What Skyrocket does

Skyrocket LLC is a privately held technology-focused consumer electronics and gaming products manufacturer founded in 2010 and headquartered in Los Angeles, California. The company operates a multi-brand portfolio spanning drones (Sky Viper), robotics (Mebo), virtual reality (VRSE), video games (Recoil, licensed under DC Comics Batman), interactive plush toys (Pomsies, Grumblies), collectible dolls (Blume), and cooking-themed toys (Real Cooking). It also manufactures products under licenses from major entertainment IP holders including DC Comics and Universal Studios (Jurassic Park/Jurassic World).

The company generates revenue primarily through hardware sales of consumer products distributed via global retail channels, with supplementary direct-to-consumer e-commerce for replacement parts and licensing royalty arrangements. Its underlying technology combines consumer electronics and gaming technology with AI-powered interactive features, including conversational toys for children. Operating geographies span North America (Los Angeles HQ), Asia Pacific (Hong Kong regional office for manufacturing and supply chain), and Europe (London office).

Skyrocket's go-to-market is product-led, reaching consumers through major retail partnerships, licensing networks, and its own e-commerce storefront. The leadership team, comprising co-founders from Mattel, JAKKS Pacific, and THQ, brings over two decades of combined toy and gaming industry experience. The company serves families, children, and tech-savvy consumers seeking technology-enhanced entertainment and interactive play experiences across generations.

Name

Skyrocket

Legal name

Skyrocket LLC

Website

https://skyrocketon.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Skyrocket is a privately held Los Angeles-based manufacturer of technology-focused consumer electronics and gaming products, operating a multi-brand portfolio including drones, robotics, VR, video games, and interactive toys sold globally under proprietary and licensed brands.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Toys

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

akta.pro secondary industries

VR Headsets & Accessories Retail (CRACAFAE), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Consumer electronics manufacturing
• Interactive robotic toys
• Consumer drone products
• Licensed entertainment merchandise
• Video game hardware

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consumer Electronics Product Sales: Sale of technology-focused consumer products including drones, robotics, video game products, and AI-powered interactive toys through retail and direct channels
2. Licensed Product Sales: Revenue from selling products under major licenses including DC Comics (Batman), Universal Studios (Jurassic Park/Jurassic World), and other entertainment properties

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Skyrocket designs, manufactures, and sells technology-focused consumer electronics and gaming products, including consumer drones (Sky Viper), robotic toys (Mebo), VR gaming products (VRSE), first-person shooter video game hardware (Recoil), AI-powered interactive plush toys (Pomsies, Grumblies, Lumies), collectible dolls (Blume), and cooking-themed toys (Real Cooking). The portfolio is sold globally through major retail channels and a direct-to-consumer replacement-parts e-commerce storefront, both under proprietary brands and licensed entertainment IP including DC Comics (Batman) and Universal Studios (Jurassic Park/Jurassic World).

Product overview

Skyrocket is a tech-entertainment company that operates as a multi-brand portfolio of consumer products. The company produces a diverse range of technology-focused toys and entertainment products including interactive plush toys (Pomsies, Grumblies), collectible dolls (Blume), light-up character toys (Lumies), drones (SkyViper), video games (Recoil), virtual reality products (VRSE), robotics (Mebo), and cooking-themed toys (Real Cooking). The portfolio is organized under proprietary brands as well as major licensed properties including DC Comics (Batman) and Universal Studios (Jurassic Park/Jurassic World).

Differentiator

Problem solved

Functional benefit

Brands

• RECOIL: FPS game brand bringing first-person shooter games to life
• Sky Viper
• Mebo
• Real Cooking
• Recoil
• Pomsies
• Blume
• Lumies
• Grumblies

Products and services

• Pomsies Pomsies are interactive plush "Pom-Pom Pets" toys featuring light-up and responsive design elements aimed at children for affectionate, sensory play.
• Blume Blume is a collectible doll line featuring dolls that "grow" when water is added, designed as an interactive play experience for children.
• Lumies Lumies are "Rainbow-Charged Friends" interactive character toys featuring light-up charging and responsive play features for children.
• Grumblies Grumblies are interactive character toys marketed as "Make Them Melt Down" playthings, designed for children to interact with and trigger playful meltdown behaviors.
• Sky Viper Sky Viper is Skyrocket's consumer drone line offering quadcopters and flying toys for hobbyist and family consumer markets.
• Recoil Recoil is a first-person shooter (FPS) video game hardware and play experience brand that brings video-game combat experiences to life, with products licensed under DC Comics properties including Batman.
• VRSE VRSE is Skyrocket's virtual reality product line providing immersive VR hardware and experiences.
• Mebo Mebo is Skyrocket's robotics brand offering interactive robotic toys with programmable features designed for consumer play.
• Real Cooking Real Cooking is a cooking-themed toy line that enables children to engage in pretend cooking and culinary play experiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record.

• MattelStrategic or Co-development PartnerFormer employer of co-founder Nelo Lucich who began as interactive producer at Mattel, bringing experience from major toy company to Skyrocket.
• JAKKS Pacific, Inc.Strategic or Co-development PartnerFormer employer of all three co-founders (Nelo Lucich as SVP of Interactive & Operations, Jon Proudfit in Interactive Games, John Ardell as SVP of Marketing). Founders met at JAKKS Pacific California offices before co-founding Skyrocket in 2010.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spin Master Corp. Spin Master is a multi-category toy and entertainment company producing proprietary and licensed products across games, plush, dolls, and tech toys. Skyrocket's multi-brand, license-driven model closely mirrors Spin Master's operating approach.
• JAKKS Pacific: JAKKS Pacific is a publicly traded toy and consumer products manufacturer specializing in licensed and proprietary toys across multiple categories. Skyrocket's founders all came from JAKKS Pacific, and the operating model (licensed + proprietary brands, multi-category portfolio) is closely aligned.
• WowWee Group: WowWee is a Hong Kong-based developer and manufacturer of consumer robotics, drones, and tech-enabled toys. Skyrocket's Sky Viper drones and Mebo robotics directly overlap with WowWee's product categories.
• Sphero: Sphero is a consumer robotics and connected play company producing programmable robots and STEM-focused toys. Sphero's robotics and tech-enabled play positioning directly parallels Skyrocket's Mebo robotics line.
• Basic Fun! Inc. Basic Fun! is a toy manufacturer focused on licensed and nostalgic toy properties across plush, collectibles, and play sets. Basic Fun!'s licensed toy model and category overlap with Skyrocket's Pomsies, Blume, and licensed product lines.
• Razor USA LLC: Razor is a consumer products company specializing in ride-ons, scooters, and tech-enhanced wheeled products sold through mass retail. Razor and Skyrocket both compete in consumer electronics/hobbyist toy retail with proprietary brands.

Broad incumbents

• Mattel: Mattel is one of the largest global toy manufacturers with portfolios spanning dolls, games, vehicles, and licensed entertainment products. As a former employer of Skyrocket's CEO, Mattel represents the broad incumbent against which Skyrocket competes for shelf-space and IP licensing opportunities.
• Hasbro: Hasbro is a major global toy and entertainment company with extensive licensed franchises and proprietary brands across games, action figures, and plush. Hasbro competes with Skyrocket for retail shelf-space and entertainment IP licensing partnerships.
• MGA Entertainment: MGA Entertainment is a privately held toy manufacturer with diverse brands including Bratz, Little Tikes, and L.O.L. Surprise. MGA's multi-brand toy portfolio and licensed doll offerings (e.g., Blume vs. L.O.L./Bratz) make it a comparable broad incumbent.
• DJI Technology: DJI is the dominant global consumer and prosumer drone manufacturer. DJI sets the competitive floor for the consumer drone category in which Skyrocket's Sky Viper competes, and represents the scale incumbent in drones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/skyrocket-on
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• Facebookfacebook.com/OffclSkyrocket

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Skyrocket