Realtors
Realtors Limited is a family-owned Barbados real estate brokerage founded in 1952, offering property sales, holiday and long-term rentals, property management, and concierge services to international buyers, tourists, and expatriates across 500+ properties.
- Company typePrivate
- Founded1952
- HeadquartersHoletown, Barbados
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Realtors does
Realtors Limited is a family-owned real estate brokerage founded in November 1952 in Holetown, St. James, Barbados, by Sheila and Nick Parravicino, and currently led by third-generation Managing Director Simon Parravicino. The firm operates as a full-service real estate platform serving three interconnected verticals: property sales (471+ active listings across 11 Barbados parishes and 32 development projects including Royal Westmoreland, Sandy Cove, and Pendry Residences), holiday rentals (short-term luxury villa and condominium rentals priced $295–$3,150 per day), and long-term rentals (monthly residential leases from $1,350 to $10,000). Adjacent service lines include full-service property management with 24-hour owner portal access, BEAVA-accredited valuations, and a dedicated concierge team handling private transfers, dining, and lifestyle bookings.
The company runs no proprietary technology stack; its property database, listing feeds, and CRM are powered by the third-party Qobrix platform (realtorslimited.eu1.qobrix.com), with OpenStreetMap for map rendering and AddToAny for social sharing. The website supports full search, filtering by parish/type/price, and an online mortgage calculator. Inventory and services are marketed through the company website, blog content targeting 2026 investment themes, Facebook, Instagram, YouTube, email newsletters, and a partner agency network.
Realtors Limited generates revenue through four streams: a 5% commission plus 17.5% VAT on property sales, daily short-term rental income, monthly long-term rental income, and recurring managed-services fees for property management and concierge. GTM is sales-led, with direct property viewings, dedicated international phone lines for the US, Canada, UK, and EU, and channel partnerships that extend listing exposure. Primary customer segments are wealthy international buyers from the UK, US, and Canada, luxury holidaymakers, property investors, returning nationals, and families/retirees.
Realtors firmographics
Firmographics- Name
- Realtors
- Legal name
- Realtors Limited
- Website
- https://realtorslimited.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realtors Limited is a family-owned Barbados real estate brokerage founded in 1952, offering property sales, holiday and long-term rentals, property management, and concierge services to international buyers, tourists, and expatriates across 500+ properties.
- Ownership category
- akta.pro rank
Realtors industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Retail Real Estate Asset Management (BPAJAMAF), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Realtors is headquartered
LocationHeadquarters
- HQ city
- Holetown
- HQ country
- Barbados
Offices2 records
Markets served
Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Real estate agency fee of 5% + 17.5% VAT on property sales. The purchase process involves submitting an offer, exchange of contracts, 10% deposit, and remaining 90% payment before conveyance. Typical closing takes 6 months.
- Holiday Rentals: Short-term vacation rental income from luxury villas and properties. Rental prices range from approximately $295 to $3,150 per day depending on property type and location.
- Long-term Rentals: Long-term residential rentals ranging from $1,350 to $10,000 monthly, covering various property types across Barbados parishes.
- Property Management Services: Full-service property management including maintenance oversight, staffing, security, tenant relations, financial reporting, and 24-hour online owner portal access. Services include property maintenance schedules, accounting services, hurricane preparedness, and HR/staff management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential Property Sales Commission |
| Unit Pricing | Pay-as-you-go | Vacation Rentals |
| Unit Pricing | Monthly | Long-term Rentals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Realtors product offering
Product offeringCore offering
Realtors Limited is a Barbados-based real estate brokerage that sells residential and commercial properties, markets new development projects, brokers short-term holiday rentals and long-term residential rentals, and delivers full-service property management for villa owners. The firm also provides BEAVA-accredited property valuations, end-to-end buying and selling advisory, and personalized concierge services for guests and owners.
Product overview
Realtors Limited is a family-owned Barbados real estate company founded in 1952, operating as a full-service agency offering three interconnected service lines: holiday rentals (short-term vacation villa and condo rentals via barbadosvillarentals.com), property sales (471+ listings across Barbados parishes and 32+ development projects), and property management. Adjacent services include a dedicated concierge team, BEAVA-accredited property valuations, transaction advisory with an online mortgage calculator, and a content-driven property blog. The Vacation Rentals and Property Sales products share the same Qobrix-powered listing database, while Property Management feeds directly into the holiday rental inventory, creating an integrated end-to-end offering for buyers, sellers, and holidaymakers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rentals Short-term luxury villa and holiday home rentals across Barbados, ranging from beachfront estates to condominiums, offered to international tourists and visitors.
- Long-Term Rentals Residential long-term rental properties in Barbados, including apartments, houses, and townhouses available for monthly lease.
- Barbados Property Sales Residential and commercial property sales across Barbados, including luxury villas, beachfront homes, townhouses, condominiums, and development land, with brokerage commissions of 5% + 17.5% VAT.
- Real Estate Developments New development project sales and marketing services, representing over 32 development projects across Barbados including The Condominiums at Palm Beach, Glitter Bay, Royal Westmoreland, Holders Hill, East Resort, Sandy Cove, Solaire, Lily Villas, Pendry Residences, Portico, and Ridgelands Barbados.
- Property Management Full-service property management for villa owners, including maintenance oversight, staffing, security, tenant relations, financial reporting, hurricane preparedness, weekly on-site inspections, and 24-hour online owner portal access for real-time account monitoring.
- Concierge Services Personalized lifestyle services for holiday rental guests and property owners, including private jet and arrival services, rental cars and private chauffeurs, pre-arrival grocery shopping and villa stocking, fine dining reservations and catering, tours and activities, spa and wellness bookings, day care and nanny services, and special event planning.
- Property Valuations BEAVA-accredited property valuation services covering insurance replacement value, mortgage securing, and fair market value assessments for sales and purchases, including comparable market analysis.
- Buying and Selling Advisory End-to-end real estate transaction guidance covering offer and acceptance procedures, attorney appointment, contract exchange, deposit handling, conveyance, and a detailed fee schedule for buyers and sellers in Barbados.
Companies that use Realtors
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Realtors partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Realtors competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Major vacation rental platform that competes for the same Barbados villa booking demand, particularly affecting Realtors' short-term holiday rental division.
- Airbnb: Global short-term rental platform competing with Realtors' holiday rental product; many Barbados villa owners list directly on Airbnb, pressuring Realtors' bookings and management margins.
- Knight Frank Caribbean: International real estate consultancy active across the Caribbean including Barbados, providing luxury sales, rentals, and advisory services to the same cross-border HNW client base as Realtors Limited.
- Sotheby's International Realty (Barbados affiliate): Global luxury real estate franchise with a Barbados affiliate selling high-end villas and beachfront homes to international HNW buyers — directly competing with Realtors Limited for the same Platinum Coast luxury segment.
- Coldwell Banker Barbados: Franchise-affiliated brokerage operating in Barbados across luxury residential and commercial real estate, competing directly with Realtors on the same Caribbean luxury buyer pool.
Direct peers
- Barbados Sotheby's International Realty: Local Barbados affiliate of the Sotheby's luxury real estate network, offering competing sales, long-term rentals, and villa management in the same parishes Realtors serves.
- Select Caribbean Properties: Independent Caribbean real estate firm focused on Barbados luxury sales, rentals, and property management — direct competitor for both the for-sale inventory and the rental book.
- One Caribbean Estates: Caribbean-focused luxury real estate firm representing high-end villas, beachfront properties, and development sales across the region — a direct competitor for Barbados luxury transactions and international HNW buyers.
- Caribbean Luxury Properties: Luxury-focused Caribbean real estate brokerage specializing in high-end villas and beachfront estates in Barbados and surrounding islands, overlapping directly with Realtors' Platinum Coast offering.
Regional players
- Terra Caribbean: Caribbean-wide brokerage with operations across multiple islands including Barbados-adjacent markets, offering sales, rentals, and property management to a comparable luxury client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Realtors social profiles
Digital presenceRealtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realtors leadership team
Management profileNumber of profiles
Profiles17 records
Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realtors
What does Realtors do?
Realtors Limited is a Barbados-based real estate brokerage that sells residential and commercial properties, markets new development projects, brokers short-term holiday rentals and long-term residential rentals, and delivers full-service property management for villa owners. The firm also provides BEAVA-accredited property valuations, end-to-end buying and selling advisory, and personalized concierge services for guests and owners.
Is Realtors a public or private company?
Realtors is a private company. It is classified as family owned and is currently operating.
When was Realtors founded?
Realtors was founded in 1952. It employs 11 to 50 people.
Where is Realtors based?
Realtors is headquartered in Holetown, Barbados.
How does Realtors make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are holiday Rentals, long-term Rentals and property Management Services.
Who are Realtors's main competitors?
Broad incumbents on record are Vrbo, Airbnb, Knight Frank Caribbean, Sotheby's International Realty (Barbados affiliate) and Coldwell Banker Barbados. Direct peers are Barbados Sotheby's International Realty, Select Caribbean Properties, One Caribbean Estates and Caribbean Luxury Properties. Terra Caribbean is listed as a regional player.
Does Realtors have an API?
No public API is recorded for Realtors.
What industry is Realtors in?
Realtors's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAMAF, Retail Real Estate Asset Management. Its NAICS code is 53121 and its SIC code is 6531.