MOO
MOO Pty Ltd (MOO Marketing & Design) is a Melbourne-based, privately held Australian marketing agency delivering integrated marketing strategy, graphic design, digital marketing, web development, and brand services to mid-market and enterprise B2B clients nationally.
- Company typePrivate
- Founded2023
- HeadquartersSurrey Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MOO does
MOO Pty Ltd, trading as MOO Marketing & Design, is a privately held Australian marketing agency incorporated in Victoria in 2023 and headquartered in Surrey Hills, Melbourne. The firm provides a full-service integrated offering spanning marketing strategy, brand strategy and refresh, graphic design, digital marketing (SEO, PPC, email marketing, social media), web design and development, accessible (WCAG-compliant) website design, video production, animation, and content creation. Its underlying technology stack centers on WordPress with custom HTML/CSS, Laravel, and React, alongside conventional design tools and digital marketing platforms; the firm also publishes thought leadership on headless WordPress architecture, Progressive Web Apps, and voice search optimization, though none of these are confirmed as shipped client capabilities.
The company operates a sales-led B2B go-to-market targeting medium-to-large Australian enterprises, with a national footprint from a single Melbourne office. GTM is driven by direct engagement (contact form, phone), content marketing (blog, LinkedIn, Instagram), SEO, and portfolio-driven case-study marketing across clients such as Visy, ELGAS, Monash College, Delta Group, MedHealth, Dahlsens, Great Wall Motors, and atWork Australia. Pricing is custom and quote-based, with services available individually or as fully outsourced marketing retainers; multi-year contracts are offered. MOO is bootstrapped with no disclosed institutional funding, no parent company, no subsidiaries, and no M&A activity, indicating founder-owned, self-financed operations with 11-50 employees.
MOO firmographics
Firmographics- Name
- MOO
- Legal name
- MOO Pty Ltd
- Website
- https://moo.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOO Pty Ltd (MOO Marketing & Design) is a Melbourne-based, privately held Australian marketing agency delivering integrated marketing strategy, graphic design, digital marketing, web development, and brand services to mid-market and enterprise B2B clients nationally.
- Ownership category
- akta.pro rank
MOO industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Graphic Design Services (541430), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where MOO is headquartered
LocationHeadquarters
- HQ city
- Surrey Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MOO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Full-suite marketing services provided to B2B clients including graphic design, brand strategy, digital marketing, website design, communications, and strategy. Services can be engaged individually or as complete outsourced marketing solutions. Revenue is generated through project-based fees and retainer arrangements for ongoing marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MOO product offering
Product offeringCore offering
MOO is a Melbourne-based, full-service marketing agency and design studio that delivers graphic design, brand strategy, digital marketing (SEO, PPC, email and social media), website design and development, and content creation services. Its work is aimed primarily at Australian B2B organisations across sectors such as professional services, disability and healthcare services, and industrial/manufacturing businesses. The studio bundles creative, digital and web capabilities under a "no barriers" integrated delivery model.
Product overview
MOO is a full-service marketing agency and design studio based in Melbourne, Australia that provides a comprehensive suite of integrated marketing services under one roof. The agency's offerings span marketing strategy, graphic design, digital marketing (including SEO, PPC, email marketing, and social media marketing), web design and development (with expertise in WordPress, custom HTML/CSS, Laravel, and React), accessible web design (WCAG compliance), brand creation and refresh services, video production, and content creation. MOO operates as a service-based agency rather than a software product company, delivering services directly to B2B clients across Australia nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Graphic design service delivering visual assets for marketing, brand and communication needs for B2B clients.
- Brand Strategy Brand strategy service helping B2B clients define positioning, messaging, and brand direction.
- Digital Marketing Digital marketing service covering SEO, PPC, email marketing, and social media management for B2B clients.
- Web Design and Development Web design and development service building WordPress, Laravel, and React websites with WCAG-compliant accessibility for B2B clients.
- Content Creation Content creation service producing marketing copy, campaign content and supporting assets for B2B clients.
- WCAG Accessibility Implementation Accessibility implementation service embedding WCAG-compliant accessibility standards into websites and digital properties for clients, particularly in healthcare, disability, and regulated sectors.
Companies that use MOO
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
MOO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MOO partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MOO competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MOO social profiles
Digital presenceMOO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOO leadership team
Management profileNumber of profiles
MOO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOO
What does MOO do?
MOO is a Melbourne-based, full-service marketing agency and design studio that delivers graphic design, brand strategy, digital marketing (SEO, PPC, email and social media), website design and development, and content creation services. Its work is aimed primarily at Australian B2B organisations across sectors such as professional services, disability and healthcare services, and industrial/manufacturing businesses. The studio bundles creative, digital and web capabilities under a "no barriers" integrated delivery model.
Is MOO a public or private company?
MOO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOO founded?
MOO was founded in 2023. It employs 11 to 50 people.
Where is MOO based?
MOO is headquartered in Surrey Hills, Australia, in the Oceania region.
How does MOO make money?
One revenue line is on record: marketing Agency Services.
Does MOO have an API?
No public API is recorded for MOO.
What industry is MOO in?
MOO's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541430 and its SIC code is 7311.