VVD

What VVD does

VVD (Volkspartij voor Vrijheid en Democratie) is a Dutch political party organized as a vereniging (association) under Dutch law, headquartered at Mauritskade 21 in The Hague. Founded in 1948 by Pieter Oud and Dirk Stikker, VVD has held continuous parliamentary representation since inception and produced Prime Minister Mark Rutte from 2010 to 2023. As of early 2026, the party holds 22 of 150 seats in the Tweede Kamer, multiple seats in the Eerste Kamer, four MEPs in the European Parliament, and is the second-largest partner in a D66/VVD/CDA minority coalition government sworn in on February 23, 2026, with Dilan Yeşilgöz-Zegerius serving as Partijleider, Vicepremier, and Minister van Defensie.

VVD's core "product" is its political program and the representation services delivered through elected office, organized around pillars of defense and foreign affairs, effective government, migration, security, housing and transport, and work and income. The party operates a member-based digital ecosystem consisting of the vvd.nl website, a MijnVVD member portal (built on Microsoft CRM Portals), the MijnVVD mobile app, and a cookie/analytics stack comprising Facebook Pixel, Twitter Pixel, Google AdWords, Google Analytics, Doubleclick, Piwik PRO, and Marketing Cloud Personalisation, all under AVG/GDPR consent. Sub-brands include 10+ thematic networks (Defense, Finance, Health, Education with 650+ members, Seniors, Women, Young Professionals, MKB/ZZP/Familiebedrijf), the VVD Internationaal training and partnerships division, and the Ivo Opstelten Foundation (stichting, ANBI RSIN 820692116B01) which funds the permanent campaign.

VVD's revenue model blends three streams: government election funding under the Wet financiering politieke partijen (subsidies scaled to seats and members), recurring annual membership contributions processed via iDeal, and one-time or recurring donations ranging from €10 to €250 or custom amounts. The party's ANBI status (RSIN 00 287 37 58) makes donations tax-deductible. GTM is community-led (thematic networks, local branches, electoral mobilization) and event-driven (campaign events, municipal canvassing, 2026 municipal election liveblog operations) supported by paid digital advertising. International reach is delivered through memberships in ALDE Party, Renew Europe, Liberal International, African Liberal Network, Al Hurriya, and Liberal SEE, with training programs partially funded by Dutch MATRA and SHIRAKA grants.

Name

VVD

Legal name

Volkspartij voor Vrijheid en Democratie

Website

https://vvd.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

VVD (Volkspartij voor Vrijheid en Democratie) is a Dutch liberal political party founded in 1948, organized as a vereniging, headquartered in The Hague, and currently governing in a D66/VVD/CDA coalition. It serves Dutch voters, members, and 10+ thematic networks via parliamentary representation, member services, and a digital stack spanning vvd.nl, MijnVVD portal, and mobile app.

Ownership category

akta.pro rank

Product category

Political Party / Public Affairs

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Political party services
• Liberal party
• Party membership
• Political advocacy
• Electoral campaign

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Election Funding: The VVD receives government subsidies based on electoral results, in accordance with the Wet financiering politieke partijen (Political Parties Financing Act). As a registered ANBI (Algemeen Nut Beogende Instelling), the party receives public funding for its political activities.
2. Membership Contributions: Annual membership fees collected from party members. Members can pay through iDeal or donate additional amounts. The party maintains member administration and offers various membership benefits.
3. Donations: Voluntary donations from supporters and members. Donation options range from preset amounts (€10, €25, €50, €100, €250) or custom amounts. Donations are processed through the website.
4. Ivo Opstelten Foundation Fundraising: The Ivo Opstelten Foundation raises funds specifically for the VVD's permanent campaign activities. The foundation is registered as an ANBI with RSIN 820692116B01.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

VVD (Volkspartij voor Vrijheid en Democratie) is a Dutch liberal political party founded in 1948 that provides political representation, policy advocacy, and a membership-based association structure. The party contests national, provincial, municipal, and European elections, currently holds 22 seats in the Tweede Kamer, and participates in the January 2026 minority coalition government with D66 and CDA. Members pay annual dues and gain access to thematic policy networks, member portal, training, and intra-party democracy, while the party is funded through memberships, donations, and government subsidies under the Wet financiering politieke partijen.

Product overview

VVD (Volkspartij voor Vrijheid en Democratie) is a Dutch liberal political party operating primarily as a membership-based organization rather than a traditional technology company. The VVD's digital ecosystem consists of the main website (vvd.nl), the MijnVVD member portal, and various thematic networks. The party manages member administration through its digital systems, operates thematic networks covering policy areas from defense to seniors, maintains international relations through VVD Internationaal, and raises funds via the Ivo Opstelten Foundation. The party's website uses various marketing analytics and personalization tools (Google Analytics, Piwik PRO, Marketing Cloud Personalisation, Facebook Pixel, Twitter Pixel) with consent-based cookie management. There are no public API offerings or AI-powered capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership (Lidmaatschap) Annual subscription-based membership offered to Dutch citizens, granting access to party activities, thematic networks, candidate selection processes, and voting rights within the party association.
• Political Representation in Government Parliamentary representation of liberal policy positions in the Dutch Tweede Kamer (22 seats), Eerste Kamer, and European Parliament, plus ministerial and state-secretarial positions in the coalition cabinet.
• Thematic Networks (Thematische Netwerken) Policy-focused membership networks within VVD covering more than 10 thematic areas (e.g., Defence, Finance, Health, Education, Seniors, Women, Young Professionals, MKB/ZZP) that organize events, provide policy input, and engage members.
• VVD Internationaal Training Programs International political training and capacity-building programs offered by VVD Internationaal, including the Liberal International Democratic Training Academy Middle East and North Africa and the Liberal Leadership Academy Europe.
• Ivo Opstelten Foundation Fundraising Registered ANBI foundation (stichting) that raises funds specifically for the VVD's permanent campaign activities. Donations and foundation contributions support ongoing political campaigning.
• Donation Program One-time and recurring donation options for members and non-members at preset amounts (€10, €25, €50, €100, €250) or custom amounts, processed online via iDEAL.
• Liberaal Netwerk Senioren (Liberal Senior Network) Dedicated thematic network advocating for senior-related policies, organizing an annual congress, newsletters, and events for older VVD members.

Quantifiable outcome

• Formed coalition government controlling 66 of 150 Tweede Kamer seats (January 2026)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ALDE Party (Alliantie van Liberalen en Democraten voor Europa)coreStrategic or Co-development PartnerThe VVD is a founding member of ALDE, the pan-European liberal political party federation. Within Europe, ALDE serves as the umbrella organization coordinating policy positions and campaign activities among liberal parties from EU member states.
• Renew EuropecoreStrategic or Co-development PartnerRenew Europe is the liberal faction in the European Parliament. VVD MEPs sit within this faction, which coordinates voting and policy positions in EU legislative matters.
• Liberal InternationalminorStrategic or Co-development PartnerWorldwide federation of liberal political parties. The VVD participates in LI activities and benefits from the global network of liberal parties and leaders.
• African Liberal NetworkminorStrategic or Co-development PartnerAfrican regional network of liberal political parties. VVD supports and collaborates with African liberal partners through this organization.
• Al Hurriya Liberal NetworkminorStrategic or Co-development PartnerLiberal network focused on freedom and democracy in the Arab world. VVD provides support and collaboration through this platform.
• Liberal South East European Network (Liberal SEE)minorStrategic or Co-development PartnerRegional network of liberal parties in South East Europe. VVD engages with regional liberal partners through this network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PVV (Partij voor de Vrijheid): Dutch right-wing populist party led by Geert Wilders. Directly competes with VVD for the centre-to-right voter; outperformed VVD in the 2023 election cycle, making it the most consequential competitive threat on the right flank.
• ChristenUnie: Dutch Christian-social party with a smaller but comparable vereniging membership structure. Frequently a coalition partner in centrist cabinets, providing a useful peer for governance patterns and member-engagement metrics.
• GroenLinks-PvdA: Merged Dutch green-left party operating as a vereniging. Comparable in size and member-association governance, competing with VVD from the progressive flank on climate, migration, and social policy.
• D66: Dutch social-liberal party and VVD's current coalition partner. Both compete for the centre/centre-left liberal voter and operate vereniging membership models; D66 holds the premiership in the 2026 cabinet, making it the closest comparable for both electoral scale and policy positioning.
• PvdA (Partij van de Arbeid): Dutch centre-left Labour party. Operates a comparable vereniging membership structure with thematic networks and parliamentary representation; competes with VVD for moderate swing voters in coalition formation.
• CDA (Christen-Democratisch Appèl): Dutch Christian-democratic party and VVD's third coalition partner. Comparable in scale (similar seat range, paid staff, member-based association structure) and in cross-coalition governability with VVD, having governed together under Rutte/Balkenide cabinets for decades.
• SP (Socialistische Partij): Dutch socialist party with a strong membership-based association structure and thematic local branches. Comparable operational model to VVD in terms of member mobilisation and parliamentary representation.

Emerging players

• FvD (Forum voor Democratie): Dutch right-wing populist party that competes with VVD on sovereignty, migration, and EU-skeptic positions. Comparable in its disruptive impact on the centre-right vote share.
• BBB (BoerBurgerBeweging): Dutch agrarian-populist party that surged in the 2023 provincial elections. Increasingly competes with VVD for rural and small-town voters, making it a relevant emerging threat to VVD's centre-right coalition arithmetic.

Regional players

• FDP (Freie Demokratische Partei): German free-market liberal party and fellow ALDE/Renew Europe member. Operates the same ideological positioning and pan-European liberal federation membership as VVD, providing a comparable peer for international policy diffusion and electoral performance benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VVDint
• YouTubeyoutube.com/vvdtube
• Facebookfacebook.com/VVD
• LinkedInlinkedin.com/company/vvd
• Instagraminstagram.com/vvd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVD