NACPB

What NACPB does

NACPB, the National Association of Certified Public Bookkeepers, is a private for-profit professional certification and education organization founded in 2005 and headquartered in Kaysville, Utah. Operating as NACPB, LLC under the Consortia, LLC holding company, the organization delivers a portfolio of self-paced eLearning courses, certifications, professional licenses, and printed guidebooks in bookkeeping, payroll, accounting, and federal tax domains. Its primary audiences are aspiring bookkeepers seeking employment, current bookkeepers validating competence, accountants pursuing continuing professional education (CPE) credits, and small business owners who need bookkeeping fluency. The flagship outputs are the Certified Public Bookkeeper (CPB) license and the Certified QuickBooks Advisor (CQA) license, built atop a stack of seven certifications (bookkeeping, Intuit QuickBooks, payroll, accounting analysis, individual tax, business tax, tax planning) and more than a dozen self-paced courses of 7-18 weeks in length that award 14-36 CPE credits each.

Name

NACPB

Legal name

NACPB, LLC

Website

https://nacpb.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NACPB is a private professional certification and education organization offering self-paced bookkeeping, payroll, accounting, and tax eLearning courses, certifications, and the CPB/CQA professional licenses, serving aspiring bookkeepers, accounting professionals earning CPE credits, and small business owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaysville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

NACPB (National Association of Certified Public Bookkeepers) sells self-paced eLearning courses, professional certifications, professional licenses (Certified Public Bookkeeper, Certified QuickBooks Advisor), and Continuing Professional Education (CPE) credits across bookkeeping, payroll, accounting, and tax topics. Products are delivered via an LMS eLearning platform with iOS/Android apps and integrate with Intuit QuickBooks Online, QuickBooks Online Payroll, and QuickBooks Online Accountant. Customers progress from coursework through proctored exams to an annual license governed by a Professional Code of Conduct.

Product overview

NACPB (National Association of Certified Public Bookkeepers) operates as a professional certification and education organization offering a comprehensive suite of bookkeeping, payroll, accounting, and tax training programs. The portfolio consists of: (1) eLearning courses including Accounting Fundamentals (13 weeks, 26 CPE credits), Payroll Fundamentals (7 weeks, 14 CPE credits), Intuit QuickBooks Fundamentals (10 weeks, 20 CPE credits), Tax Planning Fundamentals (18 weeks, 36 CPE credits), Business Tax Fundamentals (14 weeks, 28 CPE credits), Individual Tax Fundamentals, Accounting Principles, Accounting Analysis, Accounting: What the Numbers Mean, Accounting in the Changing Business Environment, Analyzing and Interpreting Financial Statements, and Nonprofit and Government Accounting Fundamentals; (2) certifications including Bookkeeping, Intuit QuickBooks, Payroll, Accounting Analysis, Individual Tax, Business Tax, and Tax Planning certifications; (3) supplemental training programs for Bookkeeping with QuickBooks Online, Payroll with QuickBooks Online Payroll, and Accounting with QuickBooks Online Accountant; (4) guidebooks in print format; (5) professional licenses including Certified Public Bookkeeper (CPB) and Certified QuickBooks Advisor (CQA); and (6) Pro and Regular membership tiers providing access to discounted courses, exams, and training materials. The organization also offers CPE credits, exam retakes, and bundle packages that combine courses with certification exams. NACPB provides iOS and Android mobile apps for access to the Accounting Community platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Public Bookkeeper (CPB) License Annual professional license for bookkeepers, the most comprehensive NACPB credential, validating well-rounded bookkeeping knowledge, skill, experience, and adherence to a Professional Code of Conduct. Requires completion of required certifications and one year of verified experience; renews each calendar year.
• Certified QuickBooks Advisor (CQA) License Annual professional license for QuickBooks-focused practitioners, validating specialization on Intuit QuickBooks; requires the Intuit QuickBooks certification, experience verification, and agreement to a Professional Code of Conduct.
• Bookkeeping Certification Non-expiring professional certification validating bookkeeping knowledge including transactions, ledgers, worksheets, cash management, and payroll; requires the Accounting Fundamentals course and passing the Bookkeeping Certification exam with a minimum 75%.
• Intuit QuickBooks Certification Non-expiring professional certification validating QuickBooks Online knowledge including navigation, chart of accounts, transactions, banking, customers, vendors, inventory, employees, and reporting.
• Payroll Certification Non-expiring professional certification validating payroll knowledge including payroll practices, computations, fringe benefits, taxes, and labor planning.
• Accounting Analysis Certification Non-expiring professional certification validating accounting analysis knowledge for decision-making and understanding accounting information.
• Individual Tax Certification Tax certification covering individual federal tax preparation, including gross income, deductions, and credits; required for the Certified Tax Professional (CTP) license.
• Business Tax Certification Business federal tax certification covering tax accounting rules, gross income, deductions, depreciation, property transactions, taxes, and tax credits; required for the Certified Tax Professional (CTP) license.
• Tax Planning Certification Tax planning certification covering business and financial tax planning concepts; required for the Tax Planning Certification credential.
• Accounting Fundamentals Course 13-week self-paced on-demand eLearning course providing bookkeeping and accounting education, covering accounting language, business transactions, journals, ledgers, adjustments, closing entries, sales, purchases, cash, payroll, and financial statements; awards 26 CPE credits upon completion.
• Payroll Fundamentals Course 7-week self-paced on-demand eLearning course providing federal payroll education, covering payroll practices, system procedures, gross pay computations, fringe benefits, net pay, employer taxes, payroll register, and accounting entries; awards 14 CPE credits.
• Intuit QuickBooks Fundamentals Course 10-week self-paced on-demand eLearning course providing Intuit QuickBooks education, covering navigation, chart of accounts, transactions, banking, customers, vendors, inventory, employees, adjustments, and reports; awards 20 CPE credits.
• Tax Planning Fundamentals Course 18-week self-paced on-demand eLearning course providing federal tax planning education, covering tax jurisdictions, policy standards, income tax planning, tax research, business operations, property transactions, corporate taxation, and individual tax formula; awards 36 CPE credits.
• Business Tax Fundamentals Course 14-week self-paced on-demand eLearning course providing business federal tax education, covering business income, deductions, property transactions, business entities, corporate taxation, partnerships, S corporations, and multinational transactions; awards 28 CPE credits.
• Individual Tax Fundamentals Course 14-week self-paced on-demand eLearning course providing individual federal tax education, covering tax introduction, compliance, planning strategies, gross income, deductions, investments, tax credits, compensation, retirement, and home ownership.
• Accounting Analysis Course 14-week self-paced on-demand eLearning course providing accounting analysis education, covering accounting for decision making, the accounting cycle, merchandising, financial assets, inventories, assets, liabilities, equity, and cash flows.
• Accounting Principles Course 11-week self-paced on-demand eLearning course providing GAAP education, covering accounts receivable, uncollectible accounts, notes payable/receivable, merchandise inventory, property/plant/equipment, depreciation, partnerships, corporations, bonds, and statement of cash flows; awards 22 CPE credits.
• Accounting: What the Numbers Mean Course 11-week self-paced on-demand eLearning course covering what accounting information is, how it is developed, financial statement interpretation, the bookkeeping process, current assets, fixed assets, liabilities, equity, and analysis.
• Accounting in the Changing Business Environment Course 14-week self-paced on-demand eLearning course covering analyzing and interpreting business information, including accounting automation, data analytics, artificial intelligence in accounting, accruals, deferrals, merchandising, internal control, receivables, assets, liabilities, debt, and financial statement analysis.
• Analyzing and Interpreting Financial Statements Course 13-week self-paced on-demand eLearning course covering financial statement analysis and interpretation, including financial statements, accounting systems, adjusting accounts, merchandising, inventories, cash controls, receivables, assets, liabilities, equity, and cash flows; awards 26 CPE credits.
• Nonprofit and Government Accounting Fundamentals Course 14-week self-paced on-demand eLearning course covering accounting and reporting for not-for-profit and government entities, including fund accounting, modified accrual accounting, governmental funds, proprietary funds, fiduciary funds, and financial reporting.
• Bookkeeping with QuickBooks Online Training On-demand training covering best-practice bookkeeping processes using QuickBooks Online, including the bookkeeping cycle, bookkeeper tools, company setup, bank and credit card processing, sales/receipts processing, purchases/payments processing, and business performance communication; includes a print version of the Bookkeeping with QuickBooks Online Guide.
• Payroll with QuickBooks Online Payroll Training On-demand training covering best-practice payroll processes using QuickBooks Online Payroll, including the payroll cycle, payroll tools, setup, employee management, processing payroll, taxes, forms, and reporting; includes a print version of the Payroll with QuickBooks Online Payroll Guide.
• Accounting with QuickBooks Online Accountant Training On-demand training covering best-practice accounting with QuickBooks Online Accountant, including the accounting system, accountant tools, practice setup, client workflow, bookkeeping services, payroll services, and accounting services; includes a print version of the Accounting with QuickBooks Online Accountant Guide. Members: $159.20; non-members: $199.
• Bookkeeping with QuickBooks Online Guide 265-page spiral-bound print guidebook detailing how bookkeepers accurately and productively perform bookkeeping using QuickBooks Online and collaborate with accountants to prepare reliable business information.
• Payroll with QuickBooks Online Payroll Guide Print guidebook detailing how bookkeepers perform payroll using QuickBooks Online Payroll to efficiently and accurately prepare payroll, payments, forms, and reports.
• Accounting with QuickBooks Online Accountant Guide 285-page color spiral-bound print guidebook with checklists and task schedules detailing how accountants perform accounting using QuickBooks Online Accountant. Members: $79.20; non-members: $99.
• NACPB Membership - Regular Standard annual membership tier providing discounts on courses, exams, guidebooks, and other resources, plus access to the member portal and Accounting Community platform.
• NACPB Membership - Pro Premium annual membership tier providing the same discount structure as Regular membership plus additional free training materials including CPE courses, training course videos, and guidebooks.
• Bookkeeping Certification Exam 50-question multiple-choice certification exam covering bookkeeping topics; requires a 75% minimum passing score. Members: $80; non-members: $100. Retake: members $40; non-members $50. Available with bundle savings.
• Intuit QuickBooks Certification Exam 50-question multiple-choice certification exam covering QuickBooks Online topics; requires a 75% minimum passing score. Members: $80; non-members: $100. Retake: members $40; non-members $50.
• Payroll Certification Exam 50-question multiple-choice certification exam covering payroll topics; requires a 75% minimum passing score. Members: $80; non-members: $100. Retake: members $40; non-members $50.
• Accounting Analysis Certification Exam Certification exam covering accounting analysis topics; requires a 75% minimum passing score. Members: $80; non-members: $100. Retake: members $40; non-members $50.
• Bookkeeping Course Bundle Bundle combining Accounting Fundamentals, Payroll Fundamentals, and Intuit QuickBooks Fundamentals courses. Members save 28%, non-members save 10%.
• Bookkeeping Certification Bundle Bundle combining the Accounting Fundamentals course with the Bookkeeping Certification exam and certificate. Members save 28%, non-members save 10%.
• iOS Mobile App (NACPB Accounting Community) iOS mobile application for the NACPB Accounting Community, available on the Apple App Store, providing mobile access to community and member benefits.
• Android Mobile App (NACPB Accounting Community) Android mobile application for the NACPB Accounting Community, available on Google Play, providing mobile access to community and member benefits.

Quantifiable outcome

• 26 CPE credits for Accounting Fundamentals course
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Becker Professional Education: Becker is a leading CPA and professional accounting exam prep provider, overlapping with NACPB in CPE and certification prep while competing for the same accounting professional learner budget.
• Surgent CPA Review: Surgent provides CPA exam prep and continuing professional education (CPE) for accounting professionals, competing with NACPB in the CPE and accounting certification segment of the market.
• Penn Foster College: Penn Foster offers accredited online career programs including bookkeeping and accounting certificates, competing with NACPB for the same adult learner and career-changer segment at a broader institutional scale.
• UWorld Roger CPA Review: Roger CPA Review is a major CPA exam prep provider offering courses and CPE, competing with NACPB in the broader accounting professional education and credentialing category.
• Intuit Education / QuickBooks Training: Intuit's own free and paid QuickBooks education and certifications compete directly with NACPB's QuickBooks Fundamentals course and Intuit QuickBooks Certification, leveraging the underlying software platform.

Direct peers

• AccountingCoach: AccountingCoach offers online accounting and bookkeeping education with a strong self-study component, targeting the same aspiring and small business bookkeeper audience as NACPB.
• Universal Accounting School: Universal Accounting provides self-paced bookkeeping and accounting training with a professional bookkeeper designation, closely overlapping NACPB's certification-and-license model in the SMB bookkeeper market.
• American Institute of Professional Bookkeepers (AIPB): AIPB offers the Certified Bookkeeper (CB) designation and is the most direct competitor to NACPB's CPB license, serving the same aspiring and working bookkeeper segment with similar self-study and exam-based certification.

Emerging players

• Xero Education / Xero Certification: Xero offers its own cloud bookkeeping certification and training for accountants and bookkeepers, overlapping with NACPB's QuickBooks-centric content as a competing cloud platform.
• Coursera (Accounting & Bookkeeping Specializations): Coursera partners with universities and institutions to offer bookkeeping and accounting certificates, providing a low-cost alternative credential path that overlaps with NACPB's certificate and certification offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nacpb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NACPB