PureStar

What PureStar does

PureStar is a North American commercial laundry services platform headquartered in Las Vegas, Nevada, operating 57 full-service facilities across the U.S., Cancun (Mexico), and Nassau (Bahamas). The company provides outsourced laundry processing, linen rental, dry cleaning, and Total Linen Management services to hospitality and healthcare customers, processing over 1.3 billion pounds of laundry annually for 2,500+ client partners that include 7,000-key resorts, boutique hotels, casinos, major hospitals, surgical centers, and long-term care facilities. PureStar is the only diversified provider at scale across both hospitality and healthcare in the U.S., and positions itself as the #1 commercial laundry provider in the country.

The business operates through 17 regional brands (Brady Linen, AC Linen Supply, Five Star Laundry, Emerald Textiles, and others) that retain local market identity while sharing platform-level infrastructure, including Pulse Flow Wash Tunnels, automated overhead rail systems, thermal/steam/gas ironers, proprietary wash chemistry, and ultra-pure water recycling systems (achieving 60% water reduction at Las Vegas facilities). PureStar's revenue model combines transaction fees (per pound processed), recurring linen rental subscriptions, and managed services (dock-to-closet linen management with par level monitoring). The company is backed by Cornell Capital, a private equity firm founded by former Goldman Sachs Merchant Banking Vice Chairman Henry Cornell, which acquired PureStar in 2018 and has since funded an aggressive roll-up strategy of seven acquisitions across 2025-2026, notably the January 2026 acquisition of Emerald Textiles that established the healthcare vertical.

Name

PureStar

Legal name

PureStar

Website

https://purestar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PureStar is the #1 U.S. commercial laundry services provider, operating 57 facilities across North America with 17 regional brands, processing 1.3B+ pounds of laundry annually for 2,500+ hospitality and healthcare clients through outsourced processing, linen rental, and managed linen services.

Ownership category

akta.pro rank

Product category

Commercial Laundry Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Healthcare & Hospital Linen Laundry (HSAJAEAA), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Commercial laundry services
• Linen rental programs
• Hospitality laundry processing
• Healthcare linen management
• Outsourced linen services

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Commercial Laundry Processing Services: Processing of soiled linens including guest room linens, spa linens, food and beverage linens, uniforms, and specialty items for hospitality and healthcare clients. Revenue generated through processing fees based on weight of laundry processed.
2. Linen Rental Programs: Rental programs providing hotel-ready textiles including guest room linen, terry, napkins, tablecloths, and pool towels. Customers pay rental fees based on usage volume.
3. Total Linen Management: 360-degree dock-to-closet program including stocking and organizing linen closets, monitoring par levels, and coordinating linen flow. Consultation services including equipment analysis, linen audits, and on-premise laundry management.
4. Dry Cleaning Services: Guest and executive dry cleaning services for specialty items

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PureStar is a diversified commercial laundry provider offering outsourced linen processing, linen rental, dry-cleaning, and total linen management services to the hospitality and healthcare industries. The company picks up soiled linens (guest room linens, spa linens, food and beverage linens, uniforms, patient gowns, surgical textiles, specialty items) from customer facilities, processes them at 57 industrial facilities using high-temperature sanitation and proprietary wash formulas, and delivers clean linens on scheduled routes, processing over 1.3 billion pounds of laundry annually for more than 2,500 client partners.

Product overview

PureStar is a comprehensive laundry services and linen management platform operating across two core verticals: hospitality and healthcare. The company provides outsourced laundry and dry-cleaning services through a portfolio of 17 regionally recognized brands with 57 facilities across major U.S. markets, Cancun, Mexico, and Nassau, Bahamas. Core services include laundry and dry-cleaning (Guest Room & Spa Linen, Food & Beverage Linen, Specialty & Operational Items), linen rental programs, total linen management (dock-to-closet services), consultation and management, and healthcare linen services. The portfolio includes acquired regional brands such as Brady Linen Services, AC Linen Supply, Ali'i Linen Services, Breck Commercial Laundry, Cape Cod Commercial Linen Service, Emerald Textiles (healthcare division), Five Star Laundry, Hawaiian Linen Supply, Hotelier Linen Services, Maui Linen Supply, Ozark Mountain Linen, People's Linen Supply, Radiant Linen Services, Royal Hospitality Services, Southern Linen Services, United Laundry Services, and Western Linen Services. The company processes over 1.3 billion pounds of laundry annually and serves over 2,500 client partners.

Differentiator

Problem solved

Functional benefit

Brands

• Emerald Textiles: Healthcare linen services division serving hospitals and healthcare systems on the U.S. West Coast
• AC Linen Supply
• Ali'i Linen
• Brady Linen Services
• Five Star Laundry
• Hawaiian Linen Supply
• Hotelier Linen Services
• Maui Linen Supply
• Ozark Mountain Linen
• People's Linen Supply
• Radiant Linen Services
• Royal Hospitality Services
• Southern Linen Services
• United Laundry Services
• Western Linen Services
• Breck Commercial Laundry
• Cape Cod Commercial Linen Service

Products and services

• Hospitality Laundry and Dry-Cleaning Services Comprehensive textile care services for hospitality customers covering Guest Room and Spa Linen, Food and Beverage Linen, Specialty and Operational Items, uniforms, and guest/executive dry cleaning. Designed for hotels, resorts, casinos, restaurants, spas, and fitness centers requiring outsourced laundry processing.
• Linen Rental Programs Hotel-ready rental programs providing guest room linen and terry, food and beverage napkins and tablecloths, and pool towels on a subscription basis to hospitality customers.
• Total Linen Management Dock-to-closet program including stocking and organizing linen closets, monitoring par levels, and coordinating linen flow for hospitality customers.
• Healthcare Linen Services (Emerald Textiles) Healthcare linen services including linen rental programs, customer-owned goods programs, customized solutions, and dedicated account management for hospitals, surgical centers, long-term care, and outpatient facilities. Hygienically Clean Healthcare certified.
• Healthcare Linen Rental Program Full linen rental service utilizing highest quality linen for healthcare and patient satisfaction, with customized product mix and services for hospitals, surgical centers, and long-term care communities.
• Customer Owned Goods (COG) Program Healthcare linen services utilizing dedicated customer inventory with complete care, separation, processing, and delivery services for healthcare facilities that own their linen.
• Laundry Consultation and Management Services Expert consulting services including equipment analysis, sales, and appraisal; linen and housekeeping audits; on-premise laundry management; and conversion strategy from on-premise to outsourced laundry operations.

Quantifiable outcome

• Cost savings: OPL processing costs minimum $0.15 more per pound than outsourcing to PureStar
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• American Hotel & Lodging Association (AHLA)coreStrategic or Co-development PartnerPureStar is an Allied member of AHLA and participates in the Safe Stay initiative. Company participates in industry webinars and discussions on Safe Stay Guidelines for hotel operators.
• TRSA (Textile Rental Services Association)coreOthersIndustry association for linen, uniform and facility services. PureStar is a member and actively participates in TRSA awards programs and industry initiatives. TRSA certification and standards provide credibility for the company's sanitation and sustainability practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Vestis Corporation: Direct peer in industrial uniform and linen rental; serves hospitality, healthcare, food service and industrial customers in North America with a similar route-based delivery, recycling, and managed-services model.
• Angelica (ImageFIRST): Healthcare-focused linen and laundry services provider with national reach; competes head-to-head with PureStar's Emerald Textiles division for hospital contracts and patient-gown/bedding programs.
• Healthcare Linen Services Alliance / Crown Health Care Linen: Regional and national healthcare linen providers offering Hygienically Clean certified rental and processing services that directly overlap with PureStar's Emerald Textiles healthcare offering.
• Mission Linen & Uniform Service: Family-owned industrial linen and uniform supplier with operations across the western and southwestern U.S., directly competing with PureStar in hospitality and food-service linen rental.
• Standard Textile: Vertically integrated textile manufacturer and linen management provider serving hotels, healthcare, and cruise lines; overlaps with PureStar in hospitality linen programs and reusable textile solutions.

Broad incumbents

• Cintas Corporation: Larger incumbent in uniform rental and facility services with broader portfolio including restroom services, first aid, and uniforms; overlaps with PureStar in uniform rental and hospitality/industrial linen segments.
• UniFirst Corporation: National uniform supplier and linen service provider serving industrial, hospitality, and food-service customers with a route-based rental model comparable to PureStar's distribution.
• Aramark Uniform Services (Aramark): Diversified facility services company with a uniform and linen services arm serving hospitality, healthcare, and industrial customers; comparable scale and go-to-market depth to PureStar.

Regional players

• Paris Companies (Paris Laundry): Mid-Atlantic commercial linen, uniform, and healthcare laundry provider; comparable to PureStar's regional brands in hospitality and healthcare end markets on the U.S. East Coast.
• HandCraft Linen (CleanCare): Regional hospitality and healthcare laundry provider on the U.S. East Coast with similar route-based linen rental and processing services to PureStar's Northeastern regional brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purestargroup
• Facebookfacebook.com/purestargroup
• LinkedInlinkedin.com/company/purestar-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureStar