L'Erbolario
L'Erbolario is an Italian natural cosmetics company founded in 1978, producing skincare, body care, haircare, sun care, fragrances, and supplements from in-house botanical extracts, and distributing them via e-commerce, 215 monobrand stores, and 4,500 Italian points of sale across 42 countries.
- Company typePrivate
- Founded1978
- HeadquartersLodi, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What L'Erbolario does
L'Erbolario Società Benefit S.r.l. is an Italian natural cosmetics company founded in 1978 in Lodi by Daniela Villa and Franco Bergamaschi, operating a vertically integrated production model from raw material to finished product. At its Lodi headquarters inside the Parco Adda Sud, the company runs a 2,000 sqm company-owned botanical garden (100+ flower varieties and 70 vegetable and fruit plants), an in-house Extraction Laboratory producing 400+ botanical extracts and distilled waters, R&D laboratories, and finished-product manufacturing, all on a single site also powered in part by a 1,677 kWp photovoltaic installation. Efficacy and safety are validated through clinical testing supervised by the University of Pavia, and every production batch is monitored for eight heavy metals (nickel, chromium, cadmium, lead, mercury, arsenic, antimony, cobalt).
The company's product portfolio spans six core categories — Profumi (perfumes for women, men, unisex), Viso (face care including anti-aging lines such as CollagenAttivo and Vitamina C & Oro 24K), Corpo (body care), Capelli (hair care), Solari (sun protection), and the Erbamea sub-brand of dietary supplements and herbal teas — supplemented by specialized botanical lines (Argan, Hemp, Juniper, Algae, Pistachio) and limited-edition fragrances. Pricing sits in the mid-market to premium band, ranging roughly €1.50 for small accessories to €70+ for premium gift sets, with free shipping above €49 and a loyalty program (L'Erbolario Club, points-based "Punti Foglia").
L'Erbolario runs a hybrid go-to-market combining direct-to-consumer channels — company-owned e-commerce (erbolario.com) and monobrand stores, plus the Clicca & Prenota reserve-online-pickup-in-store service — with a franchise network of 215 monobrand stores globally and roughly 4,500 third-party points of sale across Italy (pharmacies, herbalists, department stores). Distribution extends to 42 countries including Western, Central, and Eastern Europe, North and South America, East Asia (Japan, Korea, China, Hong Kong, Taiwan, Macau), Southeast Asia, Central Asia, and Oceania, supported by country-specific localized websites. The company is registered as a Società Benefit since 2021 and holds ICEA organic certification (since 2005), an Environmental Management System (since 2002), and cruelty-free recognition from LAV since long before Italy's 2004 ban on cosmetic animal testing, which the company actively advocated for. Customer concentration is low, with the primary segment being B2C mass-market consumers and a secondary corporate/B2B gifting segment.
L'Erbolario firmographics
Firmographics- Name
- L'Erbolario
- Legal name
- L'Erbolario Società Benefit S.r.l.
- Website
- https://erbolario.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- L'Erbolario is an Italian natural cosmetics company founded in 1978, producing skincare, body care, haircare, sun care, fragrances, and supplements from in-house botanical extracts, and distributing them via e-commerce, 215 monobrand stores, and 4,500 Italian points of sale across 42 countries.
- Ownership category
- akta.pro rank
L'Erbolario industry classification
Industry- Product category
- Natural Cosmetics and Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Beauty & Personal Care Omnichannel (CRAFAEAB), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
Keywords
Where L'Erbolario is headquartered
LocationHeadquarters
- HQ city
- Lodi
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
L'Erbolario business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2C Cosmetics and Personal Care Sales: L'Erbolario generates revenue primarily through the sale of finished cosmetic and personal care products directly to consumers via e-commerce, company-owned stores, and franchise stores. The product range includes skincare, body care, haircare, sun care, fragrances, and dietary supplements under the Erbamea sub-brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer product purchases at fixed retail prices across product categories including face creams, body products, perfumes, hair care, sun care, and supplements. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
L'Erbolario product offering
Product offeringCore offering
L'Erbolario manufactures and sells a comprehensive range of natural cosmetics and personal care products — skincare, body care, haircare, sun care, fragrances, home fragrances, and dietary supplements (Erbamea line) — formulated from over 400 in-house produced botanical extracts and aromatic distilled waters derived from the company's own botanical garden. The vertically integrated operation produces finished products at its Lodi facility and distributes them directly to consumers through its e-commerce platform, owned and franchised monobrand stores, and third-party retailers.
Product overview
L'Erbolario is an Italian natural cosmetics company founded in 1978, offering a comprehensive portfolio of skincare, body care, hair care, sun protection, and fragrance products. The core product lines include Profumi (perfumes for women, men, and unisex), Viso (face products including creams, serums, and treatments), Corpo (body products including washes, creams, and deodorants), Capelli (hair care including shampoos and conditioners), Solari (sunscreen and after-sun products), and the Erbamea line of dietary supplements. The company operates its own botanical garden producing over 400 plant extracts and distilled waters used in formulations. Key product lines include CollagenAttivo (anti-aging with biomimetic collagen), Vitamina C & Oro 24K (brightening treatments), Amarena (gourmand fragrance), Acque Profumate (alcohol-free fragrant waters), and various botanical lines featuring ingredients like Argan, Hemp, and Juniper. Services include the L'Erbolario Club loyalty program and Clicca & Prenota (reserve online, pick up in-store) service. All products are 100% Made in Italy with self-produced plant extracts.
Differentiator
Problem solved
Functional benefit
Brands
- Erbamea: Line of dietary supplements, herbal teas, essential oils, and wellness products for various health needs including immune support, relaxation, digestion, and beauty.
Products and services
- L'Erbolario Viso (Face Care Products) Face creams, moisturizers, anti-aging serums, cleansers, makeup removers, masks, tonics, and specialized treatments for various skin types (mature, dry, oily, sensitive, normal). Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Corpo (Body Care Products) Body washes, body creams and oils, hand creams and treatments, scrubs, soaps, deodorants, and specific body treatments. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Capelli (Hair Care Products) Shampoos, solid shampoos, conditioners, hair oils and serums, styling products, henna and reflective treatments, and hair-specific treatments. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Solari (Sunscreen and Sun Care Products) Sunscreen creams, oils and sprays, stick sunscreens, after-sun products, self-tanners, and children's sunscreens with various SPF protection levels. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Profumi (Perfumes) Fragrances for women, men, and unisex in spray and solid perfume formats, featuring floral, vanilla, spicy, woody, gourmand, citrus, oriental, amber, chypre, and fruity notes. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Casa (Home Fragrance Products) Room fragrances (profumatori per ambienti), scented sachets (sacchetti profumati), laundry fragrances (profumatori bucato), scented candles (candele profumate), refills (ricariche), and special home editions. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Erbamea Integratori (Dietary Supplements and Herbal Wellness) Dietary supplements including capsules, tablets, herbal teas and infusions, essential oils, fluids and vials addressing immune support, relaxation, digestion, beauty, and other wellness needs. Sold through L'Erbolario stores, e-commerce, and third-party retailers under the Erbamea sub-brand.
- CollagenAttivo Anti-Aging Line Advanced anti-aging treatments formulated with biomimetic collagen for face, neck, eye contour, and lips. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Vitamina C & Oro 24K Brightening Line Anti-aging treatment line formulated with ultra-performing ingredients for skin-compacting and illuminating effects. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- All'Olio di Argan Line Skincare products formulated with argan oil for nourishing and anti-aging benefits. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- La Canapa (Hemp) Line Beauty routine products featuring hemp oil for illuminating skincare. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Algadetox Line Detoxifying skincare line with algae-based formulations. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Delicalma Line Soothing and protective face treatments for sensitive skin. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Acque Profumate (Fragrant Waters) Alcohol-free hair and body mists with fresh, light textures, available in standard and limited editions. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- Regali e Cofanetti (Gift Sets and Gift Boxes) Pre-packaged gift sets, gift boxes, kits, gift packaging, and gift accessories spanning perfume, body care, face care, and home fragrance categories. Sold through L'Erbolario stores, e-commerce, and third-party retailers.
- L'Erbolario Club Loyalty Program Free-to-join points-based loyalty program rewarding purchases in-store and online, with birthday discounts, welcome gifts, exclusive prizes, and discount coupons for registered members.
- Clicca & Prenota (Click & Reserve Pickup Service) Online reservation and in-store pickup service enabling customers to order online, pay online, and collect products at a L'Erbolario store within two hours, with in-store benefits including samples, consultations, loyalty points, and gift wrapping.
Quantifiable outcome
- Produced over 400 botanical extracts and aromatic distilled waters in-house
- +1 more outcomes
Companies that use L'Erbolario
Customer profileSegments2 records
Ideal customer profiles2 records
L'Erbolario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
L'Erbolario partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- UNICEF ItaliacoreL'Erbolario has partnered with UNICEF Italia to support projects addressing water access and child malnutrition. The company has donated €42,000 to UNICEF Italia for child nutrition programs and runs in-store initiatives through physical stores to support these causes. A partnership initiated in 2021 has been renewed multiple times, demonstrating a long-term strategic commitment.
- Amnesty International — ItaliaminorL'Erbolario supported the #IoLoChiedo campaign by Amnesty International to raise awareness about human rights issues, with initiatives running from November 25 to March 8.
- FAI (Fondo per l'Ambiente Italiano)minorL'Erbolario supported the FAI's restoration of the Bosco di San Francesco in Assisi, a biodiversity symbol, in celebration of its 45th anniversary.
- Taller delle TerreminorL'Erbolario partnered with the Association Taller delle Terre to install 8 bee nesting boxes in its green areas to support the conservation of wild honey bees, aligning with biodiversity protection commitments.
- D.i.Re — Donne in Rete contro la ViolenzaminorL'Erbolario supports D.i.Re, the national network of anti-violence centers for women, through donations to assist women victims of violence in achieving autonomy and independence.
- LILT (Lega Italiana per la Lotta contro i Tumori)coreL'Erbolario supports LILT Milano Monza Brianza's 'Regali in Rosa' campaign annually, dedicated to breast cancer prevention. The company has partnered with LILT for five consecutive years (2021-2025) to raise funds for cancer prevention initiatives.
- PizzAutminorL'Erbolario supports PizzAut's PizzAutoBus project, which promotes inclusion, training, and employment for autistic young people. The company participated in the #100Mattoni fundraising campaign for Monza.
- ANLAIDS Lombardia ETSminorL'Erbolario supports the 16th edition of Convivio, the charity event organized by ANLAIDS Lombardia ETS to raise funds for the fight against AIDS.
- LAV (Lega Anti Vivisezione)coreL'Erbolario has maintained a longstanding partnership with LAV for animal welfare advocacy since the company's founding in 1978. The company was awarded a special recognition by LAV for its commitment to animal welfare. LAV and L'Erbolario have collaborated on initiatives including free microchipping and sterilization of pets.
- Medici Senza Frontiere (Doctors Without Borders)minorL'Erbolario has supported Medici Senza Frontiere through fundraising campaigns, including donating the entire online sales revenue from specific dates (e.g., March 8, 2021 and 2022) to support humanitarian medical missions including maternal-child hospitals.
- Fondazione TOG (Together To Open Gates)minorL'Erbolario supports Fondazione TOG, which provides rehabilitation for children with complex neurological conditions. The company participates in relay marathon events and fundraising campaigns to support the foundation's mission.
- Banco AlimentareminorL'Erbolario supported Banco Alimentare in distributing approximately 500 tonnes of food, equivalent to one million meals, to those in need.
- ICEA (Istituto per la Certificazione Etica Ambientale)coreICEA certifies all agricultural activities in L'Erbolario's botanical garden as organic since 2005. ICEA is the primary third-party certification body for the company's organic ingredient production.
- Università di PaviacoreL'Erbolario's efficacy and safety clinical tests are supervised by the University of Pavia, providing independent scientific validation of product performance and skin compatibility.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
L'Erbolario competitors and assessment
Company assessmentBroad incumbents
- Clarins: Large French premium beauty group with plant-extract heritage, broad face/body portfolio and global department-store, spa and DTC distribution. Comparable as an incumbent plant-based cosmetics competitor with far greater scale but overlapping category breadth.
Direct peers
- Natura &Co (Natura): Brazilian-based natural beauty group with multi-brand portfolio and direct-sales plus retail distribution across Latin America and Europe. Comparable in botanical ingredient heritage, multi-country footprint and broad face/body/fragrance assortment; reaches a similar conscious-consumer target.
- I Provenzali: Italian natural cosmetics brand with broad retail distribution, organic certifications and affordable pricing. Comparable head-to-head as an Italian mass-market natural cosmetics peer competing for similar shelf space in Italian pharmacies and herbalists.
- Acqua di Parma: Italian luxury fragrance, body and grooming brand with global distribution and selective retail. Comparable to L'Erbolario's Made-in-Italy positioning and fragrance/grooming focus, though at a higher price tier; serves as a useful Italian natural-luxury adjacent benchmark.
- L'Occitane en Provence: Global natural and botanical-based cosmetics company with retail stores, e-commerce and a portfolio spanning face, body, fragrance and wellness. Directly comparable to L'Erbolario's positioning in plant-derived personal care and shared go-to-market of own-brand stores plus third-party retail.
- Helan (Linea Helan): Italian natural and organic cosmetics manufacturer with own-brand retail, pharmacy channel and a similar botanical/naturals positioning. Directly comparable to L'Erbolario in geography, channel mix and product breadth spanning face, body, baby and fragrance.
- Santa Maria Novella: Historic Italian herbalist and fragrance house with flagship stores, e-commerce and a heritage positioning in botanical preparations. Comparable given L'Erbolario's Italian herbalist heritage, monobrand retail and apothecary-style product range (perfumes, body care, supplements-adjacent wellness).
- Weleda: Swiss manufacturer of natural cosmetics and anthroposophic personal care with global distribution, own garden sourcing and a strong naturals/ethical positioning. Comparable to L'Erbolario in botanically-led formulations, multi-category portfolio (face, body, baby, fragrance) and ethical certifications.
- Dr. Hauschka: German natural cosmetics brand with rhythmic, plant-based formulations, Rituals-style premium positioning and global presence in select markets and concept stores. Directly comparable to L'Erbolario's natural-cert positioning, premium-but-mass pricing and broad face/body offering.
Emerging players
- Lush: Global handmade cosmetics brand with strong ethical stance, fragrance-led ranges and growing retail footprint. Comparable to L'Erbolario in ethical/natural positioning and fragrance depth, though with a different format (handmade, bath-led).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L'Erbolario social profiles
Digital presenceL'Erbolario compliance and trust
Trust signalCompliance7 records
L'Erbolario financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Erbolario leadership team
Management profileNumber of profiles
Profiles2 records
L'Erbolario subsidiaries and ownership
Company hierarchySubsidiaries1 record
L'Erbolario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Erbolario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Erbolario
What does L'Erbolario do?
L'Erbolario manufactures and sells a comprehensive range of natural cosmetics and personal care products — skincare, body care, haircare, sun care, fragrances, home fragrances, and dietary supplements (Erbamea line) — formulated from over 400 in-house produced botanical extracts and aromatic distilled waters derived from the company's own botanical garden. The vertically integrated operation produces finished products at its Lodi facility and distributes them directly to consumers through its e-commerce platform, owned and franchised monobrand stores, and third-party retailers.
Is L'Erbolario a public or private company?
L'Erbolario is a private company. It is classified as family owned and is currently operating.
When was L'Erbolario founded?
L'Erbolario was founded in 1978. It employs 51 to 100 people.
Where is L'Erbolario based?
L'Erbolario is headquartered in Lodi, Italy, in the Europe region.
How does L'Erbolario make money?
One revenue line is on record: B2C Cosmetics and Personal Care Sales.
Who are L'Erbolario's main competitors?
Clarins is listed as a broad incumbent. Direct peers are Natura &Co (Natura), I Provenzali, Acqua di Parma, L'Occitane en Provence, Helan (Linea Helan), Santa Maria Novella, Weleda and Dr. Hauschka. Lush is listed as an emerging player.
Does L'Erbolario have an API?
No public API is recorded for L'Erbolario.
What industry is L'Erbolario in?
L'Erbolario's product category is Natural Cosmetics and Personal Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 32561 and its SIC code is 2844.