WillowBrook Golf Club

What WillowBrook Golf Club does

WillowBrook Golf Club is a privately held, family-owned 18-hole public golf course located at 6751 McMinnville Hwy in Manchester, Tennessee, founded in 1995 and acquired by current owners David and Julie Burris in 2000. The club operates a single-facility business built around the golf course and an integrated set of on-site amenities, including the Boskey's Grille restaurant, a pro shop, PGA-certified instruction led by Barry Bishop, PING club fitting, and a residential subdivision (WillowBrook Homes) brokered by co-owner Julie Burris. The course uses the foreUP software platform for online tee time booking, prepaid passes, and tournament management, and has invested in Better Billy Bunkers technology (completed 2022) and 007XL/777 bent grass greens for durability.

The company serves four primary customer segments: public golfers purchasing green fees and cart rentals, recurring members on monthly subscription plans, group and corporate outing organizers purchasing packaged tournaments, and junior and senior golfers using instructional programs and weekly events. Revenue is generated across six streams: green fees and cart rentals, monthly membership dues, tournament and event hosting packages ($7,500-$10,000 per full-day event), golf instruction, food and beverage, and merchandise/gift cards. Pricing follows a hybrid model combining pay-as-you-go unit pricing for public play and subscription pricing for memberships, with tournament packages priced as full-day course reservations. Revenue composition is approximately 70% public play and 30% member play, and the club has sustained membership growth of more than 60% since 2017, reaching capacity while preserving public access.

Name

WillowBrook Golf Club

Legal name

WillowBrook Golf Club

Website

https://golfwillowbrook.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

WillowBrook Golf Club is a family-owned, 18-hole public golf course in Manchester, Tennessee, serving public golfers, monthly members, group and tournament organizers, and junior and senior players with on-site instruction, dining, and event hosting at a single integrated facility.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Golf memberships
• Golf tournaments
• Golf instruction
• Golf event hosting

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Cart Rentals: The primary revenue stream from public play, with weekday and weekend rates for 18 and 9 holes with or without cart. Late afternoon twilight rates available.
2. Membership Dues: Monthly recurring membership fees including Single 7-Day Unlimited ($320/month), Family 7-Day Unlimited ($375/month), Junior Executive Unlimited ($225/month), and Junior 18U Walking ($75/month). Includes various member benefits and discounts.
3. Tournament and Event Hosting: Revenue from hosting tournaments including Birdie Special Package ($7,500 Mon-Wed), Eagle Special Package ($10,000 Fri-Sun), plus optional meal packages at $15-17 per person.
4. Golf Instruction: Revenue from individual and series lessons: Adult Individual Lesson $75, Junior Individual Lesson $50, Adult Achiever Series $150, Junior Achiever Series $100.
5. Food and Beverage: Full-service on-site restaurant Boskey's Grille serving golfers and the public. Members receive 10% discount.
6. Merchandise and Retail: Online store selling gift cards, prepaid golf passes, and merchandise including golf lessons and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WillowBrook Golf Club operates an 18-hole public golf course in Manchester, Tennessee, offering daily green fees and cart rentals, monthly membership tiers, PGA-led golf instruction, on-site dining at Boskey's Grille, and tournament/group event hosting for up to 128 players. The club also sells merchandise, gift cards, and prepaid golf passes through an online store, and operates a residential real estate subdivision adjacent to the course.

Product overview

WillowBrook Golf Club operates as a single-location golf course and country club offering an integrated set of services centered around its 18-hole public golf course. The core offering includes the golf course itself (with instruction by PGA professional Barry Bishop), paired with membership programs, tournament and group event hosting, and on-site dining at Boskey's Grille. Supporting services include an online store for gift cards and prepaid golf, tee time booking, PING club fitting, and a real estate subdivision (WillowBrook Homes). The various products function as interconnected services at one facility rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Boskey's Grille: Full-service on-site restaurant at WillowBrook Golf Club serving diners after rounds of golf.

Products and services

• 18-Hole Golf Course An 18-hole public golf course open to all players, featuring Better Billy Bunker renovations completed in 2022 and premium 007XL and 777 bent grass greens, with weekday and weekend tee times and twilight rates.
• Golf Instruction Professional golf instruction by PGA-certified coach Barry Bishop, offering individual adult ($75) and junior ($50) lessons plus multi-session Achiever Series programs for skill development.
• Boskey's Grille Full-service on-site restaurant at the golf club serving golfers and the general public with dine-in meals; members receive a 10% discount.
• Golf Membership Recurring monthly membership tiers including Single 7-Day Unlimited ($320/mo), Family 7-Day Unlimited ($375/mo), Junior Executive Unlimited ($225/mo), and Junior 18U Walking ($75/mo), with Golf Shop and restaurant discounts.
• Tournament & Event Hosting Full-day golf tournament packages including Birdie Special (Mon-Wed, $7,500) and Eagle Special (Fri-Sun, $10,000) for groups up to 128 players, with on-site coordination, scoreboard, cart setup, optional catering ($15-$17/person).
• Group Outings Discounted tee time packages for groups of 12 or more players (weekday $49/person, weekend $68/person) targeting corporate outings, charity events, bachelor parties, and reunions.
• Senior Scramble & Team Events Weekly scheduled events for golfers aged 50 and over, including Tuesday and Thursday morning scrambles plus weekly Senior Classic Individual Skins events on Mondays with closest-to-hole prizes.
• Online Store & Gift Cards E-commerce platform selling WillowBrook gift cards, prepaid golf passes (4 rounds with cart for $296), and lesson packages for adult and junior golfers.
• PING Club Fitting Custom golf club fitting services conducted by certified PING fitter Jordan Turner, providing personalized equipment recommendations for individual players.
• WillowBrook Homes & Real Estate Residential real estate services for the WillowBrook Subdivision with approximately 25 homes and available lots, facilitated by Julie Burris of WEICHERT, REALTORS Joe Orr & Associates.

Quantifiable outcome

• 60%+ membership growth since 2017
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Troon Golf: Largest third-party golf course management company in the world; relevant incumbent benchmark for facility operations, agronomy standards, and revenue management that WillowBrook operates against as an independent.
• American Golf Corporation: Large operator and manager of public-access golf courses in the U.S., directly competing with independents like WillowBrook for rounds and memberships in regional markets.
• Pebble Beach Company: Iconic multi-course resort operator representing the upper bound of integrated golf, lodging, F&B, and retail models; aspirational benchmark for premium positioning rather than a direct competitor.
• Invited (formerly ClubCorp): Major owner/operator of private and semi-private golf, country, and athletic clubs; relevant scaled incumbent whose membership and F&B playbooks inform the broader competitive set for WillowBrook.

Direct peers

• Old Fort Golf Club: Public 18-hole golf course in Murfreesboro, TN offering comparable green fee, membership, and tournament structures to WillowBrook in the Middle Tennessee market.
• Tennessee Grasslands Golf & Athletic Club: Member-oriented public golf and athletic club in Gallatin, TN offering 36 holes, memberships, dining, and event hosting in the same Middle Tennessee region as WillowBrook.
• The Bear Trace at Tims Ford: Jack Nicklaus-designed public course near Winchester, TN operating as a high-quality state-park facility with green fees, lessons, and tournaments directly comparable to WillowBrook's offerings.
• Stonehenge Golf Club: Public-access 18-hole golf course in Crossville, TN with membership options and tournament/event hosting similar to WillowBrook's positioning.

Regional players

• Mccabe Golf Course: Nashville municipal 18-hole course with public play, lessons, and event packages; competes for the same public golfer segment in the broader Nashville/Manchester corridor.
• Foxland Harbor Golf & Country Club: Public/member golf facility in Gallatin, TN combining an 18-hole course with clubhouse dining and events; comparable in scale and amenity mix to WillowBrook, with a similar real-estate-adjacent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WillowBrookClub
• Facebookfacebook.com/golfwillowbrook
• LinkedInlinkedin.com/company/willowbrook-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WillowBrook Golf Club