What Gracedale Nursing Home does

Gracedale Nursing Home is a county-owned and operated skilled nursing facility (SNF) located at 2 Gracedale Avenue, Nazareth, Pennsylvania, on a campus featuring three acres of gardens and walkways. Owned and governed by Northampton County government with no private equity, venture capital, or individual ownership, Gracedale provides four core service lines: long-term residency for seniors requiring ongoing assistance with daily living, short-term rehabilitation (average stay 4-6 weeks) with physical, occupational, and speech therapy, specialized memory care for Alzheimer's and dementia patients in secured units, and respite care for temporary caregiver relief. Supporting services include on-site dental, optician, and podiatry clinics, hospice and palliative care, life enrichment programming, dietary services, pet therapy, spiritual care, in-house laundry, and a complimentary beauty shop.

The facility operates on a healthcare services revenue model with reimbursement drawn from Medicare, Medicaid, most Medicare Advantage plans, Department of Veterans Affairs coverage, workers compensation, and automobile accident claims, supplemented by private pay for long-term residency. Go-to-market is sales-led through direct admissions, in-person facility tours available any day of the week, and referrals from hospitals, physicians, and healthcare providers for post-acute and long-term placements. The underlying technology stack is standard SNF infrastructure (electronic health records, medical equipment, therapeutic equipment) with no proprietary technology platform, AI/ML capabilities, or API offerings. Gracedale holds a CMS 4-star rating and participates in the CMS 13th Statement of Work quality improvement initiative, with ECRI engaged for infection control protocol review.

Name

Gracedale Nursing Home

Legal name

Gracedale

Website

https://gracedale.org

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

101–250 employees

Short description

Gracedale Nursing Home is a county-owned skilled nursing facility in Nazareth, Pennsylvania, operated by Northampton County government, providing long-term residency, short-term rehabilitation, memory care, and respite care services to seniors from Northampton County and surrounding communities.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Healthcare

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Skilled nursing facility
• Long-term care services
• Short-term rehabilitation
• Memory care services
• Respite care services

Headquarters

HQ city

Nazareth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Gracedale generates revenue primarily through healthcare services billed to Medicare, Medicaid, private insurance, and private pay residents. The facility participates with Medicare, Medicaid, most Medicare Advantage plans, Department of Veterans Affairs coverage, workers compensation, and automobile accident claims.
2. Long-Term Residency: Ongoing residency services including room, board, nursing care, meals, and activities for long-term care residents. Billed through Medicaid for eligible residents or private pay.
3. Short-Term Rehabilitation: Time-limited rehabilitative services including physical, occupational, and speech therapy. Average stay is 4-6 weeks. Covered by Medicare, Medicaid, private insurance, workers compensation, and automobile accident claims.
4. Respite Care: Short-term temporary stays for individuals whose primary caregivers need respite. Coverage varies - may be covered by insurance for hospice patients or those already receiving community support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gracedale Nursing Home is a county-owned skilled nursing facility providing 24/7 nursing care and rehabilitation services to seniors and medically challenged individuals in Northampton County, Pennsylvania. Its core offerings comprise Long-Term Residency for ongoing residential care, Short-Term Rehabilitation (physical, occupational, and speech therapy), specialized Memory Care for Alzheimer's and dementia patients, and Respite Care for temporary caregiver relief. The facility is supported by a network of amenity services including dietary, beauty shop, pet therapy, spiritual care, in-house laundry, on-site medical clinics (dental, optician, podiatry), and hospice/palliative care.

Product overview

Gracedale Nursing Home is a county-owned skilled nursing facility offering a comprehensive portfolio of senior healthcare services. The core service offerings include Long-Term Residency for ongoing care, Short-Term Rehabilitation with physical/occupational/speech therapy, Memory Care for Alzheimer's and dementia patients, and Respite Care for temporary caregiver relief. These services are supported by a robust ecosystem of amenity services including Life Enrichment activities, Dietary Services, Beauty Shop, Pet Therapy, Spiritual Care, In-House Laundry, and access to On-Site Medical Clinics (dental, optician, podiatry), plus Hospice and Palliative Care. The facility also features three acres of Gracedale Gardens for outdoor activities. Services are available 24/7 with staff physicians on call, and the facility accepts Medicare, Medicaid, and most private insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Residency Long-term residency environment providing ongoing care, daily activities, and a home-like atmosphere for seniors who need assistance with activities of daily living, including 24-hour nursing care, medication management, meals, housekeeping, laundry, and spiritual care.
• Short-Term Rehabilitation Rehabilitation program offering physical, occupational, and speech therapy in private and semi-private rooms, designed to help residents recover from hospital stays, surgery, illness, or injury and return home safely in approximately four to six weeks.
• Memory Care Specialized care for residents with Alzheimer's disease and other forms of dementia, provided in two dedicated memory care units with trained staff, de-escalation techniques, reality orientation, effective communication training, daily therapeutic recreation, and safety protocols to prevent elopement.
• Respite Care Short-term temporary stay services allowing primary caregivers to take breaks while their loved ones receive quality care, medication administration, and assistance with daily living activities.
• Life Enrichment Program Weekly activities including community trips, special meal events, parties, games, crafts, concerts, music, cooking groups, outdoor activities, and exercise programs designed to promote social interaction and wellbeing for residents.
• Dietary Services Nutrition management program providing residents with meals matched to their dietary needs, featuring a newly reopened cafeteria with expanded menu options.
• On-Site Medical Clinics Fully equipped dental, optician, and podiatry clinics available on-site as part of personalized care plans for every resident.
• Hospice and Palliative Care Services End-of-life care services providing comfort and support for residents and their families during difficult times.

Quantifiable outcome

• More than 500 families have trusted Gracedale with their loved ones' care
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ECRIcoreStrategic or Co-development PartnerECRI is a partner that reviews Gracedale's protocols for infectious control and makes recommendations for improvement. Gracedale signed on with ECRI as part of their COVID-19 response and ongoing infection prevention efforts.
• Centers for Medicare & Medicaid Services (CMS)coreStrategic or Co-development PartnerGracedale participates in CMS's 13th Statement of Work initiative for quality improvement, working with quality improvement advisors to optimize patient safety, improve behavioral healthcare, and support quality management infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Genesis HealthCare: Genesis HealthCare is one of the largest U.S. operators of skilled nursing and assisted living facilities with a comparable mix of short-term rehabilitation, long-term care, memory care, and respite offerings serving similar patient populations and payer sources.
• National HealthCare Corporation: NHC operates skilled nursing facilities, assisted living, memory care, and rehabilitation services primarily in the Southeast, with a similar payer mix of Medicare, Medicaid, and private pay and an emphasis on in-house therapy services comparable to Gracedale.
• Encompass Health: Encompass Health is a national leader in inpatient rehabilitation with strong overlap to Gracedale's short-term physical, occupational, and speech therapy program, although it operates free-standing rehabilitation hospitals rather than nursing-home-based rehab units.
• The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing facilities across the United States offering short-term rehabilitation, long-term care, memory care, and respite services—directly comparable to Gracedale's four core service lines and post-acute referral model.
• ProMedica Senior Care: ProMedica Senior Care (formerly HCR ManorCare) operates skilled nursing and rehabilitation facilities providing post-acute short-term rehab and long-term care, closely mirroring Gracedale's hospital-referral-driven short-term rehabilitation program.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement communities; it competes with Gracedale for memory care and assisted-living-eligible residents but at a much broader geographic and acuity scale.
• Atria Senior Living: Atria operates assisted living, memory care, and supportive housing communities for older adults, overlapping with Gracedale's assisted living-style long-term residency and memory care service lines at a national scale.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the U.S. with services comparable to Gracedale's memory care and long-term residency offerings, competing for the same private-pay resident demographic.

Emerging players

• Help at Home: Help at Home delivers personal care and in-home support services to elderly and disabled clients, primarily Medicaid-funded, competing with Gracedale's long-term residency and respite offerings for lower-acuity residents who could otherwise be served at home.
• Bayada Home Health Care: Bayada provides in-home nursing, personal care, and hospice services, representing the home- and community-based care alternative that increasingly substitutes for SNF stays like those offered by Gracedale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GracedaleNursingHome-rx4cg
• Facebookfacebook.com/profile.php?id=61552688977424
• LinkedInlinkedin.com/company/gracedale-nursing-home
• Instagraminstagram.com/gracedale_nursing_home

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gracedale Nursing Home