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Sound Lounge

Full company profile

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Namestring
Sound Lounge
Legal namestring
Sound Lounge
Websiteurl
soundlounge.com
Company typeenum
Private
Founded yearint
1997
Descriptiontext

Sound Lounge is an independent, artist-owned audio post-production studio founded in 1997 (28 years old) and headquartered in NYC's Flatiron District at 149 5th Avenue. The studio provides audio post-production services for commercials, branded content, feature films, TV series, and documentaries, with five core service lines: Commercial Audio (mixing for TV, radio, and digital media, including 150+ Super Bowl spots), Film + Television (full-service post including Dolby Atmos mixing, sound editorial, ADR, and re-recording), Sound Design (custom Foley, sonic branding, SFX), ADR (Automated Dialogue Replacement), and Voiceover Casting (global union/non-union talent for commercials, animation, podcasts, and entertainment).

The studio's technical infrastructure includes a flagship 660-square-foot 7.1.4 Dolby Atmos mix stage with an Avid S4 console and 17-foot screen, a 230-square-foot ADR stage (upgraded to a 300-square-foot stage with a 115-inch projection screen in 2025), and remote recording capabilities via Source Connect, IpDTL, Cleanfeed, Clearview, and Zoom. Sound Lounge supports both in-person and remote sessions for global clients.

Sound Lounge operates a professional services, project-based business model with quote-based pricing tailored to project scope. The studio serves advertising agencies, brands, networks, and filmmakers through direct sales relationships, with executive producers managing commercial and film/TV client pipelines. Revenue is generated primarily through audio post-production services and voiceover casting. The studio is privately held with no institutional investment disclosed, owned by partners Marshall Grupp (COO), Steve 'Major' Giammaria, Justin Kooy, Tom Jucarone, and Peter Holcomb, with Taylor Maggard serving as Managing Director. Sound Lounge has earned 4 Primetime Emmy Awards, 2 Cinema Audio Society Awards, 1 MPSE Golden Reel, 1 AMPS Award, and 9 nominations across its history.

Short descriptiontext

Sound Lounge is an independent, artist-owned audio post-production studio in NYC providing mixing, sound design, ADR, and voiceover casting for commercials, feature films, and TV series. It serves advertising agencies, brands, networks, and filmmakers through award-winning, project-based professional services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
audio post-production services, sound mixing services, voiceover casting services, ADR recording services, film and television audio
Industry3 codes
1Sound Post-Production (Dialogue, ADR, Foley, Mixing)
CodeMPADAGACPrimaryYes
2Voiceover Recording & Production (Narration, Promo, Commercial VO)
CodeMPAHAEAKPrimaryNo
3Sound Design (Creative/Design-Heavy FX, World-Building)
CodeMPAHAEAEPrimaryNo
NAICS code1 code
  • Sound Recording Studios512240
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Audio Post-Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Audio Post Production Services
TypeProfessional Services
Description

Professional audio post-production services including mixing, recording, sound editing, ADR, and sound design for commercials, branded content, films, and TV series.

soundlounge.com
2Voiceover Casting
TypeProfessional Services
Description

Voiceover casting services handling global talent casting, transcreation, booking, and rate guidance for commercials, animation, podcasts, and entertainment projects.

soundlounge.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Sound Lounge provides audio post-production services for commercials, branded content, films, and television, including commercial audio mixing, film and television post-production, sound design, ADR, and voiceover casting. Its New York City facility includes a flagship Dolby Atmos mix stage, an Avid S4 console, and a dedicated ADR stage, with remote session support through Source Connect, IpDTL, Cleanfeed, and Zoom.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 150+ Super Bowl spots mixed with 8 #1 Ad Meter winners
+2 more records
Product overview1 text field

Sound Lounge is an independent, artist-owned audio post-production studio offering a comprehensive suite of services. The company operates three main divisions: Commercial Audio (mixing for TV, radio, and digital media), Film + Television (full-service post including Dolby Atmos mixing, ADR, and sound editorial), and Casting (voiceover casting for various formats). The Sound Design team provides custom audio elements including sonic branding and Foley. All services can be delivered in-person at their NYC facility or remotely via Source Connect, IpDTL, Zoom, and other remote recording platforms.

Product and service5 records
1Commercial Audio
CategoryCommercial Audio Post-Production
2Film + Television
CategoryFilm and Television Post-Production
3Casting
CategoryVoiceover Casting
4Sound Design
CategorySound Design
5ADR
CategoryADR Recording
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1Harbor Picture Company
TypeDirect peer
Description

New York-based post-production company offering picture and audio finishing, color and sound services to film, TV and advertising clients; overlaps with Sound Lounge on full-service NYC post workflows for episodic and commercial content.

2Wildtrack Post Production
TypeRegional player
Description

UK-based audio post-production house providing sound design, mixing and ADR for film, television and advertising; comparable craft and service mix to Sound Lounge but operating primarily in the British market rather than the US.

3POP Sound
TypeDirect peer
Description

Long-standing Los Angeles audio post-production studio specializing in sound design, mixing and music for commercials, film trailers and television; a direct peer to Sound Lounge's commercial mix practice serving agencies and brand advertisers.

4Soundtrack Studios
TypeDirect peer
Description

Audio post-production studio group providing sound design, mixing and ADR services for film, television and advertising in the US market; comparable boutique alternative to Sound Lounge for both commercial and long-form post engagements.

5Formosa Group
TypeDirect peer
Description

Los Angeles-based audio post-production company providing sound design, mixing, ADR and original music for film, television, advertising and interactive content; competes head-to-head with Sound Lounge for commercial and long-form post work, particularly on West Coast-anchored productions.

6East Side Audio Post
TypeDirect peer
Description

Independent New York City audio post-production studio offering sound design, mixing and ADR for commercials, broadcast and digital content; a same-city, same-service-mix boutique alternative to Sound Lounge.

7Technicolor Creative Studios
TypeBroad incumbent
Description

Global post-production and creative services group offering VFX, color, sound and content distribution at large scale; competes with Sound Lounge on episodic and feature sound post as one arm of a much wider post-production portfolio.

8Silver Sound Studios
TypeDirect peer
Description

New York audio production and post facility serving advertising, broadcast and digital clients with mixing, sound design and recording capabilities; a NYC peer competing for similar agency and brand work as Sound Lounge.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers21 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sound Lounge

Audio Post-Production Servicessoundlounge.com

Sound Lounge is an independent, artist-owned audio post-production studio in NYC providing mixing, sound design, ADR, and voiceover casting for commercials, feature films, and TV series. It serves advertising agencies, brands, networks, and filmmakers through award-winning, project-based professional services.

What Sound Lounge does

Sound Lounge is an independent, artist-owned audio post-production studio founded in 1997 (28 years old) and headquartered in NYC's Flatiron District at 149 5th Avenue. The studio provides audio post-production services for commercials, branded content, feature films, TV series, and documentaries, with five core service lines: Commercial Audio (mixing for TV, radio, and digital media, including 150+ Super Bowl spots), Film + Television (full-service post including Dolby Atmos mixing, sound editorial, ADR, and re-recording), Sound Design (custom Foley, sonic branding, SFX), ADR (Automated Dialogue Replacement), and Voiceover Casting (global union/non-union talent for commercials, animation, podcasts, and entertainment).

The studio's technical infrastructure includes a flagship 660-square-foot 7.1.4 Dolby Atmos mix stage with an Avid S4 console and 17-foot screen, a 230-square-foot ADR stage (upgraded to a 300-square-foot stage with a 115-inch projection screen in 2025), and remote recording capabilities via Source Connect, IpDTL, Cleanfeed, Clearview, and Zoom. Sound Lounge supports both in-person and remote sessions for global clients.

Sound Lounge operates a professional services, project-based business model with quote-based pricing tailored to project scope. The studio serves advertising agencies, brands, networks, and filmmakers through direct sales relationships, with executive producers managing commercial and film/TV client pipelines. Revenue is generated primarily through audio post-production services and voiceover casting. The studio is privately held with no institutional investment disclosed, owned by partners Marshall Grupp (COO), Steve 'Major' Giammaria, Justin Kooy, Tom Jucarone, and Peter Holcomb, with Taylor Maggard serving as Managing Director. Sound Lounge has earned 4 Primetime Emmy Awards, 2 Cinema Audio Society Awards, 1 MPSE Golden Reel, 1 AMPS Award, and 9 nominations across its history.

Sound Lounge firmographics

Firmographics
Name
Sound Lounge
Legal name
Sound Lounge
Website
https://soundlounge.com
Company type
Private
Founded year
1997
Operating status
Operating
Headcount range
51–100 employees
Short description
Sound Lounge is an independent, artist-owned audio post-production studio in NYC providing mixing, sound design, ADR, and voiceover casting for commercials, feature films, and TV series. It serves advertising agencies, brands, networks, and filmmakers through award-winning, project-based professional services.
Ownership category
akta.pro rank

Sound Lounge industry classification

Industry
Product category
Audio Post-Production Services
NAICS
Sound Recording Studios (512240)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC)
akta.pro secondary industries
Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)

Keywords

  • Audio post-production services
  • Sound mixing services
  • Voiceover casting services
  • ADR recording services
  • Film and television audio

Where Sound Lounge is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Sound Lounge business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Audio Post Production Services: Professional audio post-production services including mixing, recording, sound editing, ADR, and sound design for commercials, branded content, films, and TV series.
  2. Voiceover Casting: Voiceover casting services handling global talent casting, transcreation, booking, and rate guidance for commercials, animation, podcasts, and entertainment projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Sound Lounge product offering

Product offering

Core offering

Sound Lounge provides audio post-production services for commercials, branded content, films, and television, including commercial audio mixing, film and television post-production, sound design, ADR, and voiceover casting. Its New York City facility includes a flagship Dolby Atmos mix stage, an Avid S4 console, and a dedicated ADR stage, with remote session support through Source Connect, IpDTL, Cleanfeed, and Zoom.

Product overview

Sound Lounge is an independent, artist-owned audio post-production studio offering a comprehensive suite of services. The company operates three main divisions: Commercial Audio (mixing for TV, radio, and digital media), Film + Television (full-service post including Dolby Atmos mixing, ADR, and sound editorial), and Casting (voiceover casting for various formats). The Sound Design team provides custom audio elements including sonic branding and Foley. All services can be delivered in-person at their NYC facility or remotely via Source Connect, IpDTL, Zoom, and other remote recording platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Commercial Audio
  • Film + Television
  • Casting
  • Sound Design
  • ADR

Quantifiable outcome

  • 150+ Super Bowl spots mixed with 8 #1 Ad Meter winners
  • +2 more outcomes

Companies that use Sound Lounge

Customer profile

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Sound Lounge technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Sound Lounge partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Sound Lounge competitors and assessment

Company assessment

Direct peers

  • Harbor Picture Company: New York-based post-production company offering picture and audio finishing, color and sound services to film, TV and advertising clients; overlaps with Sound Lounge on full-service NYC post workflows for episodic and commercial content.
  • POP Sound: Long-standing Los Angeles audio post-production studio specializing in sound design, mixing and music for commercials, film trailers and television; a direct peer to Sound Lounge's commercial mix practice serving agencies and brand advertisers.
  • Soundtrack Studios: Audio post-production studio group providing sound design, mixing and ADR services for film, television and advertising in the US market; comparable boutique alternative to Sound Lounge for both commercial and long-form post engagements.
  • Formosa Group: Los Angeles-based audio post-production company providing sound design, mixing, ADR and original music for film, television, advertising and interactive content; competes head-to-head with Sound Lounge for commercial and long-form post work, particularly on West Coast-anchored productions.
  • East Side Audio Post: Independent New York City audio post-production studio offering sound design, mixing and ADR for commercials, broadcast and digital content; a same-city, same-service-mix boutique alternative to Sound Lounge.
  • Silver Sound Studios: New York audio production and post facility serving advertising, broadcast and digital clients with mixing, sound design and recording capabilities; a NYC peer competing for similar agency and brand work as Sound Lounge.

Regional players

  • Wildtrack Post Production: UK-based audio post-production house providing sound design, mixing and ADR for film, television and advertising; comparable craft and service mix to Sound Lounge but operating primarily in the British market rather than the US.

Broad incumbents

  • Technicolor Creative Studios: Global post-production and creative services group offering VFX, color, sound and content distribution at large scale; competes with Sound Lounge on episodic and feature sound post as one arm of a much wider post-production portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Sound Lounge social profiles

Digital presence

Sound Lounge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sound Lounge leadership team

Management profile

Number of profiles

Profiles8 records

Sound Lounge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sound Lounge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Lounge

What does Sound Lounge do?

Sound Lounge provides audio post-production services for commercials, branded content, films, and television, including commercial audio mixing, film and television post-production, sound design, ADR, and voiceover casting. Its New York City facility includes a flagship Dolby Atmos mix stage, an Avid S4 console, and a dedicated ADR stage, with remote session support through Source Connect, IpDTL, Cleanfeed, and Zoom.

Is Sound Lounge a public or private company?

Sound Lounge is a private company. It is classified as management employee owned and is currently operating.

When was Sound Lounge founded?

Sound Lounge was founded in 1997. It employs 51 to 100 people.

Where is Sound Lounge based?

Sound Lounge is headquartered in New York, United States, in the North America region.

How does Sound Lounge make money?

Two revenue lines are on record. Audio Post Production Services are the primary driver. The others are voiceover Casting.

Who are Sound Lounge's main competitors?

Direct peers on record are Harbor Picture Company, POP Sound, Soundtrack Studios, Formosa Group, East Side Audio Post and Silver Sound Studios. Wildtrack Post Production is listed as a regional player. Technicolor Creative Studios is listed as a broad incumbent.

Does Sound Lounge have an API?

No public API is recorded for Sound Lounge.

What industry is Sound Lounge in?

Sound Lounge's product category is Audio Post-Production Services. Its primary akta.pro industry code is MPADAGAC, Sound Post-Production (Dialogue, ADR, Foley, Mixing), with a secondary code of MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO). Its NAICS code is 512240 and its SIC code is 7812.

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