iatroX

What iatroX does

iatroX (legal entity: iatroX AI Ltd) is a London-based, founder-led clinical AI company founded in 2025 that builds evidence-grounded AI tools for UK and international healthcare professionals and medical trainees. Its core product surface centres on Ask iatroX, a retrieval-augmented generation (RAG) clinical assistant that synthesises answers from NICE/CKS guidelines, SmPCs, and peer-reviewed literature; Brainstorm, a structured clinical reasoning tool; and the iatroX Q-Bank, an adaptive question bank covering 55+ medical exams across the UK, US, Canada, Australia, and Italy. The platform adds a Socratic Tutor (Pro tier), iatroX Rounds (daily diagnosis game), a CPD Portfolio with AI-assisted reflection, a public Q&A library of 285+ pages, and a Knowledge Centre, with the UK reference-tool component registered with the MHRA as a Class I medical device.

Under the hood, iatroX uses a proprietary RAG architecture with a custom ranking and orchestration layer, citation-grounded synthesis, and calibrated abstention when evidence standards are not met. Educational surfaces combine active recall, SM-2-style spaced repetition, and a modified knowledge tracing engine for adaptive question delivery. The company monetises via a freemium consumer subscription (Pro UK at £29/month or £99/year; Pro US at $49.99/month or $399.99/year; Pro Australia at $99/year) and a separate B2B advisory arm, Insights by iatroX, which sells Clinical Safety Officer services, DCB 0129/0160 and DTAC compliance support, MHRA SaMD advisory, and clinician validation studies to digital health companies, NHS partners, and research groups. Distribution is digital-first and product-led via iatrox.com and native iOS and Android apps, with organic search, free exam content, and clinician word-of-mouth as primary acquisition channels; the company is sub-10 employees, privately held, and bootstrapped with no disclosed external funding.

Name

iatroX

Legal name

iatroX AI Ltd

Website

https://iatrox.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

iatroX is a London-based, AI-native clinical platform serving UK and international clinicians and medical students with an evidence-grounded AI assistant, adaptive Q-banks across 55+ medical exams, a Socratic Tutor, and B2B clinical safety advisory services.

Ownership category

akta.pro rank

Product category

Clinical Decision Support and Medical Education Software

NAICS

Software Publishers (5132), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAAALAO

Digital & AI-Enabled Diagnostics (algorithmic interpretation, decision support tied to assays)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

SECONDARYEDAFAJAC

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

Keywords

• Clinical decision support
• Medical exam preparation
• AI clinical assistant
• Healthcare education technology
• Digital health advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Pro Tier: Freemium model with free core UK exams and Ask iatroX, upselling to iatroX Pro at £29/month or £99/year (approximately £8.25/month, saving 72%) for Socratic tutor and full specialist and international question banks. US pricing at $49.99/month or $399.99/year for IM, FM, and EM boards. Australian pricing at $99/year for AMC, RACGP, RACP, and ACEM exam prep.
2. Digital Health Advisory Services: Insights division provides paid advisory services including Digital Clinical Safety Officer (CSO) services, strategic and market-entry advisory, regulatory and compliance readiness, and clinician validation studies. Services targeted at digital-health companies, NHS partners, and research groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

iatroX is an AI-powered clinical knowledge and education platform that delivers evidence-grounded clinical decision support, adaptive medical exam preparation, and continuing professional development tools to UK clinicians, medical students and international markets. Core offerings include the Ask iatroX clinical assistant, Brainstorm structured reasoning tool, an adaptive Q-bank covering 55+ medical exams, a Socratic Tutor, daily diagnosis rounds, a CPD portfolio and a public Q&A library. A separate Insights division provides Clinical Safety Officer and digital health advisory services to NHS partners and digital health companies.

Product overview

iatroX is an AI-powered clinical knowledge and education platform organized as a unified ecosystem with multiple interconnected product surfaces. The core platform comprises Ask iatroX (AI clinical assistant for evidence-grounded answers), Brainstorm (structured clinical reasoning tool), iatroX Q-Bank (adaptive exam preparation covering 55+ exams across UK, USA, Canada, Australia, and Italy), iatroX Rounds (daily diagnosis game), Academy (adaptive education), Q&A Library (browsable clinical answers), Knowledge Centre (clinical references), Calculators (clinical tools), and CPD Portfolio (CPD tracking with AI reflection). The Socratic Tutor is a Pro-tier add-on using Socratic questioning methodology. The Insights division provides advisory services including CSO and digital health consultancy. A UK reference-tool component is MHRA-registered as a class I medical device. Core UK exams and Ask iatroX are free; iatroX Pro (£99/year) unlocks specialist/international question banks and the Socratic Tutor.

Differentiator

Problem solved

Functional benefit

Brands

• Insights by iatroX: Advisory, research, and partnership division of iatroX providing Digital Health Consultancy and Clinical Safety Officer services.

Products and services

• Ask iatroX Evidence-grounded AI clinical assistant providing fast answers for clinicians who need clarity without searching multiple disconnected sources, using retrieval-augmented generation against NICE/CKS guidelines, SmPCs and peer-reviewed literature. Free for UK clinicians.
• Brainstorm Structured clinical reasoning tool for working through differentials, investigations and management using a stepwise approach rather than a single lookup, aimed at complex clinical problems requiring systematic analysis.
• iatroX Q-Bank AI-adaptive medical exam question bank covering 55+ exams across UK, USA, Canada, Australia and Italy, using active recall, spaced repetition (SM-2) and adaptive difficulty. Free core UK exams; Pro subscription unlocks specialist and international banks.
• Socratic Tutor AI tutor built into quiz sessions that uses the Socratic method, asking targeted questions before providing explanations, diagnosing the specific misconception behind mistakes, and grounding teaching in validated sources for each exam. Available as part of iatroX Pro.
• iatroX Rounds Daily diagnosis game for doctors and medical students in which players read clinical case clues one at a time and name the diagnosis in up to six guesses, with an archive of past cases available.
• CPD Portfolio Continuing professional development tracking tool powered by AI that helps clinicians log reflections, track learning activities and generate PDF reports for appraisal and revalidation, with AI-assisted reflection prompts based on clinical queries and aligned with GMC, NMC and GPhC professional standards.
• Academy Adaptive education platform for exam preparation and lifelong learning, supporting UK licensing exams, Royal College exams, specialist diplomas and international boards, integrating question-first learning, structured reasoning and clinical reference tools.
• Q&A Library Browseable database of clinical questions answered by iatroX, referencing established clinical guidelines, SmPCs and peer-reviewed literature, with 285+ pages of answered clinical queries across medical specialties.
• Insights - Digital Health Advisory and CSO Services Advisory, research and partnership division providing Clinical Safety Officer services for DCB 0129/0160 compliance, digital health consultancy, regulatory and compliance readiness for DTAC and MHRA SaMD, clinician validation and data insights, and strategic market-entry advisory for NHS and commercial healthcare contexts.
• UK Reference-Tool Component UK clinical reference tool registered with the MHRA as a Class I medical device, providing evidence-grounded clinical knowledge support for UK healthcare professionals with medical-device-grade governance and safety standards.

Quantifiable outcome

• 100,000+ questions answered across platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• NHS PartnerscoreStrategic or Co-development PartnerInsights division collaborates with NHS partners to help design, validate, and scale healthcare technology that clinicians can trust. Advisory services include DTAC alignment, clinical safety compliance, and implementation support within NHS contexts.

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• OpenEvidence: AI-native clinical decision support platform cited alongside iatroX as part of the 2025 wave of clinical AI tools. Directly comparable as an AI medical knowledge and question-answering platform for clinicians using retrieval-augmented generation over curated medical literature.
• Glass Health: AI clinical decision support and differential diagnosis tool for clinicians, identified alongside iatroX in the same 2025 clinical-AI cohort. Directly comparable on AI-powered clinical reasoning and evidence-grounded outputs for practicing physicians.
• AMBOSS: Medical knowledge and exam-prep platform widely used by UK and international medical students for UKMLA, USMLE, and other licensing exams. Closely comparable on adaptive Q-bank, clinical reference, and international exam coverage intersecting iatroX's Academy and Q-bank offerings.
• UWorld: Predominant adaptive Q-bank platform for USMLE, ABIM, ABFM, and other US medical board exams. Direct competitor in the international Q-bank segment of iatroX Pro, with comparable adaptive learning and high-stakes exam preparation use cases.
• Geeky Medics: Popular free and premium medical education platform widely used by UK medical students and junior doctors for OSCEs, clinical skills, and exam prep. Directly comparable as a UK-focused community-led medical education resource that iatroX overlaps with in audience and free-content strategy.

Broad incumbents

• UpToDate (Wolters Kluwer): Dominant evidence-based clinical decision support resource used by the majority of UK and US clinicians; now extended with UpToDate ExpertAI. Broad incumbent whose AI capabilities compete head-to-head with iatroX's Ask iatroX for clinician point-of-care reference workflows.
• DynaMed (EBSCO): Evidence-based clinical reference tool competing with iatroX's clinical-assistant use case; EBSCO has layered Dyna AI on top of the same content base. Broad incumbent offering overlapping clinical decision support functionality to similar clinician segments.
• ClinicalKey AI (Elsevier): Elsevier's AI-augmented clinical reference platform cited alongside iatroX. Broad incumbent offering evidence-grounded clinical answers backed by Elsevier's medical content library, competing for the same clinician decision-support audience.
• BMJ Best Practice: BMJ's evidence-based clinical decision support tool widely used by UK clinicians and NHS organizations. Broad incumbent in the same UK clinical reference and decision-support category as iatroX, with established NHS procurement relationships.

Emerging players

• Lecturio: Medical education platform offering video lectures, adaptive Q-banks, and spaced-repetition learning for medical students preparing for licensing exams. Comparable on adaptive learning methodology and international exam coverage, though focused more on video than text/AI reasoning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iatroX