LIVESTRONG Foundation

What LIVESTRONG Foundation does

LIVESTRONG Foundation is a 501(c)(3) nonprofit organization headquartered in Austin, Texas, founded in 1997 to support people affected by cancer across the survivorship spectrum — from initial diagnosis through treatment and long-term recovery. The Foundation delivers a portfolio of survivor-focused programs spanning fertility preservation (Livestrong Fertility, providing discounted services and free medications through a nationwide clinic network), exercise oncology (CancerFit with 250+ videos on YouTube and a certified trainer network; Livestrong at the YMCA, a 12-week in-person program in partnership with YMCA of the USA since 2007, serving 91,000+ participants cumulatively; and the Cancer to Crushing It 5K virtual training at $20/participant), and educational/emotional resources (the Livestrong Guidebook, Ellis survivor companion mobile app, My Brave Friend children's book, and the Livestrong at School curriculum).

The underlying platform combines digital self-serve distribution (livestrong.org, YouTube, Ellis app) with physical in-person delivery via YMCA branches and event-based activations (Team Livestrong endurance fundraising at the TCS NYC Marathon, Boston Marathon, TD Five Boro Bike Tour, and the annual Livestrong Challenge). Technology components include the CancerFit video library, the Ellis app, and an e-commerce merchandise storefront at store.livestrong.org selling the iconic yellow bracelet and apparel.

The Foundation's business model is a multi-channel nonprofit revenue engine: individual donations (with $20/$50/$100 monthly tiers), corporate partnerships (Corporate Partners program and Innovation Partners initiative), merchandise sales, event-driven peer-to-peer fundraising, and planned giving. Distribution is supported by research collaborations with Yale School of Medicine, Dana-Farber Cancer Institute, and Mayo Clinic that provide evidence-based credibility. The Foundation holds Charity Navigator's highest 4-star rating and is led by President and CEO Suzanne Stone, with Candice Aaron as Chairman of the Board.

Name

LIVESTRONG Foundation

Legal name

The Livestrong Foundation

Website

https://livestrong.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

LIVESTRONG Foundation is a 501(c)(3) nonprofit founded in 1997 and headquartered in Austin, Texas, delivering cancer survivorship programs including fertility preservation, exercise oncology (CancerFit, Livestrong at the YMCA), and educational resources to survivors, caregivers, and partner organizations across the United States.

Ownership category

akta.pro rank

Product category

Cancer Survivorship Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Cancer survivorship support
• Nonprofit health services
• Fertility preservation program
• Exercise oncology training
• Cancer survivor resources

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: The foundation raises funds primarily through individual donations from supporters. The website features a prominent donation portal (donate.livestrong.org) with suggested monthly amounts ($20, $50, $100). Donors receive Charity Navigator's 4-star rated accountability.
2. Corporate Partnerships: Corporate partners support Livestrong through sponsorships and cause marketing. The foundation maintains a Corporate Partners program and Innovation Partners initiative.
3. Merchandise Sales: The foundation operates an e-commerce storefront (store.livestrong.org) selling branded merchandise including the iconic yellow Livestrong bracelet, apparel, and other goods. Proceeds support survivorship programs.
4. Event Fundraising: Participants in Livestrong events (Challenge races, cycling events, 5K runs) raise funds for the foundation. The 29th Annual Livestrong Challenge raised over $334,000.
5. Planned Giving: The foundation offers planned giving options for donors, allowing supporters to include Livestrong in their estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

LIVESTRONG Foundation provides cancer survivorship support services spanning fertility preservation (Livestrong Fertility), in-person and virtual exercise oncology programs (CancerFit and Livestrong at the YMCA), educational resources (Livestrong Guidebook, Ellis app, My Brave Friend children's book, Livestrong at School), and structured physical activity programs (Cancer to Crushing It 5K Training). The foundation connects adult and young adult cancer survivors to discounted fertility services, certified trainers, and verified information through a hybrid of digital, in-person, and partner-based channels.

Product overview

LIVESTRONG Foundation operates as a cancer support nonprofit organization offering a portfolio of survivor-focused programs and resources. The core offerings include Livestrong Fertility (fertility preservation services), Livestrong at the YMCA (12-week exercise program in partnership with YMCAs nationwide), and CancerFit (virtual fitness platform with over 250 videos and trainer certification program). Additional support resources include the Livestrong Guidebook, Ellis mobile companion app, My Brave Friend children's book, Cancer to Crushing It 5K Training, Movement Hub, and Livestrong at School educational program. The organization focuses on providing practical, emotional, and physical support to cancer survivors throughout their journey.

Differentiator

Problem solved

Functional benefit

Brands

• Livestrong Fertility: Program providing discounted fertility preservation services and free medications for cancer survivors whose treatment may affect fertility.
• CancerFit
• Livestrong at the YMCA
• Cancer to Crushing It 5K Training
• Livestrong Guidebook
• Ellis
• My Brave Friend
• Livestrong at School
• Movement Hub

Products and services

• Livestrong Fertility Fertility preservation program offering discounted services and free medications to cancer survivors through a nationwide network of partner fertility clinics, supporting family-building before treatment.
• Livestrong at the YMCA A 12-week in-person physical activity program delivered at YMCA of the USA locations nationwide, designed to help cancer survivors regain strength, energy, and community through certified fitness instructors.
• CancerFit for Survivors Virtual exercise program offering 250+ exercise oncology videos led by certified personal trainers, helping cancer survivors rebuild physical strength after treatment through on-demand video content.
• CancerFit for Trainers Exercise oncology certification and training program for certified personal trainers (NASM, ISSA, ACE), enabling them to work with cancer survivors using specialized exercise programming.
• Cancer to Crushing It 5K Training A six-week virtual 5K run/walk training program with weekly run plans for cancer survivors who did not exercise regularly before or during treatment.
• Livestrong Guidebook Comprehensive downloadable resource providing cancer survivors with answers, tools, and knowledge to prepare and empower them through diagnosis, treatment, and recovery.
• Ellis Survivor Companion App A mobile companion app providing support, resources, and tools to cancer survivors throughout their diagnosis, treatment, and survivorship journey.
• My Brave Friend Children's Book A children's book resource designed to help young people understand and cope with a parent's or loved one's cancer diagnosis.
• Movement Hub Resource center connecting cancer survivors to movement and exercise resources tailored to their recovery needs.
• Livestrong at School Educational curriculum bringing cancer survivorship information to schools to help students understand cancer and support affected families in their school community.
• Livestrong Merchandise Store Online e-commerce storefront selling branded Livestrong merchandise including the iconic yellow bracelet, apparel, and accessories, with proceeds supporting survivorship programs.

Quantifiable outcome

• Participants in Livestrong at the YMCA experienced significant increases in physical activity, overall quality of life, and fitness performance, as well as decreases in cancer-related fatigue (studied with Yale University and Dana-Farber Cancer Institute).
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• YMCA of the USAcoreStrategic or Co-development Partner · 1 January 2007Since 2007, Livestrong has partnered with YMCA of the USA to deliver the Livestrong at the YMCA program — a 12-week physical activity program for adult cancer survivors. Livestrong provides program curriculum, instructor training, and funding support. YMCAs deliver the program at free or low cost to participants across hundreds of U.S. locations. The partnership was studied with researchers from Yale University and Dana-Farber Cancer Institute, showing significant improvements in physical activity, quality of life, and fitness performance, and decreases in cancer-related fatigue.
• Maple Tree Education (Maple Tree Cancer Alliance)coreTechnology or IntegrationMaple Tree Education provides the technical infrastructure for the CancerFit Exercise Oncology Specialist Training program. The certification and training materials are delivered through Maple Tree's online platform. Karen Wonders, Founder of Maple Tree Cancer Alliance and Professor of Exercise Physiology at Wright State University, authored the CancerFit curriculum. Training is asynchronous and available through online modules, powered by Maple Tree's platform.
• Yale University School of MedicineflagshipStrategic or Co-development PartnerResearchers from Yale University collaborated with Livestrong and Dana-Farber Cancer Institute on a research study measuring the impact of the Livestrong at the YMCA program on participants' cancer-related outcomes. The study found significant increases in physical activity, overall quality of life, and fitness performance, and decreases in cancer-related fatigue.
• Dana-Farber Cancer InstituteflagshipStrategic or Co-development PartnerResearchers from Dana-Farber Cancer Institute collaborated with Livestrong and Yale University on a research study measuring the impact of the Livestrong at the YMCA program. Neal Fischbach, MD, Medical Director of the THRIVE Cooperative Center for Wellness at Yale, serves as an advisor and quotable champion for the CancerFit program.
• Mayo Clinic Sports MedicineminorStrategic or Co-development PartnerDr. Edward Laskowski, co-director of Mayo Clinic Sports Medicine, is quoted endorsing the CancerFit program and the importance of exercise for cancer survivors and patients, highlighting its benefits for anxiety, depression, and cardiovascular health.
• NASM (National Academy of Sports Medicine)coreTechnology or IntegrationThe CancerFit certification provides 8.0 continuing education credits through NASM, a prerequisite for taking the CancerFit training. Personal trainer certification from NASM (or ISSA or ACE) is a prerequisite for enrolling in the CancerFit Exercise Oncology Specialist Training.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prevent Cancer Foundation: A nonprofit funding cancer prevention research, education, and community outreach. Comparable to LIVESTRONG in combining advocacy, education, and grassroots community engagement.
• American Cancer Society: The largest US cancer nonprofit, providing patient support, research funding, and survivorship resources. Directly comparable to LIVESTRONG in mission scope (cancer support + research advocacy) and donor base.
• Susan G. Komen: A leading breast cancer-focused nonprofit offering patient navigation, financial assistance, and community support. Overlaps with LIVESTRONG's fertility, exercise, and survivorship programs but with a disease-specific focus.
• Cancer Support Community: A global nonprofit providing social and emotional support, education, and community programs to cancer survivors. Closely comparable to LIVESTRONG in delivering non-clinical psychosocial support and exercise programs.
• Young Survival Coalition: A nonprofit focused on young adults diagnosed with breast cancer, addressing fertility, career, and family planning concerns. Strongly comparable to LIVESTRONG Fertility's young-adult segment and survivor storytelling model.
• Cancer Research Institute: A nonprofit funding immunotherapy research and patient education. Comparable to LIVESTRONG in combining research advocacy with patient-facing resources, though with a narrower scientific focus.

Emerging players

• Stupid Cancer: A nonprofit focused on young adult cancer (ages 15-39), addressing isolation, fertility, and survivorship. Overlaps with LIVESTRONG's young-adult fertility and community programs but at smaller scale.

Regional players

• Macmillan Cancer Support: The UK's largest cancer charity, providing medical, financial, and emotional support to cancer patients. Directly comparable in mission and program mix (information, financial aid, survivorship) but operates primarily in the UK rather than the US.

Broad incumbents

• Memorial Sloan Kettering Cancer Center: A leading US cancer treatment and research institution with extensive survivorship programs. Comparable to LIVESTRONG in serving survivors but as a clinical provider rather than a non-clinical support nonprofit.

Others

• National Comprehensive Cancer Network (NCCN): An alliance of leading US cancer centers that publishes clinical practice guidelines and patient resources. Comparable as a stakeholder ecosystem producing survivorship guidance and standards relevant to LIVESTRONG's educational content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LIVESTRONG
• YouTubeyoutube.com/livestrong
• Facebookfacebook.com/livestrong
• LinkedInlinkedin.com/company/19492
• Instagraminstagram.com/livestrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about LIVESTRONG Foundation