GIWA
GIWA s.r.l. is an Italian e-commerce retailer of certified anti-trauma rubber flooring, playground equipment, sports surfaces, and urban furniture, serving schools, municipalities, gyms, sports centers, and private customers across Italy via three proprietary online storefronts from its Ghisalba warehouse.
- Company typePrivate
- Founded2014
- HeadquartersGhisalba, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What GIWA does
GIWA s.r.l. is an Italian private e-commerce retailer specializing in certified safety flooring, playground equipment, sports surfaces, and urban furniture. Founded in 2006 and headquartered at Via XXV Aprile n 5, Ghisalba (BG), Italy, the company operates from a single warehouse that serves customers nationwide. It claims 10+ years of online leadership in anti-shock rubber tiles within the Italian market and holds a 4.5/5.0 Google rating across 55 customer reviews.
The core product is anti-trauma rubber flooring, manufactured from SBR (Styrene-Butadiene Rubber) and EPDM (Ethylene Propylene Diene Monomer) materials and certified to European safety standards including UNI EN 1177 (Head Injury Criterion methodology for playground surfaces) and UNI EN 14904 (sports flooring with minimum 25% shock absorption). The broader catalog of eight product lines includes sports flooring, martial arts tatami, playground structures, urban furniture, wall protections, synthetic grass, anti-trauma tiles, and anti-shock mats. Distribution runs exclusively through three proprietary e-commerce domains (giwa.it, pavimentoantitrauma.it, giwagiochi.it) plus a sub-brand (Giwa Giochi) for playground equipment, with pricing conducted via custom quotes and free 24-hour consultation.
The business model is direct-to-consumer, one-time product sales on a quote-based pay-as-you-go model, supplemented by free technical advisory embedded in the sales funnel. Customers are horizontally segmented across schools and nurseries, gyms and fitness centers, municipalities and public entities, sports centers and federations, private homeowners, and aquatic/wellness facilities. No external funding, parent company, or institutional ownership has been disclosed, and the company appears to be founder-owned and operated with 1-10 employees.
GIWA firmographics
Firmographics- Name
- GIWA
- Legal name
- Giwa s.r.l.
- Website
- https://giwa.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GIWA s.r.l. is an Italian e-commerce retailer of certified anti-trauma rubber flooring, playground equipment, sports surfaces, and urban furniture, serving schools, municipalities, gyms, sports centers, and private customers across Italy via three proprietary online storefronts from its Ghisalba warehouse.
- Ownership category
- akta.pro rank
GIWA industry classification
Industry- Product category
- Safety Flooring and Playground Equipment
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH)
Keywords
Where GIWA is headquartered
LocationHeadquarters
- HQ city
- Ghisalba
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
GIWA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Anti-trauma flooring product sales: One-time sale of anti-trauma rubber tiles, puzzle tiles, interlocking mats, artificial grass, and tatami for gyms. Products are sold directly through the e-commerce platform with consultation support. The company offers free quotes and personalized advice for product selection.
- Playground and sports equipment sales: Sales of outdoor playground equipment, sports flooring, urban furniture, and related accessories through online catalog. Includes swing sets, slides, spring riders, and multi-activity structures.
- Professional consultation services: Free technical consultation to help customers select appropriate flooring solutions based on their specific environment, usage requirements, and safety standards. Consultation included as part of the sales process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GIWA product offering
Product offeringCore offering
GIWA (Giwa s.r.l.) is an Italian e-commerce company that designs, manufactures and sells certified anti-trauma rubber flooring, sports flooring, martial arts tatami, playground equipment, and urban furniture for indoor and outdoor use. The company sells directly through its own websites (giwa.it, pavimentoantitrauma.it, giwagiochi.it) to schools, gyms, municipalities, sports centers, and private customers across Italy. Products comply with European safety standards including UNI EN 1177 and UNI EN 14904.
Product overview
GIWA is an Italian e-commerce company specializing in certified safety flooring and playground/sports equipment. The core product line consists of anti-trauma rubber flooring tiles and mats (Pavimenti Antitrauma and Tappeti Antitrauma) for indoor and outdoor use, complemented by sports flooring systems (Pavimentazione Sportiva), martial arts tatami mats (Tatami Sportivo), playground equipment (Giochi per Parchi), and urban furniture (Arredo Urbano). The company operates as an online retailer with over 10 years of experience, serving both private and public sector customers across Italy. Products are sourced from certified manufacturers and comply with European safety standards including UNI EN 1177, UNI EN 14904, and EN 1176.
Differentiator
Problem solved
Functional benefit
Brands
- Giwa Giochi: A sub-brand specializing in playground structures, outdoor games, and park equipment for children. Operates through giwagiochi.it website.
Products and services
- Pavimenti Antitrauma (Anti-trauma Flooring) Certified shock-absorbent rubber flooring tiles designed for indoor and outdoor use, providing impact protection for playgrounds, gyms, schools, and sports facilities. Made from SBR recycled rubber or EPDM synthetic rubber with anti-slip properties.
- Pavimentazione Sportiva (Sports Flooring) Multi-purpose rubber sports flooring for indoor and outdoor sports courts, including basketball, tennis, volleyball, football, and gymnasiums. Features shock absorption, anti-slip properties, and resistance to wear.
- Tatami Sportivo (Martial Arts Mats) Professional tatami mats for martial arts disciplines including judo, karate, taekwondo, aikido, and combat sports. Available in puzzle and professional formats with impact absorption and stability features.
- Giochi per Parchi (Playground Equipment) Outdoor playground structures including slides, swings, spring riders, carousels, climbing structures, and play houses designed for children's recreational areas.
- Arredo Urbano (Urban Furniture) Urban street furniture including benches, picnic tables, waste bins, signage, and decorative elements for public spaces, parks, and recreational areas.
- Protezioni Murali (Wall Protections) Impact-absorbing wall protection panels and padding for sports facilities, gyms, and children's areas to prevent injuries from collisions with walls and rigid surfaces.
- Pavimenti in Erba Sintetica (Synthetic Grass)
- Piastrelle Antitrauma (Anti-trauma Tiles) Interlocking rubber tiles for shock absorption, available in various thicknesses and colors for playgrounds, gyms, and recreational areas. Certified according to UNI EN 1177 standards.
- Tappeti Antitrauma (Anti-shock Mats) Rubber mats for gyms, playgrounds, and sports facilities providing cushioning against impacts from falls and dropped weights. Made from EPDM or recycled SBR rubber.
Quantifiable outcome
- Products certified to UNI EN 1177 standard for impact absorption in playgrounds
- +2 more outcomes
Companies that use GIWA
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
GIWA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GIWA partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
GIWA competitors and assessment
Company assessmentDirect peers
- Regupol: German manufacturer of elastic rubber flooring, impact-absorbing sports surfaces, and anti-slip mats for playgrounds, gyms, and multisport facilities. Closest direct comparable to GIWA in product technology (recycled rubber, HIC/EN 1177 testing) and end-markets.
- Kraiburg Relastec: German producer of rubber mats and flooring products for sports, play, and safety applications, including EN 1177-certified playground tiles. Directly competes with GIWA in recycled-rubber safety flooring for playgrounds and sports facilities.
- Mondo: Italian manufacturer of sports surfaces, athletic tracks, and rubber flooring for indoor and outdoor sports. Comparable to GIWA on sports flooring and to its Italian heritage, but operates at much larger scale including global venue installations.
- Dalla Riva Sportfloors: Italian sports flooring specialist producing wooden, resilient, and rubber sports floor systems for gyms, schools, and competition venues. Overlaps with GIWA's sports flooring and gym rubber tile categories within the same domestic market.
- Casali Group: Italian producer of synthetic sports surfaces, polyurethane systems, and artificial turf for athletics, football, and multisport facilities. Comparable to GIWA on sports and synthetic grass product lines within the Italian market.
- Limonta Sport: Italian division of the Limonta Group supplying sports surfaces, rubber flooring, and athletic systems to gyms, schools, and competition venues. Overlaps with GIWA's gym and sports flooring categories in the Italian market.
Broad incumbents
- Kompan: Denmark-based global leader in playground equipment and outdoor fitness solutions, offering both playground structures and certified safety surfacing. Overlaps with GIWA's Giwa Giochi playground and urban furniture segment but at vastly larger scale and international footprint.
- Proludic: French designer-manufacturer of playground equipment, sports areas, and outdoor fitness installations across Europe. Comparable to GIWA in playground equipment and urban furniture offerings but with broader international presence.
- Tarkett: Major global flooring manufacturer with a dedicated sports surfaces division (vinyl, rubber, and wood systems for gyms and arenas). Comparable to GIWA's gym/sports flooring category but as part of a much wider commercial and residential flooring portfolio.
Regional players
- Stilmet: Italian supplier of playground equipment, urban furniture, and street fittings for municipalities and schools. Comparable to GIWA's playground and urban furniture lines, operating in the same Italian market with overlapping public-sector buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
GIWA social profiles
Digital presenceGIWA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIWA leadership team
Management profileNumber of profiles
GIWA subsidiaries and ownership
Company hierarchySubsidiaries1 record
GIWA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIWA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIWA
What does GIWA do?
GIWA (Giwa s.r.l.) is an Italian e-commerce company that designs, manufactures and sells certified anti-trauma rubber flooring, sports flooring, martial arts tatami, playground equipment, and urban furniture for indoor and outdoor use. The company sells directly through its own websites (giwa.it, pavimentoantitrauma.it, giwagiochi.it) to schools, gyms, municipalities, sports centers, and private customers across Italy. Products comply with European safety standards including UNI EN 1177 and UNI EN 14904.
Is GIWA a public or private company?
GIWA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GIWA founded?
GIWA was founded in 2014. It employs 1 to 10 people.
Where is GIWA based?
GIWA is headquartered in Ghisalba, Italy, in the Europe region.
How does GIWA make money?
Three revenue lines are on record. Anti-trauma flooring product sales are the primary driver. The others are playground and sports equipment sales and professional consultation services.
Who are GIWA's main competitors?
Direct peers on record are Regupol, Kraiburg Relastec, Mondo, Dalla Riva Sportfloors, Casali Group and Limonta Sport. Broad incumbents are Kompan, Proludic and Tarkett. Stilmet is listed as a regional player.
Does GIWA have an API?
No public API is recorded for GIWA.
What industry is GIWA in?
GIWA's product category is Safety Flooring and Playground Equipment. Its primary akta.pro industry code is HSAJAMAH, Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats). Its NAICS code is 325612 and its SIC code is 2842.