Community Choice Credit Union

What Community Choice Credit Union does

Community Choice Credit Union is a federally chartered, member-owned credit union headquartered in Farmington Hills, Michigan, that has operated continuously since 1935. The institution runs as a nonprofit financial cooperative with $2 billion in total assets, 114,000+ members, and 20+ member centers across Michigan. It offers a comprehensive suite of personal banking (checking, savings, youth accounts, credit cards, IRAs), business banking (SBA loans, commercial real estate, treasury management, merchant services, business checking, money market), and lending products (auto, personal, mortgages, HELOC, recreational, student, RenoFi renovation, equipment), supported by digital channels (e-Banking web platform and iOS/Android apps) and human advisory services (Choice Map). Specialized offerings include Cannabis Related Business banking (since 2020), Government Banking, Money Service Business services, and IOLTA accounts for attorneys.

The credit union's technology stack centers on a digital banking platform with native iOS and Android applications, plus targeted third-party integrations across the consumer and small business experience. Personal loan origination was upgraded in March 2026 through an AI-powered partnership with Upstart, which delivers automated underwriting and a digital-first application flow that transitions qualified borrowers into Community Choice membership. HELOC applications are processed via FirstClose, loan payments via Paymentus, and the institution issues Mastercard-branded debit and credit cards. Member cash access is delivered through 30,000+ surcharge-free ATMs via the Co-Op and NYCE networks, and the business banking suite integrates Autobooks for in-platform accounting.

Community Choice operates a hybrid go-to-market model that combines physical branch distribution across Michigan with digital acquisition channels and AI-enabled marketplace lending. Revenue is generated primarily through net interest income on the lending book (mortgages, auto, personal, HELOC, commercial), supplemented by transaction-based banking fees (overdraft, NSF, wire, ATM) and commissions from financial services partners such as CCIS Invest, insurance providers, and merchant services. The institution serves three primary segments: Michigan consumer members (deposits, mortgages, consumer lending), small and medium businesses (SBA, treasury management, merchant services), and a differentiated cannabis-banking vertical, alongside niche public-sector and legal (IOLTA) segments. Member acquisition is reinforced by a $100/$100 referral incentive program, multi-channel digital marketing, and community engagement events across the branch network.

Name

Community Choice Credit Union

Legal name

Community Choice Credit Union

Website

https://communitychoicecu.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Community Choice Credit Union is a federally chartered, member-owned credit union headquartered in Farmington Hills, Michigan. It serves 114,000+ members across Michigan with full-service personal and business banking, a comprehensive lending suite, and digital banking channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Business banking
• Digital banking

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Revenue generated from interest on loans including personal loans, mortgages, home equity loans, auto loans, and commercial loans. Partnership with Upstart enables AI-driven lending to approve more borrowers at lower rates.
2. Banking Fees: Fee income from checking accounts, overdraft services, ATM usage (non-network), wire transfers, and other banking services. Overdraft Privilege and NSF fees disclosed in fee schedule.
3. Financial Services: Revenue from insurance products, investments through affiliated partners (CCIS Invest), trust services, and merchant services for business members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Community Choice Credit Union is a federally chartered, member-owned credit union headquartered in Farmington Hills, Michigan. It provides deposit accounts (checking, savings, money market, IRA, youth accounts), a full suite of lending products (auto, personal, mortgage, FlexChoice HELOC, home equity, recreational, student, SBA, commercial real estate, and business lines of credit), payment cards on the Mastercard network, and ancillary financial services including insurance, investments via CCIS Invest, trust services, merchant services, treasury management, cannabis-related business banking, and Choice Map financial advisory — delivered through 20+ Michigan member centers, 30,000+ surcharge-free ATMs, web and mobile e-Banking, and a digital-first lending partnership with Upstart.

Product overview

Community Choice Credit Union offers a unified full-service banking platform spanning personal banking, business banking, lending, and financial wellness services. The core offering consists of deposit accounts (checking, savings, youth accounts, money market) and a full suite of lending products (auto loans, personal loans, mortgages, FlexChoice HELOC, home equity loans, recreational loans, RenoFi renovation loans, student loans, SBA loans, commercial real estate, and business credit/equipment). The platform is augmented by digital banking tools — e-Banking (web and mobile apps for iOS/Android) and Choice Map financial advisory service — and complemented by insurance, investments (via CCIS Invest), trust services, and specialized programs like Cannabis Related Business banking and IOLTA accounts. A member referral program and an Education Center round out the offering. The personal loan product was notably enhanced in 2026 through an AI-powered partnership with Upstart, enabling a digital-first lending experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Choice Checking Primary personal checking account with Express Pay, direct deposit, and full access to e-Banking and mobile banking platforms for individual members.
• Savings Accounts Personal savings account offerings, including IRA accounts, designed to help members build savings with competitive rates.
• Youth Accounts Savings and checking accounts designed for children and teenagers, supporting early financial literacy and savings habits.
• Credit Cards Personal and business credit cards issued on the Mastercard network, offering rewards programs and purchase protections.
• Insurance Products Insurance products and services offered through the credit union, including extended insurance accounts, to protect members' financial well-being.
• Investments Investment services offered through partner CCIS Invest, providing members access to wealth management and investment products.
• Trust Services Credit union trust services helping members with estate planning, trusts, and long-term wealth management needs.
• Choice Map Financial Advisory Financial wellness planning service connecting members with certified personal advisors to create a financial wellness plan and long-term financial goals.
• Auto Loans Vehicle financing for new and used automobiles, offering competitive rates and a streamlined online application process for personal members.
• Personal Loans

Quantifiable outcome

• 114,000+ members served with $2 billion in assets
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• UpstartcoreTechnology or Integration · 1 March 2026Community Choice Credit Union partnered with AI lending marketplace Upstart (NASDAQ: UPST) to offer personal loans through a digital-first experience. The credit union began lending as a partner in March 2026, allowing qualified applicants on Upstart.com to transition into a Community Choice-branded experience for membership application and closing process. The partnership leverages Upstart's AI models to approve more borrowers at lower rates while delivering an automated digital lending experience.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• SoFi: National digital-first bank and lender offering deposits, personal loans, mortgages, and HELOCs. Targets the same digitally native consumer that Community Choice is now reaching via the Upstart partnership.
• Upstart (lending marketplace): AI lending marketplace that is also a partner to Community Choice; competes indirectly by originating personal loans through its own bank partners and marketplace, shaping consumer expectations for digital lending speed and pricing.

Regional players

• Safe Harbor Financial: Colorado-based financial institution focused on cannabis banking services — a direct competitor in the cannabis-related business banking niche where Community Choice has operated since 2020.

Direct peers

• Genisys Credit Union: Michigan-based community credit union with multi-branch retail presence and similar consumer/SMB lending product set, serving overlapping geographic markets in the Detroit metropolitan region.
• Lake Michigan Credit Union: Michigan-headquartered credit union with a similar statewide retail and business banking franchise, comparable member-center distribution, and broad personal/business lending — directly competing for Michigan consumer and SMB relationships.
• Community Financial Credit Union: Michigan-headquartered community credit union providing consumer deposits, mortgages, HELOCs, auto loans, and business banking — a close competitor in the same community-banking niche.
• Michigan State University Federal Credit Union: Large Michigan-based credit union offering consumer banking, mortgages, auto loans, and business services across the state; competes head-to-head with Community Choice for Michigan households and small businesses.

Broad incumbents

• Huntington Bancshares: Major regional bank with deep Michigan retail and commercial presence, including full-service branches, business banking, and consumer lending — a broad incumbent overlapping significantly with Community Choice's footprint.
• Flagstar Bank: Large Michigan-based commercial and retail bank offering deposits, mortgages, and business lending. Operates broadly in the same Michigan market with a wider product portfolio and digital scale, competing for the same consumer and SMB customers.
• Navy Federal Credit Union: Largest U.S. credit union by assets; operates a national digital-first banking platform offering deposits, mortgages, auto loans, and personal loans — a broad incumbent whose digital capabilities set the bar for personal loan and digital banking competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/commchoicecu
• YouTubeyoutube.com/user/CommunityChoiceCU
• Facebookfacebook.com/CommunityChoiceCreditUnion
• LinkedInlinkedin.com/company/community-choice-credit-union?trk=company_name
• Instagraminstagram.com/commchoicecu
• TikToktiktok.com/@commchoicecu?_t=ZT-8tbxe3n6aVP&_r=1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Choice Credit Union