Curaden AG

What Curaden AG does

Curaden AG is a privately held Swiss dental products and services company founded in 1940 and headquartered in Kriens, Switzerland, operating two key sites in Dietikon (Dentaldepot headquarters) and Flawil (manufacturing). The company operates two intertwined businesses: a Swiss dental depot (Curaden Dentaldepot) that distributes more than 120 product categories of consumables, instruments, capital equipment, and digital solutions to dental practices and laboratories, and the Curaprox consumer oral care brand, which sells premium manual and electric toothbrushes, interdental brushes, toothpastes, mouthwashes, and specialty care products in over 90 countries via international distributors.

Its technology footprint spans a B2B e-commerce platform, practice and laboratory management software (OneBox pro, LOMS), and the BOB-App consumer-facing oral health application, alongside distribution of third-party digital dentistry hardware such as CEREC Primemill/SpeedFire milling and firing units, scanners, 3D printers, and X-ray systems. Manufacturing is anchored at the Flawil facility, where Curaprox toothbrushes are produced in-house, supporting vertical integration on the core consumer line.

Curaden makes money through three revenue streams: B2B hardware and consumables sales to dental practices and laboratories via direct account managers, an e-commerce depot, and field sales; Curaprox-branded consumer oral care products sold globally through distributors; and emerging subscription/recurring revenue from practice management software and digital tools. Distribution is multi-channel — phone-based direct sales teams for practice and laboratory articles, technical service, e-commerce, and international wholesale — with same-day delivery on Swiss orders placed before 5 PM. The company remains family-owned under CEO Christine Breitschmid, who publicly rejected a UBS-led acquisition approach, reaffirming its independent private status.

Name

Curaden AG

Legal name

Curaden AG

Website

https://curaden.ch

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Curaden AG is a family-owned Swiss dental products company operating a B2B dental depot (Curaden Dentaldepot) serving practices and laboratories in 13+ countries, alongside the globally distributed Curaprox consumer oral care brand sold in 90+ countries.

Ownership category

akta.pro rank

Product category

Dental Products and Equipment Distribution

NAICS

Dental Equipment and Supplies Manufacturing (339114), Soap and Cleaning Compound Manufacturing (32561)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Toothbrushes (Manual) (CRABAFAB)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Dental supplies distribution
• Oral care products
• Professional dental equipment
• Dental practice software
• Preventive oral hygiene

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Supplies and Equipment Sales: B2B sales of dental consumables, instruments, equipment, and supplies to dental practices and laboratories. Revenue generated through direct sales, account managers, and e-commerce platform.
2. Curaprox Consumer Products: Sale of Curaprox branded oral care products including toothbrushes, interdental brushes, toothpaste, and accessories to dental professionals and consumers.
3. Digital Solutions and Software: Revenue from software solutions including practice management software and digital tools like the BOB-App.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Curaden AG manufactures and distributes professional dental products under the Curaprox consumer oral care brand (toothbrushes, interdental brushes, toothpastes, mouthwashes, whitening products) at its facility in Flawil, Switzerland. It operates the Curaden Dentaldepot, a B2B e-commerce platform supplying dental consumables, instruments, and CAD/CAM and 3D printing equipment to dental practices and laboratories, and develops practice and laboratory management software (OneBox pro, LOMS) plus the BOB-App consumer mobile application.

Product overview

Curaden AG operates as a Swiss dental products company with a diversified portfolio consisting of the Curaprox consumer oral care brand (toothbrushes, interdental brushes, toothpastes, mouthwashes, specialized dental care products), BOB-App digital application, OneBox pro and LOMS practice/lab management software, Fläsh whitening products, and Exam Vision loupes. The company also operates Curaden Dentaldepot, a B2B e-commerce platform serving dental practices and laboratories with supplies across categories including prophylaxis, CAD/CAM, 3D printing, X-ray, disinfection, and dental consumables.

Differentiator

Problem solved

Functional benefit

Brands

• Curaprox: Primary oral care product brand including manual toothbrushes, electric toothbrushes, interdental brushes, toothpastes, mouthwash, tongue scrapers, dental floss, and oral care accessories.
• Perio Plus+
• Fläsh
• BOB App
• OneBox pro
• LOMS

Products and services

• Curaprox Consumer Oral Care Brand Consumer oral care brand from Curaden offering manual toothbrushes, interdental brushes, toothpastes, mouthwashes, and related preventive hygiene products sold in 90+ countries through retail, dental, and online channels.
• Curaden Dentaldepot B2B e-commerce platform supplying dental consumables, instruments, CAD/CAM and 3D printing equipment, and practice/lab supplies to dental practices and laboratories, with same-day dispatch for orders placed before 5 PM.
• OneBox pro Practice management software for dental clinics, enabling workflow, patient, and administrative management within dental practices.
• LOMS Laboratory management software for dental laboratories to manage production workflows and orders.
• BOB-App Mobile application supporting oral health and preventive dentistry content and guidance.
• Fläsh Teeth Whitening Professional teeth whitening system offered through the Curaden distribution and product umbrella.

Quantifiable outcome

• Revenue grew nearly 20% annually between 2015 and 2022
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curaden AG