Sound Lounge
Sound Lounge is an independent, artist-owned audio post-production studio in NYC providing mixing, sound design, ADR, and voiceover casting for commercials, feature films, and TV series. It serves advertising agencies, brands, networks, and filmmakers through award-winning, project-based professional services.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sound Lounge does
Sound Lounge is an independent, artist-owned audio post-production studio founded in 1997 (28 years old) and headquartered in NYC's Flatiron District at 149 5th Avenue. The studio provides audio post-production services for commercials, branded content, feature films, TV series, and documentaries, with five core service lines: Commercial Audio (mixing for TV, radio, and digital media, including 150+ Super Bowl spots), Film + Television (full-service post including Dolby Atmos mixing, sound editorial, ADR, and re-recording), Sound Design (custom Foley, sonic branding, SFX), ADR (Automated Dialogue Replacement), and Voiceover Casting (global union/non-union talent for commercials, animation, podcasts, and entertainment).
The studio's technical infrastructure includes a flagship 660-square-foot 7.1.4 Dolby Atmos mix stage with an Avid S4 console and 17-foot screen, a 230-square-foot ADR stage (upgraded to a 300-square-foot stage with a 115-inch projection screen in 2025), and remote recording capabilities via Source Connect, IpDTL, Cleanfeed, Clearview, and Zoom. Sound Lounge supports both in-person and remote sessions for global clients.
Sound Lounge operates a professional services, project-based business model with quote-based pricing tailored to project scope. The studio serves advertising agencies, brands, networks, and filmmakers through direct sales relationships, with executive producers managing commercial and film/TV client pipelines. Revenue is generated primarily through audio post-production services and voiceover casting. The studio is privately held with no institutional investment disclosed, owned by partners Marshall Grupp (COO), Steve 'Major' Giammaria, Justin Kooy, Tom Jucarone, and Peter Holcomb, with Taylor Maggard serving as Managing Director. Sound Lounge has earned 4 Primetime Emmy Awards, 2 Cinema Audio Society Awards, 1 MPSE Golden Reel, 1 AMPS Award, and 9 nominations across its history.
Sound Lounge firmographics
Firmographics- Name
- Sound Lounge
- Legal name
- Sound Lounge
- Website
- https://soundlounge.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sound Lounge is an independent, artist-owned audio post-production studio in NYC providing mixing, sound design, ADR, and voiceover casting for commercials, feature films, and TV series. It serves advertising agencies, brands, networks, and filmmakers through award-winning, project-based professional services.
- Ownership category
- akta.pro rank
Sound Lounge industry classification
Industry- Product category
- Audio Post-Production Services
- NAICS
- Sound Recording Studios (512240)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC)
- akta.pro secondary industries
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)
Keywords
Where Sound Lounge is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sound Lounge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Audio Post Production Services: Professional audio post-production services including mixing, recording, sound editing, ADR, and sound design for commercials, branded content, films, and TV series.
- Voiceover Casting: Voiceover casting services handling global talent casting, transcreation, booking, and rate guidance for commercials, animation, podcasts, and entertainment projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sound Lounge product offering
Product offeringCore offering
Sound Lounge provides audio post-production services for commercials, branded content, films, and television, including commercial audio mixing, film and television post-production, sound design, ADR, and voiceover casting. Its New York City facility includes a flagship Dolby Atmos mix stage, an Avid S4 console, and a dedicated ADR stage, with remote session support through Source Connect, IpDTL, Cleanfeed, and Zoom.
Product overview
Sound Lounge is an independent, artist-owned audio post-production studio offering a comprehensive suite of services. The company operates three main divisions: Commercial Audio (mixing for TV, radio, and digital media), Film + Television (full-service post including Dolby Atmos mixing, ADR, and sound editorial), and Casting (voiceover casting for various formats). The Sound Design team provides custom audio elements including sonic branding and Foley. All services can be delivered in-person at their NYC facility or remotely via Source Connect, IpDTL, Zoom, and other remote recording platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Audio
- Film + Television
- Casting
- Sound Design
- ADR
Quantifiable outcome
- 150+ Super Bowl spots mixed with 8 #1 Ad Meter winners
- +2 more outcomes
Companies that use Sound Lounge
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
Sound Lounge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Sound Lounge partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sound Lounge competitors and assessment
Company assessmentDirect peers
- Harbor Picture Company: New York-based post-production company offering picture and audio finishing, color and sound services to film, TV and advertising clients; overlaps with Sound Lounge on full-service NYC post workflows for episodic and commercial content.
- POP Sound: Long-standing Los Angeles audio post-production studio specializing in sound design, mixing and music for commercials, film trailers and television; a direct peer to Sound Lounge's commercial mix practice serving agencies and brand advertisers.
- Soundtrack Studios: Audio post-production studio group providing sound design, mixing and ADR services for film, television and advertising in the US market; comparable boutique alternative to Sound Lounge for both commercial and long-form post engagements.
- Formosa Group: Los Angeles-based audio post-production company providing sound design, mixing, ADR and original music for film, television, advertising and interactive content; competes head-to-head with Sound Lounge for commercial and long-form post work, particularly on West Coast-anchored productions.
- East Side Audio Post: Independent New York City audio post-production studio offering sound design, mixing and ADR for commercials, broadcast and digital content; a same-city, same-service-mix boutique alternative to Sound Lounge.
- Silver Sound Studios: New York audio production and post facility serving advertising, broadcast and digital clients with mixing, sound design and recording capabilities; a NYC peer competing for similar agency and brand work as Sound Lounge.
Regional players
- Wildtrack Post Production: UK-based audio post-production house providing sound design, mixing and ADR for film, television and advertising; comparable craft and service mix to Sound Lounge but operating primarily in the British market rather than the US.
Broad incumbents
- Technicolor Creative Studios: Global post-production and creative services group offering VFX, color, sound and content distribution at large scale; competes with Sound Lounge on episodic and feature sound post as one arm of a much wider post-production portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sound Lounge social profiles
Digital presenceSound Lounge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Lounge leadership team
Management profileNumber of profiles
Profiles8 records
Sound Lounge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Lounge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Lounge
What does Sound Lounge do?
Sound Lounge provides audio post-production services for commercials, branded content, films, and television, including commercial audio mixing, film and television post-production, sound design, ADR, and voiceover casting. Its New York City facility includes a flagship Dolby Atmos mix stage, an Avid S4 console, and a dedicated ADR stage, with remote session support through Source Connect, IpDTL, Cleanfeed, and Zoom.
Is Sound Lounge a public or private company?
Sound Lounge is a private company. It is classified as management employee owned and is currently operating.
When was Sound Lounge founded?
Sound Lounge was founded in 1997. It employs 51 to 100 people.
Where is Sound Lounge based?
Sound Lounge is headquartered in New York, United States, in the North America region.
How does Sound Lounge make money?
Two revenue lines are on record. Audio Post Production Services are the primary driver. The others are voiceover Casting.
Who are Sound Lounge's main competitors?
Direct peers on record are Harbor Picture Company, POP Sound, Soundtrack Studios, Formosa Group, East Side Audio Post and Silver Sound Studios. Wildtrack Post Production is listed as a regional player. Technicolor Creative Studios is listed as a broad incumbent.
Does Sound Lounge have an API?
No public API is recorded for Sound Lounge.
What industry is Sound Lounge in?
Sound Lounge's product category is Audio Post-Production Services. Its primary akta.pro industry code is MPADAGAC, Sound Post-Production (Dialogue, ADR, Foley, Mixing), with a secondary code of MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO). Its NAICS code is 512240 and its SIC code is 7812.