Decron Properties
- Company typePrivate
- Founded1955
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Decron Properties does
Decron Properties Corp. is a privately held, family-owned real estate company headquartered at 6222 Wilshire Blvd., Los Angeles, founded in 1955 by Jack M. Nagel. The company owns, develops, acquires, repositions, and manages a portfolio of 49 multifamily apartment communities with more than 10,000 units and six commercial properties totaling approximately 1.5 million square feet of office and retail space, representing $2.5 billion in assets under management. Operations span three western U.S. states — California, Arizona, and Washington — with a tenant base composed of individual residential renters and a fragmented set of small commercial tenants.
The company's operating technology is built on Yardi Systems' property management stack: RentCafe powers the resident and applicant portals for online leasing applications and rent payments, VendorCafe and Yardi Marketplace handle purchase order, invoicing, and insurance documentation for vendors, and CommercialCafe serves commercial tenants. Decron also operates an Investor Portal on SharePoint for capital partner reporting and uses Google Analytics and Google Ads for digital marketing. The corporate website is WCAG 2.2 AA-targeted and the company maintains CCPA-compliant privacy practices.
Decron generates revenue primarily through recurring monthly rental income from multifamily units and commercial leases, supplemented by ground-up development and acquisition/repositioning activities (over $200 million historically invested in capital improvements across acquired assets). The go-to-market is direct-to-consumer via property-specific websites and the RentCafe portal for renters, with dedicated channels for commercial tenants and a capital partner / investor portal for institutional relationships. Multi-generational Nagel family leadership — with David J. Nagel as President & CEO since 1988 and Daniel Nagel as CIO/CFO — provides continuity in acquisitions, development, and disciplined capital management.
Decron Properties firmographics
Firmographics- Name
- Decron Properties
- Legal name
- Decron Properties Corp.
- Website
- https://decron.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Decron Properties industry classification
Industry- Product category
- Multifamily Real Estate
- NAICS
- Rental and Leasing Services (532), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
Keywords
Where Decron Properties is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decron Properties business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Multifamily Apartment Rental Income: Decron generates recurring revenue through monthly rental payments from residents across their portfolio of over 10,000 apartment units in California, Arizona, and Washington. The company manages both market-rate and luxury multifamily communities.
- Commercial Real Estate Rental Income: Decron earns rental income from approximately 1 million square feet of office and retail space across six commercial properties in California, including locations in Los Angeles, El Segundo, Panorama City, Emeryville, and San Diego.
- Property Development and Construction: Decron generates revenue through ground-up construction and development of multifamily and commercial properties, including their 'Empress Homes' brand of single-family homes historically, and current multifamily developments throughout their operating regions.
- Acquisition and Repositioning Services: Decron acquires existing properties and repositions them through capital improvements (over $200 million invested historically) to enhance value and rental income potential.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Decron Properties product offering
Product offeringCore offering
Decron Properties owns, develops, acquires, and professionally manages a portfolio of multifamily apartment communities (49 properties, 10,000+ units across California, Arizona, and Washington) and commercial real estate (6 retail/office properties totaling ~1.5 million sq ft in California). The company generates recurring rental income, performs ground-up development, and repositions acquired properties with more than $200 million invested in capital improvements.
Product overview
Decron Properties operates a portfolio of real estate products centered on two core offerings: apartment communities and commercial properties. The apartment portfolio includes 49 multi-family properties across California, Arizona, and Washington, while the commercial segment comprises six retail and office properties totaling 1.5 million square feet. Supporting these core holdings, Decron provides customer-facing digital portals including a Resident Portal (accessed via RentCafe) for rental payments and account management, a Commercial Portal for business tenants, and an Investor Portal for financial document access. The company also utilizes Yardi Vendor Cafe as an internal vendor management tool for purchase orders and invoicing. The product ecosystem is anchored by physical real estate assets rather than a unified software platform, with digital tools serving as complementary service channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Apartment Communities 49 multifamily apartment communities across California, Arizona, and Washington, including named properties such as Alura, The Aubrey, River Ranch, and The Retreat at Thousand Oaks, offering residential rental housing to individual renters.
- Commercial Properties Six retail and office properties in California (6222 Wilshire, The Hub – El Segundo, The Plant, Shops at Del Oro, Bridgecourt Retail, Playa Lincoln, Mira Mesa West Shopping Center) totaling approximately 1.5 million square feet of leasable space.
- Property Development and Construction Ground-up development of multifamily and commercial properties, historically including the Empress Homes brand of single-family homes, with current multifamily developments across California, Arizona, and Washington.
- Acquisition and Repositioning Services Acquisition of existing multifamily and commercial properties and value-enhancing repositioning through capital improvements, with over $200 million invested historically across the portfolio.
Companies that use Decron Properties
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Decron Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Decron Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yardi Systems, Inc.coreDecron uses Yardi's property management platforms including RentCafe for resident leasing and payments, and VendorCafe for vendor management, purchase orders, and invoicing. Yardi Marketplace is also utilized for electronic procurement.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Decron Properties competitors and assessment
Company assessmentDirect peers
- Essex Property Trust: Public multifamily REIT focused on West Coast apartment communities across California, Seattle, and other Pacific Northwest markets. Highly comparable to Decron in geography, asset class, and renter demographic, though structured as a public REIT rather than a private owner/operator.
- Sares-Regis Group: Private multifamily owner, developer, and manager based in California with significant West Coast apartment exposure. Closest private peer to Decron in business model, regional focus, and value-add acquisition approach.
- AvalonBay Communities: Large public multifamily REIT with coastal-focused portfolio including West Coast markets. Comparable to Decron in core multifamily operations and development pipeline, though at significantly greater scale and public-market capitalization.
- Equity Residential: Public multifamily REIT with concentrated urban coastal exposure including Los Angeles, San Diego, and other West Coast metros. Comparable in asset class and renter profile to Decron's California-heavy apartment portfolio.
- UDR, Inc. Diversified public multifamily REIT with West Coast and Sunbelt exposure including California and Washington. Comparable in multifamily strategy and geographic mix to Decron, with development and operating platforms of similar character.
- GID Investment Advisers: Private vertically integrated real estate investment and management firm operating multifamily, mixed-use, and other commercial assets. Comparable to Decron as a private owner/operator with value-add and development capabilities across U.S. metros.
- The Bascom Group: Private multifamily value-add operator with significant West Coast and California exposure. Comparable in value-add acquisition strategy, repositioning via capital improvements, and core renter demographic to Decron.
- Camden Property Trust: Public multifamily REIT with a Sunbelt and select West Coast portfolio. Comparable in multifamily development, acquisition, and management operations, though more diversified geographically and structured as a public REIT.
Regional players
- Veritas Investments: Private San Francisco-based multifamily owner-operator with deep California urban infill portfolio. Comparable in renter demographic and California regulatory exposure to Decron's California assets, though more urban-focused.
Emerging players
- IMT Residential: Private multifamily owner/operator with Sunbelt and select West Coast exposure. Comparable in private multifamily operations and value-add strategy to Decron, though typically smaller in scale per asset and less concentrated on commercial real estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Decron Properties social profiles
Digital presenceDecron Properties compliance and trust
Trust signalCompliance3 records
Decron Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decron Properties leadership team
Management profileNumber of profiles
Profiles9 records
Decron Properties funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decron Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decron Properties
What does Decron Properties do?
Decron Properties owns, develops, acquires, and professionally manages a portfolio of multifamily apartment communities (49 properties, 10,000+ units across California, Arizona, and Washington) and commercial real estate (6 retail/office properties totaling ~1.5 million sq ft in California). The company generates recurring rental income, performs ground-up development, and repositions acquired properties with more than $200 million invested in capital improvements.
Is Decron Properties a public or private company?
Decron Properties is a private company. It is classified as family owned and is currently operating.
When was Decron Properties founded?
Decron Properties was founded in 1955. It employs 251 to 500 people.
Where is Decron Properties based?
Decron Properties is headquartered in Los Angeles, United States, in the North America region.
How does Decron Properties make money?
Four revenue lines are on record. Multifamily Apartment Rental Income is the primary driver. The others are commercial Real Estate Rental Income, property Development and Construction and acquisition and Repositioning Services.
Who are Decron Properties's main competitors?
Direct peers on record are Essex Property Trust, Sares-Regis Group, AvalonBay Communities, Equity Residential, UDR, Inc., GID Investment Advisers, The Bascom Group and Camden Property Trust. Veritas Investments is listed as a regional player. IMT Residential is listed as an emerging player.
Does Decron Properties have an API?
No public API is recorded for Decron Properties.
What industry is Decron Properties in?
Decron Properties's product category is Multifamily Real Estate. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of IMAFAAAE, Renovation, Remodeling & Tenant Improvements (General Contracting). Its NAICS code is 532 and its SIC code is 6532.