What Suarez Corporation Industries does

Suarez Corporation Industries (legal name Suarez Industries Inc.) is a privately held direct marketing company headquartered in North Canton, Ohio. Founded in 1970 by Ben Suarez, who continues to serve as President, the firm began as a small direct-mail operation from the founder's home and reached sustained profitability by 1973. The company markets a diversified portfolio of consumer products — ranging from jewelry and collectible coins to housewares and health products — alongside the EdenPURE branded healthy-home product line, which includes infrared heaters (the flagship product launched in 2005, reportedly with over 5 million units sold), air purifiers, air coolers, and sweepers. All products are backed by a 100% Money-Back Guarantee.

The company's core platform is a fully integrated in-house operation housed at its North Canton headquarters, encompassing creative development, database analysis, audio and video media production, lettershop, print shop, and fulfillment. This single-site consolidation enables end-to-end control from concept through delivery across multi-channel direct response marketing — direct mail, phone, internet/e-commerce, TV, newspaper, radio, and social media. Revenue is generated primarily through direct-to-consumer sales of branded and unbranded products via these channels, supplemented by B2B marketing services for product inventors and emerging brands. The firm also operates the Benjamin and Nancy Suarez Applied Marketing Research Laboratories at the University of Akron (established 2008), which provides neuromarketing, biometric, and market intelligence research capabilities. The company remains privately held, family-controlled, and self-funded with no disclosed venture capital, private equity, or institutional ownership, serving markets nationwide and internationally.

Name

Suarez Corporation Industries

Legal name

Suarez Industries Inc.

Website

https://suarez.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Suarez Corporation Industries is a privately held direct marketing company that develops, markets, and sells diversified consumer products — led by the EdenPURE healthy-home brand — through fully integrated multi-channel capabilities, serving individual consumers nationwide and internationally from North Canton, Ohio.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Electronics and Appliance Retailers (4492)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Direct response marketing
• Infrared heaters
• Healthy home products
• Marketing research services
• Consumer products marketing

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure

Revenue model

1. Direct Marketing Sales: SII generates revenue through direct marketing of diversified consumer products including jewelry, collectible coins, household products, and health supplements. Revenue comes from multi-channel sales via direct mail, phone, internet/e-commerce, TV, newspaper, and radio. The company has over 50 years of direct mail presence and has expanded into all channels of direct response marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Suarez Corporation Industries (SII) is a privately held direct marketing company that markets a portfolio of diversified consumer products, most notably the EdenPURE line of healthy-home products including infrared heaters, air purifiers, air coolers, and sweepers. The company uses a multi-channel direct response approach spanning direct mail, phone, internet/e-commerce, TV, newspaper, radio, and social media to sell these products. It also operates the Suarez Applied Marketing Research Laboratories at the University of Akron, providing neuromarketing, biometric research, and marketing analytics services to businesses.

Product overview

Suarez Industries Inc. operates as a diversified direct marketing company with a portfolio of consumer-focused products and services. The company's primary branded product line is EdenPURE®, which includes infrared heaters (the flagship product launched in 2005), air purifiers, air coolers, and sweepers—all positioned as affordable healthy-home products. Complementing the product business, the company provides comprehensive direct marketing services including creative development, database analysis, media operations, production, and fulfillment across multiple channels (e-commerce, TV, social media, newspaper, radio, and direct mail). Additionally, the company maintains the Suarez Applied Marketing Research Laboratories at the University of Akron, a research facility offering neuromarketing, biometric research, and marketing analytics services. All products are backed by a 100% Money-Back Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• EdenPURE®: Healthy-home products brand featuring infrared heaters, air purifiers, sweepers, and air coolers. The flagship product, the EdenPURE infrared heater, was launched in 2005 and has sold over 5 million units.

Products and services

• EdenPURE Infrared Heater America's best-selling space heater, marketed as a safe and affordable healthy-home product using infrared heating technology, sold direct to consumers via multi-channel marketing.
• EdenPURE Air Purifiers Healthy-home air purification products under the EdenPURE brand, designed to improve indoor air quality as part of the company's healthy-home product line.
• EdenPURE Air Coolers Portable air cooling devices under the EdenPURE brand, providing comfortable cooling as part of the healthy-home product portfolio.
• EdenPURE Sweepers Cleaning appliances under the EdenPURE brand, included in the company's healthy-home product line focused on household comfort and air quality.
• Direct Marketing Services Multi-channel direct response marketing services including creative development, database analysis, media operations, production, and fulfillment, spanning e-commerce, TV, social media, newspaper, radio, and direct mail channels, offered to product inventors and emerging brands.
• Suarez Applied Marketing Research Laboratories Marketing research, teaching, and experiential learning facility at the University of Akron featuring four specialized laboratories (Cognitive Research, Marketing Intelligence, Experiential Research, and Suarez in the Square Classroom) providing neuromarketing, biometric research, usability testing, and marketing analytics services to businesses and students.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

One partnership is on record.

• University of AkronflagshipStrategic or Co-development PartnerIn November 2008, the University of Akron opened the Benjamin and Nancy Suarez Applied Marketing Research Laboratories at its Polsky Building location. The one-of-a-kind marketing research, teaching and experiential learning facility features three laboratories and a classroom to provide students and faculty with tools to convert knowledge into useful intelligence for the business community. Features include a Cognitive Research Laboratory with eye tracking and brainwave analysis, a Marketing Intelligence Laboratory with eight workstations, an Experiential Research Laboratory with facial coding software, and the Suarez in the Square Classroom.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Guthy-Renker: Guthy-Renker is one of the largest direct response television (DRTV) marketing companies, famous for Proactiv and similar celebrity-backed product brands. It is the closest comparable to Suarez in combining product marketing with multi-channel direct response infrastructure.
• Telebrands: Telebrands is a direct response marketing company best known for 'As Seen on TV' products marketed through TV infomercials, digital, and retail channels. Directly comparable business model to Suarez's flagship EdenPURE as-seen-on-TV model.
• Ideavillage Products Corp: Ideavillage Products is a direct response marketing company that develops and markets consumer products (CopperFit, Squatty Potty, ChimneyRx) through DRTV and digital channels. Closely matches Suarez's product-plus-direct-response business model.
• Publishers Clearing House: PCH is a direct marketing company using sweepstakes, mail, and digital channels to build consumer relationships and sell merchandise. Comparable in legacy direct marketing tactics, customer database orientation, and sweepstakes-led acquisition mechanics.
• Reader's Digest Association: Reader's Digest operates a direct-to-consumer marketing model selling products via direct mail, online, and sweepstakes offers. Comparable legacy direct marketing infrastructure and customer-database-driven commerce model.

Broad incumbents

• HSN Inc. (QVC Group): HSN is a major direct response TV and digital retail platform selling thousands of consumer products to a large repeat-buyer base. Similar multi-channel consumer selling motion to Suarez, but at much larger scale and as a publicly-owned retail platform.
• Qurate Retail Group: Qurate owns QVC and other direct-to-consumer shopping platforms serving millions of customers across TV and digital channels. Operates in the same direct response retail category as Suarez but at significantly greater scale and public-company complexity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/suarez-corporation-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suarez Corporation Industries