Yushiro Manufacturing America

What Yushiro Manufacturing America does

Yushiro Manufacturing America, Inc. (YUMA) is the North American operating subsidiary of Japan's Yushiro Chemical Industry Co., Ltd. — a Tokyo Stock Exchange First Section-listed specialty chemicals group founded in 1944. Established in 1986 as Yuma Industries, Inc. and rebranded in 2005, Yushiro Manufacturing America manufactures and sells metalworking oils and fluids from a 47,030 m² plant and warehouse site at 783 West Mausoleum Road, Shelbyville, Indiana, with an adjacent North American Technical Center supporting R&D and customer technical service. Its product portfolio spans cutting fluids, grinding fluids, forming/stamping/drawing fluids, forging fluids, die cast lubricants, cleaners, rust preventatives, heat treat fluids (quenchants), specialty fluids for nonmetal applications, and chemical additives. The company holds ISO 9001:2008 (since 1998) and ISO 14001:2004 (since 2004) certifications and markets environmentally conscious formulations including chlorine-free and phosphate-free products.

The company's revenue model is B2B direct sales to industrial customers — primarily Japanese transplant automotive manufacturers and general metal processing facilities — supplemented by an authorized distributor portal for mid-market resellers. Pricing is quote-based and not publicly disclosed, consistent with negotiated enterprise contracts. The automobile industry is identified as the primary segment, with industrial manufacturing as secondary. In the U.S., customer logos are not publicly named; in Mexico, sister subsidiary Yushiro Mexico S.A. de C.V. (YUMEX), established in 2010 with a blending plant added in 2014, serves over 90 automotive-related customers. Group-level market position cited in Yushiro's marketing — 30% Japanese domestic market share and 70% share in the Japanese automobile industry — refers to the parent's home-market dominance and provides brand and technology spillover into the North American business.

Strategically, Yushiro Manufacturing America functions as the U.S. manufacturing and distribution node of a globally integrated specialty chemicals platform with 10+ overseas production bases spanning Japan, China, Korea, Taiwan, India, Indonesia, Malaysia, Thailand, Mexico, and Brazil, plus a European technical partnership with Petrofer Chemie (Germany/UK) dating to 1992. The subsidiary is small (11–50 employees) and its primary strategic significance lies in supporting North American OEM customers, enabling the parent group to follow Japanese transplant manufacturers into their U.S. and Mexican production geographies.

Name

Yushiro Manufacturing America

Legal name

Yushiro Manufacturing America, Inc.

Website

https://yushirousa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Yushiro Manufacturing America (YUMA), founded 1986 in Shelbyville, Indiana, is the North American manufacturing and distribution arm of Japan's Yushiro Chemical Industry, producing metalworking oils and fluids for automotive manufacturers and industrial metal processors.

Ownership category

akta.pro rank

Product category

Metalworking Fluids and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Chemical Manufacturing (325)

SIC

Industrial Organic Chemicals (2860), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Metalworking Fluids (Cutting, Grinding & Forming) (IMAEAMAC)

akta.pro secondary industries

Gear Oils & Transmission Fluids (IMAEAMAE), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Metalworking fluids
• Cutting oils
• Industrial lubricants
• Metal processing chemicals
• Rust preventatives

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Metalworking Chemical Products: B2B sales of metalworking oils, fluids, cleaners, rust preventatives, and specialty chemical products to industrial manufacturing facilities

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yushiro Manufacturing America manufactures and sells metalworking oils and fluids for industrial metal processing operations. Its product portfolio spans cutting fluids, grinding fluids, die cast lubricants, forming, stamping and drawing fluids, forging fluids, cleaners, rust preventatives, heat treat (quenchant) fluids, specialty fluids, and chemical additives, supplied primarily to automotive manufacturers and metal processing facilities in North America.

Product overview

Yushiro Manufacturing America is a manufacturer of metalworking oils and fluids, producing a comprehensive portfolio of industrial chemical products for metal processing. The product lineup includes cutting fluids, grinding fluids, die cast lubricants, forming/stamping/drawing fluids, forging fluids, cleaners, rust preventatives, heat treat fluids (quenchants), specialty fluids, and chemical additives. Yushiro holds a 30% share of the Japanese domestic market and an unrivaled 70% share in the Japanese automobile industry for cutting and grinding oils/fluids. The company serves various metal processing facilities including the automobile industry and has developed next-generation products for nonmetals such as silicon, crystal, and ceramic materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Cutting Fluids

Quantifiable outcome

• 30% Japanese domestic market share
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PETROFER CHEMIE (Germany)coreStrategic or Co-development Partner · 1 April 1992Technical cooperation formed in April 1992 with Petrofer Chemie, Germany for technology and product development support.
• Yushiro Do Brasil Industria Quimica LTDAcoreStrategic or Co-development PartnerJoint venture established November 1973 for manufacturing and distribution in Brazil market.
• Buhmwoo Chemical Industry Co., LTD (Korea)coreStrategic or Co-development PartnerJoint venture business started December 1982 with Buhmwoo Chemical Industry Co., Ltd. for Korean market. New joint venture company established November 2005.
• San-I Chemical Industry Co., LTD (Taiwan)coreStrategic or Co-development PartnerJoint venture business started March 1978 with Chemical San-I Industry Co., Ltd. for Taiwan market.
• Nihon Kohsakuyu Co., LTDminorChannel Partner/ Reseller/ DistributorBusiness partner company located in Tokyo, Japan providing distribution and sales support.
• Petrofer Chemie (Europe)coreStrategic or Co-development PartnerEuropean partnership with Petrofer Chemie in Germany and Petrofer U.K. PLC for market coverage in Europe.
• Qidong Yushiro Chemical Industry Co., LTD (China)coreStrategic or Co-development PartnerJoint venture business established August 1994 as Qidong Xingyu Chemical Industry Co., Ltd., later renamed to Qidong Yushiro Industry Co., Ltd. in January 2002.
• Shanghai Yushiro Chemical Industry Co., LTD (China)coreStrategic or Co-development PartnerJoint venture company established February 2001 in Shanghai for China market coverage.
• Yushiro Malaysia Sdn. Bhd.coreStrategic or Co-development PartnerJoint venture established August 1996 as JET Chemicals Sdn. Bhd., became consolidated subsidiary in August 2003 and renamed Yushiro-Jet Chemicals Sdn. Bhd.
• Yushiro (Thailand) Co., LTDcoreStrategic or Co-development PartnerJoint venture business established September 2004 for Thailand market. ASEAN Technical Center established January 2014.
• Yushiro India Company Private LimitedcoreStrategic or Co-development PartnerJoint venture established November 2005. Business started March 2009. Chennai Plant established July 2012, Neemrana Plant established April 2014.
• PT. Yushiro IndonesiacoreStrategic or Co-development PartnerJoint venture company established June 2010 for Indonesian market coverage.
• Guangzhou Yushiro Oil Industry Co., Ltd. (China)minorStrategic or Co-development PartnerEstablished May 2008 for additional China market coverage.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Quaker Houghton: Global leader in industrial process fluids and metalworking fluids. Directly comparable to Yushiro Manufacturing America across cutting fluids, grinding fluids, forming fluids, and corrosion preventatives, with a much larger North American sales and field-service organization.
• Fuchs Petrolub SE: Germany-based global lubricants and metalworking fluids manufacturer with a strong automotive and industrial fluids portfolio. Directly competes with Yushiro across metal forming, cutting, and corrosion prevention chemistries, particularly with Japanese transplant OEMs in North America.
• Master Fluid Solutions: US-headquartered specialist in metalworking fluids and cleaners serving machining and metal forming operations. Closely comparable niche specialty fluid supplier competing head-to-head with Yushiro in cutting, grinding, and stamping fluids for industrial manufacturers.
• Idemitsu Kosan Co., Ltd. Japanese lubricants and specialty chemicals producer serving automotive and industrial customers. Directly comparable as a Japan-based metalworking and industrial fluids competitor, with similar positioning among Japanese-affiliated manufacturers.
• Petrofer Chemie: Germany-headquartered specialty lubricant and metalworking fluid formulator with global manufacturing. Both a Yushiro technical-cooperation partner and a direct competitor in industrial metalworking fluids, heat treatment fluids, and cleaners.

Broad incumbents

• Castrol Industrial (BP): Castrol's industrial lubricants business (part of BP) supplies metalworking fluids, gear oils, and hydraulic fluids globally. Overlaps with Yushiro's product range but as part of a much broader lubricants portfolio and global service network.
• TotalEnergies Lubrifiants: Major integrated energy and lubricants player offering metalworking fluids alongside engine oils and industrial greases. Comparable as a broad-line industrial fluid supplier with significant global scale and field-service capabilities.
• ExxonMobil Industrial (Mobil Industrial Lubricants): Mobil Industrial supplies cutting oils, grinding fluids, and corrosion preventatives to manufacturers worldwide. Comparable to Yushiro as a broad incumbent with deep North American field-service and OEM relationships, although metalworking is one segment within a much larger lubricants portfolio.

Emerging players

• Hangzhou Friction Technologies (Fuchs China affiliate / Sinopec lubricant peers): Chinese and broader Asia-based metalworking fluid specialists and lubricant divisions of national oil companies expanding into export markets. Comparable as emerging players in metalworking chemistry, particularly relevant as Yushiro's parent competes across Asia.
• Henkel AG (Adhesive Technologies / Surface Treatment): Henkel's industrial surface treatment and metal pretreatment chemistries overlap with Yushiro's cleaners, rust preventatives, and pre-process fluids. Comparable as an adjacent specialty chemicals player serving automotive and industrial metal processing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yushiro-manufacturing-america-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yushiro Manufacturing America