What The Minimalist does

The Minimalist is an India-based, founder-led creative solutions firm that delivers brand communication, brand strategy and design, experience design and development, video production, growth marketing, and creative technology services to enterprise clients. Founded in 2015 by Chirag Gander and Sahil Vaidya, the company operates from offices in Mumbai (headquarters at Kurla West) and New Delhi (Saket), serving a visible roster of more than 70 brands including Tata AIG, Airtel, ITC, Amazon India, Prime Video, Skyscanner, Brave, Tata Cliq Luxury, and Almarai across insurance, telecom, FMCG, e-commerce, streaming, luxury, and healthcare verticals. Service delivery spans content creation, social media management, UX research and design systems, brand films and TVCs, paid media, and emerging creative technology deployments including generative AI campaigns, Web-AR experiences for live events, and VR activations.

Underlying capabilities are anchored in a proprietary minimalist thinking methodology (a four-step creative process), a documented portfolio of design systems (e.g., neumorphic insurance platform UX for Tata AIG, multilingual Southeast Asia redesign for Oona), and creative technology toolkits such as app-free Web-AR and the Authenticons content-authentication framework. The firm has also invested in thought-leadership IP, notably the book 'Think Like The Minimalist' published by Penguin Random House India, with more than 10,000 copies sold across 200+ retail outlets and Amazon.in, plus exploratory concept projects ShapeShift (Web3 move-to-earn) and Meta Luxe (luxury metaverse).

The revenue model is primarily professional services delivered via project-based and likely retainer engagements with large enterprises, initiated through direct B2B outreach and a 'Let's Collaborate' website inquiry funnel. A secondary, smaller revenue stream comes from book sales at INR 499 per copy. The company is privately held with no disclosed external investors, funding rounds, or M&A activity, and the founders retain full ownership and operating control. Geographic focus is India-centric with selective international project execution (e.g., a Singapore commodity-trading event, Southeast Asia digital redesigns).

Name

The Minimalist

Legal name

Minimalist Solutions Private Limited

Website

https://theminimalist.in

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The Minimalist is an India-based, founder-led creative solutions firm founded in 2015, offering brand strategy, design, video production, and creative technology services to 70+ enterprise clients across insurance, telecom, FMCG, e-commerce, and entertainment verticals from offices in Mumbai and New Delhi.

Ownership category

akta.pro rank

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Design Services: Professional services including brand communication, brand strategy & design, experience design & development, video production, growth marketing, and creative technology. B2B engagements with enterprise clients through project-based or retainer arrangements.
2. Book Sales: Sale of 'Think Like The Minimalist' book authored by founders Chirag Gander and Sahil Vaidya, published by Penguin Random House India. Available at ₹499 per copy across 200+ stores in India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Minimalist is a full-service creative solutions company offering marketing and design services to enterprise brands. Its core offerings include Brand Communication (content, social media, influencer collaborations, ORM), Brand Strategy & Design (positioning, identity, packaging, guidelines), Experience Design & Development (UX research, audit, strategy, testing), Creative Tech (generative AI campaigns, AR/VR experiences), Video Production (brand films, TVCs, animation), and Growth Marketing (programmatic, SEO/SEM, ecommerce marketing). It also sells the published book 'Think Like The Minimalist' as a standalone product.

Product overview

The Minimalist is a full-service creative solutions company offering marketing and design services. Their core offerings include Brand Communication (content, social media, influencer collaborations, ORM), Brand Strategy & Design (positioning, identity, packaging), Experience Design & Development (UX research, strategy, testing), Creative Tech (Generative AI campaigns, AR/VR experiences), Video Production (brand films, TVCs, animation), and Growth Marketing (programmatic, SEO, ecommerce marketing). They also offer proprietary content including the book 'Think Like The Minimalist' and experimental projects like ShapeShift (Web3 fitness) and Meta Luxe (luxury metaverse concept). The Authenticons initiative provides content authentication icons. Their services are delivered through cross-functional teams across Mumbai, Delhi, and Bengaluru offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communication Content creation, social media management, influencer collaborations, and online reputation management services for enterprise brand clients seeking to build and maintain their brand presence across digital channels.
• Brand Strategy & Design Brand positioning, brand personality development, nomenclature, brand identity and packaging design, and brand guidelines for enterprises establishing or refreshing their brand foundations.
• Experience Design & Development UX research, UX audit, UX strategy and blueprint, usability testing, and UX flow optimisation services for organizations building or refining digital products and platforms.
• Creative Tech Generative AI campaigns, augmented reality experiences, and virtual reality experiences for brands seeking innovative and immersive marketing solutions.
• Video Production Brand films, DVCs, TVCs and animation, short-form social media assets, product and campaign photography, and corporate video production services for brand marketers.
• Growth Marketing Programmatic advertising, paid search and social media, ASO & SEO, ecommerce marketing, affiliate marketing, campaign management and analytics services for brands seeking measurable growth.
• Think Like The Minimalist (Book) A book by founders Chirag Gander and Sahil Vaidya introducing the minimalist thinking philosophy for creativity and design, published by Penguin Random House India, available at ₹499 per copy across 200+ stores in India with 10,000+ copies sold.

Quantifiable outcome

• Tata Cliq Luxury: 44% growth on Instagram, 4.3M+ reach on Facebook, 78% growth on LinkedIn followers
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ogilvy India: One of India's largest creative and advertising agencies offering brand strategy, creative, and digital services to enterprise clients across categories. Directly comparable to The Minimalist as a full-service creative agency serving marquee Indian brands.
• Leo Burnett India: India arm of the Leo Burnett global network providing brand communications, creative campaigns, and digital experiences. Comparable in scope and client mix to The Minimalist's enterprise brand offering.
• JWT India (VMLY&R): Major Indian creative agency delivering brand strategy, advertising, and digital design to enterprise clients. Similar service-line breadth and enterprise-customer orientation as The Minimalist.
• McCann Worldgroup India: Global advertising network's India operations offering creative, digital, and brand-strategy services to large Indian and multinational clients. Closely comparable in service mix and target customer profile.
• Dentsu Creative India: Indian operations of Dentsu's global creative network providing advertising, experience design, and digital transformation services to enterprise clients. Comparable across all of The Minimalist's core service lines.
• TBWA India: India arm of TBWA\\\\ globally known for disruptive creative campaigns across brand and digital experience. Comparable to The Minimalist's inventive-creative positioning and enterprise client base.
• BBDO India: Indian operations of BBDO providing creative advertising, brand design, and digital services to large enterprise clients. Overlaps directly with The Minimalist's enterprise-focused service portfolio.
• Landor & Fitch: Global brand and design consultancy with strong India presence offering brand strategy, identity design, and experience design. Closely comparable to The Minimalist's brand-strategy and design-system service lines.
• Pentagram: Multi-disciplinary design firm providing brand identity, graphic design, and creative-direction services. Comparable in craft-led, design-philosophy-driven positioning and enterprise client mix.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency known for inventive brand campaigns and creative-direction work. Comparable in philosophical positioning around inventive creativity, though larger scale and broader geographic footprint than The Minimalist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theminimalistin
• Facebookfacebook.com/theminimalistindia
• LinkedInlinkedin.com/company/the-minimalist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Minimalist