Cleanlogic
Cleanlogic is a U.S. consumer products company (founded 2001, Audubon, PA) that designs and sells bath, body, and facial care accessories — including exfoliating cloths, dual-texture body scrubbers, charcoal-infused tools, and facial rollers — through DTC e-commerce and major retail partners including CVS, Target, and Ulta Beauty.
- Company typePrivate
- Founded2001
- HeadquartersAudubon, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cleanlogic does
Cleanlogic is a U.S.-based consumer products company (founded 2001, headquartered in Audubon, PA; operated under IMS Trading USA) that designs and sells bath, body, and facial care accessories through six product collections: Facial Care, Bath & Body, Sport, Detoxify, Sustainable, and Daily Cleanse. The product line centers on physical exfoliation tools — stretch cloths, body exfoliators, facial buffers, soap savers, bath mitts, silicone scrubbers — supplemented by facial devices such as ice rollers and massaging rollers. Proprietary technology includes dual-texture materials (exfoliating surface paired with soft microfiber/terry), charcoal-infused fibers for the Detoxify line, sustainable inputs (organic cotton, recycled polyester, soy-based foam) for the Sustainable line, 3x stretch cloth engineering, and functional Braille packaging across all SKUs.
The company operates a dual GTM model: direct-to-consumer e-commerce via cleanlogic.com (with a Subscribe & Save program offering 20% recurring discount) and wholesale distribution through major U.S. retailers. In early 2026, Cleanlogic expanded its retail footprint materially — launching at Target (~300 stores, February 2026), CVS Pharmacy (6,550 locations, March 2026), and announcing a Ulta Beauty partnership set for July 2026. Product pricing spans $2.99 to $37.97 with multi-pack volume options and bundle SKUs. The company is Certified B Corporation (May 2026) and runs a "Purchase to Employ" initiative through which 54% of its workforce have disclosed having a disability; products are assembled at a Pennsylvania facility. Ownership is private and founder-led by CEO Isaac Shapiro, with no disclosed institutional funding.
Cleanlogic firmographics
Firmographics- Name
- Cleanlogic
- Legal name
- Cleanlogic
- Website
- https://cleanlogic.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cleanlogic is a U.S. consumer products company (founded 2001, Audubon, PA) that designs and sells bath, body, and facial care accessories — including exfoliating cloths, dual-texture body scrubbers, charcoal-infused tools, and facial rollers — through DTC e-commerce and major retail partners including CVS, Target, and Ulta Beauty.
- Ownership category
- akta.pro rank
Cleanlogic industry classification
Industry- Product category
- Bath and Body Personal Care Accessories
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Body Wash, Shower Gel & Bath Gel (CRABAEAB)
- akta.pro secondary industries
- Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Cleanlogic is headquartered
LocationHeadquarters
- HQ city
- Audubon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cleanlogic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Cleanlogic sells products directly to consumers through cleanlogic.com website. Offers subscription options (Subscribe & Save) with 20% discount, enabling recurring revenue. Free shipping on orders $40+. Email list for exclusive offers.
- Retail Distribution: Products sold through major retail partners including CVS Pharmacy (6,550 locations), Target (approximately 300 stores), and upcoming Ulta Beauty partnership. Wholesale/retail distribution model expanding accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products starting at $2.99 |
| Unit Pricing | Pay-as-you-go | Discovery Bundle Set at $37.97 |
| Subscription | Monthly | Subscribe & Save - 20% discount |
| Subscription | One-time | First-order email signup discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cleanlogic product offering
Product offeringCore offering
Cleanlogic manufactures and sells consumer personal care products, including bath and body exfoliators, dual-texture facial buffers, stretch cloths, soap savers, bath mitts, body gloves, silicone facial scrubbers, and facial ice/massaging rollers. Products are built around proprietary dual-texture materials, charcoal-infused fibers, sustainable organic materials, and Braille-enabled packaging, and are sold through the company's own website and major U.S. retail partners (CVS, Target, Ulta Beauty).
Product overview
Cleanlogic is a personal care products company offering a comprehensive portfolio of bath and body care accessories organized into six collections: Facial Care, Bath and Body, Sport, Detoxify, Sustainable, and Daily Cleanse. The product line centers on exfoliating tools including stretch cloths, body exfoliators, facial buffers, soap savers, and bath mitts, supplemented by facial care devices like ice rollers and facial rollers. Key product lines include the dual-texture exfoliators (body scrubbers and facial buffers), the stretch cloth series (available in Bath and Body, Sport, Detoxify, and Sustainable variants), mesh sponges, and facial care tools. Products are sold as individual items and curated bundles like the Discovery Bundle Set and Love at First Face Set. The portfolio emphasizes accessibility features including Braille labeling and is produced with a social mission through the Purchase to Employ initiative supporting employment for people with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Discovery Bundle Set Curated bundle featuring the Exfoliating Stretch Cloth, Dual-Texture Facial Buffers, and Large Body Exfoliator for comprehensive body exfoliation routines, priced at $37.97.
- Detoxify Dual-Texture Body Exfoliator Charcoal-infused dual-texture body scrubber with textured exfoliating side and terry softening side, designed to draw out impurities and remove dead skin.
- Sport Large Body Exfoliator Oversized body scrubber engineered for active individuals to tackle sweat, dirt, oil, and buildup during post-workout cleansing.
- Bath and Body Sensitive Skin Dual-Texture Facial Buffers Dual-action facial buffers with a textured exfoliating side and soft microfiber side for makeup removal and gentle cleansing, suitable for all skin types including sensitive skin.
- Silicone Facial Scrubbers Flexible silicone bristle scrubbers with built-in finger handles and suction-cup storage, designed to cleanse pores, remove buildup, and gently massage skin.
- Bath and Body Exfoliating Stretch Cloth Exfoliating cloth that stretches up to 3x its size to reach hard-to-reach areas, featuring an exfoliating fiber blend for removing dead skin cells and buildup.
- Detoxify Exfoliating Stretch Cloths Charcoal-infused exfoliating stretch cloths that expand up to 3x the size of regular washcloths, removing dry skin from hard-to-reach areas with a 30-day lifespan per cloth.
- Sport Exfoliating Stretch Cloth Athletic-focused exfoliating stretch cloth that extends up to 3x its size for comprehensive body coverage during post-workout cleansing.
- Sustainable Exfoliating Stretch Cloths Eco-friendly exfoliating stretch cloths made with organic cotton, recycled polyester, and soy-based foam as part of the Cleanlogic Sustainable collection.
- Facial Ice Roller Reusable ice roller with fillable chamber for cold therapy, designed to reduce puffiness, boost circulation, minimize fine lines, and calm the face, neck, and decolletage.
- Massaging Facial Roller Hypoallergenic facial roller designed to enhance circulation, diminish puffiness, and reduce the appearance of fine lines through gentle massaging action.
- Love at First Face Set Skincare bundle combining Sensitive Skin Dual-Texture Facial Buffers and Facial Ice Roller for a complete facial cleansing and depuffing routine.
- Bath and Body Exfoliating Soap Saver Exfoliating soap saver bag with textured surface that extends bar soap life while providing gentle exfoliation, featuring a ribbon hook for hanging and drying.
- Bath and Body Exfoliating Body Gloves Exfoliating bath and shower gloves with double cuff and hook ribbon for secure fit and easy drying, made with exclusive exfoliating material blend.
- Detoxify Sensitive Skin Dual-Texture Facial Buffers Charcoal-infused dual-texture facial buffers for sensitive skin, with a textured exfoliating side and microfiber side for removing dirt, oil, and makeup.
- Bath and Body Exfoliating Body Mitts Large-surface body mitts secured with gentle elastic at the wrist, designed for use with body cleanser to create rich lather and remove dead skin cells.
Quantifiable outcome
- 54% of workforce disclosed having a disability
- +1 more outcomes
Companies that use Cleanlogic
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cleanlogic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cleanlogic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ulta BeautycoreCleanlogic announced partnership with Ulta Beauty at Cosmoprof Worldwide Bologna 2026 in Italy. Products set to launch at Ulta Beauty in July 2026, expanding Cleanlogic's presence in specialty beauty retail.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Cleanlogic competitors and assessment
Company assessmentDirect peers
- Spongeables: Specializes in body-exfoliating buffers and skin-polishing cloths with patented textile technologies — directly competing with Cleanlogic's Dual-Texture Body Exfoliator and stretch cloth lines in both retail and DTC.
- EcoTools: EcoTools (a Paris Presents brand) makes bath, skincare, and makeup tools including exfoliating brushes, sponges, and cleansing cloths at similar price points to Cleanlogic. Direct overlap in product category, distribution channels (mass + drug + beauty), and sustainability positioning.
- Duke Cannon: Men's bath and body care brand with exfoliating tools, body washes, and bar soaps sold through Target, Walmart, and DTC. Directly comparable category overlap and similar channel strategy to Cleanlogic's Sport collection.
- Every Man Jack: Men's grooming brand offering body washes, deodorants, and skincare sold via mass retail and DTC. Comparable product range (bath/body tools and cleansers) and similar retail-distribution playbook.
- Beekman 1802: Bath-and-body brand with a strong social-impact and ingredient-led story, sold through Ulta, Target, and DTC. Comparable mission-driven brand positioning, retail footprint, and product breadth (body cleansers, tools, and skincare).
- Aquis: Builds proprietary textile-based beauty tools (hair towels, body and face accessories) sold through premium retail and DTC at comparable price points to Cleanlogic's stretch cloths and facial buffers.
Broad incumbents
- The Body Shop: Global bath, body, and skincare brand owned by Natura, sold through specialty retail and DTC. Overlaps with Cleanlogic's bath tools, sustainability collections, and accessibility-led mission orientation.
- L'Occitane en Provence: Publicly-traded global bath, body, and skincare brand with strong retail presence in malls, specialty stores, and DTC. Comparable product portfolio and international footprint, with overlapping categories in body care.
- Bath & Body Works: Largest US specialty bath and body retailer/brand. Overlaps heavily in body care and skincare tools/category, but operates at vastly greater scale with proprietary retail stores in addition to mass distribution.
Emerging players
- Dr. Bronner's: Family-owned personal care company famous for mission-driven, certified B Corporation-equivalent status and cross-category soaps/body care. Comparable values-driven brand positioning, clean-ingredient messaging, and DTC-plus-retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleanlogic social profiles
Digital presenceCleanlogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanlogic leadership team
Management profileNumber of profiles
Profiles1 record
Cleanlogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanlogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanlogic
What does Cleanlogic do?
Cleanlogic manufactures and sells consumer personal care products, including bath and body exfoliators, dual-texture facial buffers, stretch cloths, soap savers, bath mitts, body gloves, silicone facial scrubbers, and facial ice/massaging rollers. Products are built around proprietary dual-texture materials, charcoal-infused fibers, sustainable organic materials, and Braille-enabled packaging, and are sold through the company's own website and major U.S. retail partners (CVS, Target, Ulta Beauty).
Is Cleanlogic a public or private company?
Cleanlogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleanlogic founded?
Cleanlogic was founded in 2001. It employs 51 to 100 people.
Where is Cleanlogic based?
Cleanlogic is headquartered in Audubon, United States, in the North America region.
How does Cleanlogic make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution.
Who are Cleanlogic's main competitors?
Direct peers on record are Spongeables, EcoTools, Duke Cannon, Every Man Jack, Beekman 1802 and Aquis. Broad incumbents are The Body Shop, L'Occitane en Provence and Bath & Body Works. Dr. Bronner's is listed as an emerging player.
Does Cleanlogic have an API?
No public API is recorded for Cleanlogic.
What industry is Cleanlogic in?
Cleanlogic's product category is Bath and Body Personal Care Accessories. Its primary akta.pro industry code is CRABAEAB, Body Wash, Shower Gel & Bath Gel, with a secondary code of CRADANAJ, Personal Care Wipes & On-the-Go Hygiene (Non-medical). Its NAICS code is 32561 and its SIC code is 2844.