Via Trading

What Via Trading does

Via Trading Corporation is a family-owned B2B wholesale liquidation marketplace headquartered in Lynwood, California, founded circa 2002 and operationally active since at least 2006. The company sources customer returns, shelf pulls, new overstock, master case items, refurbished goods, and irregulars from major U.S. department stores and manufacturers, then resells these lots to a buyer base composed of resellers, flea market vendors, online marketplace sellers (eBay, Amazon), wholesalers, and international buyers across 129+ countries. Across its operating history, Via Trading has served 55,000+ businesses and individuals through 350,000+ completed transactions representing $8B+ in retail value liquidated, with no minimum order requirements and per-transaction values ranging from $200 to $200,000+.

The core platform is the Load Center on viatrading.com — a real-time inventory database searchable across 17+ product categories, with downloadable manifests, real-time shipping quotes, Buyer Tools calculators (profit, revenue, landing cost), Make An Offer negotiation, and an A-La-Carte cosmetics ordering module with online color swatches. Order intake spans online ordering, phone, fax, email, live chat, in-person cash-and-carry at the Lynwood facility, and monthly bilingual live auctions with 250+ lots per event. The Lynwood warehouse houses 10,000+ pallet positions with ~800 pallets daily throughput, supports walk-in showroom visits, daily pallet raffles, and acts as the FOB origin point for shipping. A wholly-owned subsidiary, LiquidateNow, extends the platform with a dedicated make-an-offer surface.

Revenue mechanics are transactional rather than subscription-based. Pricing takes four forms — percentage of retail, percentage of wholesale, fixed unit pricing, and fixed load pricing — with a 3% fee on credit card and PayPal payments and SoCal flat-rate shipping tiers. Go-to-market is sales-led: each buyer is paired with a dedicated Account Manager, demand is generated through the website, email, social media, NFMA referral network, trade shows (ASD Market Week Las Vegas, Intermoda Expo Guadalajara), and recurring live auctions. The firm holds a BBB A+ rating and NFMA Preferred Supplier status and reports a 98% customs clearance success rate, which together function as trust signals for prepaying international buyers purchasing uninspected goods.

Name

Via Trading

Legal name

Via Trading Corporation

Website

https://viatrading.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Via Trading Corporation is a family-owned B2B wholesale liquidation marketplace headquartered in Lynwood, California, sourcing customer returns, overstock, and irregular merchandise from major retailers and reselling to 55,000+ resellers, flea market vendors, online sellers, and international buyers across 129+ countries.

Ownership category

akta.pro rank

Product category

Wholesale Liquidation Distribution

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Wholesale liquidation merchandise
• Customer returns pallets
• Truckload liquidation sales
• Department store overstock
• Reseller inventory sourcing

Headquarters

HQ city

Lynwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Liquidation Product Sales: Via Trading generates revenue primarily through the sale of liquidation merchandise including customer returns, shelf pulls, new overstock, defective goods, master case items, refurbished goods, and irregulars. Products are sold at various price points ranging from individual cases to full truckloads, with pricing based on fixed amounts, percentages of retail value, or percentages of wholesale value.
2. Auction Sales: Monthly live bilingual auctions featuring over 250 wholesale lots per event with manifested lots now available. Buyers bid competitively on merchandise with buyer's premium fees applied to cover auction operating costs.
3. Shipping & Logistics Services: While shipping costs are passed to customers, Via Trading facilitates shipping arrangements through their carrier network, providing quotes and coordinating deliveries internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Via Trading operates a B2B wholesale liquidation marketplace that sources customer returns, new overstock, shelf pulls, irregulars, master case items, refurbished goods, and defective merchandise from major department stores and manufacturers, then resells these goods to resellers and businesses in lot sizes ranging from single cases to full truckloads across 17 product categories. The company sells exclusively through B2B channels including its e-commerce platform, monthly live bilingual auctions (250+ lots per event), in-person cash-and-carry at its Lynwood, California facility, and direct sales via phone/email/live chat with dedicated Account Managers. All goods are sold AS-IS with no minimum order requirements, with pricing based on fixed amounts, percentage of retail value, or percentage of wholesale value.

Product overview

Via Trading operates a B2B wholesale liquidation marketplace serving resellers and businesses purchasing excess inventory from department stores and manufacturers. The core platform offers fixed-price listings and live auctions with over 250 lots per event. The product portfolio includes the main Via Trading Marketplace for liquidation merchandise, the LiquidateNow make-an-offer platform for opportunistic lots, the Load Center for real-time inventory search and manifest access, Buyer Tools suite of calculators and widgets, A-La-Carte Cosmetics for branded cosmetics purchasing, and monthly event programs including Live Auctions and Daily Raffles. Merchandise spans 17 product categories including Fashion, Electronics & Accessories, Health & Beauty, Home Essentials, Toys & Kids, Furniture, and more, offered in 7 condition types from New Overstock to Defective, in lot sizes ranging from single cases to full truckloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Via Trading B2B Wholesale Liquidation Marketplace
• Live Wholesale Auctions
• LiquidateNow Make-An-Offer Platform

Quantifiable outcome

• $8B+ in retail value liquidated across 350,000+ transactions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• ACA (Canadian Import Specialist)minorImplementation/ SI/ Consulting PartnerACA is a Canada-based import, transportation, and customs clearance specialist referred by Via Trading to assist international customers with purchasing from the USA. ACA handles logistics, document preparation, customs clearance, and transportation for truckload purchases. Payments for services are made directly to ACA.
• NFMA (National Flea Market Association)minorGTM or Marketing PartnerVia Trading is recognized as an 'NFMA Preferred Supplier,' indicating a marketing partnership that provides visibility and credibility with flea market and swap meet vendor customers. Via Trading provides value-add merchandise to this vendor community.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BoxFox: B2B excess inventory marketplace connecting retailers and brands with resellers — comparable in marketplace model and cross-category general merchandise offering, though smaller in pallet/truckload focus.
• Quicklotz: Wholesale liquidation distributor selling customer returns, overstock, and shelf pulls in pallet and truckload quantities — a direct competitor serving a similar SMB reseller base.
• BULQ: B2B liquidation marketplace offering manifested pallets and truckloads from major retailers to resellers, with a similar buyer experience, condition grading, and category breadth as Via Trading.
• 888 Lots: Wholesale liquidation wholesaler specializing in pallets and truckloads of customer returns and overstock for resellers — directly comparable in pricing model and SMB customer focus.
• B-Stock Solutions: Operates B2B liquidation marketplaces (liquidation.com, bstock.com) connecting retailers' excess inventory with resellers — the closest direct competitor to Via Trading's model across categories and buyer segments.
• Direct Liquidation: B2B liquidation marketplace sourcing from major retailers (Amazon, Walmart, Target) and selling manifested pallets/loads to resellers — comparable in supply relationships and buyer offering.

Emerging players

• Genco (Reverse Logistics Group): Provides reverse logistics, returns processing, and liquidation services to major retailers and manufacturers — an upstream supplier/partner and partial competitor in the B2B liquidation supply chain.
• Optoro: Reverse logistics and returns management platform that helps retailers process, reprice, and route returned and excess inventory — an emerging upstream player that competes for retailer relationships and could disintermediate wholesalers.

Broad incumbents

• Ollie's Bargain Outlet: Large closeout retailer buying similar liquidation and overstock inventory at massive scale — adjacent buyer of the same supply pool, illustrating the buyer-side scale Via Trading's resellers face as competitors.
• TJX Companies: Off-price retail giant (TJ Maxx, Marshalls, HomeGoods) — a major buyer of closeout and overstock inventory that competes with wholesalers like Via Trading for the same upstream supply pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/viatrading
• Facebookfacebook.com/ViaTrading
• Instagraminstagram.com/viatrading
• Xx.com/viatrading

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Trading