House Foods Group

What House Foods Group does

House Foods Group Inc. is a publicly listed Japanese food manufacturer (TYO: 2810) operating under a holding-company structure since 2013, with House Foods Corporation as the primary operating subsidiary. The group employs 1,636 people as of March 31, 2026, and maintains dual headquarters in Tokyo and Osaka. Its core franchise is Japanese curry roux — anchored by Vermont Curry (launched 1963), Java Curry (1968), and Kokumaro Curry (1996) — extended into retort curries and stews (Curry-ya Curry, Kokumaro Stew, Tokeuma Curry), spice/seasoning lines (GABAN), desserts (Fulluche, since 1976), snacks (Tongari Corn, O-Zack), instant noodles (Umakacchan), and functional beverages (Ukon no Chikara, Ilari Reset). Underlying technology is rooted in retort-food processing and proprietary roux blending techniques, supported by four production sites (Kanto, Shizuoka, Nara, Fukuoka) and a dedicated Development Research Institute in Chiba.

The revenue model is consumer-goods unit pricing, with products ranging from approximately 140 yen for curry roux blocks to 5,000 yen for premium gift sets, sold through convenience stores, supermarkets, drug stores, and station shops nationwide, plus the newly launched Mirai House direct-to-consumer e-commerce platform (May 2026). Distribution is reinforced by a core partnership with Oriental Land Co. (Tokyo Disney Resort) and a long-running Fulluche x Calpis co-branding collaboration. The company markets through TVCM, owned social channels (LINE, X, Facebook, YouTube), email/direct mail, and recipe content, targeting general Japanese households with a secondary health-conscious and gift-giving segment via a horizontal segmentation approach.

Internationally, House Foods Group has built a modest Asian footprint via subsidiaries in China (2011) and Vietnam (2012) and a Thailand joint venture (2011), alongside spice-brand distribution referenced in Europe. Recent strategic emphasis has shifted toward functional/health-positioned innovation (Ilari Reset, Curry Research Association sub-brand), DTC channel build-out (Mirai House), and meat-content premiumization (Curry de Nikuru), suggesting an effort to re-accelerate growth in a mature domestic category.

Name

House Foods Group

Legal name

ハウス食品株式会社

Website

https://housefoods.jp

Company type

Public

Founded year

1913

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

House Foods Group is a Tokyo- and Osaka-headquartered, publicly listed Japanese food manufacturer (1,636 employees) best known for its curry roux brands — Vermont, Java, and Kokumaro — plus retort curries, desserts, snacks, and spices sold through nationwide retail and the new Mirai House DTC platform.

Ownership category

akta.pro rank

Product category

Packaged Foods

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG), Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)

Keywords

• Curry roux products
• Retort food manufacturing
• Packaged spice products
• Snack food products
• Instant noodles

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food product sales: Direct sales of consumer food products including curry roux, retort foods, desserts, snacks, and noodles through retail and e-commerce channels.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

House Foods Group manufactures and sells packaged food products for Japanese consumers, with curry roux (Kokumaro, Vermont, Java Curry) as its flagship category. The portfolio extends to retort curries, stews, snacks (Tongari Corn, O-Zack), desserts (Fulluche), instant noodles (Umakacchan), spices, and functional beverages, distributed through convenience stores, supermarkets, station shops, and the Mirai House e-commerce platform.

Product overview

House Foods Group operates as a diversified Japanese food manufacturer centered around curry roux as its core product category. The product portfolio encompasses curry roux (including flagship brands こくまろカレー, バーモントカレー, ジャワカレー), retort curry and stew products (咖喱屋, レトルト食品), spices and seasonings (GABAN brand), desserts (フルーチェ series), snacks (とんがりコーン, オー・ザック), and functional beverages (ウコンの力). The company also operates the ミライハウス e-commerce platform for direct-to-consumer sales. Recent innovations include X-BLEND curry combining aromatic spices with umami depth, and meat-focused products like カレーでニクる. The product architecture follows a multi-brand strategy with distinct sub-brands for different segments (premium, health-conscious, regional specialties).

Differentiator

Problem solved

Functional benefit

Brands

• こくまろカレー (Kokumaro Curry): Two-roux blended curry launched in 1996, combining 'koku' (richness) and 'maroyaka' (mildness) roux for a deep, mellow flavor.
• フルーチェ (Full-Up)
• ジャワカレー (Java Curry)
• とけうまカレー (Tokeuma Curry)
• とんがりコーン (Tongari Corn)
• うまっかちゃん (Umakacchan)
• だしの旨みとスパイスのカレー (Dashi no Umami to Spices Curry)
• しあわせの激辛 (Shiawase no Gekikara)
• お客様の夢実現 (Okyak-sama no Yume Jitsugen)
• カレーパンノヒ (Curry Pan no Hi)
• 選ばれし人気店 (Erabareshi Ninkiten)
• 地球のカレー (Chikyū no Curry)
• スパイスつき絵本 (Spice-tsuki Ehon)

Products and services

• Kokumaro Curry (こくまろカレー) House Foods' signature curry roux product combining a dual-roux blending technique of 'koku' (richness) and 'maroyaka' (mildness) for smooth, mellow flavor, available in mild, medium, and hot varieties for Japanese home cooks.
• Java Curry (ジャワカレー) Curry roux launched in 1968 featuring roasted onion depth and rich spice aroma, sold to Japanese households as a top-selling curry brand.
• Vermont Curry (バーモントカレー) Iconic curry roux launched in 1963 inspired by Vermont's apple and honey concept, featuring smooth, mild flavor with domestic apple paste, targeted at Japanese families.
• Curry-ya Curry (咖喱屋カレー) Top-selling retort curry brand featuring 29 spices and chicken bullion, market leader in the retort curry segment, sold to consumers for convenient at-home meals.
• Fulluche (フルーチェ) Long-selling dessert base since 1976 that mixes with milk to create fruit-containing desserts, available in strawberry, banana, and seasonal flavors for Japanese families and children.
• Tongari Corn (とんがりコーン) Corn snack with crispy texture launched in 1978, available in flavors including butter soy sauce and cheese, sold as a mainstream Japanese snack food.
• Umakacchan (うまかっちゃん) Instant cup noodle brand launched in 1979, originally a regional Kyushu product featuring tonkotsu (pork bone) flavor, sold nationally in Japan.
• O-Zack (オ・ザック) Potato chip brand launched in 1977 with US General Mills technical partnership, known for crispy texture and rich potato flavor, sold as a mainstream Japanese snack.
• Stew Products (シチュー) Stew roux and retort stew products including cream stew, beef stew, and Hokkaido stew varieties sold to Japanese consumers for home cooking.
• X-BLEND CURRY (Cross Blend Curry) Advanced curry roux launched in 2023 combining fragrant spices with expanding umami depth, targeted at consumers seeking premium flavor profiles.
• Dashi Spice Curry (だしの旨みとスパイスのカレー) Curry product launched in 2024 combining dashi umami with spices for a unique flavor profile targeted at consumers seeking lighter, refined curry.
• Tokeuma Curry (とけうまカレー) Microwave-ready retort curry launched in 2024 featuring vegetables with depth of flavor as if slow-cooked overnight, targeted at time-constrained consumers.
• Curry de Nikuru (カレーでニクる) Meat-focused retort curry with maximum meat content, featuring beef and pork variants, reaching 1 million cumulative sales within first year of launch.
• Mirai House (ミライハウス) Official House Foods online shopping platform offering direct-to-consumer sales of limited edition products, set bundles, and subscription services to Japanese consumers.
• Spices (スパイス) Spice and seasoning products including GABAN brand and various curry powders, seven-spice blends, and wasabi, sold to Japanese home cooks and foodservice.
• Ukon no Chikara (ウコンの力) Turmeric-based functional beverage launched in 2004 supporting liver health and wellness, sold to health-conscious Japanese consumers.
• Ilari Reset Citrus-flavored carbonated beverage containing GABA, spice aromatic components, B vitamins, and cooling flavor, launched in 2026 as an 'Instant Refreshing Category' drink.
• Curry Research Association 1-Day Vegetable Curry Retort curry product developed by House Foods dietitians and nutritionists providing a full day's worth of vegetables in one meal, sold as an Amazon exclusive.
• Curry Research Association Protein Curry Retort curry product with 30g protein per serving, developed by House Foods members with dietitian/nutritionist qualifications, sold as an Amazon exclusive.
• Fulluche x Calpis Strawberry Seasonal limited-edition collaboration between Fulluche's 50th anniversary popular No.1 strawberry flavor and Calpis, sold through retail channels.
• O-Zack Garlic Soy Sauce Fried Chicken Flavor New garlic soy sauce fried chicken flavor variant of the O-Zack snack brand targeting summer stamina food demand, launched in 2026.
• Shari-Che (シャリーチェ) Shari-Che (シャリチェ) is a limited-edition frozen dessert variant with a crispy 'shari-shari' texture, developed as a summer-only brand extension of the Fulluche dessert line.
• Erabareshi Ninkiten (選ばれし人気店) Retort Curry Series Retort curry series co-developed with popular restaurants across Japan, featuring 11 varieties, available via the Mirai House e-commerce platform.
• Kokumaro Stew (こくまろシチュー) Stew roux product launched in 2002, applying the dual-roux blending technique from Kokumaro Curry to create smooth, mild stew for Japanese home cooks.
• Noukoukeema Curry (しっかり濃厚キーマカレー) Rich, deep-flavored keema (minced meat) curry product for Japanese consumers seeking a hearty, premium curry option.
• Okyak-sama no Yume Jitsugen Torouma Gyu Kakunomi Curry Premium retort curry with the largest beef content in House Foods history, developed based on customer feedback and launched on the Mirai House online store.
• Shiawase no Gekikara (幸せの激辛) Spicy food series providing 'high-quality spiciness' that combines rich flavor with intense heat, targeted at adult consumers who enjoy spicy food.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Oriental Land Company (Tokyo Disney Resort)coreStrategic or Co-development Partner · 1 January 2024Official sponsor of Tokyo Disneyland and Tokyo DisneySea. Provides attractions and restaurant services at the parks, including Casbah Food Court and Hungry Bear Restaurant at Tokyo Disneyland, and Country Bear Theater attraction.
• Calpis (アサヒ飲料)coreStrategic or Co-development PartnerAnnual summer collaboration between Full-cheese dessert series and Calpis drink, featuring limited-edition flavors. Collaboration celebrated 50th anniversary of Full-cheese in 2026.
• Benesse Corporation (ベネッセコーポレーション)minorStrategic or Co-development PartnerJoint campaign with Kodomo Chalreji (children's educational brand) featuring Full-cheese products, offering Shimajiro character merchandise as prizes.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kewpie Corporation: Japanese mayonnaise, dressing, and processed food manufacturer. Comparable as a Japanese branded packaged-condiments and prepared-foods peer with overlapping foodservice and retail channels.
• Ezaki Glico Co., Ltd. Major Japanese packaged food company spanning snacks, confectionery, and curry/sauce products. Comparable as a TYO-listed Japanese branded packaged-foods peer with overlapping channels (supermarkets, convenience stores) and similar consumer demographic.
• Calbee, Inc. Japan's leading snack and cereal company with strong position in potato chips and corn snacks (overlaps with House Foods' Tongari Corn and O-Zack brands). Comparable TYO-listed Japanese packaged-snacks peer.
• Nissin Foods Holdings Co., Ltd. Japanese instant noodle and packaged food leader (Cup Noodles). Highly comparable business model: branded Japanese packaged foods with strong distribution in convenience stores, ongoing product innovation, and global presence.
• S&B Foods Inc. Direct competitor in Japanese curry roux market (Golden Curry, Vermont Curry is contested), spices, and retort foods. Publicly listed on TYO and offers the closest product overlap with House Foods' core categories, making it the most comparable peer.

Emerging players

• Nichirei Corporation: Japanese frozen and prepared food company with growing retail-packaged business. Comparable as a Japanese prepared-meals player and potential competitor in the retort/frozen curry category.

Broad incumbents

• Meiji Holdings Co., Ltd. Diversified Japanese food conglomerate spanning dairy, confectionery, and pharmaceuticals. Comparable as a TYO-listed Japanese branded packaged-foods company with similar channel structure and household-brand positioning.
• NH Foods Ltd. (Nippon Ham): Japan's largest meat processor with significant presence in processed/packaged meat products. Comparable as a large-scale Japanese food manufacturer with branded consumer products and nationwide distribution.
• Ajinomoto Co., Inc. Japanese food and seasoning giant (Knorr, HONDASHI) with broad portfolio including sauces, frozen foods, and amino acids. Overlaps with House Foods in spices/seasonings and packaged meal categories as a larger, more diversified incumbent.

Others

• San-Ei Gen F.F.I., Inc. Japanese food coloring and flavoring manufacturer. Adjacent player supplying flavor/color ingredients to Japanese food manufacturers including House Foods' spice and processed food lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/housefoods_now
• YouTubeyoutube.com/user/housefoods
• LinkedInlinkedin.com/company/house-foods-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Foods Group