WealthCare Advisors

What WealthCare Advisors does

WealthCare Advisors is an independent, fee-only financial advisory firm headquartered at 10 N. Martingale Road, Suite 400, Schaumburg, Illinois, serving individual clients and families as well as established professionals and small business owners in the Chicago northwest suburbs. Founded in 2012 and operating with 1-10 employees, the firm delivers four integrated service pillars: comprehensive financial planning, evidence-based portfolio management, risk and insurance advisory, and tax planning and preparation. Tax services are delivered by firm-employed CPAs; financial advisory services are offered through Sowell Management, an SEC-registered investment adviser with whom WealthCare Advisors maintains an arm's-length, independently owned relationship. The firm's advisor Eric Billimoria has been individually recognized on the InvestmentNews 2024 Hot List, and the firm has been named to the Investopedia Top 100 Financial Advisors list in 2021 and 2022.

The firm operates on a fully third-party technology stack rather than proprietary software. Client account access is delivered via the eMaplan client dashboard (wealth.emaplan.com), with Fidelity serving as the institutional custody and brokerage layer and Dimensional Fund Advisors providing the factor-based investment strategies that underpin the firm's evidence-based portfolio methodology. The risk tolerance assessment is performed via an embedded Riskalyze quiz used both as a prospect engagement tool and a portfolio construction input. No public APIs, mobile apps, or proprietary digital channels were disclosed.

Client acquisition is relationship-driven, relying on personal referrals, professional networks, organic content discovery, and a digital funnel that combines educational blog content, a newsletter, organic social media, and a Calendly consultation booking flow. Pricing follows an annual, fee-only advisory model offered through Sowell Management, with fee schedules not publicly disclosed and engagement starting with a personalized consultation rather than tiered self-serve packages. Revenue is generated via recurring advisory and management fees on financial planning, portfolio management, risk management, and tax services.

Name

WealthCare Advisors

Legal name

WealthCare Advisors LLC

Website

https://wealthcareadvisorsllc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WealthCare Advisors is a 1-10 employee, fee-only independent financial advisory firm in Schaumburg, Illinois, serving individuals, families, and small business owners in the Chicago northwest suburbs with integrated financial planning, portfolio management, risk advisory, and CPA-delivered tax services offered through Sowell Management.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Fee-Only Advisory (FSAEAAAL), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management services
• Financial planning advisory
• Portfolio management services
• Tax planning preparation
• Risk management advisory

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Fees: WealthCare Advisors offers advisory services through Sowell Management, a registered investment adviser. Revenue is generated via advisory/management fees charged to clients for financial planning, portfolio management, risk management, and tax planning services. The firm operates as a fee-only advisory practice with advisory services offered through Sowell Management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WealthCare Advisors is a fee-only independent financial advisory firm that delivers holistic wealth management across four integrated pillars: comprehensive Financial Planning (retirement, estate, and investment roadmaps with documented recommendations), evidence-based Portfolio Management (research-driven, globally diversified investment strategies), Risk Management (insurance advisory across life, disability, critical illness, and accident protection), and Tax Planning and Preparation (delivered in-house by CPAs). Advisory services are offered through Sowell Management, an SEC Registered Investment Advisor, and supported by a client dashboard portal (eMaplan) for ongoing account access.

Product overview

WealthCare Advisors operates as a unified financial advisory firm offering four integrated service pillars: Financial Planning (comprehensive roadmap development), Portfolio Management (evidence-based investment strategy), Risk Management (insurance advisory), and Tax Planning and Preparation (CPA-delivered tax services). The firm also provides a client portal for account access. All services are delivered through Sowell Management, an SEC Registered Investment Advisor, and are designed to work together as a holistic approach to wealth creation, protection, and preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning encompassing retirement planning, investment management, and detailed written recommendations tailored to individual needs and goals; plans are continuously updated as clients' lives evolve. Intended for individuals, families, and small business owners across life stages.
• Portfolio Management Evidence-based investment management using scientific, research-driven strategies focused on global diversification and asset allocation aligned with individual risk tolerance. Utilizes Dimensional Fund Advisors factor-based strategies. Intended for advisory clients of the firm.
• Risk Management Insurance advisory services covering death, disability, critical illness, and accident protection. The firm works with individuals, families, professionals, and small business owners to identify appropriate coverage plans and strategies aligned with their unique concerns.
• Tax Planning and Preparation Tax planning and preparation services delivered by CPAs, including tax liability projection, identification of tax-saving opportunities, credits, deductions, and full tax filing services. Includes proactive planning to minimize future tax liability and education on tax implications of financial decisions.
• Client Dashboard (eMaplan) Online client portal providing account access and management for existing clients of WealthCare Advisors, hosted at wealth.emaplan.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Sowell ManagementcoreStrategic or Co-development PartnerWealthCare Advisors operates as a marketing name when offering advisory services through Sowell Management, a registered investment adviser with the Securities and Exchange Commission. Sowell Management provides the regulatory and compliance infrastructure under which WealthCare Advisors delivers its financial planning, portfolio management, risk management, and tax services to clients. The two firms are independently owned and operated.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Sowell Management: SEC-registered RIA platform through which WealthCare Advisors delivers its advisory services. Relevant as the infrastructure partner providing regulatory, compliance, and trading support to WealthCare's fee-only practice.
• Dimensional Fund Advisors: Investment partner whose factor-based strategies WealthCare uses in its evidence-based portfolio construction. Relevant as a strategic ecosystem partner rather than a competitor, but indicative of the broader DFA-affiliated RIA network WealthCare belongs to.

Direct peers

• Buckingham Strategic Wealth: Independent, fee-only RIA with a similar evidence-based, DFA-affiliated investment philosophy and a focus on comprehensive financial planning for individuals and families — directly comparable in size, model, and methodology.
• Carson Group (Carson Wealth): Independent RIA platform supporting advisor-led wealth management firms with planning, investment, and tax services — comparable to WealthCare in offering holistic advice and supporting similar client segments through partner-firm models.
• Ritholtz Wealth Management: Boutique independent RIA with a research-driven, evidence-based investment approach and content-led client acquisition — closely mirrors WealthCare's investment philosophy and advisor-led service model.

Emerging players

• Facet Wealth: Tech-enabled financial planning firm serving mass-affluent and HNW clients with a flat-fee subscription model — competes for the same planning-oriented client segments with a digitally delivered alternative to WealthCare's in-person model.
• Wealthfront: Leading robo-advisor targeting tech-savvy mass-affluent investors with automated portfolio management and financial planning tools — a low-cost alternative that competes for the same demographic as WealthCare's younger and mass-affluent segments.

Broad incumbents

• Creative Planning: Large, fee-only independent RIA offering comprehensive wealth management, tax, estate, and retirement planning — comparable in service breadth and fiduciary positioning though at significantly greater scale than WealthCare.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering financial planning and investment management to mass-affluent and retirement-plan participants — represents the scaled incumbent competing for similar demographics with broader resources.
• Empower (formerly Personal Capital): Hybrid digital-plus-advisor wealth manager combining robo-advisor tools with human advisors for mass-affluent and HNW clients — competes for the same affluent households with a tech-forward, lower-fee alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wealthcareadvisors
• YouTubeyoutube.com/user/wealthcareadvisors
• Facebookfacebook.com/wealthcareadvisors
• LinkedInlinkedin.com/company/wealthcare-advisors-llc
• Instagraminstagram.com/wealthcareadvisors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WealthCare Advisors