Global Fitness

What Global Fitness does

Global Fitness is a Gardena, California-based retailer specializing in used, refurbished, and new commercial-grade fitness equipment, operating as a private corporation (Global Fitness, Inc.) with 51-100 employees. The company serves both commercial gym operators and individual home consumers worldwide, with customer segments divided between commercial gym operators (primary), home gym enthusiasts (primary), educational institutions, and sports teams. The core technical capability is remanufacturing: in-house engineers and mechanics reconstruct and redesign used commercial-grade equipment from brands such as Life Fitness, Precor, Cybex, Matrix, Star Trac, Technogym, Woodway, Hammer Strength, and Nautilus, restoring machines to like-new condition with comparable warranty coverage at approximately 50% of the cost of new equipment.

The company operates four revenue streams: (1) one-time equipment sales of new, refurbished, and used units; (2) custom equipment services for gyms, colleges, sports teams, and celebrities including an exclusive customizable SportGear strength line; (3) equipment leasing on multi-year contracts for gym owners; and (4) a buyback/resale program that purchases used equipment from facility closures and upgrades to feed remanufacturing inventory. Distribution is anchored by a Shopify-based e-commerce storefront with global reach, supported by phone-based inside sales (888.991.9991), a physical showroom/warehouse in Gardena, and professional delivery and installation services.

Go-to-market is sales-led with a strong content and SEO emphasis: the website publishes educational buying guides, customer testimonials, and seasonal promotional campaigns (Summer Sales, Cyber Month). Unit pricing ranges from approximately $1,145 for entry-level refurbished arc trainers to $3,575 for higher-end PowerMill climbers, with custom packages available at premium pricing. The company has no disclosed funding rounds, no parent company, no M&A activity, no patents, and no AI capabilities identified.

Name

Global Fitness

Legal name

Global Fitness, Inc.

Website

https://globalfitness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Fitness is a Gardena, California-based retailer specializing in used, refurbished, and new commercial-grade fitness equipment, serving commercial gym operators and home consumers worldwide through its e-commerce platform, warehouse showroom, and remanufacturing operations.

Ownership category

akta.pro rank

Product category

Used and Refurbished Fitness Equipment Retail

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Used gym equipment
• Refurbished fitness equipment
• Commercial cardio machines
• Strength training equipment
• Equipment remanufacturing services

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: One-time sales of new, refurbished, and used commercial-grade fitness equipment including treadmills, elliptical trainers, rowing machines, strength equipment, and accessories. Revenue generated from direct product transactions with customers.
2. Custom Equipment Services: Customization and personalization services for gym equipment for gyms, colleges, sports teams, and celebrities. Premium pricing for bespoke equipment builds.
3. Equipment Leasing: Equipment leasing options available for gym owners who prefer spreading costs over time rather than upfront purchases.
4. Equipment Buyback/Resale: The company purchases used fitness equipment from gym owners looking to upgrade or close facilities, then remanufactures and resells.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Global Fitness is a Gardena, California-based retailer specializing in the sale of new, refurbished, and used commercial-grade fitness equipment, including cardio machines (treadmills, ellipticals, rowers, bikes) and strength machines from brands such as Life Fitness, Precor, Cybex, Technogym, Hammer Strength, and others. The company operates an e-commerce storefront and physical showroom, with an in-house remanufacturing process that restores used equipment to like-new condition. It offers custom equipment design, leasing, and buyback services to both commercial gym operators and individual home users, with equipment priced at roughly 50% of new-equivalent cost.

Product overview

Global Fitness is a Gardena, California-based retailer specializing in new, refurbished, and used commercial gym equipment for home and commercial fitness facilities. The company operates a broad portfolio across two main categories: Cardio Equipment (including treadmills, elliptical trainers, rowing machines, exercise bikes, climbing machines, and specialty cardio equipment from brands like Life Fitness, Precor, Cybex, Matrix, Star Trac, Technogym, Woodway, and Nautilus) and Strength Equipment (including cable machines, functional trainers, plate-loaded equipment, selectorized machines, smith machines, dumbbells, and weight racks, including branded lines like Hammer Strength, Lacertosus, and the exclusive customizable SportGear line). Global Fitness differentiates through remanufacturing services that restore used equipment to 'like new' condition with comparable warranties, offering approximately 50% savings versus new equipment. Additional services include custom gym equipment design, equipment leasing, international sales, and equipment buyback programs. The company serves worldwide clientele through its California warehouse and emphasizes high-quality reconstruction of commercial-grade fitness machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Treadmills Used commercial-grade treadmills from major brands including Life Fitness, Precor, Cybex, Matrix, Star Trac, Technogym, and Woodway, sold at roughly half the price of new equivalents. Featured product: Used Life Fitness Integrity Series Treadmill from $1,745.
• Used Elliptical Trainers Used commercial-grade elliptical cross-trainers including the Life Fitness Integrity Series Elliptical Cross-Trainer INXSC from $1,175, sold to home and commercial buyers.
• Used Rowing Machines Used rowing machines including the Used Technogym Skillrow Indoor Rower from $1,775 (originally $3,950), for cardio and full-body strength training.
• Used Exercise Bikes Used indoor cycling bikes, spinner bikes, and commercial exercise bikes from major fitness equipment manufacturers.
• Used Climbing Machines and Steppers Commercial-grade climbing machines, stepmills, and stair climbers including the Used Life Fitness Integrity Series PowerMill SC from $3,575, plus steppers and stepmills.
• Used Life Fitness Lower Body Arc Trainer Refurbished Life Fitness Lower Body Arc Trainer designed for lower-body focused cardio workouts, priced from $1,145.
• Cable Crossover Machines Used commercial cable crossover machines for resistance training and functional movement exercises.
• Functional Trainers Used functional trainer systems with adjustable cable positions for resistance training.
• Plate Loaded Strength Equipment Used plate-loaded strength training machines for commercial gyms.
• Selectorized Equipment Used selectorized weight machines with built-in weight stacks, from leading commercial brands.
• Smith Machines Used Smith machines for guided barbell training in home and commercial gyms.
• Weight Benches and Racks Used and new weight benches, weight racks, and power cages for strength training facilities.
• Dumbbells, Weights, and Plates New and used dumbbells, dumbbell sets, Olympic and standard gym weights and plates, and gym flooring/mats.
• Hammer Strength and Branded Strength Lines Used Hammer Strength, Life Fitness Strength, Precor Strength, Cybex Strength, and Technogym Strength commercial strength training equipment.
• SportGear Custom Strength Equipment Customizable, made-to-order SportGear strength equipment exclusive to Global Fitness, including power racks and other configurable strength products with personalized options.
• Gym Packages Complete home and commercial gym packages bundling multiple cardio and strength equipment pieces into full fitness setups.
• Refurbishment and Remanufacturing Services Expert remanufacturing and redesign of used fitness equipment to like-new condition, performed by in-house qualified engineers and mechanics to ensure efficiency and effectiveness for daily commercial use.
• Custom Gym Equipment Design Bespoke gym equipment built and personalized for gyms, colleges, sports teams, and individual clients, with expert customization services.
• Fitness Equipment Leasing Multi-year lease financing options that allow gym owners to acquire commercial-grade fitness equipment with payments spread over time rather than paid upfront.
• Equipment Buyback Service Service purchasing used fitness equipment from gym owners looking to upgrade or close facilities; Global Fitness then remanufactures and resells the equipment.
• International Sales Dedicated international gym equipment sales and distribution services for customers outside the United States.

Quantifiable outcome

• Equipment priced at approximately 50% of new equivalent cost with comparable warranty coverage
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 2nd Wind Exercise Equipment: 2nd Wind Exercise Equipment is a direct competitor — a multi-location US retailer of used and refurbished commercial fitness equipment. It mirrors Global Fitness's core business model (used commercial equipment with remanufacturing), serving both commercial gym operators and home gym buyers, with comparable product breadth across treadmills, ellipticals, and strength equipment.
• Fitness Gallery: Fitness Gallery is a US retailer of new and used commercial fitness equipment serving home, commercial, and government buyers. It is comparable to Global Fitness as a multi-channel competitor (showroom + e-commerce) with remanufacturing services and a similar product portfolio of cardio and strength equipment from major commercial brands.
• Play It Again Sports: Play It Again Sports is a national franchise retail chain specializing in used and new sporting goods, including fitness equipment. While broader than Global Fitness (covering used sports equipment more generally), it operates the same used-goods resale model with remanufacturing of fitness equipment and serves similar budget-conscious consumers and small gym operators.

Emerging players

• Rogue Fitness: Rogue Fitness is a leading direct-to-consumer strength equipment manufacturer. While it sells new rather than used equipment, it competes with Global Fitness for the home gym and serious strength-training customer segment, particularly in the power rack, plates, and barbell categories. It is a comparable competitor for specific product categories.
• Rep Fitness: Rep Fitness is a direct-to-consumer strength equipment brand specializing in high-quality power racks, barbells, and home gym equipment. It competes with Global Fitness's strength equipment category for the home gym market, offering new equipment at price points that overlap with Global Fitness's refurbished commercial-tier offerings.
• Peloton: Peloton is a connected fitness brand selling internet-connected treadmills, bikes, and a subscription-based content platform. It is an emerging player comparable to Global Fitness in the home fitness category, but targets a fundamentally different use case (subscription-based digital content) versus Global Fitness's equipment-resale model.
• Tonal: Tonal is a connected strength training system featuring a smart wall-mounted station with subscription content. It is an emerging player adjacent to Global Fitness, competing in the home strength equipment category with a digital-first, premium model — a different value proposition versus Global Fitness's refurbished commercial equipment.

Broad incumbents

• Life Fitness: Life Fitness is a leading global manufacturer of commercial fitness equipment, including a wide range of cardio and strength products. It is a broad incumbent comparable to Global Fitness because it is both a key supplier (Global Fitness remanufactures its equipment) and a competitor whose new equipment alternative drives Global Fitness's value proposition.
• Technogym: Technogym is a global premium manufacturer of commercial and home fitness equipment, with a strong brand in commercial gyms and elite training facilities. It is a broad incumbent comparable to Global Fitness in product portfolio (cardio, strength, and connected equipment) and as a supplier of used equipment that Global Fitness remanufactures and resells.
• Precor: Precor is a US-based manufacturer of commercial fitness equipment, offering cardio and strength products distributed globally. It is a broad incumbent comparable to Global Fitness as it supplies premium commercial equipment that Global Fitness refurbishes and resells, and competes with it in the commercial gym equipment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/globalfitness96
• Facebookfacebook.com/globalfitness
• LinkedInlinkedin.com/company/global-fitness-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Fitness