Principle Business Enterprises, Inc.
Principle Business Enterprises is a family-owned Ohio manufacturer of Tranquility branded superabsorbent incontinence products, Pillow Paws fall-prevention footwear, and Gelok industrial laminates, serving hospitals, VA facilities, distributors, and consumers.
- Company typePrivate
- Founded1961
- HeadquartersBowling Green, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Principle Business Enterprises, Inc. does
Principle Business Enterprises, Inc. (PBE) is a family-owned manufacturer founded in 1961 and headquartered in Bowling Green, Ohio, with manufacturing operations in Dunbridge, Ohio. The company designs, produces, and distributes high-performance absorbent products and patient safety footwear across three business units: Tranquility incontinence products (disposable briefs, pull-on underwear, pads, underpads, and specialty swimwear in sizes from youth to 5XL bariatric), Pillow Paws fall-prevention footwear for acute care settings, and Gelok International superabsorbent laminates and airlaid composites for industrial applications. PBE generates revenue primarily through unit sales of branded products via four go-to-market channels: a dedicated government/VA sales team, major healthcare distributors, direct-to-consumer e-commerce at TranquilityProducts.com, and Medicaid channels through the Tranquility Essential lineup.
The company's core technology is built on proprietary nonwovens engineering, including the Air-Plus breathable materials platform combined with superabsorbent cores, and 20 years of pioneering bariatric product development. PBE's offerings are differentiated by pH neutralization, 100% breathable construction, and the widest size range in the incontinence category. Tranquility products are used in over 70% of VA facilities and state-operated Veterans homes nationwide, and the brand has been recognized on Forbes Health's 'Best Adult Diapers' list three consecutive years (2022-2024) and as an NAFC Trusted Partner. The company employs 251-500 people across its two northwest Ohio facilities and recently completed leadership refreshes and a strategic investment to double plus-size production capacity. PBE is controlled by the Stocking family, with no institutional or private equity ownership disclosed, and has historically grown through organic reinvestment rather than external capital.
Principle Business Enterprises, Inc. firmographics
Firmographics- Name
- Principle Business Enterprises, Inc.
- Legal name
- Principle Business Enterprises, Inc.
- Website
- https://principlebusinessenterprises.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Principle Business Enterprises is a family-owned Ohio manufacturer of Tranquility branded superabsorbent incontinence products, Pillow Paws fall-prevention footwear, and Gelok industrial laminates, serving hospitals, VA facilities, distributors, and consumers.
- Ownership category
- akta.pro rank
Principle Business Enterprises, Inc. industry classification
Industry- Product category
- Incontinence and Absorbent Healthcare Products Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Adult Incontinence Products (CRADALAF)
- akta.pro secondary industries
- Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Incontinence & Bladder Leak Products (Feminine) (CRABAIAM)
Keywords
Where Principle Business Enterprises, Inc. is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Principle Business Enterprises, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Incontinence Products Sales: Sale of Tranquility branded incontinence products including disposable briefs, pull-on underwear, pads, underpads, and specialty products. Revenue from healthcare facilities, nursing homes, clinics, Veterans' facilities, and direct-to-consumer e-commerce.
- Acute Care Solutions: Sale of Pillow Paws fall-prevention footwear and patient safety products to healthcare settings.
- Gelok Industrial Products: Sale of superabsorbent laminates and airlaid composites to industrial and consumer product manufacturers through Gelok International brand.
- Private Label/Contract Manufacturing: Contract manufacturing and private label opportunities for absorbent products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level manufacturing positions |
| Unit Pricing | Pay-as-you-go | Skilled and technical positions |
| Subscription | Monthly | Health insurance single-coverage premiums |
| Unit Pricing | Pay-as-you-go | Tranquility Essential products for Medicaid |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Principle Business Enterprises, Inc. product offering
Product offeringCore offering
Principle Business Enterprises, Inc. (PBE) manufactures incontinence care products under the Tranquility brand, fall-prevention footwear under the Pillow Paws brand, and industrial absorbent laminates under the Gelok International brand. The company serves healthcare, institutional, and industrial customers with absorbent and protective products developed and produced in-house.
Product overview
Principle Business Enterprises (PBE) manufactures high-performance absorbent products and footwear safety solutions. The company operates three main business units: Incontinence Products (under the Tranquility brand with Premium, Essential, and Specialty sub-brands offering disposable briefs, pull-on underwear, pads, underpads, and specialty swimwear in sizes from youth to 5XL bariatric), Acute Care Solutions (featuring Pillow Paws fall-prevention footwear), and Industrial Solutions (Gelok International producing superabsorbent laminates and airlaid composites). PBE is a family-owned business founded in 1961, with manufacturing facilities in northwest Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- Tranquility: High-performance superabsorbent incontinence care products, including disposable briefs, pull-on underwear, pads, underpads, and specialty swimwear. Available in sizes from youth to 5XL bariatric. Includes sub-brands: Tranquility Premium, Tranquility Essential, and Tranquility Specialty.
- Pillow Paws
- Gelok International
- Principle Business Fund
Products and services
- Tranquility Incontinence Products
- Pillow Paws Fall-Prevention Footwear
- Gelok International Industrial Absorbent Laminates
Quantifiable outcome
- Over 2 million consecutive work hours without OSHA Lost-Time Accident
- +3 more outcomes
Companies that use Principle Business Enterprises, Inc.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Principle Business Enterprises, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Principle Business Enterprises, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- The Ability CentercoreLaunched Northwest Ohio Medical Supply Closet in November 2025 to provide incontinence supplies at no cost to area residents and caregivers. Monthly distribution points at The Ability Center location.
- Area Office on Aging of Northwest OhiocorePartner in Northwest Ohio Medical Supply Closet initiative to support caregivers and individuals managing incontinence at no cost.
- Angelini Technologies-FAMECCANICAcoreManufacturing equipment partner that helped upgrade Dunbridge, OH bariatric disposable incontinence product lines, enabling launch of two new 3XL Underwear products under Tranquility brand.
- Toledo ZoominorPrinciple Business Fund partnered with Toledo Zoo to provide 255 annual memberships at no cost to veterans. Zoo offers sensory services and powered height-adjustable adult changing table.
- Veterans Affairs (VA) FacilitiescoreOver 70% of VA and state-operated Veterans homes nationwide use Tranquility incontinence products. PBE reorganized government sales team for dedicated support.
- National Association for Continence (NAFC)coreNAFC Trusted Partner Program - PBE/Tranquility designated as 2023 Trusted Partner demonstrating industry-leading standard for incontinence care product quality and customer service.
- National Association for Continence (NAFC)coreRenewed partnership through NAFC's Trusted Partner Program following rigorous review ensuring product excellence, value, and responsiveness standards.
- CarewellminorTranquility sponsored 2023 Carewell Caregiver Awards - six award categories recognizing outstanding unpaid family caregivers with prize money totaling $10,000.
- Elizabeth Dole FoundationcoreJoint fundraising campaign contributed $295,000 total ($100,000 from Principle Family Fund plus $195,000 matched) for Respite Relief for Military and Veteran Caregivers program, benefiting 340 military families.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Principle Business Enterprises, Inc. competitors and assessment
Company assessmentBroad incumbents
- Essity AB (TENA): Global leader in incontinence care under the TENA brand. Directly comparable as a premium incontinence manufacturer across institutional and consumer channels.
- Kimberly-Clark Corporation: Global CPG leader owning Depend and Poise, the largest adult incontinence and light bladder leak brands. Directly comparable as competing in the same channel and category with broader portfolio scale.
- Procter & Gamble (P&G): Owner of Always Discreet, a direct premium incontinence competitor. Directly comparable through feminine/bladder-care incontinence portfolio sold via mass retail and institutional channels PBE also serves.
- Medline Industries: Major manufacturer and distributor of medical supplies including incontinence products for hospitals and long-term care. Directly comparable as a healthcare-channel competitor serving many of the same institutional buyers.
- Cardinal Health: Healthcare products distributor carrying incontinence supplies into hospitals, nursing homes, and home health channels PBE serves. Comparable at the channel and customer-base layer.
- Hartmann Group (PAUL HARTMANN): European medical and hygiene products company with incontinence portfolio (MoliCare). Comparable as a healthcare-focused incontinence manufacturer serving institutional and consumer markets.
Direct peers
- Ontex Group: European-based private-label and branded incontinence/hygiene manufacturer serving retail and institutional customers. Comparable as a similarly-positioned specialty manufacturer competing in adult incontinence.
- First Quality Products: Privately held manufacturer of absorbent hygiene products including adult incontinence under the Prevail brand. Closely comparable as a similarly-sized private competitor in the heavy-to-severe incontinence segment.
- Attends Healthcare (formerly Domtar Personal Care): Adult incontinence brand focused on heavy incontinence and bariatric users, now part of private hands. Directly comparable as an incontinence-only competitor with overlapping institutional channel.
Regional players
- TZMO SA: Polish personal-care and incontinence manufacturer with brands like Seni. Comparable as an incontinence specialist with growing international reach but limited overlap in the US market where PBE primarily operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Principle Business Enterprises, Inc. social profiles
Digital presencePrinciple Business Enterprises, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principle Business Enterprises, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Principle Business Enterprises, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Principle Business Enterprises, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principle Business Enterprises, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principle Business Enterprises, Inc.
What does Principle Business Enterprises, Inc. do?
Principle Business Enterprises, Inc. (PBE) manufactures incontinence care products under the Tranquility brand, fall-prevention footwear under the Pillow Paws brand, and industrial absorbent laminates under the Gelok International brand. The company serves healthcare, institutional, and industrial customers with absorbent and protective products developed and produced in-house.
Is Principle Business Enterprises, Inc. a public or private company?
Principle Business Enterprises, Inc. is a private company. It is classified as family owned and is currently operating.
When was Principle Business Enterprises, Inc. founded?
Principle Business Enterprises, Inc. was founded in 1961. It employs 251 to 500 people.
Where is Principle Business Enterprises, Inc. based?
Principle Business Enterprises, Inc. is headquartered in Bowling Green, United States, in the North America region.
How does Principle Business Enterprises, Inc. make money?
Four revenue lines are on record. Incontinence Products Sales are the primary driver. The others are acute Care Solutions, gelok Industrial Products and private Label/Contract Manufacturing.
Who are Principle Business Enterprises, Inc.'s main competitors?
Broad incumbents on record are Essity AB (TENA), Kimberly-Clark Corporation, Procter & Gamble (P&G), Medline Industries, Cardinal Health and Hartmann Group (PAUL HARTMANN). Direct peers are Ontex Group, First Quality Products and Attends Healthcare (formerly Domtar Personal Care). TZMO SA is listed as a regional player.
Does Principle Business Enterprises, Inc. have an API?
No public API is recorded for Principle Business Enterprises, Inc..
What industry is Principle Business Enterprises, Inc. in?
Principle Business Enterprises, Inc.'s product category is Incontinence and Absorbent Healthcare Products Manufacturing. Its primary akta.pro industry code is CRADALAF, Adult Incontinence Products, with a secondary code of HSABAKAH, Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies). Its NAICS code is 322291 and its SIC code is 3841.