What Hasslacher Norica Timber does

Hasslacher Norica Timber (legal parent HASSLACHER Holding GmbH) is an Austrian-headquartered, privately held manufacturer of engineered wood products and timber construction components, founded in 1890 and operating today with approximately 2,000 employees across production facilities in Austria (Sachsenburg headquarters, Preding), Germany (Magdeburg via NORDLAM GmbH, Kleinheubach), and a North American presence via a stake in Element5 (St. Thomas, Ontario, facility opened 2025). Its core technology centers on Cross-Laminated Timber (Brettsperrholz/CLT), Glulam (Brettschichtholz), and specialty structural timber components, supplemented by proprietary innovations such as HASSLACHER BauBuche high-strength beech, the X-fix C wood-to-wood connection system, rib panels, GLT certified beams, Exzellentoberfläche surface finishes, and the CLTdesigner structural planning software. The group achieves 100% wood utilization (bark to trunk to crown, plus biomass energy) and holds multiple jurisdictional certifications (UKCA, German General Building Approval Z-9.1-905, ETA for birch glulam, EPDs).

The company operates a strictly B2B go-to-market, explicitly delivering only to commercial and industrial customers (Gewerbekunden), with quote-based project orders and no published pricing. Sales run through direct enterprise relationships with construction companies, architects, planners, and project developers across at least 19 countries in Europe, North America, Asia (including 30 years in Japan), and Oceania. Customer segments are organized vertically across residential, commercial and industrial, tourism and sports, bridges, and public buildings, and the reference portfolio includes Prologis Brampton, Bosch Denmark HQ, Cambridge South Station, Expo 2025 Osaka Austrian Pavilion, Shell EV Hub Fulham, Kärntner Sparkasse, ASFINAG, and Netto Berne.

Revenue derives from one-time manufacture-and-sale of engineered timber products and structural components, complemented by pallets and packaging, pellets, formwork panels, sawn timber, and planed lumber. Growth has been funded through reinvested earnings and traditional financing rather than external capital, with cumulative capex exceeding €115 million (€70M group, €30M Preding, €15M NORDLAM), an active M&A program (Nordlam, Holzbau Hofer, Gemson, Dickel-Holz, LIP BOHINJ, majority stake in HESS TIMBER), and minority strategic stakes (Element5, urb-x, Egoin Wood Group 40%, LAU Forstservice). The group is family-led (CEO Christoph Kulterer, named Entrepreneur of the Year 2021; founder Jakob Hasslacher honored via the EUROPAEUS Award to Herbert Kulterer), with a 2025 leadership upgrade appointing Günter Gigacher as group CTO.

Name

Hasslacher Norica Timber

Legal name

HASSLACHER Holding GmbH

Website

https://nordlam.hasslacher.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hasslacher Norica Timber is a privately held Austrian manufacturer of engineered wood products (CLT, glulam, BauBuche, rib panels) selling exclusively B2B to construction companies, architects, and project developers across Europe, North America, Asia, and Oceania.

Ownership category

akta.pro rank

Product category

Engineered Wood Products

NAICS

Engineered Wood Member Manufacturing (321215), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Prefabricated Wood Building Manufacturing (321992), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

akta.pro secondary industries

Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG), Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Engineered wood products
• Cross laminated timber
• Glued laminated timber
• Structural timber construction
• Timber building components

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Timber Construction Products Manufacturing and Sales: Manufacture and sale of engineered wood products including CLT, glulam, construction timber, and related timber building components to construction companies, architects, and building projects. Products are sold directly to B2B customers with project-based ordering.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hasslacher Norica Timber manufactures and sells engineered timber construction products for commercial/industrial customers. The core offering consists of Cross-Laminated Timber (CLT/Brettsperrholz), Glulam (Brettschichtholz/BSH), structural timber beams, Konstruktionsvollholz, solid wood panels, pellets, pallets and formwork panels, plus proprietary specialty products such as HASSLACHER BauBuche, X-fix C connection systems, and rib panels. Products are custom-manufactured for construction projects ranging from residential homes to large-scale commercial, industrial, infrastructure, and public buildings.

Product overview

Hasslacher Norica Timber is a wood processing and timber construction company offering a comprehensive product portfolio for modern architectural timber construction. The company provides both core structural timber products (Brettsperrholz/CLT, Brettschichtholz/Glulam, Konstruktionsvollholz) and innovative specialized products (HASSLACHER rib panels, HASSLACHER BauBuche, Brettschichtholz Birke, X-fix C connection systems). Their offering includes engineered wood products for residential, commercial, industrial, sports, bridges, and public buildings. The company operates as a complete provider from raw timber to finished construction elements, with products ranging from sawn timber and pallets to high-tech engineered timber components. Innovation focuses include improved adhesive systems, surface refinements, and resource-efficient panel technologies.

Differentiator

Problem solved

Functional benefit

Brands

• HASSLACHER BauBuche: High-strength structural timber product made from European beech for the modern timber construction.
• HASSLACHER rib panels
• GLT - Geprüfter Leimholz Träger
• X-fix C
• HASSLACHER PowerPlayArena

Products and services

• Brettsperrholz (CLT)
• Brettschichtholz (BSH/Glulam) Massive, multi-layered cross-laminated timber construction material with excellent building physics and mechanical properties. Used as flat-shaped wall, floor, and roof elements in modern timber construction, supplied to construction companies and architects for residential, commercial, and public buildings.
• Brettschichtholz Sonderbauteile (Special Structural Components) High-quality glued laminated timber characterized by high load-bearing capacity, form stability, and free formability. Available in straight and curved shapes (Minileimbinder). Sold to construction projects requiring large-span beams, with capabilities including 42-meter beams for Australia.
• Brettstapelsystemdecke (Board Stack System Ceiling) Special structural timber components including round columns (Rundsäule) and curved beams (Bogenbinder) for custom architectural timber construction projects.
• Balkenschichtholz DUO/TRIO Board stack system ceiling incorporating design and acoustic elements for timber floor construction, supplied to architects and construction companies specifying modern timber ceilings.
• Konstruktionsvollholz & GLT® Glued laminated timber beams in duo and trio configurations with standard dimensions and lengths available from stock for construction customers.
• Massivholzplatten (Solid Wood Panels) Construction timber developed for high requirements of modern timber construction; technically dried, strength-sorted, and individually tested with GLT® certification. Sold to timber construction customers requiring structural-grade construction timber.
• Hobelware (Planed Lumber) Solid wood panels including acoustic elements for various construction and interior applications in commercial and residential buildings.
• Schnittholz (Sawn Timber) Planed lumber products including terrace boards (Thermodiele and Komfortdiele) for outdoor construction applications.
• Paletten & Verpackungslösungen Sawn timber products for various construction and industrial applications, distributed through HASSLACHER sawmilling operations including LIP BOHINJ D.O.O.
• Pellets Pallets, packaging solutions, container slides, and heavy-duty packaging customized to individual customer requirements for industrial customers.
• Schalungsplatten (Formwork Panels) Wood pellets produced from high-quality residual wood from sawmills and wood processing, manufactured from renewable raw materials under high pressure for heating/energy customers.
• Spezialprodukte (Special Products) Formwork panels for concrete construction applications, supplied through HASSLACHER NORICA TIMBER to construction companies.
• HASSLACHER BauBuche Special products for niche construction and industrial applications, available via the HASSLACHER NORICA TIMBER product catalog.
• HASSLACHER rib panels High-strength beech laminated timber product for modern timber construction requiring superior strength, a proprietary offering for structural applications.
• GLT® - Geprüfter Leimholz Träger (Certified Glued Laminated Timber Beams) Resource-saving ribbed panel system offering a resource-efficient alternative to solid timber construction for walls and ceilings.
• X-fix C Certified glued timber beams with individually tested quality assurance for structural applications requiring verified performance.
• Exzellentoberfläche (Excellent Surface for CLT) Proprietary fastening system for connecting cross-laminated timber walls and ceilings with form-locking connections without requiring special tools (only a hammer), enabling rapid assembly.
• Brettschichtholz Birke (Birch Glulam) Premium surface finish for cross-laminated timber panels delivering high visual quality for exposed timber applications.
• Oberflächenveredelung (Surface Refinement) Glulam made from European birch wood for structural applications, with ETA (European Technical Assessment) certification.
• HASSLACHER CLT 1250 (Magdeburg) Surface refinement technology for enhancing visual and protective qualities of CLT products, providing premium finishing for exposed timber surfaces.
• HASSLACHER Verbundbauteile / Kompositträger (Composite Beams) Cross-laminated timber product available from the HASSLACHER Magdeburg (NORDLAM) location following a 15 million euro investment, successfully deployed in various construction applications.
• HASSLACHER PowerPlayArena Composite timber beams combining different wood materials, including wood-concrete composite solutions used in infrastructure projects such as ASFINAG bridges.
• CLTdesigner Software Timber ice hockey arena concept under the HASSLACHER brand, representing a sports venue construction concept for commercial and public sector customers.
• Fernwärme (District Heating from Wood Biomass) Software tool for CLT structural design and planning, provided as a download for architects, structural engineers, and planners specifying HASSLACHER products.
• Ausschreibungstexte (Specification Texts) and Technical Documentation HASSLACHER-operated district heating network utilizing biomass from wood processing for energy, with 25 years of operating history.
• Zertifikate (Certificates) Technical specification texts (Ausschreibungstexte), product catalogs, certificates and Environmental Product Declarations (EPDs) provided to assist architects and planners in specifying HASSLACHER products for construction projects.
• Produktfolder (Product Catalogs) UKCA certification for HASSLACHER CLT and Glulam, ETA for Birch Glulam, General Building Approval Z-9.1-905 for HASSLACHER CLT, and Environmental Product Declarations (EPDs) listed on baubook.info.
• Tragwerke (Glulam Special Beams 42m / 52m) Product catalogs downloadable from the HASSLACHER website, used by construction professionals to specify HASSLACHER products.
• HASSLACHER CLT 1250 (Standort Magdeburg) Extra-long glulam beams up to 42 meters supplied for Australian projects and 52-meter beams transported from Hermagor to Osijek, demonstrating capability to deliver oversized structural timber components for international export projects.

Quantifiable outcome

• 100% wood utilization - zero waste from bark to trunk to crown
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Element5coreStrategic or Co-development Partner · 1 January 2025HASSLACHER Gruppe holds a participation stake in Element5, a mass timber construction company. Element5 celebrated opening of expanded production facility in St. Thomas, Ontario, Canada in 2025, demonstrating close strategic partnership in North American market expansion.
• LIP BOHINJ D.O.O.coreStrategic or Co-development Partner · 1 January 2021HASSLACHER Gruppe acquired 100% of shares in LIP BOHINJ D.O.O., integrating the company fully into the group structure.
• HESS TIMBERcoreStrategic or Co-development PartnerHASSLACHER NORICA TIMBER acquired majority shares in HESS TIMBER, bringing additional timber construction expertise into the group.
• Egoin Wood GroupminorStrategic or Co-development PartnerHASSLACHER Gruppe holds a minority participation (40%) in the Egoin Wood Group, expanding presence in the engineered wood sector.
• urb-xminorStrategic or Co-development PartnerHASSLACHER Gruppe has taken a stake in urb-x, a company focused on urban construction solutions.
• LAU ForstserviceminorStrategic or Co-development PartnerHASSLACHER Gruppe invested in LAU Forstservice, strengthening the raw material and forestry service supply chain.
• Dickel-Holz GmbH & Co. KGminorStrategic or Co-development PartnerHASSLACHER Gruppe acquired Dickel-Holz GmbH & Co. KG, expanding production capacity.
• Gemson GmbHminorStrategic or Co-development PartnerHASSLACHER Gruppe acquired Gemson GmbH, a timber construction company, expanding capabilities.
• Holzbau Hofer GmbHminorStrategic or Co-development PartnerHASSLACHER Gruppe acquired Holzbau Hofer GmbH, a timber construction firm.
• Nordlam GmbHcoreStrategic or Co-development PartnerHASSLACHER Gruppe acquired Nordlam GmbH from RUBNER Firmengruppe, a major laminating company. Minister Sven Schulze visited the facility which received 15 million euro investment.
• HTL VillachminorChannel Partner/ Reseller/ DistributorPartnership with HTL Villach (technical high school) for education and talent development, including Wirtschaftstag events.
• Holztechnikum KuchlminorChannel Partner/ Reseller/ DistributorPartnership with Holztechnikum Kuchl including Come2gether events and sponsorship of student residence.
• HAK SpittalminorChannel Partner/ Reseller/ DistributorPartnership agreement with HAK Spittal commercial academy for education and career development.
• Markus SalcherminorGTM or Marketing PartnerHead sponsorship of Paralympic skiing champion Markus Salcher, extended multiple times. Partnership includes Oti Striedinger as well.
• Poly LienzminorChannel Partner/ Reseller/ DistributorPartnership with Poly Lienz educational institution.
• Forum HolzbaucoreGTM or Marketing PartnerPremium partnership with Forum Holzbau, a leading platform for timber construction industry networking and knowledge sharing.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Wiehag: Austrian timber engineering and construction specialist producing large-span glulam structures and hybrid timber-steel buildings. Direct competitor for complex commercial, sports and infrastructure timber projects across Europe.
• Binderholz: Austrian family-owned producer of glulam, CLT (BBS), sawn timber and pellets with multiple European plants. Closest direct competitor to HASSLACHER in CLT/glulam, sawn timber and pellets, with a very similar B2B project-supply model.
• Mayr-Melnhof Holz: Austrian sawmill and engineered-wood group (part of Mayr-Melnhof) producing sawn timber, glulam, CLT and pellets. Operates similar product lines to HASSLACHER and competes head-to-head in Central European mass-timber projects.
• Rubner Group: South Tyrolean family-owned timber construction group with CLT (the former NORDLAM was sold to HASSLACHER), glulam and structural timber. Highly comparable B2B supplier of mass-timber components in the DACH region.
• KLH Massivholz (KLH Austria): Austrian pioneer in large-format CLT panels for walls, floors and roofs. Direct CLT competitor with a similar project-driven B2B sales approach and overlapping European customer base.
• Martinsons: Swedish sawmill and engineered wood producer (now part of Holmen) manufacturing glulam, CLT and cross-laminated timber for Nordic and European construction. Comparable engineered-wood offering and project-based B2B model.
• Pfeifer Group: Austrian/Tyrolean timber group manufacturing sawn timber, glulam, CLT and timber construction components. Comparable product mix to HASSLACHER, especially in glulam and structural timber for European construction.

Broad incumbents

• Stora Enso: Finland/Sweden-based global forest-products major with CLT (CLT by Stora Enso) and massive building-solutions portfolio. Directly comparable to HASSLACHER's mass-timber offering but operating at a far larger scale and broader geographic footprint.

Emerging players

• Structurlam: Canadian mass-timber manufacturer (now backed by Mercer International) producing glulam and CLT for North American projects. Comparable CLT/glulam product set, particularly relevant given HASSLACHER's Element5 stake and North American growth ambitions.
• SmartLam: US-based CLT and glulam producer supplying North American commercial and institutional mass-timber projects. Comparable product mix to HASSLACHER, serving the same North American demand that HASSLACHER addresses via Element5 and exports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasslacher Norica Timber