StudyBlue
StudyBlue is a student-facing flashcard creation and study platform, founded in 2009 and now operating as an integrated product within Chegg Inc.'s educational technology ecosystem, serving individual learners globally through free, self-serve access via Chegg's web and mobile channels.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What StudyBlue does
StudyBlue was a mobile and web-based learning platform founded in 2009, originally enabling students to create, share, and study digital flashcards for course material and exam preparation. Between 2009 and 2015, the company raised approximately $25 million across multiple financing rounds, with Great Oaks Venture Capital and Wisconsin Alumni Research Foundation as the most consistent institutional backers, culminating in a $9 million Series B in January 2013.
StudyBlue was subsequently acquired by Chegg Inc. and now operates as an integrated product within Chegg's educational technology ecosystem, marketed under "StudyBlue Flashcards" / "Chegg Flashcards." The current product is a free flashcard maker distributed through Chegg.com and Chegg's mobile applications, allowing students to build, study, and review digital flashcards across subjects. The platform is undergoing a product update introducing interactive study features and faster support workflows, with positioning alongside Chegg's homework help, writing, and subject-mastery tools.
From a business model standpoint, StudyBlue operates as a freemium, self-serve consumer product targeting students globally through Chegg's digital channels. No paid pricing tiers, enterprise contracts, or direct revenue attribution are disclosed; monetization, to the extent it exists, is captured indirectly through Chegg's broader subscription ecosystem. The company's headcount (11-50) and single lead (Head of Product & Revenue) suggest it now functions as a brand and product line within Chegg rather than an independently operated business.
StudyBlue firmographics
Firmographics- Name
- StudyBlue
- Legal name
- StudyBlue
- Website
- https://studyblue.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StudyBlue is a student-facing flashcard creation and study platform, founded in 2009 and now operating as an integrated product within Chegg Inc.'s educational technology ecosystem, serving individual learners globally through free, self-serve access via Chegg's web and mobile channels.
- Ownership category
- akta.pro rank
StudyBlue industry classification
Industry- Product category
- Educational Technology / Study Tools
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI)
- akta.pro secondary industries
- Study Skills & Academic Success Guides (Students) (EDAGAIAJ), Interdisciplinary/General Education & Study Skills (EDAGABAN)
Keywords
Where StudyBlue is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
StudyBlue business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free flashcard maker - basic access |
Distribution channels2 records
Marketing channels2 records
StudyBlue product offering
Product offeringCore offering
StudyBlue provides a free digital flashcard maker that allows students to create, study, and review digital flashcards for various academic subjects and courses. The platform supports exam preparation and course material review, and is now delivered as part of Chegg Inc.'s integrated educational technology ecosystem via web and mobile channels.
Product overview
StudyBlue's flashcard offering is now integrated into Chegg's platform as a free flashcard maker tool. The product enables students to create and study digital flashcards. The platform is undergoing updates with new features and improvements being rolled out, including interactive elements and faster support systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Flashcard Maker (Flashcards) Free digital flashcard maker that allows individual students to create, study, and review flashcards for various academic subjects, courses, and exam preparation. Delivered via Chegg's web platform and mobile applications.
Companies that use StudyBlue
Customer profileSegments1 record
Ideal customer profiles1 record
StudyBlue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StudyBlue partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
StudyBlue competitors and assessment
Company assessmentBroad incumbents
- Course Hero: Course Hero is a large study-resources marketplace offering user-uploaded course materials, study guides, and tutor support. It serves the same student audience with a broader study-tools portfolio that includes, but is not limited to, flashcard-style learning.
- Chegg Study: Chegg Study is StudyBlue's sister product within Chegg Inc., offering step-by-step homework help and expert Q&A. It is the immediate cross-sell and bundling context for StudyBlue, and represents the broader paid learning ecosystem in which StudyBlue is embedded.
- Khan Academy: Khan Academy is a major non-profit educational platform offering free courses, practice exercises, and now AI tutoring (Khanmigo). It competes broadly for student study time and is increasingly overlapping with both flashcard-style review and AI-native study assistance.
- SparkNotes: SparkNotes is a long-running study-guide publisher covering literature, history, and STEM subjects. It competes for the same student study-and-exam-prep use case as StudyBlue, though anchored in published guides rather than user-created flashcards.
Emerging players
- Knowt: Knowt is an AI-native study platform that auto-generates flashcards from notes and offers AP and college study resources. It is an emerging competitor attacking the same flashcard/study-tools category with AI generation, directly overlapping StudyBlue's value proposition.
Direct peers
- Brainscape: Brainscape is a mobile-first flashcard and study platform built around confidence-based repetition. It serves the same student audience with a similar paid/freemium flashcard model, making it a directly comparable peer in product and target customer.
- Cram.com: Cram.com is a long-standing online flashcard maker and study resource with a large crowdsourced library of user-created decks. It directly competes with StudyBlue on the user-created, multi-subject flashcard learning use case.
- StudyStack: StudyStack is a web-based flashcard and study-game platform that lets students create and share study materials across many subjects. It overlaps directly with StudyBlue's core flashcard creation and study tool functionality.
- Quizlet: Quizlet is the leading consumer flashcard and study-tools platform with a massive multi-subject content library and tens of millions of monthly active users. It is the most direct competitor to StudyBlue's free flashcard maker, serving the same student persona with a comparable self-serve, freemium model.
- Anki: Anki is a widely adopted open-source spaced-repetition flashcard application, particularly popular among medical, law, and language learners. It competes directly with StudyBlue on the core use case of digital flashcards for memorization and exam preparation, with stronger power-user mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
StudyBlue social profiles
Digital presenceStudyBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudyBlue leadership team
Management profileNumber of profiles
Profiles1 record
StudyBlue funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudyBlue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudyBlue
What does StudyBlue do?
StudyBlue provides a free digital flashcard maker that allows students to create, study, and review digital flashcards for various academic subjects and courses. The platform supports exam preparation and course material review, and is now delivered as part of Chegg Inc.'s integrated educational technology ecosystem via web and mobile channels.
Is StudyBlue a public or private company?
StudyBlue is a private company. It is classified as corporate owned and is currently operating.
When was StudyBlue founded?
StudyBlue was founded in 2009. It employs 11 to 50 people.
Where is StudyBlue based?
StudyBlue is headquartered in San Francisco, United States, in the North America region.
Who are StudyBlue's main competitors?
Broad incumbents on record are Course Hero, Chegg Study, Khan Academy and SparkNotes. Knowt is listed as an emerging player. Direct peers are Brainscape, Cram.com, StudyStack, Quizlet and Anki.
Does StudyBlue have an API?
No public API is recorded for StudyBlue.
What industry is StudyBlue in?
StudyBlue's product category is Educational Technology / Study Tools. Its primary akta.pro industry code is EDAFACAI, Microlearning Content Libraries (Bite-Sized Lessons), with a secondary code of EDAGAIAJ, Study Skills & Academic Success Guides (Students). Its NAICS code is 611691 and its SIC code is 8200.