Efficiency Canada
- Company typePrivate
- Founded2018
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Efficiency Canada firmographics
Firmographics- Name
- Efficiency Canada
- Legal name
- The Canadian Energy Efficiency Collaborative
- Website
- https://efficiencycanada.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Efficiency Canada industry classification
Industry- Product category
- Energy Efficiency Policy Research and Advocacy
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Administration of Conservation Programs (924120)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industries
- Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD), Permitting, Siting & Environmental Impact (EIA/NEPA) Advisory (EUAMANAB)
Keywords
Where Efficiency Canada is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Efficiency Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Foundation/Donor Funding: Supported by foundations including Ivey Foundation, Schad Foundation, McConnell Foundation, Clean Economy Fund, ECHO Foundation, Trottier Foundation, Roadburg Fund, and RBC Foundation. Also supported by government funding from the Government of Canada.
- Ally Network Subscriptions: Annual subscriptions starting at $2,000 for organizations to join the Ally Network, receiving policy advocacy opportunities, priority promotion to 14,000+ audience, weekly news scans, early access to research, and website recognition
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ally Network annual subscription starting price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Efficiency Canada product offering
Product offeringCore offering
Efficiency Canada produces independent policy research, benchmarking tools, advocacy campaigns, and workforce development programs to advance energy efficiency as a national priority in Canada. Its core offerings include the Provincial Scorecard, Policy Tracking System, Energy Poverty Map, and DiscoverEE Careers platform, along with reports, webinars, Communities of Practice, and the Ally Network of 50+ industry leaders.
Product overview
Efficiency Canada operates as a policy research and advocacy organization (the national voice for energy efficiency) offering a suite of web-based tools and programs. The core portfolio includes the DiscoverEE Careers platform for workforce development, the Provincial Scorecard and Policy Tracking System for benchmarking Canadian energy efficiency policies, and the Energy Poverty Map for visualizing household energy burden. Supporting offerings include the Ally Network for industry collaboration, Communities of Practice for practitioner engagement, and DiscoverEE Webinars for education. The organization produces recurring research publications including the Energy Efficiency Programs Report and MEPS benchmarking studies. These products work together to advance energy efficiency as a national policy priority through research, communications, and stakeholder engagement.
Differentiator
Problem solved
Functional benefit
Brands
- DiscoverEE Careers: A one-stop shop connecting job seekers with employers in the energy efficiency sector, offering training, networking events, mentorship, and job opportunities.
- Energy Poverty Coalition
- Canada Home Energy Justice Conference
- Low-Income Energy Efficiency Community of Practice
Products and services
- DiscoverEE Careers
- Provincial Scorecard
- Policy Tracking System
- Energy Poverty Map
- Ally Network
- DiscoverEE Webinars
- Communities of Practice
- 2025 Energy Efficiency Programs Report
- Benchmarking Canadian Minimum Energy Performance Standards Report
Quantifiable outcome
- Nearly 2 million Canadian households experiencing energy poverty can benefit from targeted energy efficiency programs
- +4 more outcomes
Companies that use Efficiency Canada
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Efficiency Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Efficiency Canada partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, champion, leader and partner.
- Carleton University Sustainable Energy Research CentrecoreEfficiency Canada is housed at Carleton University's Sustainable Energy Research Centre. The university provides academic infrastructure, research credibility, and administrative support. This partnership enables academic rigor in policy research and access to graduate students and faculty expertise.
- Provincial Energy Efficiency Leaders (PEEL) NetworkcoreNetwork of provincial utilities including Efficiency Manitoba, EfficiencyPEI, SaskEnergy, BC Hydro, FortisBC, Enbridge, NB Power, IESO, and EfficiencyOne working collaboratively on energy efficiency policy and programs.
- Dunsky Energy + Climate AdvisorschampionLeading energy and climate consulting firm and Champion-level Ally providing expertise in demand-side management, building efficiency, and clean energy policy.
- Salamander (Insulators Association)championChampion-level Ally representing insulation contractors and professionals in the energy efficiency sector.
- CLEAResult CanadachampionChampion-level Ally providing energy efficiency program implementation and consulting services.
- BOMA CanadaleaderLeader-level Ally representing building owners and managers for commercial building energy efficiency.
- BOMA EnspireleaderEnergy efficiency certification and training programs for building professionals.
- ASHRAEleaderInternational society for heating, refrigerating and air-conditioning engineers with Canadian chapter involvement in building energy standards.
- Kambo Energy Group (Empower Me)leaderLeader-level Ally and co-developer of Empower Me program designed for underserved communities to address energy poverty.
- Energy 350partnerPartner-level Ally providing demand response and energy efficiency consulting services.
- FortisBCcoreMajor utility ally delivering natural gas and electricity energy efficiency programs across British Columbia.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Efficiency Canada competitors and assessment
Company assessmentDirect peers
- Vermont Energy Investment Corporation (VEIC): US non-profit delivering energy efficiency utility programs and policy research. Comparable in demand-side management expertise, utility engagement, and efficiency program design.
- Canada Green Building Council (CaGBC): Canadian industry organization advancing green building practices through certification, advocacy, and education. Overlaps on building codes, net-zero buildings, and BOMA partnerships.
- Energy Efficiency Council (US): US-based trade association for the energy efficiency industry. Comparable in industry convening, policy advocacy, and Ally Network-style member structure.
- Clean Energy Canada: Canadian clean energy research and policy organization housed at Simon Fraser University. Comparable in mission, academic affiliation, and policy advocacy focus, though with broader clean energy scope.
- Environmental Defence Canada: Canadian environmental advocacy organization working on climate, energy, and toxics. Overlaps on policy advocacy, foundation funding sources, and Canadian government engagement.
- Pembina Institute: Canadian non-profit think tank focused on clean energy, climate, and sustainability policy. Directly comparable in geography, policy research approach, and foundation funding model.
- ACEEE (American Council for an Energy-Efficient Economy): US-based non-profit research organization that conducts energy efficiency policy analysis, benchmarking, and advocacy. Highly comparable in mission, methodology (state scorecards), and stakeholder engagement model.
Broad incumbents
- RMI (Rocky Mountain Institute): US-based clean energy think tank with global operations. Comparable in independent research, building electrification, and policy work, though at much larger scale.
- NRDC (Natural Resources Defense Council): Large US-based environmental advocacy organization with significant energy efficiency and buildings work. Comparable in policy advocacy, research publications, and foundation funding model, though at much larger scale and with broader mandate.
Regional players
- The Atmospheric Fund (TAF): Toronto-area climate fund focused on building decarbonization, energy efficiency, and air quality. Comparable in policy research, building efficiency focus, and Canadian context, with regional rather than national scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Efficiency Canada social profiles
Digital presenceEfficiency Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efficiency Canada leadership team
Management profileNumber of profiles
Profiles17 records
Efficiency Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efficiency Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efficiency Canada
What does Efficiency Canada do?
Efficiency Canada produces independent policy research, benchmarking tools, advocacy campaigns, and workforce development programs to advance energy efficiency as a national priority in Canada. Its core offerings include the Provincial Scorecard, Policy Tracking System, Energy Poverty Map, and DiscoverEE Careers platform, along with reports, webinars, Communities of Practice, and the Ally Network of 50+ industry leaders.
Is Efficiency Canada a public or private company?
Efficiency Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Efficiency Canada founded?
Efficiency Canada was founded in 2018. It employs 11 to 50 people.
Where is Efficiency Canada based?
Efficiency Canada is headquartered in Ottawa, Canada, in the North America region.
How does Efficiency Canada make money?
Two revenue lines are on record. Foundation/Donor Funding is the primary driver. The others are ally Network Subscriptions.
Who are Efficiency Canada's main competitors?
Direct peers on record are Vermont Energy Investment Corporation (VEIC), Canada Green Building Council (CaGBC), Energy Efficiency Council (US), Clean Energy Canada, Environmental Defence Canada, Pembina Institute and ACEEE (American Council for an Energy-Efficient Economy). Broad incumbents are RMI (Rocky Mountain Institute) and NRDC (Natural Resources Defense Council). The Atmospheric Fund (TAF) is listed as a regional player.
Does Efficiency Canada have an API?
No public API is recorded for Efficiency Canada.
What industry is Efficiency Canada in?
Efficiency Canada's product category is Energy Efficiency Policy Research and Advocacy. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPAIAMAD, Climate Change Mitigation, Adaptation & Resilience Programs. Its NAICS code is 54172 and its SIC code is 8600.