What DNS Made Easy does

DNS Made Easy is a managed authoritative DNS service provider founded in 2002 and headquartered in Herndon, Virginia, serving over 30,000 global organizations. The company's platform is built on a proprietary Triple IP Anycast+ (TIPA+) edge network and uses Peregrine Instant DNS Updates (PIDU) to push DNS record changes to thousands of nameservers in under one second, supporting a claimed 100% uptime track record across 22+ years and 14+ years on its Full-Service Edge DNS product. The platform processes 180+ billion DNS queries daily across millions of domains and is SOC 2 Type II certified, with products spanning DNS Failover, Global Traffic Director (region-based traffic routing), ANAME Records (a proprietary record type), Secondary DNS, DNS Analytics, and Real-Time Traffic Anomaly Detection.

The company monetizes through tiered annual subscriptions — DNS-5 ($225/year), DNS-25 ($675/year), and DNS-50 ($2,100/year) — with optional multi-year and monthly billing. Go-to-market combines a self-serve product-led growth funnel (3-step free trial with 3 domains and unlimited queries) with an enterprise field sales motion supported by a dedicated sales line, demo booking, and speak-to-sales contact form. Customer segmentation is horizontal, with primary focus on SMBs seeking affordable enterprise-grade DNS, plus secondary segments in DevOps teams (served via REST API, Terraform, octoDNS, Chef, Ruby SDK integrations) and large enterprises requiring SOC 2, DNSSEC, SAML/SSO, and SLA-backed uptime.

Since 2023, DNS Made Easy has operated as a wholly-owned subsidiary of DigiCert, Inc., with services integrated into the DigiCert ONE platform and cross-sold alongside DigiCert's certificate management, PKI, and identity products. The company has 11-50 employees, no disclosed funding, and no publicly reported revenue; operational scale is the primary differentiator over SMB-focused managed DNS competitors.

Name

DNS Made Easy

Legal name

DNS Made Easy, LLC

Website

https://dnsmadeeasy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DNS Made Easy is a managed authoritative DNS provider founded in 2002, serving 30,000+ global organizations on a proprietary Anycast edge network with a claimed 22-year 100% uptime record. It monetizes via tiered annual subscriptions and operates as a wholly-owned subsidiary of DigiCert.

Ownership category

akta.pro rank

Product category

Managed DNS Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

DNS, Anycast & Traffic Steering (GSLB, Geo-routing) (HDABAGAE)

akta.pro secondary industries

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ), Global Server Load Balancing (GSLB) & DNS Traffic Management (HDAFAHAE), IP Address Management (IPAM) & DNS/DHCP Management (DDI) (HDAFAGAF), Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI)

Keywords

• Managed DNS services
• DNS failover
• Global traffic director
• Authoritative DNS hosting
• DNS security solutions

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Managed DNS Subscription (Tiered Plans): DNS Made Easy generates revenue primarily through subscription-based managed DNS services sold in tiered plans (DNS-5, DNS-25, DNS-50). Each tier includes a defined number of domains, DNS records, monthly queries, failover records, query logs, and security features. Annual billing provides a discount vs. monthly rates. The company also offers add-on features beyond the base tier inclusions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DNS Made Easy provides managed authoritative DNS services delivered through a proprietary Triple IP Anycast+ (TIPA+) global edge network, with a claimed 22+ year 100% uptime track record. Core offerings include DNS resolution with 100% SLA-backed uptime, automated DNS Failover, Global Traffic Director (GTD) for region-based routing, ANAME Records, Secondary DNS, real-time DNS Analytics, and Real-Time Traffic Anomaly Detection. The platform is SOC 2 Type II certified and exposes a full REST API with Ruby SDK plus integrations with Terraform, Chef, octoDNS, Plesk, and cPanel for DevOps automation.

Product overview

DNS Made Easy is a managed DNS platform offering a portfolio of interconnected DNS services built on a global Triple IP Anycast+ (TIPA+) edge network. The core offering centers on authoritative DNS resolution with 100% uptime guarantees, complemented by traffic management products (Global Traffic Director, DNS Failover, ANAME Records) and security features (DNSSEC, Real-Time Traffic Anomaly Detection, SAML/SSO). Secondary DNS provides redundancy, while DNS Analytics delivers real-time insights. Services are offered across three pricing tiers (DNS-5, DNS-25, DNS-50) with escalating capabilities, and the platform supports automation via REST API and SDK integration. The company is owned by DigiCert.

Differentiator

Problem solved

Functional benefit

Products and services

• DNS Failover Automated DNS failover service that monitors server health and redirects traffic to backup resources during outages, powered by proprietary Peregrine Instant DNS Updates (PIDU) technology that propagates record changes globally in under a second. Built for organizations that cannot tolerate downtime on mission-critical online services.
• ANAME Records Proprietary DNS record type created by DNS Made Easy that allows FQDN mapping at the root domain level, enabling flexible DNS configurations where CNAME functionality is needed at the apex. Used by organizations managing root-domain traffic to dynamic backends.
• Global Traffic Director (GTD) Region-based DNS routing solution that optimizes query resolution based on the location of DNS points of presence, directing users to the nearest regional infrastructure for faster website load times and improved user experience. Routes traffic at the DNS resolution layer across global PoPs.
• Secondary DNS Secondary DNS service that provides redundant DNS infrastructure and seamless zone transfer capabilities for enhanced reliability. Used by organizations that want to add a redundant secondary provider to an existing primary DNS setup.
• DNS Analytics Advanced real-time analytics and logging platform providing deep visibility into DNS queries, traffic flow, and potential security threats. Enables data-driven optimization of DNS performance and predictive identification of DNS-based attacks.
• Real-Time Traffic Anomaly Detection Security service that monitors DNS traffic patterns in real time to identify and alert on suspicious activities and potential threats, including DNS-based attacks. Leverages the platform's 180+ billion daily query data scale to surface anomalies before they escalate.
• Edge DNS & Redundancy (Global Anycast+ Network) Full-service edge DNS built on the proprietary Triple IP Anycast+ (TIPA+) edge network (AS16552), providing authoritative DNS with multi-tiered redundancy and a 100% SLA-backed uptime guarantee maintained for 14+ years. The foundational infrastructure product on which all other DNS Made Easy services run.
• DNS Made Easy REST API & Ruby SDK Full REST API and official Ruby SDK for programmatic DNS management, enabling DevOps automation of subdomain provisioning, client domain management, and integration with third-party systems. Supports infrastructure-as-code DNS management and CI/CD integration.

Quantifiable outcome

• 180+ billion DNS queries processed daily across millions of managed domains
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Terraform (by HashiCorp)coreTechnology or IntegrationDNS Made Easy provides a native Terraform integration allowing infrastructure-as-code management of DNS records, failover configurations, and GTD policies. Enables DevOps teams to manage DNS as part of their infrastructure code pipelines.
• octoDNScoreTechnology or IntegrationDNS Made Easy is listed as a supported provider in octoDNS, an open-source tool for managing DNS records across multiple providers. Enables infrastructure-as-code DNS management with DNS Made Easy as a provider backend.
• DigiCertcoreOEM/ Whitelabel/ Licensing PartnerDNS Made Easy is a wholly-owned subsidiary of DigiCert, Inc. The company operates under DigiCert's portfolio of digital trust solutions and is marketed alongside DigiCert's PKI, certificate management, and identity products. DNS Made Easy services are integrated into the DigiCert ONE platform and sold alongside DigiCert's enterprise security solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudflare: Cloudflare operates one of the world's largest Anycast DNS networks as part of its broader CDN and security platform, directly competing with DNS Made Easy's authoritative DNS, DDoS protection, and traffic management offerings.
• UltraDNS (Vercara): UltraDNS is a managed authoritative DNS service from Vercara, now part of the DigiCert family alongside DNS Made Easy. It is the closest direct competitor and a sister brand within the same parent.
• NS1: NS1 (formerly NSONE) provides managed authoritative DNS with advanced traffic routing and analytics, directly competing with DNS Made Easy's Global Traffic Director and DNS Analytics capabilities.
• Constellix: Constellix (by Tiggee) is a managed DNS provider offering Anycast resolution, traffic steering, and analytics, directly comparable to DNS Made Easy's core product suite.

Broad incumbents

• Amazon Route 53: AWS Route 53 is a hyperscale authoritative DNS and traffic management service bundled into the AWS ecosystem, competing with DNS Made Easy for both standalone and cloud-default DNS workloads.
• Microsoft Azure DNS: Azure DNS delivers authoritative DNS hosting as part of the Azure cloud platform, competing with DNS Made Easy for enterprise customers standardizing on Microsoft infrastructure.
• Google Cloud DNS: Google Cloud DNS provides low-latency authoritative DNS within the Google Cloud Platform, competing with DNS Made Easy in cloud-native and enterprise multi-cloud scenarios.
• Akamai Edge DNS: Akamai offers Edge DNS as part of its global CDN and security portfolio, competing with DNS Made Easy for enterprise customers needing geo-routed, high-availability DNS at the edge.
• Oracle Dyn: Oracle Dyn (formerly Dyn) is an enterprise managed DNS service integrated into Oracle Cloud Infrastructure, competing with DNS Made Easy for enterprise and Oracle-stack customers.

Emerging players

• ClouDNS: ClouDNS provides affordable managed DNS, secondary DNS, and DDoS-protected resolution, competing with DNS Made Easy's lower-priced tiers and SMB offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DNSMadeEasy
• YouTubeyoutube.com/@DigiCert
• LinkedInlinkedin.com/company/dns-made-easy
• Facebookfacebook.com/dnsmadeeasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNS Made Easy