Fireco

What Fireco does

Fireco s.r.l. is an Italian private company founded in 1993 and headquartered in Gussago (Brescia), Italy, that designs and manufactures telescopic masts and high-pressure firefighting kits. The company's core technology centers on concentric aluminium-alloy telescopic tubes extended by compressed air (pneumatic masts) or electromechanical actuation (the MecMast line), and on configurable fire suppression systems built around GRP or stainless-steel tanks, motor pumps, and nozzles. Two technologies are registered as patents: the Aquamast dual-mast firefighting system with PLC-controlled safety logic, and the FHP foam-mixing system that proportions water and foam concentrate inside the pump rather than via traditional Venturi inline mixers. The MecMast electromechanical line is certified to multiple MIL-STD standards (810G, 461F, 464C, 1275E, 1686C) for environmental, electromagnetic, surge, and ESD performance.

Fireco serves four primary end markets: firefighting and emergency response, telecommunications, defence and surveillance, and specialised applications such as marine, sports, and renewable-energy maintenance. Customers are enterprise and government buyers — including fire-truck OEMs, mobile network operators, and defence integrators — who typically procure via direct sales, custom quotations, and integration with vehicle platforms. The company does not publish list prices; revenue is generated through hardware sales of catalogue and bespoke systems, accessories, and spare parts. With annual production capacity of more than 10,000 telescopic masts and more than 1,000 high-pressure kits, and a stated global footprint covering 150+ countries, Fireco operates as a mid-sized industrial manufacturer with deep vertical integration at its Gussago facility.

The go-to-market model combines a wholly-owned subsidiary network (eight offices across Italy, Belgium, France, Spain, the United States, Malaysia, the UAE, and Morocco), an exclusive distribution partnership with EVTA Group for Australia and New Zealand, and direct enterprise engagement through the company website, sales teams, and participation in international trade fairs such as Interschutz 2026. The legal entity is an Italian società a responsabilità limitata with stated share capital of €101,490; ownership is private and undisclosed, with no identified parent company or institutional investor. The company was previously named Fireco Components and rebranded to Fireco in 2010.

Name

Fireco

Legal name

Fireco s.r.l.

Website

https://fireco.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Fireco is an Italian private manufacturer of telescopic masts (pneumatic and electromechanical) and high-pressure firefighting kits, serving firefighting, telecom, defence, and special-application customers across 150+ countries through 8 wholly-owned subsidiaries and exclusive distribution partners.

Ownership category

akta.pro rank

Product category

Firefighting Equipment and Telescopic Masts

NAICS

Electrical Equipment Manufacturing (33531), Mechanical Power Transmission Equipment Manufacturing (333613), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Pumps & Pumping Equipment (3561), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Aerospace Thermal Management, Insulation & Fire Protection Materials (IMABANAE)

akta.pro secondary industry

Insulation, Fire Protection & Acoustic Materials (IMAJAKAK)

Keywords

• Telescopic masts
• Firefighting equipment
• High-pressure kits
• Pneumatic mast systems
• Vehicle-mounted lighting

Headquarters

HQ city

Gussago

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Telescopic Mast Sales: Fireco generates revenue from the sale of its complete range of telescopic masts including pneumatic masts (lightweight, partner, roof, and locking system variants) and electromechanical MecMast systems. Sales include standard catalogue models and fully customized solutions tailored to specific customer requirements. Products are sold directly and through the company's international branch network.
2. High-Pressure Firefighting Kits and Components: Revenue from the sale of high-pressure motor pump kits, modular systems, and components including GRP or stainless-steel tanks (100-2500L), diaphragm or piston motor pumps, petrol or diesel engines, electric motors, hose reels, nozzles, and control panels. These are sold as configurable turnkey systems to firefighting professionals.
3. Accessories and Spare Parts: Sales of accessories including Tilt & Turn units, motorized rotating bases, compressors, pneumatic boards, LED floodlights (LZ, Duo LZ, Dynaled series), tripods, guying kits, cable management systems (Springcoil, Nycoil), and customization options (anodizing and color coatings).
4. Custom and Bespoke Solutions: Engineering and development of fully customized mast and firefighting solutions tailored to specific customer applications, often involving special configurations, materials, or integration requirements. The company emphasizes tailor-made engineering for complex operational needs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fireco manufactures and sells telescopic masts (pneumatic and electromechanical variants up to 40m height and 1,000kg load capacity), high-pressure firefighting kits (with GRP or stainless-steel tanks and motor pumps), and the patented Aquamast firefighting mast system. The company also produces aluminium roller shutters for special vehicles and an extensive range of accessories (LED floodlights, motorized bases, control units, cable management). Products serve fire and rescue, telecommunications, defence/surveillance, and special application markets across 150+ countries.

Product overview

Fireco offers a comprehensive portfolio of telescopic mast and firefighting equipment solutions. The core product lines include Pneumatic Masts (compressed-air extended, available in lightweight, partner, roof, and locking system variants reaching up to 40 metres) and Electromechanical MecMasts (including MecMast, MecMast Compact, and MecMast Roof variants reaching up to 30 metres with 1000kg load capacity). For firefighting, Fireco provides High-pressure Kits (configurable systems with tanks, motor pumps, and the patented FHP foam mixing technology) and the patented Aquamast system. These are complemented by Roller Shutters for vehicles and extensive accessory lines for both pneumatic and electromechanical masts. All products are designed for applications in firefighting, lighting, telecommunications, surveillance, security, and special applications.

Differentiator

Problem solved

Functional benefit

Brands

• MecMast: Electromechanical telescopic masts for defence, communications, and surveillance applications. Certified to MIL-STD military standards.
• Aquamast
• FHP

Products and services

• Pneumatic Masts Telescopic masts extended by compressed air, made from concentric aluminium alloy tubes. Available in Lightweight (2-20m), Partner (up to 40m), Roof (tilting roof-mounted), and Locking Systems (manual, semi-automatic, full automatic locking) variants. Used for mounting LED floodlights, cameras, communication antennas, and other equipment on vehicles and fixed installations.
• Electromechanical MecMast Next-generation electromechanical telescopic masts built with concentric aluminium alloy tubes in black anodized finish. Reach up to 30m with up to 1,000kg load capacity. Includes MecMast, MecMast Compact (collar-free), and MecMast Roof (tilting) variants. Features control box with PC software, dedicated control units, and various communication protocols. Certified to MIL-STD-810G, MIL-STD-461F, MIL-STD-464C, MIL-STD-1275E, and MIL-STD-1686C for defence and surveillance applications.
• High-Pressure Firefighting Kits Configurable firefighting systems composed of GRP or stainless-steel tanks (100-2,500L), high-pressure diaphragm or piston motor pumps, petrol or diesel engines, electric motors, hose reels, nozzles, and control panels. Includes the patented FHP foam mixing system for precise water and foam agent mixing inside the pump. Sold as turnkey systems to firefighting professionals.
• Aquamast Firefighting System Patented telescopic firefighting mast system composed of two pneumatically extendable masts that direct water flow to a top-mounted monitor once desired pressure is reached. Includes PLC and integrated safety systems, with remote jet control compatibility. Designed for installation on light and compact vehicles for extinguishing fires in hard-to-reach areas and rough terrain.
• Roller Shutters Aluminium roller shutters for commercial, industrial, and special vehicles made from high-quality ribbed extruded aluminium profiles. Provide practicality, reliability, and durability with customisable powder coating in over 150 RAL colours.

Quantifiable outcome

• Up to 40m extended height for pneumatic masts; up to 30m for MecMast electromechanical masts
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• EVTA GROUPcoreChannel Partner/ Reseller/ Distributor · 1 January 2009Fireco established an exclusive partnership with EVTA GROUP in Australia in 2009, covering Australia and New Zealand. EVTA operates as a distribution partner under Fireco branding, providing local sales, support, and technical services to customers in the region.
• Fireco SystemscoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned Belgian subsidiary, Fireco Systems, handles sales and support for Benelux and Germany. Founded in 1998 as the company's first foreign branch.
• EuromastcoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned French subsidiary, Euromast, handles sales and support for France. Founded in 2001 as the company's second foreign branch.
• HispamastcoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned Spanish subsidiary, Hispamast, handles sales and support for Spain. Founded in 2004 as the company's third foreign branch.
• Fireco UScoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned US subsidiary, Fireco US, handles sales and support for the United States. Founded in 2005 as the company's fourth foreign branch. Located in Fresno, California.
• Fireco AsiacoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned Malaysian subsidiary, Fireco Asia, handles sales and support for Asia. Founded in 2008 as the company's fifth foreign branch.
• Euro-FirecocoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned Moroccan subsidiary, Euro-Fireco, handles sales and support for Morocco and Africa. Founded in 2023 as the company's sixth foreign branch. Located in Casablanca.
• Fireco Middle EastcoreChannel Partner/ Reseller/ DistributorFireco's wholly-owned Middle East subsidiary, Fireco Middle East, handles sales and support for the Middle East region. Founded in 2024 as the company's seventh foreign branch. Contact number +971 5031 77075.

Scale indicators6 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Will-Burt: U.S.-headquartered manufacturer of telescopic masts, mobile lighting towers, and mobile surveillance platforms serving defense, telecom, and emergency-response customers. The most direct global competitor to Fireco in pneumatic and electromechanical masts.
• Clark Masts: UK manufacturer of aluminum telescopic masts used for communications, surveillance, and lighting applications. A direct niche competitor in defense, telecom, and broadcast mast markets with comparable product positioning.
• PKI Electronic: German manufacturer of mobile observation, surveillance, and reconnaissance systems using pneumatic mast technology. Directly comparable in the defense/security vertical with overlapping NATO and EU-border-surveillance end customers.
• Trime: Italian/UK manufacturer of mobile lighting towers and pneumatic mast solutions for construction, events, and emergency response. A direct competitor in pneumatic mast/lighting products with overlapping distribution channels across Europe.

Broad incumbents

• Rosenbauer International: Austrian-listed global leader in firefighting vehicles and equipment, serving municipal and industrial fire services with a much broader portfolio (full fire trucks, aerials, turntable ladders). Overlaps with Fireco in firefighting component kits but at a substantially larger scale.
• Magirus (CNH Industrial brand): German/CNH-owned firefighting truck and aerial firefighting platform manufacturer. Larger incumbent with overlapping municipal and industrial fire-services customer base, particularly in Europe where Fireco's high-pressure kits are integrated into OEM vehicles.
• REV Group: U.S.-based specialty vehicle manufacturer with a substantial fire-apparatus portfolio (E-ONE, KME, etc.). A larger-scale player whose fire trucks and aerial platforms compete for the same municipal and industrial fire-services end-buyers as Fireco's kits and Aquamast system.
• Bronto Skylift: Finnish manufacturer of aerial firefighting and rescue platforms (part of Altec Inc.). Broader incumbent in vehicle-mounted aerial equipment for fire services, addressing shared municipal firefighting customers where Fireco's pumps and Aquamast systems are integrated.
• Atlas Copco Power Technique: Swedish-listed industrial equipment major with a mobile lighting tower and specialty equipment portfolio. A broader incumbent in adjacent mobile-light/mast categories used by construction, events, and emergency-response end customers.

Regional players

• Multitel Pagliero: Italian regional manufacturer of truck-mounted aerial work platforms and aerial firefighting platforms. Operates in the same Italian emergency-services and specialty-vehicle category as Fireco but with a platform-centric product focus rather than mast-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fireco-srl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireco