SRO Housing Corporation

What SRO Housing Corporation does

SRO Housing Corporation is a Los Angeles-based non-profit developer and operator founded in 1984 by the Community Redevelopment Agency of the City of Los Angeles to acquire and rehabilitate single-room-occupancy hotels in the Central City East (Skid Row) area. It operates the only continuum-of-care model in Los Angeles that delivers emergency shelter (168 units at Russ Hotel), transitional housing (Marshal House for veterans), and permanent supportive housing—all in private units—across 33 properties serving more than 2,600 formerly homeless and low-income residents, making it the largest provider of affordable SRO housing in the Western United States. Specialized program lines include Shelter Plus Care (485 Section 8 certificates), Housing for Health in partnership with the LA County Department of Health Services, HOPWA for persons with HIV/AIDS, a Veterans Transitional Program via the VA, and senior-focused services with case management, nutrition, and transportation. The organization additionally operates the James M. Wood Community Center, manages a 24-year collaboration with UCLA Luskin for social-work training, and reports 100+ additional units currently in development (Alvarado Kent, Normandie).

Revenue is generated through three principal streams: rental income (typically supported by Section 8 and other subsidies with eligibility tied to HUD income thresholds, e.g., $26,500–$63,600 for Ingraham Apartments), government grants and contracts from LAHSA, LA County DHS, and the VA, and charitable contributions from foundations and corporations (California Community Foundation, MacArthur, Hilton, United Way, Wells Fargo, Bank of America, Enterprise, Ahmanson, Weingart, among others). Resident acquisition is sales-led and referral-driven, routed through government agencies and direct in-person applications at the Russ Hotel rental office. Recent product milestones include the 2021 openings of Hartford Villa and RISE Apartments (expanded veteran housing) and the May 2023 opening of the 120-unit Ingraham Apartments. A tenant lawsuit at Renato Apartments alleging hazardous property conditions signals operational/asset-maintenance risk that warrants monitoring.

Name

SRO Housing Corporation

Legal name

SRO Housing Corporation

Website

https://srohousing.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

SRO Housing Corporation is a Los Angeles non-profit founded in 1984 that operates the full continuum of housing—emergency, transitional, and permanent supportive housing in private units—across 33 properties serving more than 2,600 formerly homeless and low-income individuals, with additional specialized programs for veterans, seniors, and persons with HIV/AIDS.

Ownership category

akta.pro rank

Product category

Affordable Housing and Homeless Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Social Services (8300), Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Affordable housing
• Supportive housing
• Homeless services
• Single-room occupancy
• Permanent supportive housing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Rental Income: Revenue from rental payments from residents in SRO units, including studio apartments and single room occupancy units. Many units receive rental subsidies through Section 8 certificates and other housing assistance programs.
2. Government Grants and Contracts: Funding from government agencies including Los Angeles County Department of Health Services (Housing for Health Program), Los Angeles Homeless Services Authority (LAHSA), and federal housing programs to provide supportive housing services.
3. Donations and Foundation Support: Charitable contributions from foundations, corporations, and individuals to support housing operations and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SRO Housing Corporation provides the full continuum of affordable housing for homeless and low-income individuals in Los Angeles, operating 33 properties with more than 2,600 units across emergency shelter, transitional housing, and permanent supportive housing, all delivered in private units. The organization complements housing with comprehensive supportive services including case management, clinical support, life-skills training, food services, transportation, recovery support, and job education, targeting formerly homeless individuals, veterans, seniors, and persons with mental illness, substance abuse issues, or HIV/AIDS.

Product overview

SRO Housing Corporation operates a comprehensive housing portfolio offering the full continuum of housing in private units: emergency shelter (168 units at Russ Hotel), transitional housing (74 units at Marshal House for veterans), and permanent supportive housing across approximately 33 properties totaling over 2,600 units. Their permanent supportive housing includes studio apartments and single-room-occupancy units with various amenities including private bathrooms, kitchenettes, and shared community spaces. They provide supportive services including case management, food services, transportation, Shelter Plus Care (485 units), Housing for Health programs, HOPWA for persons with HIV/AIDS, and seniors programs. They are the largest provider of affordable SRO homes in the Western United States with over 100 additional units currently in development.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 2,600 formerly homeless and low-income individuals housed across 33 properties
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Home Depot FoundationmajorGTM or Marketing Partner · 27 April 2018Home Depot Foundation partnered with SRO Housing Corporation to complete renovations at Marshall House in Skid Row, a 72-bed transitional facility for homeless veterans. Team Depot volunteers helped renew the facility with fresh paint.
• Lunch On MecoreStrategic or Co-development PartnerSRO Housing Corporation provides space at James Wood Community Center monthly for Lunch On Me to feed the homeless. Lunch On Me is a LA-based non-profit dedicated to ending starvation while providing opportunities to enrich the mind, body, and spirit of the LA homeless community. They bring nutritious and organic meals to Skid Row, reaching more than 10,000 people a month.
• UCLA Luskin School of Public AffairscoreStrategic or Co-development PartnerSRO Housing Corporation has collaborated with UCLA Luskin for 24 years to train future social workers on issues of homelessness and poverty. MSW students visit properties to learn about the continuum of housing options from emergency to permanent supportive housing.
• Los Angeles County Department of Health ServicescoreStrategic or Co-development PartnerHousing for Health Program partnership providing temporary shelter and supportive services for homeless persons with complex physical/behavioral health conditions. SRO provides housing while DHS provides healthcare coordination.
• Los Angeles Homeless Services Authority (LAHSA)coreStrategic or Co-development PartnerLAHSA refers chronically homeless individuals to SRO Housing properties. SRO participated in Homeless Service Professionals Job Fair organized by LAHSA and Mayor's Office.
• Veterans Affairs (VA)coreStrategic or Co-development PartnerVeterans Transitional Program providing 60 units of temporary housing and supportive services for Veterans enrolled in VA programs. Referral partnership for veterans eligible for medical benefits.
• Los Angeles County Department of Mental HealthcoreStrategic or Co-development PartnerTown Hall Meeting hosted at James Wood Community Center with DMH leadership discussing strategies for mental health services in LA County.
• Los Angeles Rescue MissionminorStrategic or Co-development PartnerSRO Housing participates in 'Building Your Future' Career Fair hosted by Los Angeles Rescue Mission to recruit staff.
• Los Angeles Trade-Technical CollegeminorStrategic or Co-development PartnerVenue for Homeless Service Professionals Job Fair in collaboration with Mayor's Office and LAHSA.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skid Row Housing Trust: Skid Row Housing Trust is a direct peer operating permanent supportive housing in the same Los Angeles/Skid Row market, serving formerly homeless and low-income individuals with comparable studio/SRO units and on-site supportive services.
• LA Family Housing: LA Family Housing is a direct peer that Joseph Corcoran previously worked at, providing emergency, transitional, and permanent supportive housing across LA County for homeless families and individuals. Comparable in service model, supportive services, and referral partnerships with LAHSA.
• PATH (People Assisting the Homeless): PATH is a direct peer providing supportive housing and homelessness services across California, with a similar continuum-of-care approach and case management model serving comparable vulnerable populations.
• Linc Housing: Linc Housing is a direct peer nonprofit developer and operator of affordable and supportive housing across Southern California, often serving similar chronically homeless and special-needs populations through HUD-funded programs.
• Clifford Beers Housing: Clifford Beers Housing operates supportive housing in LA for people with mental illness and chronic homelessness, directly competing for similar LA County Department of Mental Health contracts and HOPWA funding.
• Weingart Center Association: Weingart Center Association is a direct peer in Downtown LA providing emergency, transitional, and permanent housing plus supportive services; SRO's Director of Supportive Services previously served there as VP of Programs & Services.
• A Community of Friends: A Community of Friends is a direct peer developing and operating permanent supportive housing in LA for homeless individuals with mental illness, using a similar Housing First approach and competing for overlapping LA County contracts.

Broad incumbents

• Mercy Housing: Mercy Housing is a broad incumbent national nonprofit affordable housing developer and operator; comparable in service model and resident population but operates at much larger scale and across many geographies outside LA.
• BRIDGE Housing: BRIDGE Housing is a broad incumbent West Coast nonprofit housing developer with significant California presence, offering affordable and supportive housing with similar resident demographics and financing structures.

Regional players

• Hollywood Community Housing Corporation: HCHC is a regional peer nonprofit developing affordable and supportive housing in Hollywood and greater LA, sharing a similar mission and financing model but focused on a specific LA submarket distinct from SRO's Skid Row concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/srohousing
• Facebookfacebook.com/SROHousing
• LinkedInlinkedin.com/company/sro-housing-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRO Housing Corporation