Decron Properties

What Decron Properties does

Decron Properties Corp. is a privately held, family-owned real estate company headquartered at 6222 Wilshire Blvd., Los Angeles, founded in 1955 by Jack M. Nagel. The company owns, develops, acquires, repositions, and manages a portfolio of 49 multifamily apartment communities with more than 10,000 units and six commercial properties totaling approximately 1.5 million square feet of office and retail space, representing $2.5 billion in assets under management. Operations span three western U.S. states — California, Arizona, and Washington — with a tenant base composed of individual residential renters and a fragmented set of small commercial tenants.

The company's operating technology is built on Yardi Systems' property management stack: RentCafe powers the resident and applicant portals for online leasing applications and rent payments, VendorCafe and Yardi Marketplace handle purchase order, invoicing, and insurance documentation for vendors, and CommercialCafe serves commercial tenants. Decron also operates an Investor Portal on SharePoint for capital partner reporting and uses Google Analytics and Google Ads for digital marketing. The corporate website is WCAG 2.2 AA-targeted and the company maintains CCPA-compliant privacy practices.

Decron generates revenue primarily through recurring monthly rental income from multifamily units and commercial leases, supplemented by ground-up development and acquisition/repositioning activities (over $200 million historically invested in capital improvements across acquired assets). The go-to-market is direct-to-consumer via property-specific websites and the RentCafe portal for renters, with dedicated channels for commercial tenants and a capital partner / investor portal for institutional relationships. Multi-generational Nagel family leadership — with David J. Nagel as President & CEO since 1988 and Daniel Nagel as CIO/CFO — provides continuity in acquisitions, development, and disciplined capital management.

Name

Decron Properties

Legal name

Decron Properties Corp.

Website

https://www.decron.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Multifamily Real Estate

NAICS

Rental and Leasing Services (532), Services to Buildings and Dwellings (5617)

SIC

Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Multifamily apartment rentals
• Commercial property leasing
• Real estate acquisition
• Property development
• Property management services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Multifamily Apartment Rental Income: Decron generates recurring revenue through monthly rental payments from residents across their portfolio of over 10,000 apartment units in California, Arizona, and Washington. The company manages both market-rate and luxury multifamily communities.
2. Commercial Real Estate Rental Income: Decron earns rental income from approximately 1 million square feet of office and retail space across six commercial properties in California, including locations in Los Angeles, El Segundo, Panorama City, Emeryville, and San Diego.
3. Property Development and Construction: Decron generates revenue through ground-up construction and development of multifamily and commercial properties, including their 'Empress Homes' brand of single-family homes historically, and current multifamily developments throughout their operating regions.
4. Acquisition and Repositioning Services: Decron acquires existing properties and repositions them through capital improvements (over $200 million invested historically) to enhance value and rental income potential.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Decron Properties owns, develops, acquires, and professionally manages a portfolio of multifamily apartment communities (49 properties, 10,000+ units across California, Arizona, and Washington) and commercial real estate (6 retail/office properties totaling ~1.5 million sq ft in California). The company generates recurring rental income, performs ground-up development, and repositions acquired properties with more than $200 million invested in capital improvements.

Product overview

Decron Properties operates a portfolio of real estate products centered on two core offerings: apartment communities and commercial properties. The apartment portfolio includes 49 multi-family properties across California, Arizona, and Washington, while the commercial segment comprises six retail and office properties totaling 1.5 million square feet. Supporting these core holdings, Decron provides customer-facing digital portals including a Resident Portal (accessed via RentCafe) for rental payments and account management, a Commercial Portal for business tenants, and an Investor Portal for financial document access. The company also utilizes Yardi Vendor Cafe as an internal vendor management tool for purchase orders and invoicing. The product ecosystem is anchored by physical real estate assets rather than a unified software platform, with digital tools serving as complementary service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Communities 49 multifamily apartment communities across California, Arizona, and Washington, including named properties such as Alura, The Aubrey, River Ranch, and The Retreat at Thousand Oaks, offering residential rental housing to individual renters.
• Commercial Properties Six retail and office properties in California (6222 Wilshire, The Hub – El Segundo, The Plant, Shops at Del Oro, Bridgecourt Retail, Playa Lincoln, Mira Mesa West Shopping Center) totaling approximately 1.5 million square feet of leasable space.
• Property Development and Construction Ground-up development of multifamily and commercial properties, historically including the Empress Homes brand of single-family homes, with current multifamily developments across California, Arizona, and Washington.
• Acquisition and Repositioning Services Acquisition of existing multifamily and commercial properties and value-enhancing repositioning through capital improvements, with over $200 million invested historically across the portfolio.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Yardi Systems, Inc.coreTechnology or IntegrationDecron uses Yardi's property management platforms including RentCafe for resident leasing and payments, and VendorCafe for vendor management, purchase orders, and invoicing. Yardi Marketplace is also utilized for electronic procurement.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Essex Property Trust: Public multifamily REIT focused on West Coast apartment communities across California, Seattle, and other Pacific Northwest markets. Highly comparable to Decron in geography, asset class, and renter demographic, though structured as a public REIT rather than a private owner/operator.
• Sares-Regis Group: Private multifamily owner, developer, and manager based in California with significant West Coast apartment exposure. Closest private peer to Decron in business model, regional focus, and value-add acquisition approach.
• AvalonBay Communities: Large public multifamily REIT with coastal-focused portfolio including West Coast markets. Comparable to Decron in core multifamily operations and development pipeline, though at significantly greater scale and public-market capitalization.
• Equity Residential: Public multifamily REIT with concentrated urban coastal exposure including Los Angeles, San Diego, and other West Coast metros. Comparable in asset class and renter profile to Decron's California-heavy apartment portfolio.
• UDR, Inc. Diversified public multifamily REIT with West Coast and Sunbelt exposure including California and Washington. Comparable in multifamily strategy and geographic mix to Decron, with development and operating platforms of similar character.
• GID Investment Advisers: Private vertically integrated real estate investment and management firm operating multifamily, mixed-use, and other commercial assets. Comparable to Decron as a private owner/operator with value-add and development capabilities across U.S. metros.
• The Bascom Group: Private multifamily value-add operator with significant West Coast and California exposure. Comparable in value-add acquisition strategy, repositioning via capital improvements, and core renter demographic to Decron.
• Camden Property Trust: Public multifamily REIT with a Sunbelt and select West Coast portfolio. Comparable in multifamily development, acquisition, and management operations, though more diversified geographically and structured as a public REIT.

Regional players

• Veritas Investments: Private San Francisco-based multifamily owner-operator with deep California urban infill portfolio. Comparable in renter demographic and California regulatory exposure to Decron's California assets, though more urban-focused.

Emerging players

• IMT Residential: Private multifamily owner/operator with Sunbelt and select West Coast exposure. Comparable in private multifamily operations and value-add strategy to Decron, though typically smaller in scale per asset and less concentrated on commercial real estate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/decron
• YouTubeyoutube.com/decronproperties
• Facebookfacebook.com/DecronProperties
• LinkedInlinkedin.com/company/decron-properties
• Instagraminstagram.com/decronproperties
• TikToktiktok.com/@decronproperties

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decron Properties