drive growth and strengthen brand positioning for Nordic businesses.
• SEO Services Strategic search engine optimization covering traditional SEO and generative engine optimization (GEO) to increase organic visibility, climb search rankings, and capture AI citations for clients.
• SEM – Google Ads Paid search advertising services on Google Ads and Microsoft Advertising, optimizing campaigns to maximize ROI and drive measurable business results.
• Paid Social Customized social media advertising campaigns across TikTok, Snapchat, Instagram, Facebook, and YouTube to grow online presence, engagement, and conversions.
• Programmatic Video & Display Automated, data-driven digital advertising buying using programmatic technology to reach the right audience with the right message at the right time.
• Media Planning Strategic media planning that supports business goals and optimizes media strategy for maximum reach and impact across channels.
• Data & Tracking Marketing analytics and tracking services that transform data into actionable insights for smarter decision-making and growth optimization.
• Insights & Market Research Deep market and audience insights using ethnographic and social-science methods to understand cultural, social, and behavioral drivers for data-informed strategic decisions.
• Creative & Branding Strategic and creative communication services including the Fluid Brand Identity system for powerful brand building, plus content marketing and advertising production.
• Web Solutions High-performance websites built on WordPress, creating measurable business results through balanced design and functionality.
• Viva Marketing OS Internal AI operating system that aggregates brand, channel, and metrics data; produces content, prioritizes actions, and identifies strategic questions for marketers. Opening to a limited first group of users.
• Custom GPT Development Development of specialized AI-powered GPTs customized for each client's brand voice, business strategies, and target markets; Viva has created 150+ GPTs for clients.

Quantifiable outcome

• NPS of 69 based on annual customer measurements
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationViva is a Google Premier Partner with certified expertise in Google Ads, SEM, and programmatic advertising. This partnership enables access to Google's advertising platforms, tools, and training resources. Viva has maintained Premier Partner status for 4 consecutive years.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curamando: Stockholm-based performance marketing and digital growth agency serving Nordic enterprise clients across e-commerce and B2B, directly comparable in service mix (SEO, SEM, analytics) and regional focus.
• North Kingdom: Swedish digital experience and creative agency known for award-winning digital campaigns; overlaps with Viva in digital strategy, creative, and brand-building work for enterprise clients.
• Pineworks (Qonvert): Swedish digital agency focused on conversion, SEO, and e-commerce growth — directly comparable in service portfolio and Nordic mid-market positioning.
• Great Works: Stockholm-based creative and communications agency serving Nordic enterprise brands; comparable in creative/branding service line and enterprise client roster.
• Conversionista: Nordic CRO and experimentation agency working with enterprise clients on data-driven optimization, overlapping with Viva's data, tracking, and insights capabilities.

Broad incumbents

• Dept Agency: Large European digital creative and technology agency operating across the Nordics with end-to-end marketing, tech, and creative capabilities — a broader incumbent competing for the same enterprise RFPs.
• MediaMonks (S4 Capital): Global content, media, and digital production network under S4 Capital — competes with Viva on enterprise digital campaigns and creative production at much larger scale.
• Acceleration Partners: Global performance marketing and partner-led agency with strong Nordic/APAC presence; overlaps with Viva's paid social, SEM, and program management offerings.
• WPP: World's largest advertising holding company with significant Nordic operations (GroupM, Ogilvy, VMLY&R); competes with Viva for large Nordic enterprise marketing budgets.
• Publicis Groupe: Global marketing and communications holding company with Nordic agencies (Publicis, Digitas, Saatchi); broad incumbent competitor on integrated enterprise marketing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VivaMediaGroupSE/featured
• Facebookfacebook.com/vivamediagroup
• LinkedInlinkedin.com/company/viva-media-group
• Instagraminstagram.com/vivamediagroup
• Xx.com/VivaMediaAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Media Group