Children's Choice Pediatric Dental Care

What Children's Choice Pediatric Dental Care does

Children's Choice Pediatric Dental Care, operating through Choice Healthcare Services, is a multi-site pediatric dental and orthodontic practice group headquartered in Sacramento, California, operating 27 offices across the state from San Diego/San Francisco to Redding/Victorville. Founded in 2005, the company delivers comprehensive pediatric dental care (preventive, restorative, sedation including general anesthesia, and special-needs dentistry) plus orthodontic services (metal/ceramic braces, Invisalign clear aligners, retainers, and early Phase One treatment) through board-certified pediatric specialists in child-centric office environments. Its clinical technology stack centers on digital imaging (digital X-rays) and the iTero Element Scanner for orthodontic impressioning, with adult orthodontics as an adjacent customer surface beyond its core 0-18 base.

The business model is a direct-to-consumer fee-for-service healthcare provider whose revenue is generated across four streams: pediatric dental procedures billed to insurance or patients; orthodontic treatment sold via subscription-style monthly plans; insurance and Medi-Cal Dental reimbursement (including covered preventive care for Medicaid-eligible children at no cost to the patient); and sedation/anesthesia services for complex cases and special-needs patients. Pricing is transaction-based for general dentistry and structured as multi-month financing plans for orthodontics, supported by a stack of consumer lenders (HFD, CareCredit, Sunbit) that underwrite $99-down, $119-per-month case starts against retail prices up to ~$5,200 for metal braces and ~$6,500 for aligners.

The company acquires patients through a multi-channel GTM motion: online booking via its website (NexHealth), paid and organic digital marketing (Google Adsense, Google Analytics, CallRail, Facebook, Twitter, Instagram), insurance and Medi-Cal directory inclusion, healthcare provider referrals, and grassroots community outreach including school-based Dental Day programs and partnerships with local food banks and chambers of commerce. It is led by CEO Jeffrey Saladin, is privately held with no disclosed private-equity backing or acquisition history, and operates entirely within California.

Name

Children's Choice Pediatric Dental Care

Legal name

Choice Healthcare Services

Website

https://mychildrenschoice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Children's Choice Pediatric Dental Care is a Sacramento-based, privately held multi-site pediatric dental and orthodontic practice group operating 27 offices across California, serving infants through adolescents (plus adult orthodontics) with a Medi-Cal Dental-accepting, fee-for-service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental procedures including preventive care, restorative procedures, extractions, and special needs dentistry billed to insurance or patients directly.
2. Orthodontic Services: Braces, clear aligners (Invisalign), retainers, and space maintenance services with payment plans and financing options.
3. Insurance Reimbursement: Revenue from billing major insurance plans and Medi-Cal Dental for covered services including exams, cleanings, fluoride treatments, and restorative work.
4. Sedation/Anesthesia Services: General anesthesia and sedation dentistry services for complex cases and special needs patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Children's Choice Pediatric Dental Care operates a 27-location network across California delivering pediatric dental and orthodontic care to infants, children, adolescents, and adults. Core services include preventive procedures (exams, cleanings, fluoride, sealants), restorative procedures (fillings, crowns), special needs dentistry, sedation and general anesthesia, and orthodontics (braces and Invisalign clear aligners). The practice is a major Medi-Cal Dental provider and emphasizes child-friendly office environments with board-certified pediatric specialists.

Product overview

Children's Choice Pediatric Dental Care operates a multi-location pediatric dental practice network across California, offering comprehensive dental and orthodontic services. The core offering is pediatric dentistry for infants through adolescents, supported by preventative procedures, restorative treatments, and special needs dentistry. Orthodontic services include traditional braces and Invisalign clear aligners. The practice accepts Medi-Cal Dental and most insurance plans, with 27 locations across California providing services in a child-centric, fun environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry
• Preventative Procedures
• Restorative Procedures
• Special Needs Dentistry
• Sedation Dentistry
• Orthodontics
• Invisalign
• Types of Braces
• Retainers
• Early Treatment for Children
• Space Maintenance
• Adult Treatment
• Digital X-Rays
• Fluoride Treatments
• Dental Sealants
• Medi-Cal Dental

Quantifiable outcome

• Nearly 1 in 5 third graders in San Diego County suffering from untreated tooth decay addressed through new Oceanside location services

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Local Food BanksminorOthersCommunity support partnership where Children's Choice Dental Care proudly supports local food banks to help improve the health of communities served. Part of broader community care initiative during COVID-19 crisis and ongoing.
• Local Chambers of CommerceminorOthersChildren's Choice partners with local Chambers of Commerce as part of community care outreach and support for underserved children and communities.
• Schools and School Events (Dental Day Program)coreOthersChildren's Choice partners with schools through the 'Dental Day' fundraiser program. Dentists provide preventive care (exams, cleanings, sealants, fluoride, x-rays) at school events with net proceeds donated directly to schools and organizations.
• Local Healthcare Providers and HospitalsminorStrategic or Co-development PartnerDuring COVID-19 crisis, Children's Choice positioned itself as a referral partner for local healthcare community, providing emergency dental care to prevent hospital overcrowding. Accepts referrals for emergency dental needs.
• HFD (Consumer Healthcare Financing)coreOthersFinancing partner providing orthodontic payment plans with 0-4.99% APR and terms from 24-72 months. Enables affordable treatment access for patients without insurance or with limited coverage.
• CareCreditcoreOthersHealthcare credit card partner offering financing options for dental and orthodontic treatments not covered by insurance.
• SunbitcoreOthersPoint-of-service financing partner offering flexible payment options for patients requiring orthodontic or dental treatment financing.
• Align Technology (Invisalign)coreTechnology or IntegrationElite Provider status for Invisalign clear aligner treatment. Uses iTero digital scanning technology for treatment planning and simulation of post-treatment smiles.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pacific Dental Services:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/mccdentalcare
• Facebookfacebook.com/childrenschoicedental
• Instagraminstagram.com/mychildrenschoice
• LinkedInlinkedin.com/company/childrenschoicepediatricdentalcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Choice Pediatric Dental Care