Efficiency Canada

Name

Efficiency Canada

Legal name

The Canadian Energy Efficiency Collaborative

Website

https://efficiencycanada.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Energy Efficiency Policy Research and Advocacy

NAICS

Research and Development in the Social Sciences and Humanities (54172), Administration of Conservation Programs (924120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD), Permitting, Siting & Environmental Impact (EIA/NEPA) Advisory (EUAMANAB)

Keywords

• Energy efficiency policy
• Demand-side management
• Building decarbonization research
• Energy poverty advocacy
• Workforce development platform

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Foundation/Donor Funding: Supported by foundations including Ivey Foundation, Schad Foundation, McConnell Foundation, Clean Economy Fund, ECHO Foundation, Trottier Foundation, Roadburg Fund, and RBC Foundation. Also supported by government funding from the Government of Canada.
2. Ally Network Subscriptions: Annual subscriptions starting at $2,000 for organizations to join the Ally Network, receiving policy advocacy opportunities, priority promotion to 14,000+ audience, weekly news scans, early access to research, and website recognition

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Efficiency Canada produces independent policy research, benchmarking tools, advocacy campaigns, and workforce development programs to advance energy efficiency as a national priority in Canada. Its core offerings include the Provincial Scorecard, Policy Tracking System, Energy Poverty Map, and DiscoverEE Careers platform, along with reports, webinars, Communities of Practice, and the Ally Network of 50+ industry leaders.

Product overview

Efficiency Canada operates as a policy research and advocacy organization (the national voice for energy efficiency) offering a suite of web-based tools and programs. The core portfolio includes the DiscoverEE Careers platform for workforce development, the Provincial Scorecard and Policy Tracking System for benchmarking Canadian energy efficiency policies, and the Energy Poverty Map for visualizing household energy burden. Supporting offerings include the Ally Network for industry collaboration, Communities of Practice for practitioner engagement, and DiscoverEE Webinars for education. The organization produces recurring research publications including the Energy Efficiency Programs Report and MEPS benchmarking studies. These products work together to advance energy efficiency as a national policy priority through research, communications, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Brands

• DiscoverEE Careers: A one-stop shop connecting job seekers with employers in the energy efficiency sector, offering training, networking events, mentorship, and job opportunities.
• Energy Poverty Coalition
• Canada Home Energy Justice Conference
• Low-Income Energy Efficiency Community of Practice

Products and services

• DiscoverEE Careers
• Provincial Scorecard
• Policy Tracking System
• Energy Poverty Map
• Ally Network
• DiscoverEE Webinars
• Communities of Practice
• 2025 Energy Efficiency Programs Report
• Benchmarking Canadian Minimum Energy Performance Standards Report

Quantifiable outcome

• Nearly 2 million Canadian households experiencing energy poverty can benefit from targeted energy efficiency programs
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, champion, leader and partner.

• Carleton University Sustainable Energy Research CentrecoreStrategic or Co-development PartnerEfficiency Canada is housed at Carleton University's Sustainable Energy Research Centre. The university provides academic infrastructure, research credibility, and administrative support. This partnership enables academic rigor in policy research and access to graduate students and faculty expertise.
• Provincial Energy Efficiency Leaders (PEEL) NetworkcoreStrategic or Co-development PartnerNetwork of provincial utilities including Efficiency Manitoba, EfficiencyPEI, SaskEnergy, BC Hydro, FortisBC, Enbridge, NB Power, IESO, and EfficiencyOne working collaboratively on energy efficiency policy and programs.
• Dunsky Energy + Climate AdvisorschampionStrategic or Co-development PartnerLeading energy and climate consulting firm and Champion-level Ally providing expertise in demand-side management, building efficiency, and clean energy policy.
• Salamander (Insulators Association)championStrategic or Co-development PartnerChampion-level Ally representing insulation contractors and professionals in the energy efficiency sector.
• CLEAResult CanadachampionStrategic or Co-development PartnerChampion-level Ally providing energy efficiency program implementation and consulting services.
• BOMA CanadaleaderStrategic or Co-development PartnerLeader-level Ally representing building owners and managers for commercial building energy efficiency.
• BOMA EnspireleaderStrategic or Co-development PartnerEnergy efficiency certification and training programs for building professionals.
• ASHRAEleaderStrategic or Co-development PartnerInternational society for heating, refrigerating and air-conditioning engineers with Canadian chapter involvement in building energy standards.
• Kambo Energy Group (Empower Me)leaderStrategic or Co-development PartnerLeader-level Ally and co-developer of Empower Me program designed for underserved communities to address energy poverty.
• Energy 350partnerStrategic or Co-development PartnerPartner-level Ally providing demand response and energy efficiency consulting services.
• FortisBCcoreStrategic or Co-development PartnerMajor utility ally delivering natural gas and electricity energy efficiency programs across British Columbia.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vermont Energy Investment Corporation (VEIC): US non-profit delivering energy efficiency utility programs and policy research. Comparable in demand-side management expertise, utility engagement, and efficiency program design.
• Canada Green Building Council (CaGBC): Canadian industry organization advancing green building practices through certification, advocacy, and education. Overlaps on building codes, net-zero buildings, and BOMA partnerships.
• Energy Efficiency Council (US): US-based trade association for the energy efficiency industry. Comparable in industry convening, policy advocacy, and Ally Network-style member structure.
• Clean Energy Canada: Canadian clean energy research and policy organization housed at Simon Fraser University. Comparable in mission, academic affiliation, and policy advocacy focus, though with broader clean energy scope.
• Environmental Defence Canada: Canadian environmental advocacy organization working on climate, energy, and toxics. Overlaps on policy advocacy, foundation funding sources, and Canadian government engagement.
• Pembina Institute: Canadian non-profit think tank focused on clean energy, climate, and sustainability policy. Directly comparable in geography, policy research approach, and foundation funding model.
• ACEEE (American Council for an Energy-Efficient Economy): US-based non-profit research organization that conducts energy efficiency policy analysis, benchmarking, and advocacy. Highly comparable in mission, methodology (state scorecards), and stakeholder engagement model.

Broad incumbents

• RMI (Rocky Mountain Institute): US-based clean energy think tank with global operations. Comparable in independent research, building electrification, and policy work, though at much larger scale.
• NRDC (Natural Resources Defense Council): Large US-based environmental advocacy organization with significant energy efficiency and buildings work. Comparable in policy advocacy, research publications, and foundation funding model, though at much larger scale and with broader mandate.

Regional players

• The Atmospheric Fund (TAF): Toronto-area climate fund focused on building decarbonization, energy efficiency, and air quality. Comparable in policy research, building efficiency focus, and Canadian context, with regional rather than national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/efficiencycanada
• Facebookfacebook.com/EfficiencyCanada
• LinkedInlinkedin.com/company/efficiency-canada
• Instagraminstagram.com/efficiencycanada
• Xx.com/EfficiencyCAN

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efficiency Canada