MarkPlus, Inc.
MarkPlus, Inc. is a Jakarta-headquartered Indonesian marketing consulting and market research firm founded in 1990, operating through MarkPlus Consulting and MarkPlus Insight divisions plus the Marketeers media subsidiary. It serves enterprise and government clients across 20+ industries with strategy, research, and AI-augmented marketing services.
- Company typePrivate
- Founded1990
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MarkPlus, Inc. does
MarkPlus, Inc. is a privately held Indonesian marketing consulting and market research firm headquartered in Jakarta, founded on May 1, 1990, by Hermawan Kartajaya. The firm operates a vertically integrated structure spanning two core service divisions (MarkPlus Consulting for strategic marketing advisory and MarkPlus Insight for market research) plus a wholly-owned business media subsidiary (Marketeers). Service coverage extends across 20+ industry verticals including banking, automotive, healthcare, consumer goods, energy, oil & gas, telecommunications, logistics, real estate, and public sector/government, serving both domestic Indonesian clients and multinationals entering the Indonesian market.
The portfolio includes feasibility studies, usage & attitude studies, product concept testing, customer satisfaction and loyalty research, growth strategy, marketing communication planning, downstream marketing execution, regulatory communication strategy, and a recently launched AI-Powered Services line that combines AI-based analysis of market literature with expert consultant judgment. MarkPlus maintains proprietary frameworks such as a fear-based communication model for personal data protection education and research-backed influencer marketing frameworks for the multifinance industry, demonstrating methodological depth across both commercial and public-sector engagements.
Go-to-market is sales-led through direct consulting engagement, initiated with a free 1-hour online consultation and delivered by client engagement consultants. The firm maintains 11 physical offices across Indonesia (Jakarta, Bandung, Surabaya, Semarang, Solo, Denpasar, Pekanbaru, Manado, Palembang) and Kuala Lumpur, Malaysia, with international ASEAN coverage via a strategic alliance with KMG ASEAN. Pricing is custom quote-based and not publicly disclosed. Revenue mechanics are professional services fees across engagements with named enterprise clients spanning Indonesia's largest banks, automotive OEMs, healthcare systems, energy and infrastructure operators, and government agencies.
MarkPlus, Inc. firmographics
Firmographics- Name
- MarkPlus, Inc.
- Legal name
- MarkPlus, Inc.
- Website
- https://markplusinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MarkPlus, Inc. is a Jakarta-headquartered Indonesian marketing consulting and market research firm founded in 1990, operating through MarkPlus Consulting and MarkPlus Insight divisions plus the Marketeers media subsidiary. It serves enterprise and government clients across 20+ industries with strategy, research, and AI-augmented marketing services.
- Ownership category
- akta.pro rank
MarkPlus, Inc. industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where MarkPlus, Inc. is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices10 records
Markets served
MarkPlus, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Consulting Services: Professional consulting services providing innovative solutions and strategic guidance across various marketing challenges, delivered through MarkPlus Consulting division.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MarkPlus, Inc. product offering
Product offeringCore offering
MarkPlus, Inc. delivers marketing consulting and market research services to Indonesian enterprises and government bodies through two divisions: MarkPlus Consulting (marketing strategy, customer experience, brand, and digital marketing advisory) and MarkPlus Insight (consumer and market research, including usage and attitude studies and product concept testing). The firm serves 20+ industries, supported by 11 office locations, and complements advisory work with AI-powered marketing services, executive training, and the Marketeers industry community.
Product overview
MarkPlus, Inc. is a market research and marketing consulting firm operating through two main divisions: MarkPlus Consulting (strategic marketing consulting services) and MarkPlus Insight (comprehensive market research). The company also operates Marketeers, a next-generation business media subsidiary. The portfolio includes specialized services such as AI-Powered Services (combining AI with expert judgment), MCorp x KMG ASEAN Market Entry Advisory, Downstream Marketing Services, Growth Strategy, Marketing Communication Plans, and Product Concept Testing. Research capabilities span Feasibility Studies, Usage & Attitude Studies, and various other research methodologies. MarkPlus Business Outlook provides strategic industry insights and predictions.
Differentiator
Problem solved
Functional benefit
Brands
- MarkPlus Consulting: Premier consulting arm of MarkPlus, Inc. dedicated to delivering innovative solutions and strategic guidance across various marketing challenges.
- MarkPlus Insight
- Marketeers
Products and services
- MarkPlus Consulting Strategic marketing consulting practice serving Indonesian enterprises and government bodies across 20+ verticals, covering marketing strategy formulation, customer experience design, brand positioning, and digital marketing transformation.
- MarkPlus Insight In-house market research arm offering consumer research, usage and attitude studies, product concept testing, and feasibility studies for corporate clients across multiple industries.
- AI-Powered Marketing Services AI-enabled marketing services layered onto MarkPlus's consulting and research offerings, enabling data-driven campaign and insight work for clients.
- MCorp x KMG ASEAN Market Entry Advisory ASEAN-focused advisory service supporting foreign companies planning entry or expansion into Indonesia and the wider ASEAN region, leveraging MarkPlus's local consumer and market knowledge.
- Marketeers Marketing industry community and publication operated alongside MarkPlus's consulting practice, providing content, events, and networking for marketing professionals in Indonesia.
- MarkPlus Business Outlook Economic and business outlook research publication produced by MarkPlus to help Indonesian enterprises anticipate market conditions and inform strategic planning.
- Executive Training Programs Corporate marketing training and capability-building programs delivered to Indonesian enterprises, reinforcing MarkPlus's advisory and research offerings with workforce upskilling.
Quantifiable outcome
- QRIS regulatory communication strategy enabled Bank Indonesia to reach over 55 million users and significantly increase non-cash transactions across business segments and society.
- +4 more outcomes
Companies that use MarkPlus, Inc.
Customer profileNamed customers15 records
Segments14 records
Ideal customer profiles2 records
MarkPlus, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
MarkPlus, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Center for Digital Society (CfDS) Fisipol UGMcoreMarkPlus conducted joint research in 2025 with the Center for Digital Society (CfDS) at Fisipol UGM (Gadjah Mada University) on Industry Roundtable Edukasi Pelindungan Data Pribadi (Personal Data Protection Education) in Public Services, surveying 504 respondents across Indonesia. The partnership combines academic research rigor with industry consulting expertise for public sector research.
- Universitas Padjadjaran (Unpad) & LokateknocoreFakultas Pertanian (Faculty of Agriculture) at Universitas Padjadjaran (Unpad) and Lokatekno, in collaboration with MarkPlus Institute, officially launched the Doctor of Business Administration (DBA) in Agribusiness Entrepreneurial Marketing program at the 18th MarkPlus Conference 2024. The program represents an academic-industry partnership to develop advanced business education.
- KMG ASEANcoreMarkPlus provides international-standard market entry advisory services alongside KMG ASEAN, supporting companies from ASEAN, China, and multinational corporations seeking to enter the Indonesian market. The partnership combines MarkPlus's deep Indonesian market expertise with KMG ASEAN's international quality standards for comprehensive market entry consulting, covering market landscape assessment, regulatory analysis, go-to-market strategy, and operational planning.
- Tahira GroupminorTahira Group hosts the MarkPlus Kuala Lumpur office at its Pandan Business Park location in Kuala Lumpur, Malaysia. The partnership enables MarkPlus to serve the Malaysian market and support regional client operations, with Tahira Group providing office infrastructure and local business network access.
- Bank IndonesiaminorMarkPlus provides thought leadership and research insights on QRIS regulatory communication strategy. Bank Indonesia's QRIS system reached over 55 million users under an effective multi-channel communication strategy, which MarkPlus has analyzed and documented as a case study in regulatory communication best practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MarkPlus, Inc. competitors and assessment
Company assessmentDirect peers
- Kantar: Global market research and consulting firm with significant Indonesia presence, providing consumer insights, brand research, and marketing effectiveness services that directly overlap with MarkPlus Insight's research offerings.
- Ipsos: Global market research firm with operations across Indonesia, offering consumer research, brand tracking, advertising research, and public opinion polling — services that map closely to MarkPlus Insight's market research portfolio.
- NielsenIQ: Global consumer intelligence and market research firm with established Indonesia operations, providing measurement, consumer insights, and retail analytics that compete with MarkPlus Insight across the same enterprise client base.
- Inventure: Indonesia-based homegrown management and strategy consulting firm serving enterprise clients across Southeast Asia, the closest direct domestic peer to MarkPlus Consulting in the Indonesian strategy consulting market.
- Prophet: Global brand and marketing strategy consultancy focused on brand positioning, customer experience, and marketing transformation, directly comparable to MarkPlus's brand strategy and marketing consulting offerings.
- Interbrand: Global brand consulting firm specializing in brand strategy, identity, and valuation, comparable to MarkPlus's brand identity and brand realignment engagements for enterprise clients.
Broad incumbents
- McKinsey & Company: Global management consulting firm with a dedicated Marketing & Sales practice and active Indonesia office, competing for strategic marketing mandates with the largest Indonesian enterprises that are also MarkPlus clients.
- Boston Consulting Group: Global management consulting firm with marketing and sales consulting capabilities and an Indonesia presence, competing for enterprise strategy and marketing transformation engagements that overlap with MarkPlus's highest-value work.
- Accenture: Global professional services firm with Accenture Song as its marketing services arm, providing marketing consulting, digital transformation, and customer experience services to Indonesian enterprises competing for the same large-client mandates.
- WPP: Global advertising and marketing services holding company with multiple agency brands and research arms operating in Indonesia, competing with MarkPlus on downstream marketing services, brand work, and large multi-country client relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MarkPlus, Inc. social profiles
Digital presenceMarkPlus, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarkPlus, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
MarkPlus, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
MarkPlus, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarkPlus, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarkPlus, Inc.
What does MarkPlus, Inc. do?
MarkPlus, Inc. delivers marketing consulting and market research services to Indonesian enterprises and government bodies through two divisions: MarkPlus Consulting (marketing strategy, customer experience, brand, and digital marketing advisory) and MarkPlus Insight (consumer and market research, including usage and attitude studies and product concept testing). The firm serves 20+ industries, supported by 11 office locations, and complements advisory work with AI-powered marketing services, executive training, and the Marketeers industry community.
Is MarkPlus, Inc. a public or private company?
MarkPlus, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarkPlus, Inc. founded?
MarkPlus, Inc. was founded in 1990. It employs 251 to 500 people.
Where is MarkPlus, Inc. based?
MarkPlus, Inc. is headquartered in Jakarta, Indonesia, in the Asia region.
How does MarkPlus, Inc. make money?
One revenue line is on record: marketing Consulting Services.
Who are MarkPlus, Inc.'s main competitors?
Direct peers on record are Kantar, Ipsos, NielsenIQ, Inventure, Prophet and Interbrand. Broad incumbents are McKinsey & Company, Boston Consulting Group, Accenture and WPP.
Does MarkPlus, Inc. have an API?
No public API is recorded for MarkPlus, Inc..
What industry is MarkPlus, Inc. in?
MarkPlus, Inc.'s product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 541613 and its SIC code is 8742.