SleekShop.com

What SleekShop.com does

SleekShop.com is a privately held direct-to-consumer e-commerce retailer founded in 1997 and headquartered at 14251 Chambers Road, Tustin, California. The company sells a broad assortment of professional and consumer beauty products through its own website, shipping from a single California warehouse to US customers with free shipping on orders over $99. Its catalog spans professional hair color (Redken, Goldwell, Schwarzkopf Professional, Joico, Wella), a full hair care line organized by concern (color-treated, thinning, curly, dry/damaged, dandruff), skincare, makeup, hair styling tools, men's grooming, hair growth products, and a curated selection of K-Beauty and J-Beauty products spanning 60+ Korean brands (including COSRX, Laneige, Dr.Jart+, Anua, Beauty of Joseon) and 20+ Japanese brands.

The business operates as a standard e-commerce storefront with no proprietary technology disclosed beyond category navigation, search, and a SleekVault Rewards loyalty program. The site is built on conventional retail platform infrastructure with no mobile app, no public API, and no AI-driven features in evidence. Marketing relies on organic SEO across highly structured brand- and concern-based category pages, email list capture, and social sharing buttons; there is no evidence of paid advertising scale, marketplace presence, or third-party retail partnerships.

Revenue is generated entirely through one-time product sales at unit prices ranging from roughly $3.99 to $396.00, with the bulk of products priced between $10 and $50. The company targets two primary segments — professional hair stylists and salons seeking pro-grade color and treatments, and K-Beauty/J-Beauty enthusiasts seeking authentic Asian brands — alongside secondary segments in individual consumers and men's grooming. Andrew Ngo is identified as Founder and CEO; no other leadership, investors, funding rounds, or M&A activity are disclosed.

Name

SleekShop.com

Legal name

Sleekshop

Website

https://sleekshop.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SleekShop.com is a privately held US e-commerce retailer founded in 1997 that sells professional hair color, hair care, K-Beauty, J-Beauty, skincare, and makeup through its own website, shipping from Tustin, California to professional stylists and individual consumers.

Ownership category

akta.pro rank

Product category

Online Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

akta.pro primary industry

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Conditioners & Hair Masks (CRABABAB)

Keywords

• Professional hair color
• Online beauty retail
• K-beauty skincare
• J-beauty cosmetics
• Salon hair care supplies

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail sales of professional hair color, hair care, K-Beauty, J-Beauty, cosmetics, and styling tools. Revenue generated through one-time product purchases with free shipping threshold at $99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SleekShop.com is an online beauty retailer that sells professional hair color, hair care, skincare, makeup, hair styling tools, men's grooming, vitality supplements, and a curated selection of K-Beauty and J-Beauty brands directly to U.S. consumers and professional stylists. Products are shipped from its California warehouse at unit prices ranging from approximately $3.99 to $396.00, with free shipping on orders over $99 and a points-based loyalty program (SleekVault Rewards).

Product overview

SleekShop.com is a professional beauty and hair care e-commerce platform offering a comprehensive range of products across multiple categories. The platform specializes in professional hair color products (including Redken Shades EQ, Goldwell Topchic, Schwarzkopf Igora Royal, and Joico Color Intensity), extensive hair care lines (shampoos, conditioners, styling products, treatments and masques), skin care (face, body, sun care, fragrance), makeup (eyes, face, cheeks, lips, nails), and a curated selection of K-Beauty and J-Beauty products. The site also offers hair growth solutions, vitality supplements, professional styling tools, and men's grooming products. With over 60 Korean brands and 20+ Japanese brands, SleekShop serves both professional stylists and retail consumers seeking professional-grade beauty products.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hair Color & Treatments Professional hair color and treatment products including Permanent, Demi-Permanent, Semi-Permanent and Temporary Hair Color, CLEAN Ammonia-Free Color, Grey Coverage, Men's Hair Color, Toner, Developer & Peroxide, Bleach & Lighteners, In-Salon Hair Treatments (including the Redken Chemistry System), Straighteners & Relaxers, and Hair Coloring Tools, drawn from brands such as Redken, Goldwell, Schwarzkopf Professional, Joico, and Wella. Sold to both salon professionals and at-home consumers via the SleekShop.com website.
• Hair Care (Shampoo, Conditioner, Styling, Treatments) Full hair care assortment including shampoos (Fine to Medium, Normal & All Hair Types, Purple, Root, Thinning or Hair Loss, Dry & Damaged, Smoothing & Frizz-Control, Color Depositing, Dry, Curly, Sensitive, Oily, Dandruff, Volume, Specialty), conditioners (Anti-Dandruff, Normal, Dry & Damaged, Smoothing & Frizz-Control, Color Treated, Curly, Leave-In Cream, Leave-In Spray, Volume, Specialty), styling and finishing products (Argan Oils, Curl Creams & Gels, Hair Gels, Hairsprays, Mousses, Pomades, Primer, Sea Salt Sprays, Smoothing & Shine Serums, Shine Sprays, Straightening Gels, Styling Powder), and treatments & masques addressing dry/damaged, color-treated, curly, hair loss, keratin, scalp protection, and swimmer's hair care. Sold to individual consumers via SleekShop.com.
• Skin Care Products Skin care assortment covering Hair Removal; Face (Cleansers, Toners, Moisturizers, Serums, Eye Care, Lip Care, Face Masks, Cleansing Wipes, Skin Concern); Body Care (Bath & Shower, Color Stain Protector, Hand & Foot Care, Body Moisturizers); Sun Care including Self-Tanning; and Fragrance. Sold to individual consumers via SleekShop.com.
• Makeup Products Makeup assortment for Eyes, Face, Cheeks, and Lips, plus Brushes & Tools, Accessories, Palettes, and Nail products. Sold to individual consumers via SleekShop.com.
• K-Beauty & J-Beauty Products Curated selection of Korean and Japanese beauty products spanning Skin (Cleansers, Toners & Essences, Serums, Moisturizers, Sunscreen, Face Masks, Makeup) and Hair (Shampoo, Conditioner, Mask & Treatments, Serums, Styling). Brand assortment includes over 60 Korean brands (Abib, Aestura, Anua, Arencia, A'pieu, Axis-Y, Beauty of Joseon, Bewants, Biodance, BIOHEAL BOH, Celimax, COSRX, Dr.Althea, Dr.Jart+, Dr.Ceuracle, d'Alba Piedmont, among others) and 20+ Japanese brands. Sold to individual consumers via SleekShop.com.
• Hair Styling Tools Hair styling tools including Flat Irons & Straighteners, Curling Irons, Heat Free Curlers, Perms, Hair Dryers, Hair Brushes & Combs, and Clippers & Trimmers. Sold to both salon professionals and individual consumers via SleekShop.com.
• Hair Growth Products Products designed to promote hair growth and address thinning hair. Sold to individual consumers via SleekShop.com.
• Vitality Supplements & Wellness Supplements, Pain Relief, Restfulness, and Oral Care products positioned within SleekShop.com's Vitality category. Sold to individual consumers via SleekShop.com.
• Men's Grooming Products Men's-specific assortment including Men's Hair Color, Gray Hair, Hair Thinning, beard grooming, skincare, Green Grooming, fragrance, tools, and gift sets. Sold to individual male consumers via SleekShop.com.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sally Beauty Holdings: Largest US specialty retailer of professional hair color and salon supplies, directly competing with SleekShop for both licensed stylists and at-home consumers seeking Redken, Goldwell, Wella, and Schwarzkopf products.
• Yesstyle: Hong Kong-based global online retailer specializing in K-Beauty, J-Beauty, and Asian beauty products, with comparable breadth of Korean and Japanese brands and a similar DTC e-commerce model targeting enthusiasts worldwide.
• Soko Glam: US-based K-Beauty specialty retailer offering curated Korean skincare and beauty products, competing directly with SleekShop's K-Beauty assortment for the same persona-driven consumer segment.
• Stylevana: Online specialty retailer focused on K-Beauty and Asian skincare with broad Korean brand coverage, directly comparable to SleekShop's K-Beauty catalog and target customer.
• Jolse: Korea-based online K-Beauty retailer shipping globally with deep assortment of Korean skincare and cosmetic brands, overlapping with SleekShop's K-Beauty offerings.
• Beautylish: US-based online beauty retailer offering a curated mix of professional, Asian, and indie beauty brands with an editorial/content-driven approach similar to SleekShop's catalog structure.

Broad incumbents

• Ulta Beauty: Largest US beauty specialty retailer with a broad assortment across mass, prestige, and salon brands plus an expanding K-Beauty section; competes with SleekShop on selection, price, and convenience at significantly greater scale.
• Sephora: Global prestige beauty retailer with growing K-Beauty exposure and a strong DTC site; a broad incumbent whose assortment expansion overlaps with SleekShop's color, skincare, and Asian beauty categories.
• Amazon Beauty: Dominant online marketplace where SleekShop's exact SKUs from Redken, Goldwell, COSRX, and similar brands are widely available; represents the primary price-and-convenience competitive pressure.

Emerging players

• Dermstore: US online specialty retailer focused on clinical and professional skincare; overlaps with SleekShop's skincare and treatment assortment and represents an emerging destination for similar consumer profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SleekShopCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SleekShop.com